TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the Study
2.2.1. Research Objective
2.2.2. Assumptions
2.2.3. Limitations
3. RESEARCH METHODOLOGY
3.1. Overview
3.2. Data Mining
3.3. Secondary Research
3.4. Primary Research
3.4.1. Primary Interviews and Information Gathering Process
3.4.2. Breakdown of Primary Respondents
3.5. Forecasting Model
3.6. Market Size Estimation
3.6.1. Bottom-Up Approach
3.6.2. Top-Down Approach
3.7. Data Triangulation
3.8. Validation
4. MARKET DYNAMICS
4.1. Overview
4.2. Drivers
4.3. Restraints
4.4. Opportunities
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Suppliers
5.2.2. Bargaining Power of Buyers
5.2.3. Threat of New Entrants
5.2.4. Threat of Substitutes
5.2.5. Intensity of Rivalry
5.3. COVID-19 Impact Analysis
5.3.1. Market Impact Analysis
5.3.2. Regional Impact
5.3.3. Opportunity and Threat Analysis
6. INDIA OTT MARKET, BY TYPE
6.1. Overview
6.2. Game Streaming
6.3. Audio Streaming
6.4. Video Streaming
6.5. Communication
7. INDIA OTT MARKET, BY STREAMING DEVICES
7.1. Overview
7.2. Smartphones and Tablets
7.3. Desktops and Laptops
7.4. IPTV and Consoles
8. INDIA OTT MARKET, BY MONETIZATION MODEL
8.1. Overview
8.2. Subscription-based
8.3. Advertising-based
8.4. Transaction-based
9. INDIA OTT MARKET, BY SERVICE VERTICALS
9.1. Overview
9.2. Media and Entertainment
9.3. Education and Learning
9.4. Gaming and Service Utilities
10. COMPETITIVE LANDSCAPE
10.1. Overview
10.2. Competitive Analysis
10.3. Market Share Analysis
10.4. Major Growth Strategy in the India OTT Market,
10.5. Competitive Benchmarking
10.6. Leading Players in Terms of Number of Developments in the India OTT Market,
10.7. Key developments and Growth Strategies
10.7.1. New Product Launch/Service Deployment
10.7.2. Merger & Acquisitions
10.7.3. Joint Ventures
10.8. Major Players Financial Matrix
10.8.1. Sales & Operating Income, 2022
10.8.2. Major Players R&D Expenditure. 2022
11. COMPANY PROFILES
11.1. Meta (US)
11.1.1. Company Overview
11.1.2. Financial Overview
11.1.3. Products Offered
11.1.4. Key Developments
11.1.5. SWOT Analysis
11.1.6. Key Strategies
11.2. NETFLIX (US)
11.2.1. Company Overview
11.2.2. Financial Overview
11.2.3. Products Offered
11.2.4. Key Developments
11.2.5. SWOT Analysis
11.2.6. Key Strategies
11.3. Amazon (US)
11.3.1. Company Overview
11.3.2. Financial Overview
11.3.3. Products Offered
11.3.4. Key Developments
11.3.5. SWOT Analysis
11.3.6. Key Strategies
11.4. Google (US)
11.4.1. Company Overview
11.4.2. Financial Overview
11.4.3. Products Offered
11.4.4. Key Developments
11.4.5. SWOT Analysis
11.4.6. Key Strategies
11.5. Apple (US)
11.5.1. Company Overview
11.5.2. Financial Overview
11.5.3. Products Offered
11.5.4. Key Developments
11.5.5. SWOT Analysis
11.5.6. Key Strategies
11.6. Home Box Office (US)
11.6.1. Company Overview
11.6.2. Financial Overview
11.6.3. Products Offered
11.6.4. Key Developments
11.6.5. SWOT Analysis
11.6.6. Key Strategies
11.7. Roku (US)
11.7.1. Company Overview
11.7.2. Financial Overview
11.7.3. Products Offered
11.7.4. Key Developments
11.7.5. SWOT Analysis
11.7.6. Key Strategies
11.8. RAKUTEN (JAPAN)
11.8.1. Company Overview
11.8.2. Financial Overview
11.8.3. Products Offered
11.8.4. Key Developments
11.8.5. SWOT Analysis
11.8.6. Key Strategies
11.9. INDIEFLIX (US)
11.9.1. Company Overview
11.9.2. Financial Overview
11.9.3. Products Offered
11.9.4. Key Developments
11.9.5. SWOT Analysis
11.9.6. Key Strategies
11.10. Tencent (China)
11.10.1. Company Overview
11.10.2. Financial Overview
11.10.3. Products Offered
11.10.4. Key Developments
11.10.5. SWOT Analysis
11.10.6. Key Strategies
11.11. Kakao (South Korea)
11.11.1. Company Overview
11.11.2. Financial Overview
11.11.3. Products Offered
11.11.4. Key Developments
11.11.5. SWOT Analysis
11.11.6. Key Strategies
12. APPENDIX
12.1. References
12.2. Related Reports
LIST OF TABLES
TABLE 1 INDIA OTT MARKET, SYNOPSIS, 2018-2032
TABLE 2 INDIA OTT MARKET, ESTIMATES & FORECAST, 2018-2032 (USD BILLION)
TABLE 3 INDIA OTT MARKET, BY TYPE, 2018-2032 (USD BILLION)
TABLE 4 INDIA OTT MARKET, BY STREAMING DEVICES, 2018-2032 (USD BILLION)
TABLE 5 INDIA OTT MARKET, BY MONETIZATION MODEL, 2018-2032 (USD BILLION)
TABLE 6 INDIA OTT MARKET, BY SERVICE VERTICALS, 2018-2032 (USD BILLION)
LIST OF FIGURES
FIGURE 1 RESEARCH PROCESS
FIGURE 2 MARKET STRUCTURE FOR THE INDIA OTT MARKET
FIGURE 3 MARKET DYNAMICS FOR THE INDIA OTT MARKET
FIGURE 4 INDIA OTT MARKET, SHARE (%), BY TYPE, 2022
FIGURE 5 INDIA OTT MARKET, SHARE (%), BY STREAMING DEVICES, 2022
FIGURE 6 INDIA OTT MARKET, SHARE (%), BY MONETIZATION MODEL, 2022
FIGURE 7 INDIA OTT MARKET, SHARE (%), BY SERVICE VERTICALS, 2022
FIGURE 8 INDIA OTT MARKET: COMPANY SHARE ANALYSIS, 2022 (%)
FIGURE 9 META (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 10 META (US): SWOT ANALYSIS
FIGURE 11 NETFLIX (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 12 NETFLIX (US): SWOT ANALYSIS
FIGURE 13 AMAZON (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 14 AMAZON (US): SWOT ANALYSIS
FIGURE 15 GOOGLE (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 16 GOOGLE (US): SWOT ANALYSIS
FIGURE 17 APPLE (US).: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 18 APPLE (US).: SWOT ANALYSIS
FIGURE 19 HOME BOX OFFICE (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 20 HOME BOX OFFICE (US): SWOT ANALYSIS
FIGURE 21 ROKU (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 22 ROKU (US): SWOT ANALYSIS
FIGURE 23 RAKUTEN (JAPAN): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 24 RAKUTEN (JAPAN): SWOT ANALYSIS
FIGURE 25 INDIEFLIX (US): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 26 INDIEFLIX (US): SWOT ANALYSIS
FIGURE 27 TENCENT (CHINA): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 28 TENCENT (CHINA): SWOT ANALYSIS
FIGURE 29 KAKAO (SOUTH KOREA): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 30 KAKAO (SOUTH KOREA): SWOT ANALYSIS
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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