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    India B2C VPN Market

    ID: MRFR/ICT/57592-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    India B2C VPN Market Research Report By Type (remote access VPN, site to site VPN, personal VPN, mobile VPN)- Forecast to 2035

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    India B2C VPN Market Infographic
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    India B2C VPN Market Summary

    The India B2C VPN market is projected to grow significantly from 52 USD Million in 2024 to 244 USD Million by 2035.

    Key Market Trends & Highlights

    India B2C VPN Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 15.09 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 244 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 52 USD Million, reflecting the current demand for VPN services in India.
    • Growing adoption of digital privacy measures due to increasing cybersecurity concerns is a major market driver.

    Market Size & Forecast

    2024 Market Size 52 (USD Million)
    2035 Market Size 244 (USD Million)
    CAGR (2025-2035) 15.09%

    Major Players

    Private Internet Access, PureVPN, ExpressVPN, TunnelBear, CyberGhost, ProtonVPN, IPVanish, Surfshark

    India B2C VPN Market Trends

    The growing consumer worries about data security and online privacy are the primary drivers of the India B2C VPN market's notable expansion. More people are looking for trustworthy VPN services that can shield their personal data from hackers and unauthorised access as a result of the growth in digital transactions and the remote work culture.

    Another important factor is India's growing internet accessibility, since more people using the internet means a greater need for security solutions. Another major factor driving this market is the continued growth of streaming services, which has resulted in a sharp increase in the use of VPNs to access geo-restricted material.

    Indian customers are gravitating towards VPN solutions that enable smooth access to international content platforms as they grow more conscious of the constraints imposed by regional internet restrictions.This industry offers a number of options for investigation, especially when it comes to focussing on specialised markets like gamers and business travellers that have specific needs for safe on-the-go connectivity.

    Additionally, the Personal Data Protection Bill's implementation highlights the necessity of more robust online security measures, which further increases the appeal of VPN services to Indian customers.The need for VPN services is expected to increase gradually in India's business-to-consumer sector as more people become conscious of their digital rights and the significance of safeguarding their online presence.

    Market Segment Insights

    India B2C VPN Market Segment Insights

    India B2C VPN Market Segment Insights

    B2C VPN Market Type Insights

    B2C VPN Market Type Insights

    The India B2C VPN Market is poised for significant growth, driven by the increasing need for online privacy and data security among consumers. The market is structured into various types, reflecting diverse user requirements and usage scenarios. Remote access VPNs represent a prominent segment, particularly favored by individuals who require secure connectivity while working from various locations.

    This type enables users to establish a secure connection to remote networks, thereby safeguarding their sensitive data while accessing public Wi-Fi or other unsecured networks, which is particularly vital in a country with expanding internet usage.

    Additionally, site-to-site VPNs play a crucial role, serving users who need a secure connection between multiple locations. While more commonly used in corporate environments, individuals seeking to connect different devices or services securely also benefit from this type.

    The demand for personal VPN solutions has surged, primarily among consumers who wish to protect their online activities from prying eyes and circumvent geo-restrictions on content. This growth aligns with the increase in streaming services and digital content consumption across India, showcasing the importance of content accessibility and privacy for users.

    Get more detailed insights about India B2C VPN Market

    Key Players and Competitive Insights

    The India B2C VPN market has witnessed substantial growth due to the increasing demand for online privacy and security among consumers. As digitalization accelerates and the number of internet users rises, concerns over data breaches, hacking, and government surveillance have prompted users to seek reliable VPN services.

    This competitive landscape features various stakeholders vying for market share by providing unique services tailored specifically for the Indian consumer. Factors influencing competition include service quality, pricing strategies, user experience, technical features, and customer support.

    Players in this space continuously innovate their offerings to captivate the tech-savvy demographic seeking anonymity and unrestricted access to global content, thus carving a niche in a rapidly evolving market.

    Key Companies in the India B2C VPN Market market include

    Industry Developments

    Major consumer VPNs like Surfshark, ExpressVPN, and Proton have been forced to shut down their physical servers in India and switch to virtual servers based abroad since April 2022, when the Indian Computer Emergency Response Team (CERT-In) mandated that all VPN providers operating in India must retain user logs (names, email, IPs, and time stamps) for five years.

    This incident caused a number of companies, including Norton Secure VPN, to completely remove access to India-based servers in September 2022. Data shows that by January 2025, there were about 364.5 million VPN users in India (40.5% of all internet users), increasing by about 1.5% every month due to censorship, regional shutdowns, and demand for geo-unblocking.

    In addition to privacy issues, the use of mobile VPNs has increased: by 2025, more than 69% of users will have access to VPNs on mobile devices, and families will be using multi-device subscriptions more frequently. In the midst of growing cyberthreats, consumers and SMEs are turning to cloud-based VPN solutions for secure remote work configurations.

    The use of AI/ML for more intelligent threat detection, the increase in demand for multi-hop and no-log policies, and the growing interest in decentralised VPNs and IoT router compatibility are some of the major innovation trends.

    These dynamic changes are indicative of India's quickly changing consumer VPN market, which is marked by strong adoption rates, disruptive regulations, and technologically advanced feature improvements.

    Market Segmentation

    Outlook

    • remote access VPN
    • site to site VPN
    • personal VPN
    • mobile VPN

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 46.0(USD Million)
    MARKET SIZE 2024 52.0(USD Million)
    MARKET SIZE 2035 244.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 15.089% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Betternet, NordVPN, Hide.me, Private Internet Access, PureVPN, SaferVPN, ExpressVPN, TunnelBear, CyberGhost, ZenMate, ProtonVPN, IPVanish, MUUMU, HMA, Surfshark
    SEGMENTS COVERED Type
    KEY MARKET OPPORTUNITIES Rising internet usage and concerns, Increasing demand for privacy, Growing mobile workforce and remote access, Expansion of online content streaming, Enhanced cybersecurity awareness among users
    KEY MARKET DYNAMICS growing internet penetration, increasing privacy concerns, rise in online streaming, government regulations on content, demand for secure remote access
    COUNTRIES COVERED India

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    FAQs

    What is the expected market size of the India B2C VPN Market in 2024?

    The India B2C VPN Market is expected to be valued at 52.0 million USD in 2024.

    What will be the projected market size of the India B2C VPN Market by 2035?

    By 2035, the India B2C VPN Market is projected to reach a value of 244.0 million USD.

    What is the expected CAGR for the India B2C VPN Market from 2025 to 2035?

    The expected CAGR for the India B2C VPN Market from 2025 to 2035 is 15.089%.

    Which type of VPN is expected to lead the market by 2035?

    By 2035, remote access VPN is expected to lead the market with a value of 100.0 million USD.

    What is the estimated market value of personal VPN in 2024?

    The estimated market value of personal VPN in 2024 is 15.0 million USD.

    Who are the major players in the India B2C VPN Market?

    Some of the major players in the India B2C VPN Market include NordVPN, ExpressVPN, and CyberGhost.

    What is the market value of site-to-site VPN in 2035?

    The market value of site-to-site VPN is projected to be 45.0 million USD by 2035.

    What are the growth drivers for the India B2C VPN Market?

    The growth drivers for the India B2C VPN Market include increasing internet penetration and rising cybersecurity awareness.

    What is the market value of mobile VPN in 2024?

    The market value of mobile VPN in 2024 is estimated to be 7.0 million USD.

    What challenges does the India B2C VPN Market face?

    The challenges faced by the India B2C VPN Market include regulatory hurdles and fierce competition among providers.

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