Japan Dry Mouth Relief Market Research Report By Type (Over the Counter (OTC), Prescribed), By Product (Spray, Mouthwash, Gel, Lozenges, Device) and By Distribution Channel (Pharmacies, E-Commerce, Supermarket)-Forecast to 2035

Japan Dry Mouth Relief Market Overview

As per MRFR analysis, the Japan Dry Mouth Relief Market Size was estimated at 141.88 (USD Million) in 2023. The Japan Dry Mouth Relief Market Industry is expected to grow from 149.38(USD Million) in 2024 to 314.5 (USD Million) by 2035. The Japan Dry Mouth Relief Market CAGR (growth rate) is expected to be around 7.003% during the forecast period (2025 - 2035).

Key Japan Dry Mouth Relief Market Trends Highlighted

The Japan Dry Mouth Relief Market is influenced by several key market drivers, including the aging population and increasing awareness of dry mouth conditions. As people age, the incidence of dry mouth rises, often due to decreased saliva production linked to age-related health issues or medications.
Moreover, the Japanese public is becoming more educated about dry mouth and its effects, leading to a growing demand for effective relief options. Opportunities to be explored include the development of innovative products specifically targeting elderly patients and promoting awareness programs aimed at educating the masses about dry mouth relief.

As of late, there is increased attention given to the use of natural components in products designed for dry mouth relief, which is consistent with the approach of the Japanese towards health and wellness, perceiving such solutions as safer and more effective. There is a shift to herbal formulations and other natural ingredients.
Furthermore, the development of e-commerce has increased the availability of these products, allowing consumers in Japan the convenience of shopping for dry mouth relief products online. Equally important is the user-focused approach of integrating modern technologies with medicines, which involves the creation of smart oral care products capable of monitoring saliva output and offering tailored strategies for managing dry mouth.

This innovative approach aligns with Japan's strong emphasis on technological advancements in healthcare, positioning the market for significant growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Japan Dry Mouth Relief Market Drivers

Increasing Prevalence of Dry Mouth Conditions

The growing prevalence of dry mouth conditions, known as xerostomia, is a significant driver for the Japan Dry Mouth Relief Market Industry. Reports indicate that approximately 30% of the elderly population suffers from this condition, primarily due to age-related factors and medication side effects. Notably, the Ministry of Health, Labour and Welfare in Japan has highlighted that as the population ages, expected oral health challenges will increase, thereby heightening the demand for effective dry mouth relief products.
In 2021, data suggested there were about 36 million individuals aged 65 and older, which is projected to rise to 40 million by 2025, highlighting a growing need for dry mouth relief. Major players like Colgate-Palmolive and Procter & Gamble have launched specialized products catering to this demographic, further driving market expansion through targeted marketing and distribution strategies.

Rising Awareness of Oral Health

Increasing awareness regarding the importance of oral health among the Japanese population is propelling the Japan Dry Mouth Relief Market Industry forward. Educational campaigns emphasizing the link between oral health and overall well-being have been gaining traction, supported by health organizations such as the Japan Dental Association.
Their initiatives have led to a reported 25% increase in oral health-related consultations over the past five years, indicating that consumers are more proactive about seeking solutions for conditions like dry mouth.Consequently, this growing awareness has encouraged manufacturers to innovate and provide a diverse range of dry mouth relief products tailored to the conscious consumer.

Expansion of Product Offerings

The Japan Dry Mouth Relief Market Industry is experiencing growth due to the expansion of product offerings that cater to diverse consumer needs. Innovations such as natural oral rinses, lozenges, and saliva substitutes have been introduced, which align with consumer preferences for non-pharmaceutical options. Recent surveys indicated that approximately 45% of consumers prefer natural products for health-related issues, prompting companies like Johnson & Johnson and GlaxoSmithKline to diversify their product lines.
This trend is further supported by Japan's Food Safety and Consumer Affairs Bureau, which has observed an increase in the approval of natural oral health products, reinforcing market growth potential over the coming years.

Japan Dry Mouth Relief Market Segment Insights

Dry Mouth Relief Market Type Insights

The Japan Dry Mouth Relief Market comprises a diverse range of products tailored to address the discomfort associated with dry mouth, a condition often resulting from medications, medical conditions, or other factors. Within this market, the Type segment is categorized mainly into Over the Counter (OTC) options and prescribed treatments. OTC products are widely accessible, allowing consumers to manage symptoms without the need for a prescription, thus enhancing their appeal among the general population. This category typically includes mouth rinses, sprays, and gels that provide immediate relief and are often favored for their convenience and cost-effectiveness.
On the other hand, prescribed treatments are often recommended for more severe cases of dry mouth, typically linked to specific medical conditions, and therefore require a consultation with healthcare professionals. These options are crucial in offering tailored solutions that address the unique medical histories and symptoms of patients. In the context of the overall population in Japan, where an aging demographic is prevalent, the importance of having accessible OTC products cannot be overstated, as it caters to a growing need for easy-to-use solutions.
Moreover, the rising awareness regarding oral health and its implications on overall wellness bolsters the demand for effective dry mouth relief options, particularly OTC products, among younger adults who manage stress-related dry mouth symptoms.
The Japan Dry Mouth Relief Market segmentation highlights distinct preferences in treatment, with OTC options showing significant growth due to increasing self-medication trends, while prescribed treatments maintain their role in severe cases, ensuring that individuals have varied methods for combating this common yet often overlooked issue.
Education and advancements in product formulations, as well as active marketing strategies, further contribute to shaping consumer choices within these segments. Understanding these dynamics illustrates the market's potential for growth, driven by a blend of accessibility from OTC solutions and the specialized care offered through prescribed treatments.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Dry Mouth Relief Market Product Insights

The Japan Dry Mouth Relief Market showcases a diverse assortment of products, focusing on various forms such as spray, mouthwash, gel, lozenges, and devices. Each of these products serves a specific purpose in addressing the discomfort and challenges faced by individuals suffering from dry mouth, also known as xerostomia. Among these, sprays are particularly favored for their convenience and rapid relief, making them an essential choice for on-the-go users.
Mouthwashes, often rich in hydrating ingredients, not only provide relief but also contribute to overall oral hygiene, thereby gaining popularity in the market.Gels, known for their long-lasting effects, are valued by consumers who seek prolonged moisture. Lozenges, which offer an easy-to-use solution, play an important role in stimulating saliva production, which consumers often find beneficial.
Devices, though less common, provide a technological solution for severe dry mouth conditions, showcasing innovation in this segment. The growing awareness of oral health in Japan, combined with an aging population and an increased prevalence of dry mouth conditions, is expected to drive continued interest and demand in this market.

Dry Mouth Relief Market Distribution Channel Insights

The Distribution Channel for the Japan Dry Mouth Relief Market plays a crucial role in ensuring that consumers have access to various products that alleviate dry mouth symptoms. The market encompasses several channels, including Pharmacies, E-Commerce, and Supermarkets, each contributing significantly to the overall accessibility of these products. Pharmacies often serve as the primary point of contact for consumers seeking immediate solutions, offering a range of over-the-counter medications and treatments endorsed by health professionals.
Meanwhile, E-Commerce has emerged as a vital distribution channel, providing convenience and variety, with many customers preferring online shopping to access specialized products easily.This channel caters to the growing trend of consumers increasingly turning to digital platforms for their healthcare needs. Supermarkets hold a significant share as well, allowing consumers to find dry mouth relief products alongside their daily grocery shopping, thus enhancing visibility and encouraging impulse purchases.
The interplay between these channels not only drives sales but also reflects changing consumer behavior in Japan, making it essential for stakeholders to adapt their strategies accordingly to meet market demands and preferences.

Japan Dry Mouth Relief Market Key Players and Competitive Insights

The Japan Dry Mouth Relief Market has witnessed significant developments in recent years, driven by the growing awareness of dry mouth conditions and their potential impact on quality of life. As this market expands, various players have emerged, each striving to capture a share through the introduction of innovative products and targeted marketing strategies.
The competition is characterized by a mix of established companies and new entrants, all vying to meet consumer demand for effective relief solutions. The increase in the aging population in Japan, alongside rising healthcare expenditures, has heightened the focus on oral health, underlining the importance of addressing dry mouth and its related issues. In this dynamic environment, companies are continually adapting their approaches to stay ahead, leveraging advances in technology and forming strategic partnerships.Swedish Biofuels has carved out a notable presence in the Japan Dry Mouth Relief Market thanks to its commitment to research and development in oral care solutions.
The company's strength lies in its innovative product offerings that cater specifically to the needs of consumers suffering from dry mouth. By focusing on natural ingredients and scientifically-backed formulations, Swedish Biofuels has been able to position itself as a trusted brand in the market. Its strategic marketing initiatives have also helped it gain visibility and recognition among healthcare professionals and consumers alike.
The company's ability to adapt to changing market dynamics and consumer preferences has solidified its place as a strong contender in Japan's competitive landscape for dry mouth relief.Nippon Zoki is another key player in the Japan Dry Mouth Relief Market, recognized for its comprehensive range of products addressing various oral health concerns, including dry mouth. The company has developed a strong portfolio that includes mouthwashes, sprays, and lozenges specifically formulated for dry mouth relief.
Nippon Zoki's strength can be attributed to its long-standing reputation and established distribution channels across Japan, which have facilitated widespread market presence. Furthermore, the company is proactive in engaging in mergers and acquisitions to bolster its product offerings and enhance its competitive edge in the market. These strategic moves have enabled Nippon Zoki to stay relevant and responsive to consumer needs, contributing to its growth trajectory within the dry mouth relief segment in Japan.

Key Companies in the Japan Dry Mouth Relief Market Include

• Swedish Biofuels


• Nippon Zoki


• Church and Dwight


• GlaxoSmithKline


• Bausch Health Companies


• Procter and Gamble


• E and J Gallo Winery


• Nature’s Way


• Pfizer


• Unilever


• MediNatura


• Johnson and Johnson


• Colgate-Palmolive


• Sundown Naturals

Japan Dry Mouth Relief Market Industry Developments

Recent developments in the Japan Dry Mouth Relief Market have seen increased interest in products aimed at alleviating symptoms associated with xerostomia. Companies such as Procter and Gamble, GlaxoSmithKline, and Bausch Health Companies have been actively innovating to expand their product ranges. Currently, there is a notable trajectory towards natural ingredients, with firms like Nature’s Way and Sundown Naturals gaining traction.
In recent months, there have been strategic discussions regarding market partnerships among key players to enhance distribution channels and product accessibility.In terms of mergers and acquisitions, there have not been significant public announcements involving notable players within the Japan Dry Mouth Relief Market during the past year.
However, the general market valuation for companies such as Colgate-Palmolive and Johnson and Johnson has seen positive growth, attributed to increased awareness surrounding oral health, highlighting an upward shift in consumer preference for dry mouth relief products. Noteworthy market happenings also include a rise in digital health solutions aimed at educating consumers about dry mouth relief options and promoting wellness, driven by an evolving consumer health landscape in Japan over the past two years.

Japan Dry Mouth Relief Market Segmentation Insights

Dry Mouth Relief Market Type Outlook

• Over the Counter (OTC)


• Prescribed

Dry Mouth Relief Market Product Outlook

• Spray


• Mouthwash


• Gel


• Lozenges


• Device

Dry Mouth Relief Market Distribution Channel Outlook

• Pharmacies


• E-Commerce


• Supermarket

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	141.88(USD Million)
MARKET SIZE 2024	149.38(USD Million)
MARKET SIZE 2035	314.5(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.003% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Swedish Biofuels, Nippon Zoki, Church and Dwight, GlaxoSmithKline, Bausch Health Companies, Procter and Gamble, E and J Gallo Winery, Nature’s Way, Pfizer, Unilever, MediNatura, Johnson and Johnson, ColgatePalmolive, Sundown Naturals
SEGMENTS COVERED	Type, Product, Distribution Channel
KEY MARKET OPPORTUNITIES	Aging population's increased demand, Rising awareness of oral health, Growth in dental care products, Expansion of online retail channels, Collaboration with healthcare professionals
KEY MARKET DYNAMICS	aging population, increasing prevalence of xerostomia, growing awareness of oral health, rise in pharmaceutical innovations, demand for natural remedies
COUNTRIES COVERED	Japan