Introduction: Navigating the Future of Integrated Bridge Systems
The Integrated Bridge System (IBS) market is experiencing a new competitive momentum, which is being driven by rapid technological developments, regulatory changes and increased expectations for safety and efficiency. These key players – shipbuilders, IT systems suppliers and equipment manufacturers – are deploying the latest innovations in the areas of artificial intelligence, automation and IoT to enhance the operational performance and the experience of the crew. In particular, a new generation of start-ups is introducing disruptive new solutions that are challenging the established order and focusing on biometrics and green technology to meet the requirements for greater efficiency and the achievement of the goal of increased energy efficiency. Strategic trends are shifting towards integrated solutions, which are interoperable and based on real-time data. The resulting dynamic environment poses both challenges and opportunities for C-level managers and strategic planners, who are seeking to take advantage of the new opportunities presented by the IBS market.
Competitive Positioning
Full-Suite Integrators
The vendors of these systems offer comprehensive integrated solutions, combining the different technological platforms into a single system.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Kongsberg |
Strong integration capabilities |
Integrated bridge systems |
Global |
| Raytheon Company |
Advanced defense technology integration |
Naval and commercial systems |
North America, Europe |
Specialized Technology Vendors
These companies are specialized in certain technology or components which are able to improve the functioning of the bridge.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Furuno Electric Co. LTD |
Innovative navigation solutions |
Navigation and communication systems |
Asia, Europe, North America |
| Hensoldt |
Cutting-edge sensor technology |
Surveillance and reconnaissance systems |
Global |
| Japan Radio Co. LTD |
Expertise in maritime communication |
Radio and communication systems |
Asia, Europe |
Infrastructure & Equipment Providers
These vendors supply the necessary hardware and software components of the integrated bridge system.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Alphatron Marine B.V. |
Customizable solutions for diverse needs |
Bridge equipment and systems |
Europe, Asia |
| Mackay Communication, INC |
Robust communication solutions |
Communication equipment |
North America, Asia |
| Marine Technology LLC |
Focus on innovative marine solutions |
Marine technology systems |
Global |
| Noris Group |
Expertise in automation and control |
Control systems for vessels |
Europe, Asia |
| L3 Mapps INC. |
Integrated maritime solutions |
Integrated systems for vessels |
North America, Europe |
Emerging Players & Regional Champions
- Kongsberg Maritime (Norway): Provides advanced navigation and automation solutions for maritime applications. Recently won a contract for a complete fleet upgrade for a major shipping line. By offering more integrated and easy-to-use systems, Kongsberg is challenging established suppliers.
- Wärtsilä (Finland): Offers a comprehensive range of IBS solutions with a focus on energy efficiency and sustainability, recently implemented a project for a new eco-friendly ship, and complements the established players by integrating green technology.
- NavSea (USA): Known for its innovative software solutions for vessel traffic management and operational efficiency, it recently teamed up with a major port authority to enhance its IBS capabilities, thus establishing itself as a challenger to the more hardware-centric suppliers.
- Furuno Electric Co., Ltd., Japan. Furuno is a specialist in IBS, especially in high-precision navigation equipment. Furuno recently launched a new line of products aimed at smaller vessels, thus complementing the offerings of the larger suppliers.
- The EMELCOME INTERNATIONAL Company, a major supplier of customized I.B.S. solutions for the growing Indian maritime sector, has recently completed a significant installation for a local shipbuilder, and competes with established companies by offering local support and competitive prices.
Regional Trends: By 2023, there is a noticeable trend towards the use of Integrated Bridge Systems in the Asia-Pacific region, driven by the growing traffic in this region, and by the resulting demand for safety and efficiency. In addition, the trend towards greater focus on sustainable and energy-efficient solutions leads to a further specialization of technology in the areas of green technology and automation. Lastly, new market entrants, relying on their local knowledge, offer ad hoc solutions, thus forcing the established suppliers to be more creative and flexible.
Collaborations & M&A Movements
- The partnership between Kongsberg and Rolls-Royce was to develop and supply advanced Integrated Bridge System for automation and safety of ships, and to establish the two companies as leaders in the field of marine technology.
- In July Wärtsilä acquired the marine software company Transas, with the objective of strengthening its IBES capabilities and expanding its market share in the digital maritime solutions field.
- ABB and Navis have announced a collaboration to integrate their respective technologies in order to improve port efficiency, thereby increasing the performance of integrated bridge systems and enhancing the companies’ positions in the maritime logistics market.
Competitive Summary Table
| Capability | Leading Players | Remarks |
|---|
| Biometric Self-Boarding |
HID Global, Gemalto |
HID has a long history of implementing its biometric solutions at airports, reducing queues and facilitating passenger flow. High-precision systems from Gemalto are known for their high reliability and the way they integrate with existing security systems. |
| AI-Powered Ops Mgmt |
IBM, Siemens |
IBM's artificial intelligence is used in the operation management to predict the maintenance needs of the machine and improve the uptime. Siemens has developed an AI algorithm that optimizes resource allocation in real time, and has been tested in a large port. |
| Border Control |
Thales, NEC Corporation |
Thales has installed a border control system based on facial recognition, successfully used in many countries. NEC’s solutions are renowned for their speed and accuracy. In trials, processing times at border crossings have been significantly reduced. |
| Sustainability |
ABB, Wärtsilä |
ABB has introduced energy-efficient systems that reduce emissions from ships and has successfully developed eco-friendly ship designs. Wärtsilä has focused on sustainable fuel solutions and has participated in a number of green shipping initiatives. |
| Passenger Experience |
Cisco, Honeywell |
IT systems developed by Cisco enhance the passenger's experience through information and communication. And the smart building systems from Honeywell are used in many of the world's busiest airports to improve comfort and safety. |
Conclusion: Navigating the IBS Market Landscape
The IBS market in 2023 will be characterized by a very intense competition and notable fragmentation, with both the major and the new players competing for a share. The regional trends show a growing emphasis on the development of advanced capabilities, especially in artificial intelligence, automation, sustainability and flexibility. These become the most important differentiators for the leadership of the IBS market. The established companies are able to use their experience and existing assets to further develop their solutions, while the newcomers focus on new products and services to meet the needs of the market. As the vendors move through this complex landscape, they will be able to maintain agility and flexibility by integrating these capabilities into their product lines. The leaders of the IBS market are those who will be able to align their partners and investments with these trends to ensure their competitive advantage.
