Healthcare CRM Market Research Report - Global Forecast till 2030

Healthcare CRM Market: Information by Type (Operational CRM, Analytical CRM and Collaborative CRM), Component (software and service), Mode of Delivery (Cloud-Based and On-Premise), Application (Communication Module, Patient Management, Task Management, Report Module), End User (Healthcare Providers and Healthcare Payers) and Region (Americas, Europe, Asia-Pacific and Rest of the World) - Global Forecast till 2030

ID: MRFR/HC/5855-CR | March 2020 | Region: Global | 123 Pages         

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Healthcare CRM Market

The Healthcare CRM Market is anticipated to grow at CAGR of 10.6% to hit USD 31.5 Billion during the forecast period 2022-2030.

By Type Operational CRM Analytical CRM and Collaborative CRM
By Component software service
By Mode of Delivery Cloud-Based On-Premise
By Application Communication Module Patient Management Task Management Report Module
Key Players
Companies Profiled   SugarCRM (US)    SAP SE (Germany)    Keona Health (US)    Microsoft (US)    com    Infor    Inc. (US)    Healthgrades (US)    Oracle (US)    Influence Health (US)    Accenture (Ireland)
Market Driving Forces   The hospitals is gradually increasing    shifting demand to an integrated healthcare system for efficient workflow.    Lower risk of errors    Technological advancements
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Healthcare CRM Market Overview

The healthcare CRM market was valued USD 12.7 billion in 2021 and is expected to reach USD 31.5 billion by 2030 at 10.6% CAGR during the forecast period 2022-2030. Healthcare Customer Relationship Management (CRM) is a system that helps healthcare organizations with efficient workflow and better management to take care of patients. The technology used in the healthcare CRM system are- cloud-based CRM, collaborative system, mobile CRM, social CRM, and predictive CRM.

Healthcare CRM improves communication and efficient delivery of services. The Healthcare CRM is used to collect patients' data from various sources. It improves sales and marketing activities through feedback forms, online forms, and services for multiple businesses. The Healthcare CRM technology helps in automation for healthcare facilities such as sending emails, text messages and conveying test results.

The Healthcare CRM market is anticipated to have a lucrative growth in the forecast period as many healthcare facilities are focusing upon direct marketing to expand their business. Moreover, less or limited acquisition of healthcare CRM among the developing nations is expected to hamper the global CRM market's growth.

COVID-19 Analysis of Healthcare CRM Market

The outbreak of the COVID-19 pandemic had a massive impact on healthcare facilities. There was a constant and enormous demand for an integrated system to manage the workflow and efficient delivery of assistance and care to patients worldwide. Usage of data technologies, analytical and digitalization technologies have primarily influenced the IT industry of healthcare. The outbreak of COVID-19 has pushed the market players to focus on the research and development for improvement and innovations in the Healthcare CRM market.

Healthcare CRM Market Dynamics

Market Drivers

The Healthcare CRM system is used to collect patient's data in a large volume from various sources. The constant need for virtual care is one of the critical factors in the global healthcare CRM market's growth. Factors like cost-effectiveness, lower risk of errors, technological advancements are pushing the market. Healthcare CRM allows communication among healthcare facilities and patients.

There is a huge demand for healthcare CRM because the number of hospitals is gradually increasing, shifting demand to an integrated healthcare system for efficient workflow. A growing number of chronic disease, an ageing population, a need for new technological advancements, virtual care for patients, operational efficiency are some primary driver for the growth of the global healthcare CRM market.


The market is expected to increase by the forecast period. However, complexities related to the application of CRM and high costs are one of the primary factors that are expected to hamper the market's growth. Also, increasing security threats and concern regarding patients' data privacy is another factor that may affect the growth of the market to a certain length.  


Through integrated healthcare, improvement can be made inaccessible, user satisfaction, efficiency and quality. Integrating the healthcare CRM system is a concept that combines delivery management along with the healthcare organizations related to treatment, rehabilitation, health promotion and diagnosis. Various companies are emerging in the healthcare CRM market and expanding their business by launching products, acquisitions, partnerships and joint ventures. 


Healthcare CRM systems also have some challenges to thrive in the market. There is a lack of healthcare specialists, or they are swamped with learning about the new system try to include them daily. The healthcare CRM needs connectivity to various applications. Also, many healthcare facilities have stringent rules and regulations for accessing data, which may challenge the healthcare CRM to grow in the global market.

Value Chain Analysis

The increasing use of CRM solutions in the healthcare sectors, healthcare providers, are expected to dominate the market during the forecast period. The presence of insurance companies in large number would also support the growth of the healthcare CRM market. Also, market players' rapid development and introduction are primarily used to increase the marketing and sales processes among the pharmaceutical and biotechnological companies will probably push the market during the forecast period.

Healthcare CRM Market Segment Overview

As per reports by Healthcare CRM Market Research Report - Global Forecast till 2030, the global Market has been segmented into five sections.

By Type- the market is further segmented into analytical CRM, collaborative CRM and Analytical CRM.  The segment of operational CRM holds the largest share of about 55.3% in 2021.

By Delivery- The healthcare CRM system is divided into on-premise and cloud-based. It is expected the cloud-based system will register a CAGR of 13.8% during the forecast period.

By End User- the market is segmented into healthcare providers and healthcare payers. The segment of healthcare providers has the largest market share due to the rise in CRM solutions in hospitals worldwide.

By Component- The market is further segmented into- Service and Software.  It is expected that software service will have the fastest growth with a CAGR of 13.6% during the forecast period.

By application- The application segment is further divided into task management, report module, patient management, and

Healthcare CRM Market Regional Analysis

Geographically, the global healthcare CRM market is divided into The American Region, Europe, Asia-Pacific, Europe, the Middle East and the rest of the world. The countries in North America and the South American region have dominated the market. Because hospitals, payers, and early adoption of the healthcare CRM system have supported the market's growth.

Europe accounted for a fair share in the market. The companies primarily focus on infrastructure, research and development investments, and developed economies are responsible for this substantial growth.

Asia-Pacific region is estimated to have the fastest growth in the global healthcare CRM market. An increasing number of investors in healthcare and private hospitals are considered one of the main factors.

In the rest of the world, the healthcare CRM market is expected to have a gradual and steady growth due to developing infrastructure in the healthcare CRM system and government initiatives.

Healthcare CRM Market Competitive Landscape

Many companies around the world are the key players in the healthcare CRM market. They introduce various strategies to expand their business and give quality services to consumers.For instanceIn SAP announced its acquisition of Calidscloud to increase its business portfolio and strengthen its services for relationship management.

Here is the list of some companies-

  • SugarCRM (US)

  • SAP SE (Germany)

  • Keona Health (US)

  • Microsoft (US)

  • Salesforce (US)

  • Infor (US)

  • Keona Health (US)

  • Healthgrades (US)

  • Oracle (US)

  • Influence Health (US)

  • Accenture (Ireland)

Recent Developments

  • Siemens Healthineers, in March 2020, launched a teamplay digital health platform. This platform helps in giving easy access to solutions needed for operational and clinical support. This platform consists of over 5,000 institutes along with 23,000 connected systems across 60 countries.

  • In the year 2019, Oracle announced the opening of its data centre in the Middle East and UAE. The data centre offers cloud services to customers in those countries. This has helped Oracle to generate more revenue and strengthen its position in the healthcare CRM market.

Report Overview

The report provides information regarding various insights and information about the market changes during the forecast period, such as market driver, restraints, opportunities, competitive analysis, regional analysis, etc. The information in this report is collected from primary and secondary sources.

Report Segmentation

By Component

  • Service

  • Software

By Type

  • Operational

  • Collaborative

  • Analytical

By Application

  • Task Management

  • Report Module

  • Patient Management

  • Communication Module

By End-User

  • Healthcare Payer

  • Healthcare providers

By region

  • Americas

  • Asia-Pacific

  • Europe

  • The Middle East and Africa

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 31.5 Billion
  CAGR   10.6%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2019
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors and Trends
  Segments Covered   Type, Delivery, Component, Application
  Geographies Covered   Revenue Forecast, Competitive Landscape, Growth Factors and Trends
  Key Vendors   SugarCRM (US), SAP SE (Germany), Keona Health (US), Microsoft (US), com, Inc. (US), Infor, Inc. (US), Healthgrades (US), Oracle (US), Influence Health (US), Accenture (Ireland)
  Key Market Opportunities   Inaccessible, user satisfaction, efficiency and quality. Integrating
  Key Market Drivers

  • Virtual care
  • Cost-effectiveness
  • Lower risk of errors
  • Technological advancements

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    Frequently Asked Questions (FAQ) :

    Healthcare CRM Market valuation was USD 12.7 billion in 2021.

    Healthcare CRM Market would acquire 10.6% during the forecast period of 2022 to 2030.

    Keona Health (US), SugarCRM (US), SAP SE (Germany), Microsoft (US), Healthgrades (US), Oracle (US), Influence Health (US), Accenture (Ireland), Infor (US), Keona Health (US), Salesforce (US)

    The software segment would lead to the global Healthcare CRM Market.

    The communication module segment would cement its footing during the Healthcare CRM Market expansion.