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Head Up Display Market Share

ID: MRFR//2080-HCR | 100 Pages | Author: Aarti Dhapte| May 2024

To maintain and grow their market share, businesses use strategic positioning techniques in the highly competitive Head-Up Display (HUD) industry. Differentiation is a key strategy, where businesses concentrate on providing special and distinctive characteristics in their HUD systems. Businesses may differentiate their goods from rivals by offering cutting-edge features like configurable interfaces, augmented reality displays, and sophisticated navigation. This distinction builds a brand identity that supports long-term market success in addition to drawing in customers looking for cutting-edge technology.
Furthermore, pricing tactics are crucial for determining market share positioning. Some businesses choose to pursue a cost leadership approach in an effort to get a greater portion of the market by providing HUD systems at a more affordable price. This strategy works especially well in price-sensitive markets where affordability plays a big role in influencing consumers' choices to buy. Premium pricing tactics, on the other hand, are aimed at customers who are prepared to spend more for greater quality and top-notch features. In order to obtain a significant market share and sustain profitability, organizations must carefully consider how to balance price and perceived value.
Effective placement in the HUD market also requires careful consideration of market segmentation. Businesses may cater to a range of demands and preferences by recognizing and focusing on certain consumer groups with customized HUD solutions. Segmentation tactics take into account factors such as display size variances, preferences for certain sectors (such gaming or aviation), and customization choices for various vehicle kinds. By focusing on certain consumer segments, businesses are able to maximize their market share by meeting their specific needs.
Market share positioning also heavily relies on strategic alliances and joint ventures. To increase their reach and impact, businesses often create partnerships with automakers, technology companies, or other related sectors. Businesses may grow their market share by reaching a wider audience and using well-established distribution networks by incorporating HUD technology into a variety of cars or gadgets. These collaborations may also help with cooperative research and development projects, which might result in the development of more sophisticated and comprehensive HUD solutions.
Moreover, regional expansion is an essential tactic for businesses looking to increase their market share in the worldwide HUD industry. Gaining a competitive advantage may depend on locating and joining new markets where there is a rising need for HUD technology. Expanding market share in different geographic places requires goods to be tailored to local tastes and regulations.
In the fast-paced HUD business, maintaining and growing market share requires constant innovation and adaptability. Businesses are better positioned to gain and hold onto market share when they make research and development investments to keep ahead of technical advances and customer preferences. A firm may stay relevant and competitive by quickly implementing new features or enhancements based on input from the market and being flexible enough to adjust to changes in the competitive environment.
The military and aviation industries may benefit most from head-up displays' (HUDs) sophisticated technology. The head-up display market is seeing increased demand in civil aviation due to the rise in passenger traffic in recent years. The industry is expanding as more people desire head-up displays in cars or airplanes for safety reasons. Because they eliminate the need for users to use cellphones or other devices while driving, these displays are very efficient and save consumers time. The importance of safety features in cars has led to a recent boom in the head-up display market.
The worldwide market study provides comprehensive information on the industry's anticipated future growth. The influence of COVID-19 on the head-up display business is discussed, along with the prospects and obstacles for market expansion. The study also examines several aspects of the head-up display market and the major companies who will have an impact on it in the years to come. It also takes into account various regions where the industry is expected to expand throughout the projection period.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2019- 2021
Forecast Period 2023-2032
Growth Rate 24.00% (2023-2032)

Global Head-Up Display Market Overview:


Head-Up Display Market Size was valued at USD 1.7 billion in 2022. The head-up display market industry is projected to grow from USD 2.1 Billion in 2023 to USD 11.7 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 24.00% during the forecast period (2023 - 2032). Increasing awareness about passenger and vehicle safety and automobile, military and aviation sectors are the key market drivers enhancing the market growth.


Global Head-Up Display Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Head-Up Display Market Trends




  • Technological advancement by market players expected to boost market growth




Automakers and HUD market participants are working to improve the current head-up display system. Geological positioning system (GPS) enabled HUDs can now display error and warning messages on the windscreen. HUD is becoming more affordable for manufacturers due to technological advancements without sacrificing display quality. The development of an ultra-thin augmented reality HUD system that projects brilliant, colourful visuals on the windscreen was made possible by combining electromechanical micro mirror-based devices with automation and an augmented reality-based approach. The development of holographic projection techniques and HUD gods will help make screens brighter and use more colour in driverless cars and electric vehicles. These factors are expected to propel the head-up displa industry.


Furthermore, HUDs were previously only seen in luxury/ehicles, but OEMs are now focusing on bringing HUDs to more affordable vehicles. Toyota recently introduced the Toyota Camry, which features the largest windscreen HUD on the market. The vehicle has a 10-inch HUD, which is considered one of the best windscreen HUDs in the world. As a result, this has increased the market CAGR of the automotive head-up display market in recent years. However, significant advances in technological innovations have been made to meet the demand, which is another factor driving the growth of the automotive head-up display market revenue.


Head-Up Display Market Segment Insights:


Head-Up Display Type Insights


The Head-Up Display Market segmentation, based on type includes fixed mounted and helmet mounted. Helmet mounted had a sizable market share. Users' viewing experiences are being transformed by helmet-mounted td displays thanks to virtual reality (VR). Helmet-mounted displays are widely used in medical and military applications. Furthermore, the introduction of lightweight wearable technology has resulted in an increase in innovation in the helmet mounted display industry. With the introduction of lightweight displays, manufacturers all over the world have begun to position helmet mounted displays as a consumer product.


Figure1: Head-Up Display Market, by Distribution channel, 2022 & 2032 (USD billion)


Head-Up Display Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Head-Up Display Component Insights


The Head-Up Display Market segmentation, based on component, includes combiner, video generator and projector unit. The projector Unit is further separated into Liquid Crystal on Silicon Projector (LCoS), Digital Light Processing Projector, and Laser Beam Steering Projector sub-segments. Displays are further classified as Digital Micromirror Device (DMD), Liquid Crystal Display, and Liquid Crystal on Silicon (LCoS) Display. LCoS is further classified as Nemantics LCoS Display and Ferroelectric LCoS Display. In the Head-Up Display Market, display units are predicted to develop at the fastest CAGR. It is owing to the Display unit being of primary importance in the entire HUD system, as it is utilized to process an image to display on the vehicle's windshield.


Head-Up Display Application Insights


The Head-Up Display Market segmentation, based on application, includes automotive industry and military and civil aviation sector. The military and civil aviation sector is predicted to drive the expansion of the Head-Up Display Market. HUD technology is extremely useful in the aviation industry, with a HUD being utilized as the principal technology to display crucial information to a pilot. For many years, HUD has served the military/defense and civil aviation industries. Commercial airplanes have recently begun to use HUD technology.


Head-Up Display Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American continent accounts for 36.10% of the market and is the highest-earning region. Rising safety concerns and rising fatalities are the primary drivers of this market.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: Head-Up Display Market SHARE BY REGION 2022 (%)


Head-Up Display Market SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s head-up display market accounts for the second-largest market share due to the increasing demand for safety system installed SUVs, luxury cars, and premium quality vehicles have resulted in the stupendous rise of the head-up display industry. Further, the German head-up display market held the largest market share, and the UK head-up display market was the fastest-growing market in the European region


The Asia-Pacific Head-Up Display Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing demand for vehicles equipped with advanced electronic systems, the market for automotive head-up display. Moreover, China’s head-up display market held the largest market share, and the Indian head-up display market was the fastest-growing market in the Asia-Pacific region.


Head-Up Display Key Market Players & Competitive Insights


Leading market players are investing heavily in R&D to expand their product lines, which will help the head-up display market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, head-up displayindustry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global head-up display industry to benefit clients and increase the market sector. In recent years, the head-up display industry has offered some of the most significant advantages to medicine. Major players in the head-up display market, including Denso Corporation (Japan), Micro Vision Inc. (U.S.), BAE Systems Inc. (U.K.), Honeywell Aerospace (U.S.), Visteon Corporation (U.S.), Esterline Technologies Corporation (U.S.) and others, are attempting to increase market demand by investing in R&D operations.


Panasonic Holdings firm, originally Matsushita Electric Industrial Co., Ltd. from 1935 to 2008 and Panasonic Corporation from 2008 until 2022, is a prominent Japanese multinational conglomerate firm headquartered in Kadoma, Osaka. Knosuke Matsushita established the company in 1918 as a maker of lightbulb sockets. Panasonic offers a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, and home renovation and construction, in addition to consumer electronics, of which it was the world's largest manufacturer in the late twentieth century. In May 2022, Panasonic Automotive Systems Co., Ltd. (Panasonic Automotive Systems) announced that its 11.5-inch wind shield head-up display (WS HUD) has been adopted for Nissan Motor Co., Ltd.’s new Ariya crossover electric vehicle (EV). The WS HUD is a system that projects information on the windshield such as vehicle speed, navigation, and advanced driver-assistance systems.


Hyundai Mobis is a South Korean car components manufacturer that is publicly traded. Hyundai Precision & Industries Corporation, founded in 1977, is the "parts and service" arm of South Korean manufacturers Hyundai Motor Company, Genesis Motors, and Kia Motors. It was the "world's No. 6 automotive supplier" in 2014. It was founded on June 25, 1977 as Hyundai Precision & Industries Corporation and is headquartered in Seoul, South Korea. The company's name was changed to Hyundai Mobis in 2000. Hyundai Motor Company, Genesis Motors, and Kia Motors all use the company as its "parts and service" arm. June 2021 - Hyundai Mobis, the South Korean automaker's component division, has created a clusterless head-up display for gas- and electricity-powered cars. Information is shown on a 15-inch screen, which helps improve interior space usage. The innovative gadget has four different display areas. The driver can examine basic data at the top, including speed, RPM, data about an advanced driver support system, and route direction. Information like shift mode, cooling water temperature, and mileage are shown at the bottom. Additionally, warning lights for system information and turn signals are shown.


Key Companies in the head-up display market include




  • Hudway (U.S.)




  • Penny AB (Sweden)




  • Vazaki Corpcration (Japan)




  • Robert Bosch GMBH (Germany)




  • Denso Corporation (Japan)




  • Micro Vision Inc. (U.S.)




  • BAE Systems Inc. (U.K.)




  • Honeywell Aerospace (U.S.)




  • Visteon Corporation (U.S.)




  • Esterline Technologies Corporation (U.S.)




  • Continental AG (Germany)




  • Nippon Seiki Co. Ltd (Japan)




  • Saab Automobile AB (Sweden)




Head-Up Display Industry Developments


In July 2022, Tom Tom announced that Opel’s new Astra features a new generation of TomTom’s full-stack navigation solution, including over-the-air updates for fresh and accurate maps, highly convenient connected services and new map-based advanced driver assistance system (ADAS) features for greater safety. TomTom’s up-to-date map information and navigation guidance is available across the new Astra’s next-generation Pure Panel digital cockpit screens, including the new head-up display. It is also accessible through easy-to-use voice control.


In July 2022, Foryou Corporation announced that its wholly-owned subsidiary, Huizhou Foryou Multimedia Electronics Co., Ltd. (Foryou Multimedia), signed a letter of intent for cooperation with Huawei Technologies Co., Ltd. (Huawei) in the smart vehicle light business. According to the letter of intent for cooperation, the two parties will establish a long-term, stable and rapid cooperating mechanism to conduct intensive cooperation in the field of smart vehicles, especially AR-HUD (augmented reality head-up display).


In June 2022, Japan Display announced that it will strengthen its automotive display-related business. The company will support upsizing of automotive displays and high image quality, and focus on the development of high value-added products that have safe driving assistance functions. It will also enhance the development and commercialization of products in new fields that are likely to grow, such as integrated cockpits for electric vehicles (EVs) and head-up displays (HUDs).


Head-Up Display Market Segmentation:


Head-Up Display Market Type Outlook




  • Fixed Mounted




  • Helmet Mounted




Head-Up Display Market Component Outlook




  • Combiner




  • Video Generator




  • Projector Unit




Head-Up Display Market Application Outlook




  • Automotive Industry




  • Military and Civil Aviation Sector




Head-Up Display Regional Outlook




  • North America



    • US

    • Canada






  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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