India B2C VPN Market Research Report By Type (remote access VPN, site to site VPN, personal VPN, mobile VPN)- Forecast to 2035

India B2C VPN Market Overview

As per MRFR analysis, the India B2C VPN Market Size was estimated at 46 (USD Million) in 2023.The India B2C VPN Market is expected to grow from 52(USD Million) in 2024 to 244 (USD Million) by 2035. The India B2C VPN Market CAGR (growth rate) is expected to be around 15.089% during the forecast period (2025 - 2035)

Key India B2C VPN Market Trends Highlighted

The growing consumer worries about data security and online privacy are the primary drivers of the India B2C VPN market's notable expansion. More people are looking for trustworthy VPN services that can shield their personal data from hackers and unauthorised access as a result of the growth in digital transactions and the remote work culture.

Another important factor is India's growing internet accessibility, since more people using the internet means a greater need for security solutions. Another major factor driving this market is the continued growth of streaming services, which has resulted in a sharp increase in the use of VPNs to access geo-restricted material.

Indian customers are gravitating towards VPN solutions that enable smooth access to international content platforms as they grow more conscious of the constraints imposed by regional internet restrictions.This industry offers a number of options for investigation, especially when it comes to focussing on specialised markets like gamers and business travellers that have specific needs for safe on-the-go connectivity.

Since many Indian users might not be tech-savvy, businesses might also concentrate on developing user-friendly interfaces and increasing their customer support. As smartphone usage continues to rise quickly across the country, recent figures indicate a growing tendency for mobile VPN software.

Additionally, the Personal Data Protection Bill's implementation highlights the necessity of more robust online security measures, which further increases the appeal of VPN services to Indian customers.The need for VPN services is expected to increase gradually in India's business-to-consumer sector as more people become conscious of their digital rights and the significance of safeguarding their online presence.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India B2C VPN Market Drivers

Increasing Internet Penetration and Smartphone Usage

In India, the rapid increase in internet penetration alongside the proliferation of smartphones has significantly fueled the demand for Virtual Private Network (VPN) services. According to the Telecom Regulatory Authority of India (TRAI), the internet subscriber base in India increased to over 850 million in 2022, representing a growth of approximately 20% from the previous year.

This growing user base is increasingly aware of privacy concerns and data security, driving them towards B2C VPN solutions.Companies such as ExpressVPN is capitalizing on this trend by offering tailored solutions for Indian consumers. With the Indian government promoting digital literacy and internet accessibility through various initiatives, this trend is expected to continue bolstering the India B2C VPN Market.

Rising Digital Security Concerns

As the digital landscape evolves, the growing concerns surrounding online security and data privacy have prompted more individuals in India to seek B2C VPN services. The Indian Computer Emergency Response Team (CERT-In) reported a staggering 63% increase in cyberattacks over the past year, highlighting the need for enhanced online protection.

With high-profile data breaches and cybercrime incidents making headlines, consumers are increasingly investing in VPN services to safeguard their online activities. Established players like CyberGhost and Surfshark are enhancing their services to meet the security needs of Indian users, contributing to the growth of the India B2C VPN Market.

Content Accessibility and Unblocking Restricted Websites

The demand for B2C VPN services in India is substantially driven by the need for unrestricted access to content and the ability to bypass geo-blocks. With several popular streaming services and websites being restricted in India, users are turning to VPNs to access their favorite international content seamlessly.

Reports from entertainment industry organizations suggest that the global streaming market is expected to reach over 900 billion dollars by 2027, and a significant portion of Indian users is accessing this content through VPNs. Major VPN providers are adapting their services specifically to cater to the Indian audience, thus supporting the growth trajectory of the India B2C VPN Market.

India B2C VPN Market Segment Insights

B2C VPN Market Type Insights

The India B2C VPN Market is poised for significant growth, driven by the increasing need for online privacy and data security among consumers. The market is structured into various types, reflecting diverse user requirements and usage scenarios. Remote access VPNs represent a prominent segment, particularly favored by individuals who require secure connectivity while working from various locations.

This type enables users to establish a secure connection to remote networks, thereby safeguarding their sensitive data while accessing public Wi-Fi or other unsecured networks, which is particularly vital in a country with expanding internet usage.

Additionally, site-to-site VPNs play a crucial role, serving users who need a secure connection between multiple locations. While more commonly used in corporate environments, individuals seeking to connect different devices or services securely also benefit from this type.

The demand for personal VPN solutions has surged, primarily among consumers who wish to protect their online activities from prying eyes and circumvent geo-restrictions on content. This growth aligns with the increase in streaming services and digital content consumption across India, showcasing the importance of content accessibility and privacy for users.

Moreover, mobile VPNs are gaining momentum as smartphone usage continues to rise steadily, offering users the flexibility to maintain secure connections on the go. With mobile internet penetration growing rapidly in India, enhanced security on mobile devices is becoming a priority for many.

As mobile VPN services evolve to keep up with rising security threats, they are likely to become even more significant in the market. These various types of VPN services each cater to specific consumer needs, and their rising popularity contributes to overall growth in India B2C VPN Market revenue.

Understanding this segmentation is critical for stakeholders aiming to align with consumer trends and preferences in the ever-growing digital landscape of India. The market dynamics reflect the broader trends of increased internet usage, rising awareness of cybersecurity, and the ongoing demand for flexibility and accessibility in digital experiences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India B2C VPN Market Key Players and Competitive Insights

The India B2C VPN market has witnessed substantial growth due to the increasing demand for online privacy and security among consumers. As digitalization accelerates and the number of internet users rises, concerns over data breaches, hacking, and government surveillance have prompted users to seek reliable VPN services.

This competitive landscape features various stakeholders vying for market share by providing unique services tailored specifically for the Indian consumer. Factors influencing competition include service quality, pricing strategies, user experience, technical features, and customer support.

Players in this space continuously innovate their offerings to captivate the tech-savvy demographic seeking anonymity and unrestricted access to global content, thus carving a niche in a rapidly evolving market.

Key Companies in the India B2C VPN Market Include

• Private Internet Access


• PureVPN


• ExpressVPN


• TunnelBear


• CyberGhost


• ProtonVPN


• IPVanish


• Surfshark

India B2C VPN Market Developments

Major consumer VPNs like Surfshark, ExpressVPN, and Proton have been forced to shut down their physical servers in India and switch to virtual servers based abroad since April 2022, when the Indian Computer Emergency Response Team (CERT-In) mandated that all VPN providers operating in India must retain user logs (names, email, IPs, and time stamps) for five years.

This incident caused a number of companies, including Norton Secure VPN, to completely remove access to India-based servers in September 2022. Data shows that by January 2025, there were about 364.5 million VPN users in India (40.5% of all internet users), increasing by about 1.5% every month due to censorship, regional shutdowns, and demand for geo-unblocking.

In addition to privacy issues, the use of mobile VPNs has increased: by 2025, more than 69% of users will have access to VPNs on mobile devices, and families will be using multi-device subscriptions more frequently. In the midst of growing cyberthreats, consumers and SMEs are turning to cloud-based VPN solutions for secure remote work configurations.

The use of AI/ML for more intelligent threat detection, the increase in demand for multi-hop and no-log policies, and the growing interest in decentralised VPNs and IoT router compatibility are some of the major innovation trends.

These dynamic changes are indicative of India's quickly changing consumer VPN market, which is marked by strong adoption rates, disruptive regulations, and technologically advanced feature improvements.

India B2C VPN Market Segmentation Insights

B2C VPN Market Type Outlook

• remote access VPN


• site to site VPN


• personal VPN


• mobile VPN

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	46.0(USD Million)
MARKET SIZE 2024	52.0(USD Million)
MARKET SIZE 2035	244.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	15.089% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Betternet, NordVPN, Hide.me, Private Internet Access, PureVPN, SaferVPN, ExpressVPN, TunnelBear, CyberGhost, ZenMate, ProtonVPN, IPVanish, MUUMU, HMA, Surfshark
SEGMENTS COVERED	Type
KEY MARKET OPPORTUNITIES	Rising internet usage and concerns, Increasing demand for privacy, Growing mobile workforce and remote access, Expansion of online content streaming, Enhanced cybersecurity awareness among users
KEY MARKET DYNAMICS	growing internet penetration, increasing privacy concerns, rise in online streaming, government regulations on content, demand for secure remote access
COUNTRIES COVERED	India