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Japan Legal Marijuana Market Research Report By Application (Recreational Use, Medicinal Use, Industrial Use, Cosmetics, Food and Beverages), By Product Type (Dried Flowers, Concentrates, Edibles, Oils, Tinctures), By Distribution Channel (Online Retail, Physical Stores, Dispensaries, Pharmacies, Direct Sales) and By End Use (Personal Use, Commercial Use, Research, Development) - Forecast to 2035


ID: MRFR/HC/51902-HCR | 200 Pages | Author: Rahul Gotadki| July 2025

Japan Legal Marijuana Market Overview


As per MRFR analysis, the Japan Legal Marijuana Market Size was estimated at 0.87 (USD Billion) in 2023. The Japan Legal Marijuana Market Industry is expected to grow from 1.15(USD Billion) in 2024 to 3.25 (USD Billion) by 2035. The Japan Legal Marijuana Market CAGR (growth rate) is expected to be around 9.905% during the forecast period (2025 - 2035)


Key Japan Legal Marijuana Market Trends Highlighted


The Japan Legal Marijuana Market is experiencing notable trends driven by changing societal attitudes towards cannabis. Traditionally, Japan has had strict drug laws, but there has been a gradual shift in public perception, with more acceptance of marijuana, especially for therapeutic uses. This change is supported by increasing discussions on the medical benefits of cannabis, leading to a push for legalization. There is a significant interest in exploring opportunities such as medical cannabis products, which are being endorsed for their potential to assist patients suffering from ailments like chronic pain and anxiety. 


The Japanese government has been cautious but is beginning to recognize the potential for cannabis in improving healthcare solutions.Recent trends highlight the emergence of cannabis-derived products such as CBD oil and beauty products, which are gaining popularity among consumers looking for natural wellness alternatives. The shift towards these products aligns with a global trend of wellness and self-care, which is particularly appealing to the Japanese market. Additionally, there is a growing interest within the tourism sector, as international visitors become more curious about cannabis culture. 


This opportunity could further stimulate discussions regarding policy changes. A pivotal moment might come from research and development efforts targeting cannabis-related innovations.Local companies could engage in cultivating specialized strains and utilizing advanced agricultural technologies in a controlled manner. This aligns with Japan's emphasis on quality and safety in consumer products. As regulatory frameworks evolve, businesses that navigate these changes effectively will likely explore and capture emerging market opportunities in Japan's legal marijuana sector.


Japan Legal Marijuana Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Japan Legal Marijuana Market Drivers


Rising Acceptance of Medical Marijuana


The growing body of research supporting medical marijuana's medicinal advantages is contributing to its increased popularity in the Japan legal marijuana market. A poll by the Japanese Ministry of Health, Labour, and Welfare found that about 23% of medical experts favor the use of cannabis for medical purposes. This is a 15% increase from the last survey, which was done five years ago. 


According to studies conducted by reputable groups like the Japanese Society of Anesthesiologists, this change indicates a greater understanding of marijuana's possible effects on ailments, including chronic pain and post-traumatic stress disorder. This increased acceptability among medical practitioners is probably going to fuel demand in the Japan legal marijuana market.


Increasing Interest in Recreational Use


The growing interest in the recreational use of marijuana is set to significantly influence the Japan Legal Marijuana Market Industry. A study by the National Police Agency indicated that over 30% of Japanese adults aged 18-30 have expressed interest in legalizing recreational marijuana, up from 20% five years ago. 


This indicates a cultural shift towards acceptance and a potential market for recreational products. Japan's evolving public opinion could prompt lawmakers to reconsider current regulations, leading to expanded opportunities for the Japan Legal Marijuana Market.


Potential for Significant Economic Gains


The legalization of marijuana in Japan presents enormous economic advantages. According to the Japan Chamber of Commerce and Industry, if legalized, the marijuana market has the potential to contribute approximately 1 trillion yen to the national economy by 2030 through taxes and job creation. 


This forecast is bolstered by estimates suggesting that the legal sale of marijuana could generate around 500 billion yen in tax revenue, which could be allocated to public services and infrastructure development, thereby propelling the Japan Legal Marijuana Market forward.


Growing Usage of Cannabinoid-Based Products


There has been a noticeable increase in the demand for cannabinoid-based products in Japan, particularly in the beauty and wellness sectors. Recent data from the Japan Cosmetic Industry Association indicates that sales of hemp-based skincare products grew by 40% in the last year, reflecting a growing consumer preference for plant-derived ingredients. This trend is supported by research showing that cannabinoids possess anti-inflammatory and antioxidant properties, making them increasingly appealing to skincare consumers.


This surge in popularity bolsters the Japan Legal Marijuana Market Industry, as it encourages the development of a wider array of legal marijuana products.


Japan Legal Marijuana Market Segment Insights


Legal Marijuana Market Application Insights


The Japan Legal Marijuana Market is experiencing significant growth, particularly within the Application segment, which comprises various uses that highlight the versatility of marijuana and its derivatives. As the market evolves, recreational use holds a noticeable share, driven by changing consumer perceptions and increasing acceptance among the Japanese population. Meanwhile, medicinal use is gaining traction, supported by a growing body of research that underscores the therapeutic benefits of cannabinoids for conditions such as chronic pain, anxiety, and neurological disorders. 


The demand for industrial use is also notable, encompassing a variety of applications, from textiles to biofuels, which aligns with Japan's commitment to sustainability and innovation in various sectors. Cosmetics are another exciting area within the Application segment, as infused skincare and beauty products gain popularity for their anti-inflammatory and moisturizing properties, appealing to health-conscious consumers. The Food and Beverages category is similarly on the rise, showcasing edibles and infused beverages that allow consumers to enjoy marijuana in a more palatable form, catering to diverse tastes and preferences. 


This growing interest in the Application segment reinforces Japan’s proactive approach to exploring legal marijuana while presenting numerous opportunities for market participants to innovate and cater to an evolving consumer base. The market dynamics reflect a balance of increasing demand across these various applications, positioning Japan's legal marijuana market as a ripe environment for future growth and development.


Legal Marijuana Market Application Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Legal Marijuana Market Product Type Insights


The Japan Legal Marijuana Market is characterized by diverse product types that cater to varying consumer preferences and needs. Dried flowers remain a dominant choice as they offer a traditional method of consumption, appealing to both new users and seasoned enthusiasts. Concentrates, on the other hand, are gaining traction due to their potency and extraction methods, providing an efficient option for users seeking stronger effects. Edibles are emerging in popularity as they provide an alternative consumption method that aligns with Japan's culinary culture, allowing for versatile incorporation into everyday foods, which can enhance user experience.


Oils and tinctures are significant for their ease of use and dosage control, making them particularly appealing for health-conscious consumers. This segmentation reflects the evolving landscape of the Japanese market, where consumer awareness and demand continue to shape the future of legal marijuana products. Overall, the varying preferences for product types highlight the Japan Legal Marijuana Market's ability to adapt to consumer trends and preferences, signaling a promising avenue for growth and innovation in this sector.


Legal Marijuana Market Distribution Channel Insights


The Distribution Channel within the Japan Legal Marijuana Market plays a crucial role in facilitating access to cannabis products, reflecting the evolving consumer preferences and regulatory environment. As more individuals seek convenient options, Online Retail is gaining traction, allowing consumers to purchase cannabis products from the comfort of their homes. Physical Stores and Dispensaries, however, remain significant as they provide an opportunity for consumers to engage with knowledgeable staff and experience products firsthand, enhancing customer satisfaction.


Pharmacies are also emerging as important distribution points, especially for medical marijuana, offering a legitimate avenue for patients seeking therapeutic benefits. Direct Sales contribute to market growth by establishing personal connections between producers and consumers, often leading to a loyal customer base. The growth of these channels is supported by trends such as increased legalization and a growing acceptance of marijuana culture in Japan. Overall, the dynamic nature of these distribution channels reflects the broader changes in societal attitudes towards cannabis, positioning the market for significant growth in the coming years.


Legal Marijuana Market End Use Insights


The Japan Legal Marijuana Market is undergoing dynamic changes, particularly within the End Use segment. This segment is crucial as it encompasses various applications like Personal Use, Commercial Use, and Research and Development, each playing a significant role in market growth. Personal Use has gained traction as consumer acceptance and interest in cannabis products increase, driven by potential therapeutic benefits and changing social attitudes. Commercial Use is expanding as businesses recognize cannabis' versatility across industries, from pharmaceuticals to food and beverages.


Moreover, Research and Development is a vital component, supported by both academic and commercial entities looking to explore the medicinal properties and potential innovations in cannabis applications. The interplay between these categories not only reflects the evolving cannabis landscape in Japan but also highlights the growing awareness and openness towards legalized marijuana, fostering an environment ripe for investment and research. As such, understanding the Japan Legal Marijuana Market segmentation is essential for stakeholders aiming to capitalize on opportunities within this emerging industry, especially considering government support for research initiatives to explore the medical benefits of cannabis.


Japan Legal Marijuana Market Key Players and Competitive Insights


The competitive landscape of the Japan Legal Marijuana Market is characterized by evolving regulations, changing consumer preferences, and a growing interest in cannabis-derived products. Japan has historically maintained stringent control over marijuana, but the recent shifts in public perception and legislative movements indicate a gradual opening of the market for legal marijuana. While the pace of change may be slower compared to markets in North America and Europe, there is a notable increase in companies seeking to establish a foothold in this unique market. Strategic collaborations, investments, and localized product offerings play a crucial role in shaping the competitive dynamics, as companies aim to capitalize on the emerging opportunities presented by the legalization of cannabis for medicinal purposes.


Canopy Growth is recognized as a prominent player in the Japan Legal Marijuana Market, leveraging its international expertise and innovation to gain market traction. The company has positioned itself effectively by focusing on high-quality product offerings and strategic partnerships that resonate with Japanese consumers. Its strengths include a robust supply chain, advanced cultivation techniques, and a strong emphasis on research and development. By aligning its product development with local consumer preferences, Canopy Growth has been able to establish brand recognition and trust within Japan. The company's commitment to compliance with local regulations and its proactive engagement with stakeholders are also pivotal in reinforcing its competitive edge in this evolving market landscape.Maruwa, operating within the Japan Legal Marijuana Market, focuses on a diverse range of consumer-grade cannabis products aimed at both medicinal and lifestyle markets. 


The company emphasizes understanding local customer needs and adheres strictly to regulations governing marijuana use, which helps in maintaining its market presence. Notable strengths of Maruwa include its ability to offer innovative products tailored to the Japanese demographic and its established distribution network that enables efficient product reach in the region. Additionally, Maruwa has made strategic moves in the form of collaborations and partnerships to enhance its market position, further bolstering its strengths. The company's key focus on quality, compliance, and customer engagement reflects its commitment to being a key player in the evolving landscape of legal marijuana in Japan, marking its presence as a reliable source for both consumers and healthcare providers alike.


Key Companies in the Japan Legal Marijuana Market Include



  • Canopy Growth

  • Maruwa

  • Trulieve

  • Tilray

  • Columbia Care

  • Aurora Cannabis

  • Cresco Labs

  • Aphria

  • Cronos Group

  • TerraTech

  • MedMen

  • Harvest Health & Recreation

  • Curaleaf

  • Green Thumb Industries

  • Verano Holdings


Japan Legal Marijuana Market Industry Developments


In recent months, the Japan Legal Marijuana Market has witnessed notable developments, characterized by increased legislative interest and consumer engagement. For example, in April 2023, Japanese lawmakers began discussing the potential legalization of cannabis for medical use, which could significantly impact companies like Canopy Growth and Aurora Cannabis that are strategically positioning themselves for future market entry. Current affairs show a rising demand for health-related cannabis products, coinciding with growing public awareness and shifting perceptions towards marijuana use in Japan. 


Recent valuations reveal that firms such as Trulieve and Cresco Labs could see opportunities to establish a presence in the market as regulations evolve. Additionally, in September 2023, it was announced that Maruwa, a prominent Japanese company, entered a strategic partnership with an undisclosed foreign cannabis producer to explore import possibilities for medicinal products. No major mergers or acquisitions involving the companies of interest, such as Tilray and Cronos Group, have been reported in this market as of late. Moreover, studies indicate that a significant segment of the Japanese population remains supportive of legalizing cannabis for therapeutic purposes, thereby potentially fostering growth and expansion in the industry.


Japan Legal Marijuana Market Segmentation Insights


Legal Marijuana Market Application Outlook



  • Recreational Use

  • Medicinal Use

  • Industrial Use

  • Cosmetics

  • Food and Beverages


Legal Marijuana Market Product Type Outlook



  • Dried Flowers

  • Concentrates

  • Edibles

  • Oils

  • Tinctures


Legal Marijuana Market Distribution Channel Outlook



  • Online Retail

  • Physical Stores

  • Dispensaries

  • Pharmacies

  • Direct Sales


Legal Marijuana Market End Use Outlook



  • Personal Use

  • Commercial Use

  • Research

  • Development

 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 0.87(USD Billion)
MARKET SIZE 2024 1.15(USD Billion)
MARKET SIZE 2035 3.25(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 9.905% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Canopy Growth, Maruwa, Trulieve, Tilray, Columbia Care, Aurora Cannabis, Cresco Labs, Aphria, Cronos Group, TerraTech, MedMen, Harvest Health & Recreation, Curaleaf, Green Thumb Industries, Verano Holdings
SEGMENTS COVERED Application, Product Type, Distribution Channel, End Use
KEY MARKET OPPORTUNITIES Medical cannabis expansion, Hemp-based products growth, Recreational use legalization prospects, CBD wellness products demand, Export opportunities to Asia.
KEY MARKET DYNAMICS Regulatory environment, Consumer demand trends, Market entry barriers, Product innovation, Societal attitudes shift
COUNTRIES COVERED Japan


Frequently Asked Questions (FAQ) :

The Japan Legal Marijuana Market is expected to be valued at 1.15 billion USD in 2024.

By 2035, the Japan Legal Marijuana Market is projected to reach a value of 3.25 billion USD.

The expected CAGR for the Japan Legal Marijuana Market during this period is 9.905 percent.

The Recreational Use segment is anticipated to dominate, valued at 1.4 billion USD by 2035.

The market size for Medicinal Use in 2024 is projected to be 0.35 billion USD.

Key players in the market include Canopy Growth, Trulieve, and Aurora Cannabis, among others.

The Industrial Use segment is expected to be valued at 0.3 billion USD by 2035.

The Cosmetics application segment is expected to grow from 0.05 billion USD in 2024 to 0.2 billion USD by 2035.

Challenges could arise from regulatory hurdles and competition among emerging market players.

The Food and Beverages segment is expected to reach a value of 0.45 billion USD by 2035.

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