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India Tile Adhesive Market Trends

ID: MRFR//3234-CR | 93 Pages | Author: Priya Nagrale| October 2017

India Tile Adhesive Market Overview

The India tile adhesive market size was valued at USD 0.12 billion in 2023. The tile adhesive industry is projected to grow from USD 0.13 Billion in 2024 to USD 0.26 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.09% during the forecast period (2024 - 2032). The growing demand for tiles and marble for developing areas and increasing reconstruction and renovation activities are the major market drivers enhancing market growth.

India Tile Adhesive Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

India Tile Adhesive Market Trends

  • Increasing demand for tile and marble flooring in corporate and commercial areas to boost the market growth

Developments in recent production technologies for ceramic and porcelain adhesive tiles have led to thinner and larger tiles. These tiles are utilized to create almost continuous surfaces, increasing their architectural value. Also, the expansion in demand for soundproofing and thermal insulation in construction has led to a trend shift from the usage of normal concrete substrates to different innovative substrate materials such as gypsum boards, plaster boards, chipboards, cement fiber panels, metal surfaces, and heated floors. Emerging new substrates for swimming pools, including cementitious screed and fiberglass, have led to the development of recent tile adhesives from Mapei S.p.A and Saint-Gobain Weber, among other companies.

Further, According to ICIS, the volume of the construction industry is likely to expand by 35% to USD 5.8 trillion by 2030 and will be primarily driven by India. This evolution would drive the demand for tile adhesives in several construction applications. India is leading the construction market due to the burgeoning growth of residential, commercial, and institutional engineering projects. The construction industry in India is expected to project phenomenal growth. This growth is anticipated to expand the India tile adhesive market CAGR in recent years.

Moreover, bio-based resources are gaining popularity in various industries due to their low environmental impact and long-term viability. Renewable materials from biopolymers derived from sustainable resources are being investigated extensively in tile and marble adhesives. However, more than their long-term viability is needed to justify the commercialization of such adhesives, especially if the new materials cannot be used as a drop-in replacement for existing technologies. The advantages of feedstock vegetable oils, such as hydrophobicity, lower human and ecological toxicity, and the performance of bio-based adhesives compared to petroleum-based adhesives, are areas of research projected to be an emerging trend.

Swelling reconstruction and renovation activities will boost market growth over the forecast year. By the conclusion of the projection period, the market is expected to have grown significantly. In most cases, tile and marble adhesives are used to install flooring. Increasing commercial and residential development and renovation activities in India are predicted to boost demand for flooring, which would, in turn, boost demand for tile and stone adhesives. Various government initiatives to boost industrial expansion, tourism, and development will help the rapid growth. For example, the Indian government has committed to investing USD 1.4 trillion in the National Infrastructure Pipeline (NIP) by 2030, with urban infrastructure accounting for 16% of the total has enhanced the India tile adhesive market CAGR across the globe in recent years.

An increase in urbanization and a rise in a shift of residents from rural areas to urban areas are driving the demand for unique residential construction in developing nations, which led to the market's growth. The rising need for residential development drives demand for tile adhesives in developing countries. Compared to bricks, ceramic tile adhesive is easier to apply and more attractive. Cement extenders, binders, and protective colloids, shape retention enhancers, coating polymers, lubricity and workability enhancer, and suspension & stabilization agents drive the growth of the India tile adhesive market revenue.

India Tile Adhesive Market Segment Insights

Tile Adhesive Type Insights

The India tile adhesive market segmentation, based on type, includes cementitious tile adhesive, epoxy tile adhesive, and dispersion tile adhesive. The cementitious tile adhesive segment dominated the market, accounting for 35% of market revenue (10.45 Billion). In developing economies, category growth is driven by the increase in the number of residential and large-scale construction projects that are boosting the utilization of tilesHoweverdispersion tile adhesive is the fastest-growing category over the forecast period. The ability of dispersion to deliver chemical resistance and assist in strengthening the durability of the finished product. Dispersion-based tile adhesives utilize less water and have higher flexural strength than cement-based tile adhesives, making them attractive alternatives.

Tile Adhesive Construction Activity Insights

The India tile adhesive market segmentation, based on polymer chemistry, includes new construction and repair & renovation. The repair & renovation segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the expansion demand from electrical & electronics, packaging, and solar power industries. Hence, increasing demand for tile adhesive positively impacts market growth. However, new construction is the fastest-growing category over the forecast period due to the developed infrastructure in India providing low scope for new construction activities and increased activity in the construction industry.

Tile Adhesive Application Insights

The India tile adhesive market data has been bifurcated by the application of residential, commercial, and institutional. The residential segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030, due to the growing demand for ceramic tiles for decorative applications. However, the commercial is the fastest-growing category over the forecast period owing to enhanced activity in the construction sector.

Figure 2: India Tile Adhesive Market, by Application, 2021 & 2030 (USD Million)

India Tile Adhesive Market, by Application, 2021 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

This Indian tile adhesive tile is attributed to the increase in industrialization and construction. Building construction companies in India are moving toward green construction techniques to evade environmental damage and rescue the natural balance. The construction industry contributes to increasing pollution-related problems as the industry depletes materials that emit VOC. Such circumstances compelled the Confederation of the Indian Industry (CII) to designate the Indian Green Building Council (IGBC) in 2001. IGBC encourages builders, owners, developers, and other stakeholders in the construction industry to comprehend their assistance toward achieving national sustainability targets. From 2001 to 2015, the council established 3.84 billion square feet of green buildings in India.

Additionally, increasing demand for decorative tiles in non-residential construction activities such as malls, office buildings, retail outlets, airports, and other municipal and commercial buildings is another factor that drives the Indian tile adhesive market. Tile adhesives offer numerous advantages over traditional cement-based adhesives, including better bonding strength, reduced drying time, and increased resistance to water and chemicals. These factors have encouraged the adoption of tile adhesives among builders, contractors, and architects. Growing preference for modern tiles drives the market growth. With the rise in disposable income and evolving customer preferences, there has been a shift towards using premium, aesthetically appealing tiles in residential and commercial spaces. Tile adhesives provide a reliable and effective means of installing these modern tiles.

India Tile Adhesive Key Market Players & Competitive Insights

Key market players are spending a huge amount of money on R&D to expand their product lines, which will help the tile adhesive market to grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as recent product launches, mergers and acquisitions, increased investments, contractual agreements, and collaboration with other organizations. Competitors in the tile adhesive industry must deliver cost-effective items to enhance and survive in an increasingly competitive and growing market environment.

Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the India Tile Adhesive industry to benefit clients and expand the market sector. The tile adhesive market major player such as Pidilite IndIndiatries Ltd., MYK LATICRETE INDIA PVT LTD., Saint-Gobain Weber, Fosroc India, BASF India Ltd., and others are working on enhancing the market demand by investing in research and development activities.

BASF SE is a chemical company. It produces, markets, and sells chemicals, plastics, crop protection products, and performance products. Its product line comprises solvents, adhesives, surfactants, fuel additives, electronic chemicals, pigments, paints, food additives, fungicides, and herbicides. The company serves various industries, including construction, furniture and wood, agriculture, electronics and electrical, paints and coatings, automotive, home care, nutrition, chemicals, etc. BASF carries out R&D in alliance with customers, scientists and partners. The firm operates through a network of manufacturing facilities.

Huntsman Corp is a manufacturer of differentiated organic chemical products. It offers various chemicals and formulations, including amines, maleic anhydride, MDI, epoxy-based polymer formulations, textile chemicals and dyes. The company markets its products to diverse consumers and industrial customers. Huntsman products find application in adhesives, aerospace, personal care and hygiene, automotive, construction products, durable and non-durable consumer products, digital inks, electronics, power generation, refining, medical, packaging, coatings and construction, synthetic fiber, textile chemicals and dyes industries among others.

Key Companies in the India Tile Adhesive market include

  • Pidilite Industries Ltd., - India


  • Saint-Gobain Weber, - Germany

  • Fosroc India, - India

  • BASF India Ltd., - India

  • Huntsman Corporation, - the USA

  • Kajaria Ceramics Limited. - India

  • Bostik, - the USA

  • Fuller Company, - the USA

  • SIKA INDIA, ARDEX Group, - India

  • Henkel AG & Co. KGaA – Germany

India Tile Adhesive Industry Developments

October 2019: Pidilite launched TVC for tile adhesive brand Roff. Roff has unveiled its first TVC themed around ‘Roff mein hain magar ki jakkad’. Roff is an environmentally safe and economical additive for cement and offers a comprehensive range of Tile and Stone fixing solutions. Roff not just improves the strength of cement but also enhances its workability for fixing tiles.

India Tile Adhesive Market Segmentation

Tile Adhesive Type Outlook

  • Cementitious Tile Adhesive

  • Epoxy Tile Adhesive

  • Dispersion Tile Adhesive

Tile Adhesive Construction Activity Outlook

  • New Construction

  • Repair & Renovation

Tile Adhesive Application Outlook

  • Residential

  • Commercial

  • Institutional

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