As per MRFR analysis, the India Power Strip Market Size was estimated at 670 (USD Million) in 2023.The India Power Strip Market Industry is expected to grow from 725(USD Million) in 2024 to 1,075 (USD Million) by 2035. The India Power Strip Market CAGR (growth rate) is expected to be around 3.646% during the forecast period (2025 - 2035)
The India Power Strip Market is experiencing notable trends driven by the rapid urbanization and widespread adoption of electronic devices in the country. As more households and businesses rely on multiple gadgets, the demand for power strips has increased significantly. The growing need for appliance connectivity, influenced by the rise of smart homes and telecommuting arrangements, has created a favorable environment for power strip manufacturers. Furthermore, the push for sustainable energy and energy efficiency is prompting consumers to seek power strips with advanced features like surge protection, USB ports, and energy monitoring capabilities.Businesses are taking advantage of the opportunities presented by novel designs and improved functionality.
More consumers know about safety standards these days, leading to an increase in the demand for quality-compliant power strips that are BIS (Bureau of Indian Standards) certified. The government’s emphasis on “Make in India” boosts local production and increases the number of manufacturers vying to enter the market. The growing e-commerce market is also a contributing factor, improving the availability of different types of power strips to consumers. Recently, more consumers have preferred using power strips with inbuilt safety features designed to mitigate electrical hazards.
Consumers are becoming more conscious of fire safety and electrical load management, driving the popularity of power strips equipped with features like overload protection and indicator lights. Overall, the India Power Strip Market is evolving rapidly, shaped by consumer demands for convenience, safety, and innovation, presenting a promising landscape for market players to explore.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Increasing Urbanization and Electrical Appliance Usage in India
The rapid urbanization in India has led to an increase in the number of electrical appliances used in households and offices. According to the Ministry of Housing and Urban Affairs, approximately 35% of India's population lived in urban areas as of 2021, and this figure is expected to reach 50% by 2031. This creates a higher demand for power strips as urban residents typically own multiple devices such as computers, televisions, and mobile chargers that require multiple electrical outlets.
Major organizations like the Bureau of Energy Efficiency (BEE) are promoting energy-efficient products, indirectly boosting the demand for power strips by encouraging the responsible use of electricity through devices like power strips that combat the need for numerous wall sockets. This trend, tied to urban lifestyle changes and increased device usage, will contribute substantially to the growth of the India Power Strip Market Industry in the coming years.
Government Initiatives for Electrification
The Indian government has been ardently working towards improving electrical infrastructure across the country. Programs such as the Pradhan Mantri Sahaj Bijli Har Ghar Yojana aim to provide electricity to all households, which has seen the electrification of more than 18,000 villages over recent years. As more households gain access to electricity, the demand for power strips will increase proportionately.
The Power Ministry's initiatives push for better access and reliability of power supply, encouraging households to invest in power strips to maximize outlet usage.Organizations like the Electricity Regulatory Commission are monitoring and improving the electrical supply to ensure that increased availability leads directly to increased household power usage, which supports the growth of the India Power Strip Market Industry.
Growing Adoption of Smart Home Technology
The trend toward smart homes and the Internet of Things (IoT) is gaining traction in India. Various reports indicate a 20% increase in smart home device installations from 2020 to 2023. With devices such as smart speakers, security cameras, and home automation systems becoming standard, the demand for reliable power sources has surged. Smart home technology often requires multiple devices that necessitate power strips to manage connections efficiently.
Major corporations like Philips and Xiaomi have been introducing innovative smart home devices catering to this growing market. The rising inclination towards automation and modern home solutions will create significant opportunities for the India Power Strip Market Industry, amplifying future growth.
Power Strip Market Type Insights
The India Power Strip Market is characterized by various types that cater to the growing electrical demands of both residential and commercial sectors. The types include Common Power Strips, Smart Power Strips, and Specialized Power Strips. Common Power Strips, widely used across households, serve basic connectivity needs with multiple outlet extensions, making them essential for powering multiple devices simultaneously. Their accessibility and simplicity contribute to their significant presence in the market. On the other hand, Smart Power Strips are gaining traction, driven by the growing trend toward smart homes and energy-efficient solutions.
These strips allow users to control their appliances remotely, enabling energy savings and improved management of electronic devices. The rise of the Internet of Things (IoT) in India further enhances the relevance of Smart Power Strips, attracting tech-savvy consumers who prioritize convenience and efficiency. Specialized Power Strips also play a critical role in the market, designed specifically for certain applications or environments, such as those needed for industrial or commercial use. These strips often feature surge protection and additional functionalities tailored for professional settings, meeting specific safety and operational requirements.
The increasing number of industries in India, coupled with rising safety standards, underscore the importance of these specialized solutions.Overall, the segmentation of the India Power Strip Market by Type demonstrates a dynamic landscape where convenience, technology, and specific user needs drive market growth. Increased awareness regarding energy conservation, along with the push towards smarter and safer electrical connections, reflects the vital role each type of power strip plays in the market, thereby catering to a broad spectrum of consumer preferences and requirements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Power Strip Market Protection Type Insights
The Protection Type segment of the India Power Strip Market plays a crucial role in ensuring the safety and reliability of electrical devices. With the increasing usage of electronic gadgets, the importance of effective power management is gaining traction. Surge Protection stands out as a significant feature due to its capability to protect equipment from voltage spikes, which can cause severe damage. As urbanization and industrialization continue to expand in India, the reliance on stable power supplies grows, making surge protection key in residential and commercial sectors.Meanwhile, Fuse Based Protection remains relevant, providing a traditional yet effective means of safeguarding against short circuits and overloads.
This method enhances the reliability of power strips by preventing fire hazards and equipment failures. Collectively, both Surge Protection and Fuse Based Protection cater to the growing awareness around electrical safety, contributing positively to the India Power Strip Market revenue. The market growth in this segment is fueled by rising consumer demand for quality and durable power management solutions, underscoring the importance of proper electrical safety measures in India's evolving infrastructure.
Power Strip Market Application Insights
The India Power Strip Market shows a diverse segmentation, primarily categorized into Household, Commercial, and Industrial applications. The Household segment is significant as it caters to the rising number of electronic devices per household, driven by the increasing penetration of smart home technologies and consumer electronics. This trend showcases the need for reliable power distribution solutions in residential settings. Moving to the Commercial application, this segment plays a vital role due to the expansion of businesses and offices requiring efficient power management solutions. As more companies adopt electronic devices and equipment, the demand for power strips that offer protection and ease of use increases.
The Industrial segment is characterized by its robust requirement for heavy-duty power strips to support machinery and equipment in manufacturing and production units. With the ongoing advancements in technology and automation in India, this segment continues to grow.Overall, the emphasis on safety features, energy efficiency, and mobility across these applications significantly drives the market, ensuring that consumers and industries alike have access to reliable power solutions amidst the country's rapid technological advancements. The India Power Strip Market revenue reflects the growing need for these products in alignment with the nation's development goals and electrification initiatives.
The India Power Strip Market is characterized by a dynamic competitive landscape fueled by increasing urbanization, rising demand for electrical appliances, and the growing trend of smart homes. In this market, numerous players are collaborating to enhance their product offerings and strengthen their market position. The competitive environment is marked by innovations in design, energy efficiency, and safety features. Players in this segment are also focused on expanding their distribution networks, enhancing customer engagement, and improving brand visibility. With the rapid advancement in technology and a growing consumer preference for advanced electrical solutions, companies are actively investing in research and development to cater to the changing needs of consumers and maintain a competitive edge in this burgeoning market.
Godrej stands out in the India Power Strip Market due to its strong brand reputation and extensive legacy in the Indian consumer electrical domain. The company has carved a niche for itself by offering a diverse range of power strips known for their durability, safety features, and user-friendly designs. Godrej’s established distribution network ensures its products are widely available across various retail and online platforms, enhancing accessibility for a broad consumer base. The company's commitment to quality and innovation resonates well with Indian consumers, enhancing customer loyalty and market penetration.
Furthermore, Godrej’s proactive approach to adapting to sustainable practices in its manufacturing processes aligns with the growing environmental consciousness among consumers, thereby enhancing its competitive positioning.Legrand is another prominent player within the Indian Power Strip Market, known for its commitment to innovative electrical and digital building infrastructures. Legrand's product range includes a variety of power strips designed for various applications, catering to both residential and commercial needs. The company boasts a strong market presence backed by its robust portfolio of high-quality products that emphasize safety, efficiency, and design. Legrand's strengths lie in its research and development capabilities, which allow it to introduce cutting-edge solutions tailored to Indian consumers.
Additionally, the company has pursued strategic mergers and acquisitions to enhance its operational capacity and market reach in India, thereby solidifying its competitive advantage in the power strip market. By actively engaging in initiatives aimed at improving energy efficiency and integrating smart technology, Legrand continues to be a formidable player in this competitive landscape.
The India Power Strip Market is witnessing several recent developments that are shaping its growth. In August 2023, Godrej announced the launch of a new range of eco-friendly power strips aimed at energy conservation, reflecting the rising consumer demand for sustainable products. Legrand has also been enhancing its presence by introducing smart power solutions targeting the urban population's needs. In terms of mergers and acquisitions, Wipro has expanded its product portfolio by acquiring a local electronics firm in July 2023, which is anticipated to strengthen its foothold in the power management sector. Schneider Electric announced a strategic partnership with Eagle to co-develop innovative power strips with integrated smart technology, a move made public in July 2023.
Additionally, companies like Havells and Bajaj are focusing on upgrading existing product lines to meet new safety regulations issued by the Bureau of Indian Standards, emphasizing product quality and safety features. In the last two to three years, the market has seen significant growth with increasing urbanization and a rise in demand for electronic devices driving the need for reliable power solutions, impacting the overall market dynamic positively.
Power Strip Market Type Outlook
Power Strip Market Protection Type Outlook
Power Strip Market Application Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 670.0(USD Million) |
| MARKET SIZE 2024 | 725.0(USD Million) |
| MARKET SIZE 2035 | 1075.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 3.646% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Godrej, Legrand, Wipro, Havells, intello, Anchor by Panasonic, Philips, Bajaj, GM Modular, Schneider Electric, Eagle, VGuard, Syska, Zebronics, Belkin |
| SEGMENTS COVERED | Type, Protection Type, Application |
| KEY MARKET OPPORTUNITIES | Rising smart home adoption, Increased consumer awareness, Growth in e-commerce sales, Expansion in tier II and III cities, Demand for surge protection features |
| KEY MARKET DYNAMICS | Increasing urbanization, Rising electronic device usage, Growing awareness of safety standards, Surge in online retailing, Demand for smart power strips |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ) :
The India Power Strip Market is expected to be valued at 725.0 USD Million in 2024.
In 2035, the India Power Strip Market is projected to reach a value of 1075.0 USD Million.
The market is anticipated to have a CAGR of 3.646% during the period from 2025 to 2035.
The market value for Common Power Strips is projected to be 430.0 USD Million in 2035.
The Smart Power Strip segment is expected to reach 300.0 USD Million in 2035.
Specialized Power Strips are projected to have a market value of 345.0 USD Million in 2035.
Major players in the market include Godrej, Legrand, Wipro, Havells, and Schneider Electric.
The growing demand for electronic appliances and the need for efficient power management are driving growth in the market.
Emerging trends include increased adoption of smart power strips and an emphasis on energy efficiency.
Regional demand greatly influences market dynamics, especially in urban areas where electronic usage is high.
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Research Analyst Level I In her 3 years of experience in the market research field, she has handled critical cross-domain projects. she has an in-depth knowledge of market estimation & analysis, problem-solving, primary as well as secondary research, and team management.she holds an engineering degree and is an mba professional from a well-known university, capable of evaluating the market and competitive conditions. an exceptional strategist with excellent communication skills and a passion for delivering cutting-edge & practical insights for the market. proficient in multi-tasking, and can successfully deal with competing demands, while maintaining complete confidentiality. generated business through active client and project development, networking, and high-quality responses. her knowledge and skills have helped in making solid business decisions, securing funding from investors, and avoiding business failures.
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