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Italy Data Collection and Labelling Market Research Report By Data Type (Text, Image/ Video, Audio) and By Vertical (IT, Automotive, Government, Healthcare, BFSI, Retail & E-commerce, Others)-Forecast to 2035


ID: MRFR/ICT/58233-HCR | 200 Pages | Author: Aarti Dhapte| July 2025

Italy Data Collection and Labelling Market Overview


As per MRFR analysis, the Italy Data Collection and Labelling Market Size was estimated at 64.8 (USD Million) in 2023. The Italy Data Collection and Labelling Market Industry is expected to grow from 71.52(USD Million) in 2024 to 254.94 (USD Million) by 2035. The Italy Data Collection and Labelling Market CAGR (growth rate) is expected to be around 12.249% during the forecast period (2025 - 2035).


Key Italy Data Collection and Labelling Market Trends Highlighted


A variety of factors in Italy Data Collection and Labelling Market are influencing significant trends. A significant market dripping is the growing demand for precise, high-quality data in sectors including automotive, healthcare, and e-commerce. The demand for precise labeling in the training of AI and machine learning models has increased as businesses become more data-driven. Many Italian companies are implementing this change to ensure that their data procurement processes are in accordance with the European General Data Protection Regulation (GDPR), which establishes strict regulations regarding data privacy.


In recent years, there has been a significant increase in the use of automation and machine learning technologies to optimize the data collection and labeling processes. Italian businesses are progressively implementing these technologies to enhance efficiency by reducing manual labor and errors.


Furthermore, the proliferation of remote work has resulted in an increased dependence on online platforms for data administration. Numerous Italian organizations are currently investigating cloud-based solutions to facilitate data sharing and collaboration. Opportunities in this market are present in catering to niche sectors that necessitate specialized data, such as agriculture and smart cities, which are expanding in Italy.


These sectors can derive substantial advantages from customized data services that improve operational efficiency. Additionally, the emergence of local firms with innovative solutions that cater to specific data labeling requirements indicates a dynamic transition to personalized services.In general, the Italy data collection and labeling market is characterized by a fertile environment for growth, which is facilitated by the interplay of sector-specific needs, regulatory compliance, and technological advancements.


Italy Data Collection And Labelling Market size


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Italy Data Collection and Labelling Market Drivers


Explosion of Artificial Intelligence Applications


The increasing integration of Artificial Intelligence (AI) across various sectors is fueling demand for data collection and labelling in the Italy Data Collection and Labelling Market Industry. As per a report from the Italian National Institute of Statistics (ISTAT), the AI market in Italy is projected to grow significantly, with investments expected to increase by over 25% in the next five years.


Major players such as IBM and Microsoft are expanding their AI capabilities and require vast amounts of accurately labelled data to train their models, thereby driving the demand for data collection and labelling services.Additionally, the Italian government is pushing for digital transformation initiatives, emphasizing the need for high-quality datasets that can enhance AI algorithms and applications in health, transportation, and finance, contributing to the robust growth trajectory of the market.


Regulatory Compliance and Data Privacy


With the General Data Protection Regulation (GDPR) becoming a standardized norm across the European Union, organizations in Italy are increasingly focusing on complying with data privacy regulations. This need for compliance requires precise data collection and labelling processes, which ensure that data handling practices meet stringent guidelines.


According to the Italian Data Protection Authority (Garante), violations of GDPR can result in fines of up to 20 million euros or 4% of annual global turnover, motivating businesses to invest in accurate data management practices.Therefore, the emphasis on regulatory adherence directly correlates to a rising demand for robust data collection and labelling solutions, positioning the Italy Data Collection and Labelling Market Industry for continued growth.


Growth of E-commerce and Digital Platforms


The rapid rise in e-commerce activities in Italy, particularly following the COVID-19 pandemic, is amplifying the need for precise data collection and labelling. According to the Italian E-commerce Association, e-commerce sales in Italy rose by 30% in 2020, leading to more businesses relying on data analytics to understand consumer behavior.


Established platforms like Amazon and local players like Zalando are investing in data-driven strategies to enhance user experiences, necessitating extensive data collection and labelling efforts.This trend is creating significant opportunities for service providers within the Italy Data Collection and Labelling Market Industry, as companies seek to optimize their operations by harnessing well-structured data.


Italy Data Collection and Labelling Market Segment Insights


Data Collection and Labelling Market Data Type Insights


The Italy Data Collection and Labelling Market showcases a robust growth trajectory, particularly focusing on the Data Type segment, which is essential in harnessing data for various applications in artificial intelligence and machine learning. This segment is comprised of key classifications such as Text, Image/Video, and Audio, each playing a vital role in the overall data ecosystem.


The importance of Text data is underscored by its ubiquitous presence in natural language processing, enabling technologies such as chatbots and sentiment analysis.Meanwhile, the Image/Video subset is crucial for visual recognition and surveillance systems, driving the need for precise labeling amid the increasing focus on computer vision solutions across industries.


Conversely, the Audio data segment has gained traction with advancements in voice recognition technology, supporting applications in virtual assistants and transcription services. Each of these components not only responds to the evolving demands of the Italian market but also reflects broader global trends in digitization and automation. As companies in Italy pursue digital transformation, the Data Collection and Labelling Market is positioned for significant expansion, driven by continuous advancements in technology and a growing emphasis on data-driven decision making.


The strategic importance of data types helps organizations in sectors such as finance, retail, and healthcare to optimize their operations and improve customer experiences. In Italy, government initiatives and industry collaborations are further nurturing the development of this market, fostering an environment conducive to innovation in data collection practices. With growing investments in data-centric technologies, the significance of diversified data types will undoubtedly shape the landscape of the Italy Data Collection and Labelling Market in the coming years.


Italy Data Collection And Labelling Market Segment


Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review


Data Collection and Labelling Market Vertical Insights


The Italy Data Collection and Labelling Market, categorized by the Vertical segment, exhibits a diverse and growing landscape comprising various sectors such as IT, Automotive, Government, Healthcare, Banking, Financial Services and Insurance, Retail and E-commerce, alongside other sectors. Each vertical plays a critical role in shaping market dynamics, driven by increasing reliance on data to inform high-level decision-making and operational efficiency. In particular, the IT sector demonstrates a significant demand for data labeling solutions owing to the proliferation of AI and machine learning technologies, which require extensive training datasets.


The Automotive industry is also noteworthy, especially with the shift towards autonomous vehicles, which necessitate precise data collection and analysis for safety and regulatory compliance. The Government sector increasingly recognizes the importance of data-driven decision-making for public services and policy formulation, leading to a surge in investments in data collection initiatives.


Meanwhile, Healthcare is transforming through data analytics, enhancing patient care, and streamlining operations, amplifying the relevance of data collection and labeling.Lastly, Retail and E-commerce benefit significantly from data insights, improving customer experience and inventory management, which correlates with the expanding trend towards online shopping in Italy. Overall, the Vertical segment of the Italy Data Collection and Labelling Market reveals promising growth opportunities as sectors recognize the pivotal role of robust data practices in navigating future challenges and enhancing operational frameworks.


Italy Data Collection and Labelling Market Key Players and Competitive Insights


The Italy Data Collection and Labelling Market exhibits a dynamic landscape characterized by various players striving for competitive advantages amidst increasing demand for high-quality data for artificial intelligence and machine learning applications. As businesses adapt to fast-evolving technological requirements, there is a growing emphasis on the importance of data integrity and accuracy. Major companies in this sector are continuously enhancing their methodologies for collecting and annotating data to meet the specific needs of their clients across diverse industries, including healthcare, finance, and technology.


This competitive environment is compelling organizations to innovate, offering advanced solutions that promise efficiency and cost-effectiveness while navigating the regulatory landscape regarding data privacy and security.Appen is a key leader in Italy’s data collection and labeling market, driven by its ability to deliver multilingual, high-quality annotated datasets that meet the growing needs of AI and machine learning applications. The company’s extensive experience in sourcing and managing linguistic and contextual data makes it particularly well-suited for Italy’s diverse market landscape.


Appen frequently engages native Italian speakers for specialized projects, ensuring cultural and linguistic relevance in its training data. Its scalable workforce and robust quality control systems allow it to support enterprises across sectors such as e-commerce, voice recognition, and automotive technology. Through continuous innovation and local engagement, Appen has positioned itself as a trusted partner for Italian companies seeking accurate and ethically sourced data for intelligent systems.


Telus International also plays a pivotal role in the Italy Data Collection and Labelling Market, offering a range of key products and services tailored to meet the demands of clients seeking top-notch data solutions. The company's presence in Italy is marked by a strong portfolio that includes data annotation, content moderation, and language services, proving essential for businesses aiming to leverage artificial intelligence effectively.


Telus International's strengths lie in its globally distributed workforce, allowing for diversified and efficient data collection capabilities. The company has also engaged in various mergers and acquisitions that bolster its position in the market, enhancing service offerings and expanding its operational footprint. This strategic approach enables Telus International to maintain a competitive edge by continuously adapting to market trends and client requirements, catering to a growing base of customers in the region.


Key Companies in the Italy Data Collection and Labelling Market Include



  • Cognizant

  • Telus International

  • Scale AI

  • iMerit

  • Clickworker

  • Appen


Italy Data Collection and Labelling Market Industry Developments


Recent developments in the Italy Data Collection and Labelling Market have showcased significant growth and activity among leading players such as Cognizant, Telus International, and Appen. The escalation in demand for data-driven insights is driving investment in advanced data management techniques. In particular, firms like Scale AI and Microtask have reported increased client interest, resulting in enhanced service offerings.


Based on vendor assessments, hiring, and service offerings, it has been verified that Appen, Clickworker, ScaleAI, Cogito Tech, iMerit, and TELUS International are active data labelers in Italy. The expansion of Italy's AI/ML ecosystem is being driven by the increasing demand from industries such as e-commerce, automotive, and healthcare, as well as the support of national digital policies. This is reflected in the investments made by verified providers in data labeling.


Current trends emphasize the necessity for high-quality labelled data to meet the growing demand for AI and machine learning applications. Over the last few years, significant investments have been noted, with increased funding particularly flowing into DataForce and Sama. These advancements and growing interest reflect the vital role that data collection and labelling services will play in Italy's digital economy.


Italy Data Collection and Labelling Market Segmentation Insights



  • Data Collection and Labelling Market Data Type Outlook

    • Text

    • Image/ Video

    • Audio



  • Data Collection and Labelling Market Vertical Outlook

    • IT

    • Automotive

    • Government

    • Healthcare

    • BFSI

    • Retail & E-commerce

    • Others



 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 64.8(USD Million)
MARKET SIZE 2024 71.52(USD Million)
MARKET SIZE 2035 254.94(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 12.249% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Million
KEY COMPANIES PROFILED Cognizant, Telus International, Microtask, Scale AI, Samson Technologies, XpressLabs, DataForce, Sama, iMerit, Clickworker, Datasaur, Amazon Mechanical Turk, Lionbridge, Appen, CrowdAI
SEGMENTS COVERED Data Type, Vertical
KEY MARKET OPPORTUNITIES Increased demand for AI training data, Growth of e-commerce analytics services, Expansion of healthcare data management, Rise in autonomous vehicle development, Need for multilingual labeling solutions
KEY MARKET DYNAMICS Data privacy regulations, Growing AI adoption, Demand for quality data, Increasing automation needs, Competitive pricing strategies
COUNTRIES COVERED Italy


Frequently Asked Questions (FAQ) :

The Italy Data Collection and Labelling Market is valued at 71.52 million USD in 2024.

By 2035, the market is expected to grow to 254.94 million USD.

The expected CAGR for the market during this period is 12.249 percent.

The Image/Video data type is expected to have a significant share, valued at 30 million USD in 2024.

Text data is anticipated to be valued at 25 million USD in 2024, escalating to 90 million USD by 2035.

The audio data segment is projected to reach 54.94 million USD by 2035.

Major players include Cognizant, Telus International, Microtask, Scale AI, and Appen among others.

Key trends include the increasing demand for artificial intelligence applications and the growing need for high-quality training data.

While the market shows promising growth, global challenges may influence supply chains and service delivery dynamics.

The Image/Video data segment is expected to be valued at 110 million USD in 2035.

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