India User Experience Research Software Market Research Report By Type (Cloud, On-Premise) and By Application (Large Enterprises, SMEs) - Forecast to 2035

India User Experience Research Software Market Overview

As per MRFR analysis, the India User Experience Research Software Market Size was estimated at 18.56 (USD Million) in 2023. The India User Experience Research Software Market Industry is expected to grow from 30.3(USD Million) in 2024 to 86.9 (USD Million) by 2035. The India User Experience Research Software Market CAGR (growth rate) is expected to be around 10.052% during the forecast period (2025 - 2035).

Key India User Experience Research Software Market Trends Highlighted

The India User Experience Research Software Market is witnessing a significant growth driven by the increasing adoption of digital solutions across various sectors. With the rise of e-commerce, fintech, and online services, businesses are recognizing the importance of user experience in retaining customers. The growing number of internet users in India, supported by government initiatives like Digital India, is propelling the demand for advanced user experience research tools. 

As organizations prioritize improving their digital interfaces, there's a noticeable shift toward investing in research software that helps in understanding user behavior and preferences.Opportunities in the Indian market are vast, especially as businesses begin to focus more on localized user experiences. As a diverse nation with numerous languages and cultures, tailoring user interfaces to meet regional needs presents a unique avenue for software developers. Additionally, small and medium enterprises (SMEs) are increasingly embracing UX research tools to compete with larger firms, thus creating a broader market base for software vendors. 

Moreover, trends in recent times indicate a growing integration of artificial intelligence and machine learning within user experience research software. These technologies are enhancing data collection and analysis capabilities, allowing businesses to gain deeper insights into user interactions.The use of remote usability testing tools has also surged, driven by the rise of hybrid work environments following the COVID-19 pandemic. As organizations continue to adapt to changing consumer expectations and behaviors, the emphasis on user experience in India will only intensify, driving further innovations within the UX research software sector.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India User Experience Research Software Market Drivers

Increasing Digital Transformation Initiatives

India is undergoing a fast digital change across numerous industries, fueled by programs like 'Digital India' and the push for smart cities. The Government of India's ambitious Digital India effort seeks to boost digital literacy and service accessibility through technology. According to the Ministry of Electronics and Information Technology, the number of internet users in India will exceed 800 million in 2022, up from around 500 million in 2018. 

This evolving digital landscape is critical for the India User Experience Research Software Market Industry, as organizations rely more on user experience research tools to understand the preferences and behaviors of their rising digital user base. Prominent firms such as Infosys and Wipro are spending extensively on user research and design, hence improving the quality of digital services and products on the market and boosting demand for user experience research tools.

IGrowing E-Commerce and Retail Sector

The e-commerce sector in India has seen dramatic growth, projected to reach USD 200 billion by 2026, according to the India Brand Equity Foundation. This surge in online shopping increases the necessity for businesses to optimize user experience to enhance customer satisfaction and reduce cart abandonment rates. 

Established companies like Flipkart and Amazon India recognize that user experience optimization significantly impacts conversion rates, thus fueling investments in user experience research software.As more retailers compete for online market share, the demand for user experience research tools becomes essential, driving growth in the India User Experience Research Software Market Industry.

Rise of Startups and Innovation

India has emerged as one of the top startup ecosystems in the world, ranking third globally for the number of unicorns, with over 100 unicorns as of 2022, according to the NASSCOM report. These startups prioritize user experience to differentiate themselves in a highly competitive market. Startups focusing on consumer technology, fintech, and health tech are increasingly leveraging user experience research software to gather insights, iterate quickly on product design, and provide personalized experiences to their users.

This culture of innovation not only impacts the current market landscape but also ensures a consistent demand for user experience research tools, significantly contributing to the growth of the India User Experience Research Software Market Industry.

India User Experience Research Software Market Segment Insights

User Experience Research Software Market Type Insights

The India User Experience Research Software Market has gained significant traction due to the increasing emphasis on user-centric design and data-driven decision-making across various industries. This market can be categorized primarily based on type, encompassing Cloud and On-Premise deployment models. The Cloud segment has been particularly influential, thanks to its flexibility, scalability, and ease of access, allowing organizations to conduct user experience research without heavy investments in hardware infrastructure. Additionally, the Cloud model supports remote collaboration, which is essential for multidisciplinary teams and geographically dispersed workforces in India, which has rapidly embraced digital transformation initiatives spurred by a vibrant tech ecosystem.

On-Premise solutions, while facing stiff competition from Cloud offerings, still hold considerable relevance, especially among organizations that prioritize data security, customization, and compliance with stringent government regulations. These organizations choose On-Premise deployments to retain control over their sensitive data, aligning with the growing concern regarding data privacy. The importance of these deployment types fluctuates based on the sector. For instance, sectors such as finance and healthcare often lean towards On-Premise solutions due to regulatory constraints, while technology startups might gravitate towards Cloud services for their cost-effectiveness and agility. 

Furthermore, the rising adoption of remote work in India has fueled the demand for user experience tools that promote collaboration, making Cloud solutions increasingly appealing due to their capabilities to offer real-time insights and updates. The ongoing digitalization in sectors like e-commerce and education significantly propels the uptake of such software, creating opportunities for market expansion in both deployment types. The India User Experience Research Software Market continues to evolve, showcasing a blend of innovative features tailored to local user preferences and global standards, ensuring a competitive edge aligned with the growing aspirations of businesses operating in India.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

User Experience Research Software Market Application Insights

The India User Experience Research Software Market showcases a robust potential in its Application segment, which is primarily divided into Large Enterprises and Small and Medium Enterprises (SMEs). Large Enterprises often leverage user experience research software to enhance product design and customer engagement, thereby leading to improved user satisfaction and retention. They emphasize comprehensive analysis and data-driven decision-making, which drives their significant investment in advanced user experience methodologies. Conversely, SMEs often prioritize cost-effective solutions that align with their unique needs while offering scalability as they grow.

The increase in digital transformation initiatives across various industries in India has positioned SMEs to adopt user experience research practices to stay competitive in the market. Additionally, the rise of mobile internet usage and increasing consumer expectations regarding digital experiences are pivotal trends shaping the demand in this sector. This growing emphasis on user-centric strategies reflects the evolving landscape of customer preferences and highlights the importance of tailored solutions for diverse organizational sizes within the India User Experience Research Software Market.The continued focus on enhancing user experience makes this segment crucial for companies aiming to improve their market presence and overall customer satisfaction.

India User Experience Research Software Market Key Players and Competitive Insights

The India User Experience Research Software Market is rapidly evolving, with various companies competing to provide innovative solutions aimed at enhancing user research capabilities. In this dynamic landscape, organizations are striving to meet the growing demands for effective user-centered design and usability testing. As businesses across diverse sectors recognize the importance of meaningful insights into user behavior and preferences, the market is witnessing considerable investments in advanced technologies and tools that can streamline research processes. The competition is primarily characterized by a mix of established players and emerging startups, all contributing to a robust ecosystem that continuously seeks to improve the quality of user experience research.UserTesting has carved a distinct niche in the India User Experience Research Software Market with its comprehensive platform that enables organizations to gather user feedback efficiently. 

The company’s strengths lie in its user-friendly interface and the ability to conduct remote usability tests that cover a broad spectrum of audiences. With an emphasis on real-time feedback, UserTesting ensures that clients can make data-driven decisions rapidly, thereby improving the product development lifecycle. Its presence in India is marked by a growing customer base across various industries, including e-commerce, finance, and technology. The company's focus on facilitating user engagement through diverse testing methods, such as live and recorded sessions, bolsters its position in the market, making it a preferred choice for businesses looking to enhance user experience.

UsabilityHub operates effectively within the India User Experience Research Software Market, offering an array of tools designed to assist teams with design validation and user feedback collection. The company is notable for its key products that allow users to run tests such as preference tests, five-second tests, and click tests, providing valuable insights into user interactions and preferences. UsabilityHub has established a solid market presence in India, particularly among digital product teams looking for efficient ways to optimize their designs.

The strengths of UsabilityHub include an intuitive platform that simplifies the feedback process and its scalable offerings tailored to different project sizes. Additionally, the company has strategically pursued partnerships and collaborations that enhance its service portfolio, allowing it to expand its reach and continuously innovate in response to the unique challenges faced by Indian businesses in user experience research.

Key Companies in the India User Experience Research Software Market Include:

• UserTesting


• UsabilityHub


• Microsoft


• Dovetail


• Crazy Egg


• Qualtrics


• Userlytics


• Optimal Workshop


• Maze


• SurveyMonkey


• Adobe


• Hotjar


• Typeform


• Lookback


• Google

India User Experience Research Software Market Industry Developments

The India User Experience Research Software Market has witnessed significant developments, especially with the continuous growth of digital transformation in various sectors. UserTesting, a prominent player, has expanded its service offerings, allowing more organizations in India to leverage user insights effectively. UsabilityHub has gained traction among startups, enabling them to conduct usability tests quickly and efficiently. 

June 2023 saw Microsoft enhance its UX research tools, integrating AI capabilities to improve user feedback analysis. Dovetail has also gained popularity for its collaborative research features tailored for Indian companies. Crazy Egg and Hotjar are increasingly adopted for heat mapping and user journey analysis among e-commerce businesses in India. In terms of company movements, there have been speculations about merger opportunities involving Qualtrics and Adobe, aiming to strengthen their competitive position in the Indian market. 

The growth in user experience research tools reflects India's push towards becoming a digital hub, with the government promoting initiatives to support technology adoption in small and medium enterprises. Over the past few years, significant investments have been reported in UX research niches, with a marked increase in market valuation for major companies, indicating a thriving environment for innovation and user-centered design in India.

India User Experience Research Software Market Segmentation Insights

User Experience Research Software Market Type Outlook

• Cloud


• On-Premise

User Experience Research Software Market Application Outlook

• Large Enterprises


• SMEs

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	18.56(USD Million)
MARKET SIZE 2024	30.3(USD Million)
MARKET SIZE 2035	86.9(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	10.052% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	UserTesting, UsabilityHub, Microsoft, Dovetail, Crazy Egg, Qualtrics, Userlytics, Optimal Workshop, Maze, SurveyMonkey, Adobe, Hotjar, Typeform, Lookback, Google
SEGMENTS COVERED	Type, Application
KEY MARKET OPPORTUNITIES	Rapid digital transformation demand, Increasing focus on customer satisfaction, Growth in e-commerce platforms, Rise of remote usability testing, Expanding mobile app development
KEY MARKET DYNAMICS	growing demand for user-centric design, increasing digital transformation initiatives, rise in remote usability testing, advancements in AI-driven analytics, need for real-time feedback solutions
COUNTRIES COVERED	India