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Instant Beverage premix Market Trends

ID: MRFR//3061-HCR | 110 Pages | Author: Pradeep Nandi| July 2024

Global Instant Beverage Premix Market Overview

Instant Beverage Premix Market Size was valued at USD 91.2 billion in 2023. The instant beverage premix market industry is projected to grow from USD 96.58 Billion in 2024 to USD 136.22 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.9% during the forecast period (2024 - 2032). The product's long shelf life, convenient packaging & storage, and rising demand from corporate consumers owing to the high consumption rate of instant coffees are the key market drivers boosting instant beverage premix market share.

Instant Beverage Premix Market Overview

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Instant Beverage Premix Market Trends

  • The growing popularity of ready-to-drink beverages drives the market growth

Instant beverage premixes are dry powders containing beverage flavors that can be mixed with water or other solvents. Instant beverage premixes are available in powder, granules, and paste forms and contain an aromatizing agent, vitamin, cocoa, vegetable extract, and edible acids. Instant beverage premixes are simple to prepare. Instant beverage premix helps enhance functionality and stimulate the human body's metabolism. Instant beverage premix has a longer shelf life. Instant coffee and instant tea are the most popular premixes among consumers. The long shelf life and convenient packaging of instant beverage premix are expected to drive the market. Due to its convenience for consumers and ease of preparation, instant beverage premix is most popular among young people and corporate organizations.

Instant beverage premix allows consumers to make beverages at the office or home in less time. While traveling, millennials prefer a homelike cup of tea or coffee, expected to propel the instant beverage premix market CAGR. The rising demand for flavored instant beverage premix in cafes, restaurants, and airports is expected to propel the instant beverage premix market revenue higher. Consumers can benefit from the health benefits of instant beverage premixes like instant coffee, instant tea, and instant soup. Instant coffee premix increases metabolism, improves brain function, and promotes healthy rehydration. Premixed beverages are gaining popularity among fitness enthusiasts to save time making energy drinks from scratch. Many people are becoming health-conscious and drinking more beverages like protein shakes and energy drinks. Men between the ages of 18 and 34 are the most likely to consume energy drinks, according to the United States Department of Health and Human Services (HHS). The department added that one-third of teenagers between 12 and 17 regularly consume these drinks.

Instant Beverage Premix Market Segment Insights

Instant Beverage Premix Type Insights

Based on type, the instant beverage premix market segmentation includes instant coffee, instant tea, instant milk, instant health drinks, instant soup, and others. The instant coffee segment held the majority share in 2022, contributing to around ~25-27% of the instant beverage premix market revenue. Instant coffee premixes are widely used in corporate cafeterias and Quick Service Restaurants (QSR) due to their high caffeine content, enticing flavor, and enticing aroma. The increased use of instant coffee premixes in corporate settings has made the instant coffee premix segment one of the more lucrative investment targets. The consumption of coffee is increasing, which can be attributed to its taste and several health advantages, including a lower risk of heart attack and Alzheimer's disease, assistance with weight loss, an extended lifespan, and many others. Coffee contains approximately 1.1-2.2% caffeine, which is advantageous as excessive caffeine causes numerous complications.

Figure 1: Instant Beverage Premix Market, by Type, 2024 & 2032 (USD Billion)

Instant Beverage Premix Market, by Type, 2022 & 2030Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The instant tea premix segment contributed to the second-highest share of revenue in 2020 and is expected to register the highest instant beverage premix market CAGR over the forecast period. Demand for the product will increase as consumers widely prefer green tea premix owing to its numerous advantages, including weight loss and glucose control. This expansion is due to the increasing popularity of many Asian, Middle Eastern, and Western countries. Green tea, Oolong tea, black tea, white tea, and other options are also available, which attracts people.

Instant Beverage Premix Function Insights

Functions have bifurcated the instant beverage premix market data into plain, flavored, and others. The plain segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. Plain instant beverage premix is easier to store and use and has a longer shelf life. Many customers are discovering the benefits of using these plain pastes. For instance, producers of instant coffee have used Algona coffee as inspiration to develop instant coffee pastes. This combination saves customers time when making coffee from scratch while also providing the benefits of instant coffee.

Instant Beverage Premix Distribution Channel Insights

The instant beverage premix industry has been segmented based on distribution channels into store-based and non-store-based. Store-based held the most prominent segment share in 2022. As per capita disposable income has increased, many consumers have shifted to premium, organic, and natural brands to increase beverage premix retail revenue from store-based supermarkets and hypermarkets. More people are shopping at supermarkets as they offer a wide range of products and brands. Customers are more at ease when selecting products, particularly groceries. It has prompted hypermarket chain owners to increase their investments in ready-to-drink beverage premixes to accommodate their customers' diverse tastes and preferences. Other factors influencing this sales channel include price reductions, shopping experience, immediate product purchase, and the availability of a diverse range of products in a single store. Sales of instant beverage premix through this store-based channel have also been boosted by enhanced services like Click and Collect.

Instant Beverage Premix Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific Instant Beverage Premix market was worth USD 41.77 billion in 2022 and is expected to grow at a significant CAGR during the study period, with China being the major revenue contributor. The main driver of the rise in demand for instant beverage premix in the coming years is the growing urbanization in nations like China and India. Besides, significant lifestyle changes and rising disposable incomes in developing countries such as India and others have changed consumer consumption patterns, driving demand for instant beverage premixes. Millennials are becoming increasingly popular in developing economies like China and India. Regional businesses prioritize R&D investments to maintain flavor and lengthen the shelf life of their products to remain competitive.

Further, the major countries studied in the market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.


INSTANT BEVERAGE PREMIX MARKET SHARE BY REGION 2022Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The European instant beverage premix market has the second-largest market share, owing to the region's rapid increase in instant tea and coffee consumption. According to Coherent Market Insights, Russia is one of the most important tea markets, with approximately 88% of Russians drinking tea. This leads to an increase in the number of instant tea premix consumers in Russia, which contributes significantly to the growth of the Europe instant beverage premix industry. Moreover, rising demand for on-the-go beverages will drive instant premix market growth in the coming years. Further, the German instant beverage premix market held the largest market share, and the UK instant beverage premix market was the fastest-growing market in the European region.

The North American Instant Beverage Premix Market is expected to grow at the fastest CAGR from 2024 to 2032. With the increased presence of beverage consumers in corporate offices, demand for premixes is expected to rise across the region. As many reputable manufacturers and technology companies established their headquarters in the region, the network of offices has expanded at a commendable rate. The demand for instant beverage premixes from corporate cafeterias is rising as more employees increase their daily coffee consumption. The demand for instant foods and beverages drives rapid growth in the region's processed food and beverage industry. Besides, the region has seen a significant rise in the demand for instant beverages for health and leisure. Several companies are forming alliances to launch such products and increase their customer base. Moreover, Canada’s instant beverage premix market held the largest market share, and the U.S. instant beverage premix market was the fastest-growing market in the North American region.

Instant Beverage Premix Key Market Players & Competitive Insights

Major market players are setting up manufacturing and distribution networks in developing nations to establish a presence in the marketplace. Increasing regional and competition is consolidating the instant beverage premix industry. Smart technologies are being invested in by businesses to increase productivity. In addition, market participants are launching new products, entering contracts, acquiring companies, increasing investments, and working with other organizations, among other significant market developments, to expand their footprint.

The instant beverage premix market major players, such as Unilever, Numi Inc., Tata Beverages Ltd., The Republic of Tea, and others, are developing premixed instant tea bags with compostable and biodegradable outer packaging to lower their carbon footprint. Competitors in the instant beverage premix industry also invest heavily in innovative marketing techniques and celebrity endorsement strategies, which are expected to accelerate market expansion in the coming years.

The Wagh Bakri Tea Company is India's largest tea supplier and exporter. The Wagh Bakri Tea Group has a long history in the tea industry and is regarded as a Premium Tea Company. Wagh Bakri, a leading Indian instant tea premix market company, launched two varieties of its instant tea in August 2021: Wagh Bakri Instant Express and Wagh Bakri Instant Saffron Tea.

Nestlé SA is a nutrition, health, and wellness company that manufactures supplies. It manufactures ready-to-eat foods and cooking aids, milk-based product lines, pharmaceutical drugs, ophthalmic goods, baby foods, and cereals. In addition to liquid and powdered beverages, water, milk products, ice cream, confectionery, prepared foods, cooking aids, nutrition, health science, and pet care are all part of the company's product line. Nestle is the world's largest food company by revenue. Nestlé launched an instant tea premix called EVERYDAY Chai Life in December 2019, aimed at Indian consumers. The tea premix comes in flavors like Ginger & Lemongrass, Desi Masala, and Saffron & Cardamom.

Key Companies in the instant beverage premix market include

  • The Republic of Tea (U.S.)

  • PepsiCo Inc (U.S.)

  • Keurig Green Mountain Inc (U.S.)

  • Suntory Beverage & Food Limited (Japan)

  • ITO EN Ltd (Japan)

  • Ajinomoto General Foods Inc (Japan)

  • Monster Beverage Co. (U.S.)

Instant Beverage Premix Industry Developments

June 2020: PepsiCo, a food and beverage company based in the United States, announced the successful acquisition of Rockstar, a beverage company based in Nevada. PepsiCo spent approximately USD 3.86 billion to complete the transaction. Moreover, the move provides PepsiCo with several opportunities to broaden its portfolio as demand for soft drinks declines.

September 2019: The Coco-Cola Company partnered with CraftWorks Holdings to serve as the business strategy beverage partner for all brands.

Instant Beverage Premix Market Segmentation

Instant Beverage Premix Type Outlook

  • Instant Coffee

  • Instant Tea

  • Instant Milk

  • Instant Health Drinks

  • Instant Soup

  • Others

Instant Beverage Premix Function Outlook

  • Plain

  • Flavored

  • Others

Instant Beverage Premix Distribution Channel Outlook

  • Store Based

  • Non-Store Based

Instant Beverage Premix Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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