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India B2C VPN Market

ID: MRFR/ICT/57592-HCR
200 Pages
Aarti Dhapte
February 2026

India B2C VPN Market Research Report By Type (remote access VPN, site to site VPN, personal VPN, mobile VPN)- Forecast to 2035

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Summary Table of Contents Segmentation Download PDF

India B2C VPN Market Summary

As per MRFR analysis, the India b2c vpn market is projected to grow from USD 64.53 Million in 2024 to USD 213.31 Million by 2035, exhibiting a compound annual growth rate (CAGR) of 11.48% during the forecast period (2025 - 2035).

Key Market Trends & Highlights

The India B2C VPN market is experiencing robust growth driven by increasing privacy concerns and digital security needs.

  • The streaming services segment remains the largest contributor to the B2C VPN market, reflecting a heightened demand for secure access to content.
  • Online gaming is emerging as the fastest-growing segment, driven by the increasing number of gamers seeking secure connections.
  • Individual users constitute the largest demographic, while small businesses are rapidly adopting VPN solutions to enhance their cybersecurity posture.
  • Key market drivers include the growing demand for online security and government initiatives aimed at bolstering cybersecurity measures.

Market Size & Forecast

2024 Market Size 64.53 (USD Million)
2035 Market Size 213.31 (USD Million)
CAGR (2025 - 2035) 11.48%

Major Players

ExpressVPN (VG), NordVPN (LT), Surfshark (NL), CyberGhost (RO), Private Internet Access (US), TunnelBear (CA), IPVanish (US), ProtonVPN (CH), ZenMate (DE)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

India B2C VPN Market Trends

The India B2C VPN Market is currently experiencing a notable transformation, driven by increasing concerns over online privacy and security among consumers. As digital threats evolve, individuals are becoming more aware of the importance of safeguarding their personal information. This heightened awareness is prompting a surge in demand for virtual private networks, which offer users a secure and private browsing experience. Furthermore, the proliferation of internet-enabled devices and the growing reliance on online services are contributing to the expansion of this market. Consumers are seeking reliable solutions that not only protect their data but also provide access to restricted content, thereby enhancing their online experience. In addition to privacy concerns, The India B2C VPN Market is influenced by regulatory changes and government initiatives aimed at promoting digital security. The Indian government has been actively encouraging the adoption of secure online practices, which may further bolster the demand for VPN services. As more individuals recognize the value of maintaining their online anonymity, the market is likely to witness continued growth. The combination of increasing internet penetration, rising cyber threats, and supportive government policies suggests a promising future for the india b2c vpn market, as it adapts to the evolving needs of consumers.

Rising Privacy Awareness

There is a growing recognition among consumers regarding the importance of online privacy. Individuals are increasingly concerned about data breaches and unauthorized access to their personal information, leading to a heightened demand for VPN services that ensure secure browsing.

Regulatory Support for Digital Security

Government initiatives aimed at enhancing digital security are likely to influence the india b2c vpn market positively. Policies promoting safe online practices may encourage more users to adopt VPN solutions, thereby expanding the market.

Increased Internet Penetration

The continuous expansion of internet access across India is contributing to the growth of the india b2c vpn market. As more people come online, the need for secure and private internet connections becomes more pronounced, driving demand for VPN services.

India B2C VPN Market Drivers

Increased Mobile Device Usage

The proliferation of mobile devices in India has significantly influenced The India B2C VPN Market. With a substantial portion of the population accessing the internet via smartphones, the demand for mobile-friendly VPN solutions has surged. As of January 2026, mobile internet users in India are estimated to exceed 700 million, creating a vast user base for VPN providers. This trend indicates a shift towards mobile security, as users seek to protect their data while on the go. Consequently, VPN services that cater specifically to mobile devices are likely to gain traction, further driving growth in the India b2c vpn market.

Growing Demand for Online Security

The increasing frequency of cyber threats and data breaches has heightened the demand for online security solutions in The India B2C VPN Market. Consumers are becoming more aware of the risks associated with unsecured internet connections, particularly when accessing sensitive information. As a result, the market for VPN services is projected to grow significantly, with estimates suggesting a compound annual growth rate of over 30% in the coming years. This trend indicates a robust shift towards prioritizing personal data protection, as users seek reliable VPN services to safeguard their online activities. The India b2c vpn market is thus witnessing a surge in demand, driven by the need for enhanced security measures against evolving cyber threats.

Rising Awareness of Digital Rights

There is a growing awareness among Indian consumers regarding their digital rights and privacy. This heightened consciousness is influencing The India B2C VPN Market, as individuals seek tools to assert their online freedoms. The increasing discourse around data privacy laws and regulations has led consumers to explore VPN services as a means of protecting their personal information. As more individuals recognize the importance of maintaining their digital privacy, the demand for VPN solutions is expected to rise. This trend suggests that the India b2c vpn market will continue to evolve, driven by a more informed consumer base advocating for their digital rights.

Government Initiatives for Cybersecurity

The Indian government has been actively promoting initiatives aimed at enhancing cybersecurity, which is likely to benefit The India B2C VPN Market. Policies aimed at improving digital infrastructure and security measures are being implemented to safeguard citizens' online activities. The government's focus on creating a secure digital environment is expected to encourage the adoption of VPN services among consumers. As these initiatives gain momentum, the India b2c vpn market may experience accelerated growth, as individuals seek to align with government recommendations for online safety. This alignment could lead to increased trust in VPN services, further solidifying their role in the digital landscape.

Expansion of E-commerce and Digital Services

The rapid expansion of e-commerce and digital services in India has created a fertile ground for the growth of The India B2C VPN Market. As more consumers engage in online shopping and digital transactions, the need for secure connections becomes paramount. VPN services are increasingly being adopted to protect personal information during online purchases, thereby fostering consumer confidence. Reports indicate that the e-commerce sector in India is expected to reach USD 200 billion by 2026, further propelling the demand for VPN services. This growth trajectory suggests that the India b2c vpn market will continue to thrive as digital services proliferate, necessitating robust security solutions.

Market Segment Insights

By Application: Streaming Services (Largest) vs. Online Gaming (Fastest-Growing)

In the India B2C VPN market, the application segment is characterized by a growing demand driven by diverse user needs. Streaming services have emerged as the largest segment, largely due to the increasing consumption of digital content, with consumers seeking to access geographically restricted content without hindrance. Secure browsing, remote work, and privacy protection services also contribute significantly, catering to users' desire for enhanced security and anonymity while online. The online gaming sector is marking its presence as the fastest-growing segment, fueled by the rise of esports, mobile gaming apps, and increased internet penetration. This surge is also encouraged by a young demographic that prioritizes online security while engaging in gaming. The demand for secure connections during online activities drives the growth of VPN services across all these application areas, reflecting users’ heightened awareness about privacy and security.

Streaming Services: Dominant vs. Online Gaming: Emerging

Streaming services dominate the India B2C VPN market due to their integral role in how users consume media, driving significant traffic to VPN providers. Users leverage VPNs to access a wider array of streaming content from various platforms, often bypassing regional restrictions, which highlights the importance of speed and reliability in VPN services. Conversely, online gaming is an emerging focus, characterized by its growing popularity among younger audiences who seek secure gameplay experiences. This segment benefits from the trend towards cloud gaming and multiplayer platforms that prioritize execution speed and minimal latency, positioning VPNs as vital tools for maintaining security. Together, these segments illustrate a dynamic landscape where consumer preferences continue to shape product offerings.

By User Type: Individual Users (Largest) vs. Small Businesses (Fastest-Growing)

In the India B2C VPN market, individual users constitute the largest segment, capturing a significant share of the overall market. This group primarily consists of everyday users engaging in personal browsing, streaming services, and accessing region-restricted content. Following closely are small businesses, which are emerging as a vital segment as they increasingly recognize the importance of secure online connections for their operations. Their growing need for privacy and data protection drives this segment's demand.

Individual Users (Dominant) vs. Small Businesses (Emerging)

Individual users in the India B2C VPN market are characterized by their diverse needs ranging from casual browsing to accessing streaming services securely. They value user-friendly interfaces and low-cost solutions. On the other hand, small businesses are viewed as an emerging segment, experiencing rapid growth as they seek robust security measures. Their focus is on ensuring team collaboration, protecting sensitive information, and complying with data regulations. While individual users dominate the market with their volume, small businesses are driving innovation and service customization, making them a critical component of the market's future.

By Device Type: Mobile Devices (Largest) vs. Desktops (Fastest-Growing)

In the India B2C VPN market, mobile devices lead the way, accounting for the largest share of usage among consumers. This dominance is largely driven by the increasing penetration of smartphones and the rising trend of mobile internet usage. Desktops, while traditionally popular, have seen a decline in market share due to the shift towards more portable and user-friendly devices like smartphones and tablets. Looking ahead, the growth trends indicate a bright future for mobile devices as increasing emphasis on mobile data security drives consumer preferences towards VPN services. Meanwhile, desktops are experiencing a resurgence as remote work practices continue to evolve. The demand for VPNs on desktops is fueled by a significant shift toward online privacy and security in professional environments, marking it as the fastest-growing segment in the market.

Mobile Devices: Dominant vs. Desktops: Emerging

Mobile devices are the dominant force in the India B2C VPN market, primarily due to their convenience and widespread usage. Most consumers rely on smartphones for daily activities, which include accessing sensitive information and online services, leading to increased demand for VPNs to ensure privacy and security. On the other hand, desktops are emerging as an influential segment, experiencing renewed interest especially among remote workers. Enhanced internet speeds and the necessity for robust cybersecurity measures in corporate environments are driving more users to adopt VPN solutions on their desktops. This transition reflects a growing recognition of the importance of secure internet connections across all device types.

By Subscription Model: Monthly Subscription (Largest) vs. Freemium Model (Fastest-Growing)

In the India B2C VPN market, the subscription model segment is witnessing a dynamic distribution of user preferences. The monthly subscription model holds the largest share, as users gravitate towards flexible payment options that allow for cost-effective trial periods. Following closely is the freemium model, which has seen a rapid rise in popularity among users looking for basic services without upfront commitments. Other models, such as annual subscriptions and pay-per-use, cater to niche segments but do not match the overall market penetration of the leading models. Moreover, the growth trends in this segment are significantly influenced by increasing online privacy concerns among consumers, driving demand for VPN services. The freemium model's emergence aligns with users' desire to test services before making a financial commitment, leading to a surge in trial subscriptions. Additionally, marketing strategies emphasizing the advantages of these flexible models are contributing to robust growth, illustrating a shift towards user-centric subscription practices in the market.

Monthly Subscription (Dominant) vs. Freemium Model (Emerging)

The monthly subscription model in the India B2C VPN market stands as a dominant force, appealing to users due to its inherent flexibility and commitment-free nature. This model allows customers to adapt their VPN usage based on need, making it attractive for both casual internet users and those seeking enhanced privacy during specific periods. In parallel, the freemium model is rapidly emerging as a favorite among younger demographics, offering basic VPN features without immediate payment, enticing users to switch to premium plans once they see the value. This dynamic not only broadens the user base but also allows service providers to leverage the freemium model as a powerful marketing tool to secure long-term subscriptions.

By Security Features: Encryption Standards (Largest) vs. No-Log Policy (Fastest-Growing)

In the India B2C VPN market, Encryption Standards hold the largest share among security features, leading the segment due to increasing consumer demands for robust data protection. Following closely, No-Log Policies have emerged as a vital consideration for users seeking privacy, positioning themselves as the fastest-growing security element in this landscape. Both features play a crucial role in attracting a broad user base, especially among privacy-conscious consumers seeking reliable VPN solutions. The demand for advanced Encryption Standards is driven largely by growing cyber threats and data breaches, pushing users to prefer services that ensure superior protection. Meanwhile, the rapid adoption of digital communications is steering the spotlight towards No-Log Policies, which appeal to individuals who prioritize anonymity. As such, the market is witnessing a significant shift toward these critical security features, suggesting a promising growth trajectory for both categories.

Encryption Standards (Dominant) vs. No-Log Policy (Emerging)

Encryption Standards have firmly established themselves as the dominant feature in the India B2C VPN market, largely due to their capacity to secure user data against potential breaches and threats. With various protocols such as OpenVPN and IKEv2 being widely adopted, they cater to a diverse audience seeking dependable security measures. Simultaneously, No-Log Policies are emerging as a crucial privacy commitment that VPN providers emphasize to build user trust. As consumers become increasingly informed about their online privacy rights, services that assure strict No-Log Policies gain a competitive advantage. The interaction between these two features signifies a growing understanding amongst users: while strong encryption is essential for data integrity, the assurance of privacy through No-Log Policies complements their overall VPN experience.

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Key Players and Competitive Insights

The competitive dynamics of the B2C VPN market in India are characterized by a rapidly evolving landscape, driven by increasing consumer awareness regarding online privacy and security. Major players such as ExpressVPN (VG), NordVPN (LT), and Surfshark (NL) are strategically positioned to capitalize on these trends. ExpressVPN (VG) focuses on innovation, consistently enhancing its technology to provide faster and more secure connections. Meanwhile, NordVPN (LT) emphasizes regional expansion, tailoring its services to meet the specific needs of Indian consumers. Surfshark (NL) adopts a unique approach by offering competitive pricing and unlimited device connections, appealing to a broader audience. Collectively, these strategies contribute to a moderately fragmented market, where differentiation is key to gaining market share.

In terms of business tactics, companies are increasingly localizing their offerings to resonate with Indian consumers. This includes optimizing supply chains to ensure faster service delivery and better customer support. The market structure remains moderately fragmented, with several key players influencing the competitive environment. The collective actions of these companies indicate a shift towards more localized strategies, which may enhance customer loyalty and brand recognition.

In December 2025, ExpressVPN (VG) announced a partnership with a leading Indian telecommunications provider to offer bundled services, enhancing accessibility for users. This strategic move is likely to bolster ExpressVPN's market presence and attract a new customer base, particularly among those who prioritize convenience and integrated services. Such partnerships may also signal a trend towards collaboration between VPN providers and local businesses, fostering a more interconnected digital ecosystem.

In November 2025, NordVPN (LT) launched a new marketing campaign specifically targeting Indian users, highlighting its commitment to data privacy and security. This initiative appears to be a response to growing concerns about online surveillance and data breaches in the region. By positioning itself as a champion of user privacy, NordVPN may strengthen its brand image and appeal to a demographic increasingly aware of cybersecurity issues.

In October 2025, Surfshark (NL) introduced a new feature that allows users to bypass geo-restrictions on popular streaming platforms, enhancing its value proposition. This development seems to cater to the rising demand for streaming services in India, where consumers seek access to global content. By focusing on user experience and content accessibility, Surfshark may differentiate itself from competitors and attract a loyal customer base.

As of January 2026, the B2C VPN market is witnessing trends such as digitalization, sustainability, and AI integration, which are reshaping competitive strategies. Strategic alliances are becoming increasingly prevalent, as companies recognize the value of collaboration in enhancing service offerings. The competitive landscape is likely to evolve from a focus on price-based competition to one centered on innovation, technology, and supply chain reliability. This shift may redefine how companies differentiate themselves, emphasizing the importance of advanced features and customer-centric solutions.

Key Companies in the India B2C VPN Market include

Industry Developments

Major consumer VPNs like Surfshark, ExpressVPN, and Proton have been forced to shut down their physical servers in India and switch to virtual servers based abroad since April 2022, when the Indian Computer Emergency Response Team (CERT-In) mandated that all VPN providers operating in India must retain user logs (names, email, IPs, and time stamps) for five years.

This incident caused a number of companies, including Norton Secure VPN, to completely remove access to India-based servers in September 2022. Data shows that by January 2025, there were about 364.5 million VPN users in India (40.5% of all internet users), increasing by about 1.5% every month due to censorship, regional shutdowns, and demand for geo-unblocking.

In addition to privacy issues, the use of mobile VPNs has increased: by 2025, more than 69% of users will have access to VPNs on mobile devices, and families will be using multi-device subscriptions more frequently. In the midst of growing cyberthreats, consumers and SMEs are turning to cloud-based VPN solutions for secure remote work configurations.

The use of AI/ML for more intelligent threat detection, the increase in demand for multi-hop and no-log policies, and the growing interest in decentralised VPNs and IoT router compatibility are some of the major innovation trends.

These dynamic changes are indicative of India's quickly changing consumer VPN market, which is marked by strong adoption rates, disruptive regulations, and technologically advanced feature improvements.

Future Outlook

India B2C VPN Market Future Outlook

The India B2C VPN market is projected to grow at 11.48% CAGR from 2025 to 2035, driven by increasing internet penetration, rising cybersecurity concerns, and demand for privacy.

New opportunities lie in:

  • Expansion of mobile VPN services targeting remote workers
  • Development of tailored VPN solutions for e-commerce platforms
  • Partnerships with telecom providers for bundled VPN offerings

By 2035, the market is expected to be robust, driven by innovation and strategic partnerships.

Market Segmentation

India B2C VPN Market User Type Outlook

  • Individual Users
  • Small Businesses
  • Freelancers
  • Students
  • Corporate Employees

India B2C VPN Market Application Outlook

  • Streaming Services
  • Online Gaming
  • Secure Browsing
  • Remote Work
  • Privacy Protection

India B2C VPN Market Device Type Outlook

  • Mobile Devices
  • Desktops
  • Laptops
  • Smart TVs
  • Tablets

India B2C VPN Market Security Features Outlook

  • Encryption Standards
  • No-Log Policy
  • Kill Switch
  • Multi-Device Support
  • Ad Blocking

India B2C VPN Market Subscription Model Outlook

  • Monthly Subscription
  • Annual Subscription
  • Freemium Model
  • Pay-Per-Use
  • Lifetime Access

Report Scope

MARKET SIZE 202464.53(USD Million)
MARKET SIZE 202571.82(USD Million)
MARKET SIZE 2035213.31(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)11.48% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledExpressVPN (VG), NordVPN (LT), Surfshark (NL), CyberGhost (RO), Private Internet Access (US), TunnelBear (CA), IPVanish (US), ProtonVPN (CH), ZenMate (DE)
Segments CoveredApplication, User Type, Device Type, Subscription Model, Security Features
Key Market OpportunitiesGrowing demand for online privacy and security drives expansion in the india b2c vpn market.
Key Market DynamicsRising consumer demand for online privacy drives competition among B2C VPN providers in India.
Countries CoveredIndia
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FAQs

What is the current valuation of the India B2C VPN market?

The India B2C VPN market was valued at 64.53 USD Million in 2024.

What is the projected market size for the India B2C VPN market by 2035?

The market is projected to reach 213.31 USD Million by 2035.

What is the expected CAGR for the India B2C VPN market during the forecast period?

The expected CAGR for the India B2C VPN market from 2025 to 2035 is 11.48%.

Which application segments are driving growth in the India B2C VPN market?

Key application segments include Streaming Services, Online Gaming, and Privacy Protection, with valuations ranging from 9.53 to 70.0 USD Million.

Who are the leading players in the India B2C VPN market?

Leading players include ExpressVPN, NordVPN, Surfshark, and CyberGhost, among others.

What user types are contributing to the India B2C VPN market?

Individual Users and Small Businesses are the primary contributors, with valuations between 15.0 and 85.0 USD Million.

What devices are predominantly used for B2C VPN services in India?

Mobile Devices and Laptops are the most commonly used devices, with valuations from 15.0 to 85.0 USD Million.

What subscription models are available in the India B2C VPN market?

The market offers various subscription models, including Monthly, Annual, and Freemium, with valuations from 5.0 to 85.0 USD Million.

What security features are prioritized by consumers in the India B2C VPN market?

Consumers prioritize features such as Encryption Standards and No-Log Policy, with valuations ranging from 12.0 to 50.0 USD Million.

How does the India B2C VPN market compare to other regions?

While specific regional comparisons are not provided, the growth trajectory suggests a robust expansion in the India B2C VPN market.

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