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India Functional Beverages Market
ID: MRFR/FnB/56198-HCR
200 Pages
February 2026
India Functional Beverages Market Size, Share, Industry Trend & Analysis Research Report By Type (Energy Drinks, Sports Beverages), By Function (Health & Wellness, Weight Management) and By Distribution Channel (Store, Non-store)- Forecast to 2035
Industry Developments
The India Functional Beverages Market has seen significant developments recently, with a growing demand for products that promote health and well-being. Companies like Coca-Cola and PepsiCo are expanding their portfolios to include functional drinks, aligning with rising consumer interest in health-oriented beverages. In September 2023, Hindustan Unilever introduced a new line of health-focused beverages targeting fitness-conscious consumers. Mahindra Agribusiness has been experimenting with organic functional beverages from locally sourced ingredients to cater to the health trend.
Recent mergers and acquisitions include Nestle's acquisition of a local health drink brand in August 2023 to strengthen its presence in the organic market. The valuation of companies such as Dabur and Zydus Wellness has surged, attributed to their innovative product offerings that capitalize on the growing trend of herbal and natural beverages. In 2022, ITC also ventured into the space with its own range of functional drinks, further enhancing competition. Overall, the market is evolving rapidly as consumer preferences shift towards healthier options, prompting established players to adapt by introducing new products and revamping their strategies.
Report Scope
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 9.32(USD Billion) |
| MARKET SIZE 2024 | 9.58(USD Billion) |
| MARKET SIZE 2035 | 25.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.11% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | CocaCola, ITC, Mahindra Agribusiness, Kona Beverages, Hindustan Unilever, Asian Paints, Reckitt Benckiser, Dabur, Zydus Wellness, Bharti Airtel, Nestle, PepsiCo, Britannia, Parle Agro |
| SEGMENTS COVERED | Type, Function, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer trends, Rising demand for plant-based options, Increased fitness and wellness awareness, Innovative flavors and ingredients, Online retail and e-commerce growth |
| KEY MARKET DYNAMICS | Health consciousness among consumers, Growing demand for immunity boosters, Rise in urbanization and lifestyle changes, Increase in e-commerce channel sales, Innovative product formulations and flavors |
| COUNTRIES COVERED | India |
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FAQs
What is the expected market size of the India Functional Beverages Market in 2024?
The India Functional Beverages Market is expected to be valued at 9.58 USD billion in 2024.
What will be the anticipated market size by 2035 for the India Functional Beverages Market?
By 2035, the India Functional Beverages Market is projected to reach a valuation of 25.0 USD billion.
What is the expected compound annual growth rate (CAGR) for the India Functional Beverages Market from 2025 to 2035?
The market is expected to grow at a CAGR of 9.11 percent from 2025 to 2035.
What is the market valuation for Energy Drinks in 2024?
The market for Energy Drinks is valued at 4.5 USD billion in 2024.
How much will the Sports Beverages market be valued by 2035?
The Sports Beverages market is anticipated to reach 13.0 USD billion by 2035.
Who are the key players in the India Functional Beverages Market?
Major players include CocaCola, ITC, Hindustan Unilever, and PepsiCo among others.
Which segment is expected to dominate the market in 2035?
Energy Drinks are expected to dominate the market with a valuation of 12.0 USD billion in 2035.
What are the growth drivers for the India Functional Beverages Market?
Growing health consciousness and demand for convenience drive the market growth.
How are global trends impacting the India Functional Beverages Market?
Global trends are highlighting health benefits and innovation, influencing local market expansion.
What are the projected growth opportunities in the India Functional Beverages Market?
Emerging trends such as plant-based ingredients offer significant growth opportunities in the market.
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