India Frozen Dessert Market Size was estimated at 8.66 (USD Billion) in 2023. The India Frozen Dessert Market Industry is expected to grow from 10.56(USD Billion) in 2024 to 20.46 (USD Billion) by 2035. The India Frozen Dessert Market CAGR (growth rate) is expected to be around 6.197% during the forecast period (2025 - 2035).
The India Frozen Dessert Market is undergoing shifts that indicate changes in consumer behavior and demographics. The development of the e-commerce industry has also changed distribution channels. Now, consumers can purchase frozen desserts over the internet, a development that greatly improves ease of access. Moreover, an emerging health consciousness trend has increased the demand for frozen desserts that are low in calories, sugar, and dairy in order to cater to several dietary options as many consumers are trying to eat healthier.
India's growing number of vegetarians and vegans can provide opportunities for the development of plant-based frozen desserts. There is also scope for brand innovation in the form of regional Indian’s homemade frozen desserts and their novel shapes and forms. Local partnerships can be used to foster authenticity and development of indigenous taste preferences. Recent trends indicates that there is a shift towards premium and artisanal frozen desserts as consumers want to spend more for unique high quality products.
The emergence of social media and food influencers has contributed to the popularity of aesthetically appealing frozen desserts which has forced brands to innovate their packaging and dessert presentation. These Indian explorers have more appeal to new products due to innovations in formulation and flavor, thus making the consumer base more adventurous in trying new things. All in all, the Indian frozen dessert industry contains both innovative opportunities and challenges for the industry.
India Frozen Dessert Market Drivers
Rising Disposable Income in India
India's rapid economic growth has led to an increase in disposable income, which is a critical driver for the India Frozen Dessert Market Industry. According to the Reserve Bank of India, disposable income in urban households is projected to increase by approximately 60% by 2030, driving demand for higher-quality frozen desserts. As consumers in urban areas become more affluent, they tend to spend more on indulgent items such as frozen desserts, pushing the market forward.
Established organizations like Hindustan Unilever Limited and ITC Limited capitalize on this trend by expanding their frozen dessert product offerings to cater to the growing middle class. Initiatives like the 'Start-up India' program promote entrepreneurship, fostering innovation in the frozen dessert sector and contributing to the overall market growth in India.
Increasing Urbanization and Changing Lifestyles
The rapid urbanization in India, where the urban population is expected to surpass 600 million by 2031 according to the Census of India, greatly influences the India Frozen Dessert Market Industry. As more people move to urban areas, there is a shift in lifestyle and dietary preferences. Urban consumers tend to seek convenient, quick-to-consume food options, including frozen desserts. This has led to a proliferation of retail outlets and a rise in online ordering platforms, making frozen desserts more accessible.
Major players like Blue Star Frozen Foods are tapping into this trend by offering diverse product ranges designed for urban consumers who value convenience and variety.
Growing Health Consciousness among Consumers
There is a noticeable shift towards health-conscious eating habits among Indian consumers, significantly impacting the India Frozen Dessert Market Industry. According to a report by the Food Safety and Standards Authority of India, approximately 30% of Indian consumers are now interested in low-fat and low-calorie dessert options. This trend has encouraged manufacturers to develop healthier frozen desserts that appeal to this growing demographic. For instance, companies like Naturals Ice Cream are introducing products with natural ingredients and lower sugar options, which cater to the demand for healthier alternatives, thereby expanding their market share and enhancing overall growth.
Increase in Online Retail and E-commerce Platforms
The adoption of e-commerce in India has skyrocketed, with online grocery sales projected to reach USD 18 billion by 2024 according to the India Brand Equity Foundation. This surge in online shopping plays a significant role in the growth of the India Frozen Dessert Market Industry, as consumers are increasingly purchasing frozen desserts online due to convenience and variety. Major e-commerce platforms like Amazon and Flipkart are collaborating with regional brands to widen their frozen dessert offerings.
Additionally, the pandemic has accelerated this trend, leading to a sustained increase in online purchases. As online platforms enhance distribution networks for frozen desserts, the market opportunities are set to expand significantly.
India Frozen Dessert Market Segment Insights
Frozen Dessert Market Product Type Insights
The India Frozen Dessert Market focuses significantly on the Product Type segment, which encompasses a variety of appealing categories such as Ice Cream, Yogurts, Cakes, and Others. Ice Cream remains a prominent choice among consumers due to its wide range of flavors and textures, catering to diverse preferences across different age groups. This segment garners considerable attention and is often characterized by its innovative flavors, including local and traditional variations, which resonate well with Indian consumers. Yogurt, on the other hand, holds an important place in the market due to the growing trend of health consciousness among individuals.
With the rising demand for probiotic-rich products, yogurts are increasingly being viewed as healthier alternative frozen desserts, contributing to the market's growth. Cakes, known for their celebratory significance in Indian culture, also contribute to market dynamics. Often being an integral part of festivals, weddings, and personal celebrations, this segment thrives on various customization options and flavors that meet cultural preferences. Additionally, the "Others" category encapsulates a variety of frozen desserts that include products like sorbets and frozen yogurts, which captures niche audiences looking for unique dessert experiences.
While these segments all play their parts in the overall landscape of the India Frozen Dessert Market, factors such as changing consumer lifestyles, increased disposable incomes, and the influence of social media on food trends are acting as significant drivers of growth. However, the challenges of maintaining product quality and the impact of seasonality pose hurdles for producers. Nevertheless, the rising inclination towards premium and artisanal options presents an emerging opportunity for innovation among manufacturers. Awareness campaigns focusing on natural ingredients and healthier compositions further enhance the segmentation landscape, driving consumer interest and preference toward certain product types.
Overall, the India Frozen Dessert Market demonstrates robust potential fueled by evolving consumer preferences and an expanding market presence across different frozen dessert categories.
Frozen Dessert Market Category Insights
The India Frozen Dessert Market is experiencing notable growth, largely driven by changing consumer preferences towards indulgent yet convenient dessert options. Within this market, two prominent categories are Conventional and Sugar-Free frozen desserts. Conventional frozen desserts, characterized by their rich flavors and creamy textures, continue to appeal to a broad demographic, reflecting traditional indulgence. On the other hand, the Sugar-Free segment is gaining traction as health-conscious consumers increasingly seek healthier alternatives without sacrificing taste.
This shift is influenced by rising awareness of health issues related to sugar consumption and an expanding market for diabetic-friendly products. Consumers in India exhibit a trend towards premiumization and innovative flavors, further diversifying the sales landscape. As health and wellness trends continue to evolve, sugar-free options are expected to see significant growth, appealing particularly to niche audiences concerned with dietary restrictions. The increasing demand for these products reflects a dual trend in the market where taste and health simultaneously drive consumers’ choices, making both segments vital for the overall expansion of the India Frozen Dessert Market.
Frozen Dessert Market Application Insights
The Application segment of the India Frozen Dessert Market is pivotal for understanding the consumer landscape in the region. This segment is divided into two main categories Store-Based and Non-Store Based. Store-Based applications, which typically encompass traditional retail outlets and specialty frozen dessert shops, tend to dominate the market due to their established presence and consumer accessibility. These establishments provide a wide variety of products, catering to diverse consumer preferences, thus contributing significantly to the overall revenue of the India Frozen Dessert Market.
On the other hand, Non-Store Based applications, which include online retail and home delivery services, are gaining traction, especially with the increasing digitalization and changing buying habits of consumers, particularly in urban areas. The growth of e-commerce platforms provides convenience to consumers, thus tapping into a broader demographic eager for frozen desserts at their convenience. The evolving lifestyle and rising disposable income among Indian consumers further fuel demand for innovative and premium frozen dessert products, attributing to the dynamic nature of the India Frozen Dessert Market.
Both segments play crucial roles in shaping market trends, with Store-Based applications providing a traditional experience and Non-Store Based applications catering to the modern consumer's needs.
India Frozen Dessert Market Key Players and Competitive Insights
The India Frozen Dessert Market is an evolving landscape marked by intense competition, driven by changing consumer preferences and a growing demand for innovative and delicious frozen treats. With an increasing inclination towards convenience and indulgence, the market has seen the emergence of a variety of brands, each vying for consumer attention through new flavors, unique marketing strategies, and diverse product offerings. As players explore opportunities for growth, factors such as distribution channels, pricing strategies, and seasonal promotions play a crucial role in shaping market dynamics. This competitive environment necessitates that brands continuously adapt to consumer trends, including the desire for healthier options and premium products, while also responding to challenges such as supply chain disruptions and regulatory requirements.
In the context of the India Frozen Dessert Market, Kwality Wall's has established itself as a prominent player with a strong market presence characterized by widespread recognition and year-round consumer loyalty. The brand has successfully tapped into the diverse preferences of Indian consumers by offering a broad range of frozen desserts, including ice creams and frozen yogurts in multiple flavors and formats. Kwality Wall's has utilized effective promotional campaigns and innovative engagement through social media to maintain its competitive edge. Moreover, the brand benefits from a robust distribution network that ensures its products are readily available across both urban and rural regions, further solidifying its standing as a household name in frozen desserts.
Gulab Foods, another noteworthy entity in the India Frozen Dessert Market, is known for its distinctive range of traditional Indian desserts presented in frozen formats. The company mainly focuses on retaining the authentic taste while catering to modern consumption habits, offering products like ice creams infused with traditional flavors and regional specialties. With a strategic emphasis on quality ingredients and unique recipes, Gulab Foods has carved a niche for itself, appealing to consumers looking for familiar tastes in a convenient form. The company actively pursues market expansion through partnerships and collaborations, which has strengthened its distribution channels across various retail outlets and e-commerce platforms in India. By fostering innovations catered to local preferences and integrating advanced supply chain practices, Gulab Foods has positioned itself to leverage growth opportunities in the competitive landscape of frozen desserts in the country.
Key Companies in the India Frozen Dessert Market Include
India Frozen Dessert Market Industry Developments
The India Frozen Dessert Market has recently witnessed several noteworthy developments. In October 2023, Britannia Industries introduced an innovative range of plant-based frozen desserts, aligning with the growing consumer demand for healthier options. Concurrently, Amul has expanded its frozen dessert offerings with a new flavor, aiming to capture a broader demographic. The market is also seeing increased investments, as Nivana Foods secured funding to enhance its production capacity and expand its distribution networks. Mergers and acquisitions have played a part in shaping the competitive landscape, with Cream Bell announcing a partnership in September 2023 with an international brand to boost its market presence. In recent years, the market has indicated considerable growth, with a reported valuation increase from INR 3,200 crore in 2021 to approximately INR 4,900 crore by mid-2023. This growth is attributed to rising disposable incomes and evolving consumer preferences, especially towards premium and artisanal brands like Häagen-Dazs and BaskinRobbins. In this evolving landscape, companies are focusing on product innovation and marketing strategies that resonate with consumers seeking quality frozen desserts.
Frozen Dessert Market Segmentation Insights
Frozen Dessert Market Application Outlook
Store-Based
Non-Store Based
| Report Attribute/Metric | Details |
| Market Size 2023 | 8.66 (USD Billion) |
| Market Size 2024 | 10.56 (USD Billion) |
| Market Size 2035 | 20.46 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 6.197% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Kwality Wall's, Gulab Foods, Sundae, Britannia Industries, Cream Bell, HäagenDazs, BaskinRobbins, Unibic Foods, Chokhi Dhani Foods, Nivana Foods, Amul, Vadilal Industries, Dairy Craft, Patanjali Ayurved, Mother Dairy |
| Segments Covered | Product Type, Category, Application |
| Key Market Opportunities | Growing demand for healthier options, Rise in disposable income, Expansion of online delivery channels, Increasing acceptance of international flavors, Seasonal and festive product innovation |
| Key Market Dynamics | growing demand for premium products, health-conscious consumer preferences, increasing penetration of online retail, innovative flavor combinations, seasonal and regional variations |
| Countries Covered | India |
Frequently Asked Questions (FAQ) :
The India Frozen Dessert Market was valued at 10.56 USD Billion in 2024.
By 2035, the India Frozen Dessert Market is expected to grow to a value of 20.46 USD Billion.
The expected CAGR for the India Frozen Dessert Market during the period from 2025 to 2035 is 6.197%.
Ice Cream holds the largest market value at 4.5 USD Billion in 2024 within the India Frozen Dessert Market.
The Ice Cream segment is projected to reach a value of 8.7 USD Billion by 2035.
Major players include Kwality Wall's, Britannia Industries, Häagen-Dazs, and Baskin-Robbins, among others.
The Yogurts segment was valued at 2.8 USD Billion in the year 2024.
The Cakes segment is anticipated to reach a market value of 3.6 USD Billion by 2035.
Key challenges include increasing competition and changing consumer preferences towards healthier dessert options.
Opportunities include expanding product lines and increasing penetration in tier 2 and 3 cities.
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