Instant Pot Market

In the least developed countries (LDCs), urban dwellers remain a minority, accounting for 35.8% of the population. Instant pots offer a convenient solution to address cooking needs in such compact living spaces. These appliances are compact and versatile, capable of boiling, simmering, baking, and pressure cooking. In 2023, a majority of Americans (60%) reported feeling pressed for time, highlighting the need for efficient cooking solutions. Electric cookers, including instant pots, are favored by consumers for their ability to preserve essential nutrients and enhance food flavor.

Additionally, instant pots contribute to energy conservation, as they consume less energy compared to traditional cooking methods, making them an environmentally friendly choice.

The growth in disposable income and consumer spending is a key driver behind the increasing value of the instant pot market, rendering it an affordable cooking option. In India, Disposable Personal Income rose to 296383300 INR Million in 2023 from 273364818.90 INR Million in 2022. Similarly, in January 2024, Disposable Personal Income in the United States experienced a 0.3% increase from the previous month. With consumers constantly seeking time-saving and convenient solutions to streamline cooking processes, instant pots have emerged as a favored choice.

Additionally, instant pots cater to the needs of the growing number of women entering the workforce in urban areas by enabling quick meal preparation, further contributing to the positive development of the instant pot market. As a result, it is anticipated that throughout the projection period, demand for the Instant Pot Market will increase due to the Rapid Urbanization and Rise in Disposable Income. Thus, driving the Instant Pot Market revenue.

The Global Instant Pot Market Industry is projected to experience substantial growth over the next decade. With a current valuation of 5.2 USD Billion in 2024, the market is expected to reach 12.2 USD Billion by 2035, indicating a compound annual growth rate (CAGR) of 8.08% from 2025 to 2035. This growth trajectory reflects the increasing consumer adoption of Instant Pots as essential kitchen appliances. Factors such as rising disposable incomes, urbanization, and changing lifestyles contribute to this optimistic outlook. The market's expansion is likely to be driven by both innovation and evolving consumer preferences.

The Global Instant Pot Market Industry is significantly influenced by the rising health and wellness trends among consumers. As individuals become more health-conscious, there is a marked shift towards cooking methods that preserve nutrients and promote healthier eating habits. The Instant Pot, with its ability to steam, sauté, and pressure cook, allows users to prepare nutritious meals quickly and efficiently. This aligns with the increasing demand for home-cooked meals that cater to dietary preferences and restrictions. Consequently, the market is likely to benefit from this health-oriented consumer behavior, further solidifying its position in the culinary landscape.

The versatility of the Instant Pot contributes significantly to the growth of the Global Instant Pot Market Industry. With its ability to perform multiple cooking functions, including pressure cooking, slow cooking, and yogurt making, the Instant Pot caters to a wide range of culinary preferences. This adaptability allows consumers to experiment with various cuisines and cooking styles, thereby expanding its user base. As culinary enthusiasts and novice cooks alike discover the benefits of this multifunctional appliance, the market is poised for continued expansion. The diverse applications of the Instant Pot suggest a robust future for the industry.

The Global Instant Pot Market Industry experiences a notable surge in demand for convenience cooking solutions. As consumers increasingly seek efficient meal preparation methods, the Instant Pot emerges as a favored appliance. In 2024, the market is projected to reach 5.2 USD Billion, reflecting a growing preference for multifunctional kitchen devices. This trend is particularly pronounced among busy households and working professionals who prioritize time-saving cooking options. The convenience offered by the Instant Pot aligns with contemporary lifestyles, suggesting that this driver will continue to propel market growth in the coming years.

The Global Instant Pot Market Industry benefits from the growing popularity of meal prep culture among consumers. As individuals increasingly embrace meal planning as a means to save time and reduce food waste, the Instant Pot serves as an ideal tool for batch cooking. This trend is particularly appealing to health-conscious consumers who aim to prepare nutritious meals in advance. The market is projected to grow significantly, with estimates suggesting a rise to 12.2 USD Billion by 2035. This shift towards meal prep not only enhances the appeal of the Instant Pot but also positions it as a staple in modern kitchens.

Technological advancements play a pivotal role in shaping the Global Instant Pot Market Industry. Innovations such as smart technology integration, app connectivity, and enhanced safety features contribute to the appeal of the Instant Pot. These advancements not only improve user experience but also attract tech-savvy consumers who seek modern solutions for their cooking needs. As the market evolves, the incorporation of artificial intelligence and IoT capabilities may further enhance the functionality of Instant Pots, potentially expanding their market share. This trend indicates a promising future for the industry as it adapts to the evolving technological landscape.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Instant Pot market in North America can be attributed to several key factors. Social media platforms and online communities serve as pivotal channels for promoting Instant Pots and disseminating recipes, tips, and cooking techniques. As of 2022, the United States ranks third globally in terms of social media audience size, trailing only China and India.

With over 302 million social media users and a penetration rate exceeding 91 percent, the United States presents a vast and influential market for leveraging social media marketing strategies. Furthermore, positive word-of-mouth referrals from satisfied users further bolster the increasing appeal of Instant Pots, resulting in heightened sales and expanded market presence.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: INSTANT POT MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Instant Pot Market accounts for the second-largest market share, as Social media platforms and digital marketing initiatives play a crucial role in promoting Instant Pots and fostering engagement with consumers across Europe. In the United Kingdom alone, there are approximately 56.8 million active social media users as of 2022, representing about 84.3% of the accessible demographic. Moreover, from 2021 to 2022, the user base witnessed a notable 8.7% increase. Since January 2021, active social media usage has surged by 10%, equivalent to 424 million users.

Leveraging platforms like Instagram, Facebook, and YouTube, manufacturers and influencers leverage these platforms to share recipes, culinary advice, and user testimonials, effectively raising awareness and generating interest in Instant Pots among European audiences. Further, the German Instant Pot Market held the largest market share, and the UK Instant Pot Market was the fastest-growing market in the European region.

The Asia-Pacific Instant Pot Market is expected to grow at the fastest CAGR from 2024 to 2032. Instant Pots demonstrate adaptability to a broad spectrum of cooking styles and culinary traditions, rendering them well-suited to cater to diverse cultural preferences throughout the Asia-Pacific region. The burgeoning desire for enhanced living standards contributes significantly to market expansion. Notably, as of October 2023, Western Asia boasted an internet penetration rate of 76.2%, while Eastern Asia recorded a rate of 76%, driving the demand for Wi-Fi-enabled electric pressure cookers. Moreover, the presence of prominent market players further fortifies the region's position.

Data from the China Household Electrical Appliances Association (CHEAA) indicates that retail sales of home appliances in China totaled USD 12,732.6 million between January and August 2020. Moreover, China’s Instant Pot Market held the largest market share, and the Indian Instant Pot Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Instant Pot market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Instant Pot industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Instant Pot industry to benefit clients and increase the market sector. In recent years, the Instant Pot industry has offered some of the most significant advantages to the culinary world, revolutionizing home cooking with its innovative features and convenience. Major players in the Instant Pot Market, including Arovast Corporation, Breville Group Limited, Fagor Professional, Gourmia, Inc., Instant Brands Inc., Midea Group, National Presto Industries, Tayama Appliance Inc., Tristar Products, Inc., Wonderchef Home Appliances Pvt.

Ltd is attempting to increase market demand by investing in research and development operations.

Established in Sydney in 1932, Breville has emerged as a renowned global brand, known for its commitment to enhancing consumers' lives through meticulous design and groundbreaking innovation. With a presence in over 70 countries worldwide, Breville specializes in delivering kitchen products that are informed by consumer insights. By leveraging innovation, the brand empowers individuals to achieve remarkable results and streamline tasks in their kitchens beyond their initial expectations.

Wonderchef has established itself as a leader in cookware and kitchen appliances, enabling customers to prepare healthy, tasty meals with ease. The brand prides itself on upholding German standards of quality, Italian designs, and a commitment to continuous innovation. Leveraging innovation and technology, Wonderchef consistently surpasses customer expectations. The Gas Oven Tandoor allows users to replicate the experience of restaurant-style Tandoori food at home, fostering a sense of pride in home cooking.

Wonderchef has been a pioneer in introducing innovative appliances such as Cold Pressed Juicers, Air Fryers, Nutri-Pot, Slow Cookers, Bread Maker, Health Grills, Die-cast Cookware, Ceramic Cooker, and more, providing customers with the convenience of cooking healthy and delicious meals. Patented tools like the Turbo Chopper facilitate quick food preparation, saving valuable time while ensuring exceptional performance. Wonderchef is committed to introducing new ideas, solutions, and technologies to the market, constantly aiming to revolutionize the culinary experience.

The introduction of Wonderchef Royal Velvet Pans has revolutionized the world of non-stick cookware, offering vibrant hues and colors to enhance the cooking experience. Wonderchef products are available in over 10,000 retail outlets nationwide, including leading departmental stores, hypermarkets, specialty stores, and an expanding network of Exclusive Brand Outlets.