India Mayonnaise Market Research Report: By Application (Flavoured, Plain), By Product Type (Egg Mayonnaise, Eggless Mayonnaise), By Packaging Type (Bottles, Pouches, Others) and By Distribution Channel (Store Based, Non-Store-Based) - Forecast to 2035

India Mayonnaise Market Overview

India Mayonnaise Market Size was estimated at 565.0 (USD Million) in 2023. The India Mayonnaise Market Industry is expected to grow from 750.0(USD Million) in 2024 to 1,250.0 (USD Million) by 2035. The India Mayonnaise Market CAGR (growth rate) is expected to be around 4.753% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key India Mayonnaise Market Trends Highlighted

The India Mayonnaise Market has grown considerably in the past few years due to the changes in convenience and food preferences of consumers. It is now quite common for Indian consumers to use mayonnaise as a condiment for sandwiches, burgers, salads, and even as a dip for other snacks. Furthermore, these changes, including a shift in health consciousness, have led many market players to focus on producing healthier options, such as eggless or low-fat mayonnaise. With such awareness, there is a greater demand for premium, organic mayonnaise.

The Indian mayonnaise market can be explored more efficiently by adopting advanced flavor profiling techniques as well as better packaging methods. The fast-paced urbanization happening in India, especially among the youth, has increased the need for innovation in taste and flavors, which can be satisfied with local ingredients. Also, the growing availability of online shopping presents a new and exciting opportunity to reach these emerging consumers. In recent times, there has been a marked trend of an increase in home cooking and snacking, mainly due to the pandemic, which has made users more adventurous while using various types of condiments.

There is greater interest in mayo as it now features widely in people's homemade dishes. This reflects a new trend of home cooking integrated with multi-ethnic cuisines, which reinforces mayonnaise's role in Indian cooking. The increasing use of food delivery applications coincides with the higher consumption of mayonnaise in many popular dishes, which is substantially increasing their consumption in the changing food culture in India.

India Mayonnaise Market Drivers

Rising Health Consciousness Among Consumers

The culinary landscape in India is witnessing a significant shift towards healthier eating habits, driven by an increasing awareness of nutrition and health among consumers. This trend has led to a growing preference for mayonnaise made from more nutritious ingredients, such as olive oil or avocado, as people seek to minimize the consumption of unhealthy fats. Reports show that more than 70% of urban consumers are actively looking for healthier alternatives in their food products.Organizations like the Food Safety and Standards Authority of India (FSSAI) have been promoting the nutritional benefits of certain oils, which bolsters this growing trend. This rising health consciousness is expected to propel the India Mayonnaise Market Industry as consumers opt for products that align with their wellness goals. Furthermore, the growing trend of plant-based diets and the increasing demand for vegetarian products also contribute to the market's expansion, with an estimate suggesting that the vegetarian segment in India is set to grow by approximately 20% over the next decade.

Emergence of Innovative Flavors and Varieties

The India Mayonnaise Market Industry is experiencing a wave of innovation as manufacturers introduce a diverse range of flavors and product variations to cater to changing consumer preferences. The introduction of exotic flavors like chipotle, garlic, and herbs offers consumers new culinary experiences, driving the market's growth. According to the All India Food Processors' Association (AIFPA), product innovation in the food segment has seen an uptick of nearly 15% over the past three years, prompting companies to invest heavily in R to create unique mayonnaise offerings.This also includes the introduction of vegan mayonnaise, tapping into the rising vegan movement within India, as the number of vegetarians and vegans in the country is reported to be over 30%.

Growth of the Quick Service Restaurant (QSR) Sector

The rapid expansion of the Quick Service Restaurant (QSR) sector in India is significantly influencing the India Mayonnaise Market Industry. The QSR industry is projected to grow at a CAGR of over 12% in the coming years, as indicated by the Indian Ministry of Commerce Industry. As QSR outlets increasingly incorporate mayonnaise into their menu offerings, the demand for this condiment is anticipated to surge. Noteworthy players in the QSR space, like Domino's and McDonald's, have leveraged mayonnaise in multiple product lines, enhancing customer experience and satisfaction.The rising urban population and changing lifestyle dynamics further support this trend, creating a robust market environment for mayonnaise consumption.

India Mayonnaise Market Segment Insights:

Mayonnaise Market Application Insights

The India Mayonnaise Market, mainly focusing on the Application segment, has witnessed a steady growth trajectory that reflects changing consumer preferences and lifestyle shifts. The market for mayonnaise in India is driven by a significant inclination towards convenience food among consumers seeking quick meal solutions. This demand is fostered by the rise of the fast-food industry in India, along with a growing trend in Western culinary practices. In terms of segmentation, the Application segment includes both Flavored and Plain varieties of mayonnaise, each catering to distinct consumer tastes and culinary applications. Flavored mayonnaise offers consumers a range of options, from classic variants like garlic and chipotle to more adventurous flavors, appealing to the evolving palates of Indian consumers. This sub-segment has become increasingly popular in recent years as consumers experiment with food pairings and seek to enhance their home-cooked meals with unique tastes. The creative use of flavored mayonnaise in recipe developments, such as sandwiches, salads, and dips, drives its growing consumption across diverse demographics.

On the other hand, Plain mayonnaise maintains its relevance as a staple ingredient in households and food service establishments, primarily due to its versatility. It serves as a fundamental binding agent in several dishes, providing a creamy texture and elevating flavors in a wide array of culinary applications, including salads and dressings. The Plain segment caters to traditional preferences while remaining a key player amidst the innovations in flavors.

The market dynamics reveal how health-conscious consumers influence both segments as manufacturers innovate to introduce low-fat or organic mayonnaise options in response to this trend. Additionally, as urban lifestyle patterns shift with busy schedules, the convenience of mayonnaise as an easy addition to meals highlights its significant role in modern Indian households. The acceptance and growth of mayonnaise consumption in India can also be attributed to the proliferation of e-commerce platforms, making it easier for consumers to access a variety of brands and flavors. Overall, the India Mayonnaise Market's Application segment is characterizing a notable evolution, catering to diverse and changing consumer demands while fostering a vibrant marketplace for both Flavoured and Plain mayonnaise options.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mayonnaise Market Product Type Insights

The India Mayonnaise Market is characterized by its diverse Product Type segmentation, which includes notable categories such as Egg Mayonnaise and Eggless Mayonnaise. Egg Mayonnaise traditionally holds a significant share of the market due to its rich flavor and creamy texture, making it a preferred choice among consumers for various culinary applications, including sandwiches and salads. This market segment benefits from the growing trend towards homemade and gourmet foods, as consumers seek products that enhance their dining experience. On the other hand, Eggless Mayonnaise has been gaining traction, particularly among health-conscious individuals and those with dietary restrictions, such as vegans and vegetarians.The increasing awareness around health and wellness is driving the demand for plant-based alternatives, aiding Eggless Mayonnaise in capturing a substantial consumer base. Both segments play a crucial role in shaping the market dynamics, contributing to the overall growth of the India Mayonnaise Market as they align with evolving consumer preferences and trends towards convenience and versatility in food consumption.

Mayonnaise Market Packaging Type Insights

The Packaging Type segment of the India Mayonnaise Market plays a pivotal role in shaping consumer preferences and influencing market dynamics. The market is primarily characterized by various packaging formats, including Bottles, Pouches, and Others, each contributing uniquely to market accessibility and consumer convenience. Bottles have emerged as a dominant packaging choice due to their ease of use and reusability, catering to a consumer base looking for practical solutions in food storage. Pouches, on the other hand, offer lightweight and portable options that appeal to younger demographics and on-the-go consumers.This flexible packaging format is gaining traction owing to its space-saving features and cost-effectiveness. The 'Others' category, encompassing jars and bulk packaging, caters to niche segments, particularly among restaurants and catering services that prioritize larger quantities. With the rising trend towards sustainable packaging in India, manufacturers are increasingly exploring eco-friendly options within all packaging types. Consequently, the India Mayonnaise Market segmentation indicates that companies are innovating towards enhancing product convenience and sustainability, aligning with the evolving dietary preferences of consumers in India.This creates opportunities for growth, especially as the demand for mayonnaise continues to rise amidst India’s changing culinary landscape.

Mayonnaise Market Distribution Channel Insights

The Distribution Channel segment of the India Mayonnaise Market plays a crucial role in shaping the market dynamics and accessibility of products to consumers across the region. The market is generally divided into two significant channels: Store-based and Non-Store-Based. Store Based channels, which comprise supermarkets, hypermarkets, and convenience stores, dominate the landscape due to their established presence and consumer familiarity. These outlets offer a wide variety of mayonnaise options, allowing consumers to explore different brands and flavors, thus driving impulse purchases.On the other hand, Non-Store-Based channels, including online retail and direct-to-consumer platforms, are witnessing substantial growth, driven by changing shopping habits and increasing digital penetration in urban areas. This channel caters particularly to younger consumers, who favor convenience and the ability to shop from home. As the India Mayonnaise Market continues to expand, the shift towards e-commerce is expected to create significant opportunities for brands looking to enhance their reach and cater to evolving consumer preferences. Overall, Distribution Channel segmentation is vital for understanding consumer behavior and buying patterns within the Indian market context.

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Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Mayonnaise Market Key Players and Competitive Insights:

The India Mayonnaise Market has witnessed significant growth over recent years, influenced by changing consumer preferences, the rising trend of Western cuisines, and increasing demand for convenient and ready-to-eat food products. The competitive landscape is marked by both local and international brands vying for market share, with companies innovating continuously to cater to diverse consumer tastes and health-conscious choices. The market is characterized by various product offerings that include traditional mayonnaise, eggless mayonnaise, flavored variants, and health-oriented products, which have become increasingly popular among Indian consumers. As a result, the competitive insights reveal a dynamic environment with varied strategies aimed at brand differentiation, distribution expansion, and consumer engagement to capture a larger slice of the market.Saras Foods has established a notable presence in the India Mayonnaise Market, characterized by its strong local roots and commitment to quality. The company positions itself as a versatile ingredient ideal for various culinary applications, appealing to both households and food service operators. Saras Foods leverages its extensive distribution network and regional reach to ensure its mayonnaise products are readily accessible across multiple channels, including retail outlets, hotels, and restaurants. The emphasis on quality, coupled with competitive pricing, allows Saras Foods to resonate well with price-sensitive consumers while maintaining brand loyalty. The company continues to build its reputation through active marketing campaigns that highlight the unique taste and texture of its mayonnaise, further strengthening its foothold in the market.Del Monte Foods has emerged as a key player in the India Mayonnaise Market, benefitting from its strong brand recognition and extensive product portfolio. Known for its high-quality mayonnaise variants, Del Monte offers both traditional and eggless options, catering to the diverse dietary preferences of Indian consumers. The company’s strengths include its innovative product development, which often incorporates local flavors that appeal to the Indian palate. Del Monte Foods has effectively positioned its products within the food service sector, partnering with restaurants and catering services to expand its reach. Furthermore, the company has pursued strategic mergers and acquisitions to enhance its market presence in India, continuously adapting to consumer trends and preferences, thus ensuring a competitive edge. With a commitment to quality and sustainability, Del Monte Foods continues to assert its influence in the Indian mayonnaise segment.

Key Companies in the India Mayonnaise Market Include:

• Saras Foods


• Del Monte Foods


• Britannia Industries


• Sundrop


• Hindustan Unilever


• Dabur India


• Kraft Heinz


• Patanjali Ayurved


• Nestle


• MTR Foods


• Tasty Bite Eatables


• Bikanervala Foods


• Himalaya Herbal Healthcare


• Mother's Recipe

India Mayonnaise Market Industry Developments

In the India Mayonnaise Market, recent developments reflect a growing consumer preference for healthier and premium products. Companies like Hindustan Unilever and Del Monte Foods have introduced new product lines focusing on organic and low-calorie options to cater to health-conscious consumers. The market has witnessed an increase in demand for vegetarian and vegan mayonnaise, prompting Kraft Heinz and Dabur India to expand their product ranges accordingly. Additionally, in September 2023, Britannia Industries announced its plans to explore strategic partnerships to enhance its presence in the mayonnaise segment amid the rising competition. In terms of market valuation, the mayonnaise segment has shown significant growth; as of early 2023, the market was valued at over INR 1,000 crores and is projected to grow steadily due to increasing urbanization and changing eating habits. Over the past few years, companies have also focused on improving packaging and sustainability efforts, with Saras Foods and Patanjali Ayurved implementing eco-friendly practices in their production processes. Overall, the India Mayonnaise Market is evolving rapidly, driven by innovation and changing consumer preferences.

• India Mayonnaise Market Segmentation Insights
  
  
  
  • Mayonnaise Market Application Outlook
  
  
  • Flavored
  
  
  • Plain
  
  
  
  


• Mayonnaise Market Product Type Outlook
  
  
  
  • Egg Mayonnaise
  
  
  • Eggless Mayonnaise
  
  
  
  


• Mayonnaise Market Packaging Type Outlook
  
  
  
  • Bottles
  
  
  • Pouches
  
  
  • Others
  
  
  
  


• Mayonnaise Market Distribution Channel Outlook
  
  
  
  • Store Based
  
  
  • Non-Store-Based
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	565.0(USD Million)
MARKET SIZE 2024	750.0(USD Million)
MARKET SIZE 2035	1250.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.753% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Saras Foods, Del Monte Foods, Britannia Industries, Sundrop, Hindustan Unilever, Dabur India, Kraft Heinz, Patanjali Ayurved, Nestle, MTR Foods, Tasty Bite Eatables, Bikanervala Foods, Himalaya Herbal Healthcare, Mother's Recipe
SEGMENTS COVERED	Application, Product Type, Packaging Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Growing demand for health-oriented products, Expansion of gourmet mayonnaise varieties, Increasing preference for plant-based options, Rising popularity in food service industry, Innovation in packaging solutions for convenience
KEY MARKET DYNAMICS	Rising health consciousness, Increasing demand for spreads, Growth in foodservice sector, Emergence of vegan options, Innovative flavor variants
COUNTRIES COVERED	India