Golf Cart Battery Market Research Report Information By Type (Lithium-Ion, and Lead Acid Battery), By Product Type (6V, 8V, and 12V), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 13

1.1 GOLF CART BATTERY MARKET, BY TYPE 15

1.2 GOLF CART BATTERY MARKET, BY PRODUCT TYPE 16

1.3 GOLF CART BATTERY MARKET, BY REGION 17

2 MARKET INTRODUCTION 18

2.1 DEFINITION 18

2.2 SCOPE OF THE STUDY 18

2.3 RESEARCH OBJECTIVE 18

2.4 MARKET STRUCTURE 19

3 RESEARCH METHODOLOGY 20

3.1 RESEARCH PROCESS 20

3.2 PRIMARY RESEARCH 21

3.3 SECONDARY RESEARCH 22

3.4 MARKET SIZE ESTIMATION 22

3.5 TOP DOWN & BOTTOM-UP APPROACH 23

3.6 FORECAST MODEL 24

3.7 LIST OF ASSUMPTIONS 25

4 MARKET DYNAMICS 26

4.1 OVERVIEW 26

4.2 DRIVERS 27

4.2.1 INCREASING DEMAND AND ADAPTATION OF GOLF CARTS 27

4.2.2 GROWING URBANIZATION ALONG WITH INCREASING INDUSTRIALIZATION 27

4.3 RESTRAINTS 29

4.3.1 COST-INTENSIVE LITHIUM-ION BATTERIES 29

4.4 OPPORTUNITIES 30

4.4.1 GROWING ENVIRONMENTAL CONCERNS 30

4.5 IMPACT ANALYSIS OF COVID-19 30

4.5.1 IMPACT ON THE ENERGY & POWER INDUSTRY 30

4.5.1.1 ECONOMIC IMPACT 30

4.5.2 IMPACT ON THE GOLF CART BATTERY MARKET 31

4.5.3 IMPACT ON THE SUPPLY CHAIN OF THE GOLF CART BATTERY MARKET 31

4.5.3.1 PRICE VARIATION OF KEY RAW MATERIALS 31

4.5.3.2 PRODUCTION SHUTDOWN 31

4.5.3.3 CASH FLOW CONSTRAINTS 31

4.5.3.4 IMPACT ON IMPORT/EXPORT 31

4.5.4 IMPACT ON MARKET DEMAND FOR GOLF CART BATTERY 32

4.5.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 32

4.5.4.2 CONSUMER SENTIMENTS 32

4.5.5 IMPACT ON PRICING OF GOLF CART BATTERY 32

5 MARKET FACTOR ANALYSIS 33

5.1 SUPPLY CHAIN ANALYSIS 33

5.1.1 RESEARCH & DEVELOPMENT 33

5.1.2 RAW MATERIAL & COMPONENT SUPPLY 34

5.1.3 MANUFACTURING & ASSEMBLY 34

5.1.4 SALES & DISTRIBUTION 34

5.1.5 END USERS 34

5.1.5.1 END USERS (GOLF CART MANUFACTURERS) 35

5.2 PORTER'S FIVE FORCES MODEL 36

5.2.1 THREAT OF NEW ENTRANTS 36

5.2.2 BARGAINING POWER OF SUPPLIERS 37

5.2.3 THREAT OF SUBSTITUTES 37

5.2.4 BARGAINING POWER OF BUYERS 37

5.2.5 INTENSITY OF RIVALRY 37

6 GLOBAL GOLF CART BATTERY MARKET, BY TYPE 38

6.1 OVERVIEW 38

6.1.1 GOLF CART BATTERY: MARKET ESTIMATES & FORECAST BY TYPE, 2024-2032 38

6.2 LEAD ACID 39

6.2.1 LEAD ACID: MARKET ESTIMATES & FORECAST BY REGION,2024-2032 39

6.3 LITHIUM ION 40

6.3.1 LITHIUM ION: MARKET ESTIMATES & FORECAST BY REGION,2024-2032 40

7 GLOBAL GOLF CART BATTERY MARKET, BY PRODUCT TYPE 41

7.1 OVERVIEW 41

7.1.1 GOLF CART BATTERY: MARKET ESTIMATES & FORECAST BY PRODUCT TYPE, 2024-2032 42

7.2 6V 43

7.2.1 6V: MARKET ESTIMATES & FORECAST BY REGION,2024-2032 43

7.3 8V 44

7.3.1 8V: MARKET ESTIMATES & FORECAST BY REGION, 2024-2032 44

7.4 12V 45

7.4.1 12V: MARKET ESTIMATES & FORECAST BY REGION,2024-2032 45

8 GLOBAL GOLF CART BATTERY MARKET, BY REGION 46

8.1 OVERVIEW 46

8.2 NORTH AMERICA 47

8.2.1 US 49

8.2.2 CANADA 50

8.2.3 MEXICO 51

8.3 EUROPE 52

8.3.1 GERMANY 53

8.3.2 FRANCE 54

8.3.3 UK 55

8.3.4 ITALY 56

8.3.5 SPAIN 57

8.3.6 REST OF EUROPE 58

8.4 ASIA-PACIFIC 59

8.4.1 CHINA 61

8.4.2 INDIA 62

8.4.3 JAPAN 63

8.4.4 SOUTH KOREA 64

8.4.5 REST OF ASIA-PACIFIC 65

8.5 SOUTH AMERICA 66

8.5.1 BRAZIL 67

8.5.2 ARGENTINA 68

8.5.3 REST OF SOUTH AMERICA 69

8.6 MIDDLE EAST AND AFRICA 71

8.6.1 SAUDI ARABIA 72

8.6.2 UAE 73

8.6.3 SOUTH AFRICA 74

8.6.4 REST OF MIDDLE EAST & AFRICA 75

9 COMPETITIVE LANDSCAPE 77

9.1 INTRODUCTION 77

9.2 GLOBAL MARKET STRATEGY ANALYSIS 78

9.3 COMPETITIVE BENCHMARKING 78

9.4 MARKET SHARE ANALYSIS, 2032 79

9.5 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN GLOBAL GOLF CART BATTERY MARKET 79

9.6 KEY DEVELOPMENTS 80

10 COMPANY PROFILES 81

10.1 C&D TECHNOLOGIES, INC. 81

10.1.1 COMPANY OVERVIEW 81

10.1.2 FINANCIAL OVERVIEW 81

10.1.3 PRODUCTS OFFERED 82

10.1.4 KEY DEVELOPMENTS 82

10.1.5 SWOT ANALYSIS 83

10.1.6 KEY STRATEGIES 83

10.2 CLARIOS 84

10.2.1 COMPANY OVERVIEW 84

10.2.2 FINANCIAL OVERVIEW 85

10.2.3 PRODUCTS OFFERED 86

10.2.4 KEY DEVELOPMENTS 86

10.2.5 SWOT ANALYSIS 86

10.2.6 KEY STRATEGIES 87

10.3 EXIDE INDUSTRIES LTD. 88

10.3.1 COMPANY OVERVIEW 88

10.3.2 FINANCIAL OVERVIEW 89

10.3.3 PRODUCTS OFFERED 89

10.3.4 KEY DEVELOPMENTS 90

10.3.5 SWOT ANALYSIS 90

10.3.6 KEY STRATEGIES 90

10.4 GS YUASA INTERNATIONAL LTD. 91

10.4.1 COMPANY OVERVIEW 91

10.4.2 FINANCIAL OVERVIEW 92

10.4.3 PRODUCTS OFFERED 92

10.4.4 KEY DEVELOPMENTS 92

10.4.5 SWOT ANALYSIS 93

10.4.6 KEY STRATEGIES 93

10.5 SAMSUNG SDI CO., LTD. 94

10.5.1 COMPANY OVERVIEW 94

10.5.2 FINANCIAL OVERVIEW 95

10.5.3 PRODUCTS OFFERED 95

10.5.4 KEY DEVELOPMENTS 95

10.5.5 SWOT ANALYSIS 96

10.5.6 KEY STRATEGIES 96

10.6 DURACELL INC. 97

10.6.1 COMPANY OVERVIEW 97

10.6.2 FINANCIAL OVERVIEW 97

10.6.3 PRODUCTS OFFERED 98

10.6.4 KEY DEVELOPMENTS 98

10.6.5 SWOT ANALYSIS 98

10.6.6 KEY STRATEGIES 99

10.7 LEOCH INTERNATIONAL TECHNOLOGY LIMITED 100

10.7.1 COMPANY OVERVIEW 100

10.7.2 FINANCIAL OVERVIEW 101

10.7.3 PRODUCTS OFFERED 101

10.7.4 KEY DEVELOPMENTS 102

10.7.5 SWOT ANALYSIS 102

10.7.6 KEY STRATEGIES 102

10.8 INTERSTATE BATTERIES 103

10.8.1 COMPANY OVERVIEW 103

10.8.2 FINANCIAL OVERVIEW 103

10.8.3 PRODUCTS OFFERED 103

10.8.4 KEY DEVELOPMENTS 103

10.8.5 SWOT ANALYSIS 104

10.8.6 KEY STRATEGIES 104

10.9 CROWN BATTERY 105

10.9.1 COMPANY OVERVIEW 105

10.9.2 FINANCIAL OVERVIEW 105

10.9.3 PRODUCTS OFFERED 105

10.9.4 KEY DEVELOPMENTS 105

10.9.5 SWOT ANALYSIS 106

10.9.6 KEY STRATEGIES 106

10.10 RELION BATTERIES 107

10.10.1 COMPANY OVERVIEW 107

10.10.2 FINANCIAL OVERVIEW 108

10.10.3 PRODUCTS OFFERED 108

10.10.4 KEY DEVELOPMENTS 109

10.10.5 SWOT ANALYSIS 109

10.10.6 KEY STRATEGIES 109

10.11 EAST PENN MANUFACTURING COMPANY 110

10.11.1 COMPANY OVERVIEW 110

10.11.2 FINANCIAL OVERVIEW 110

10.11.3 PRODUCTS OFFERED 110

10.11.4 KEY DEVELOPMENTS 111

10.11.5 SWOT ANALYSIS 111

10.11.6 KEY STRATEGIES 111

11 APPENDIX 112

11.1 REFERENCES 112

11.2 RELATED REPORTS 113

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS 25

TABLE 2 GOLF CART MANUFACTURERS 35

TABLE 3 GOLF CART BATTERY MARKET ESTIMATES & FORECAST, BY TYPE, 2024-2032 (USD THOUSAND) 38

TABLE 4 LEAD ACID MARKET ESTIMATES & FORECAST, BY REGION, 2024-2032 (USD THOUSAND) 39

TABLE 5 LITHIUM ION MARKET ESTIMATES & FORECAST, BY REGION, 2024-2032 (USD THOUSAND) 40

TABLE 6 GOLF CART BATTERY MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 42

TABLE 7 6V MARKET ESTIMATES & FORECAST, BY REGION, 2024-2032 (USD THOUSAND) 43

TABLE 8 8V MARKET ESTIMATES & FORECAST, BY REGION, 2024-2032 (USD THOUSAND) 44

TABLE 9 12V MARKET ESTIMATES & FORECAST, BY REGION, 2024-2032 (USD THOUSAND) 45

TABLE 10 GLOBAL GOLF CART BATTERY MARKET, BY REGION, 2024-2032 (USD THOUSAND) 47

TABLE 11 NORTH AMERICA: GOLF CART BATTERY MARKET, BY COUNTRY, 2024-2032 (USD THOUSAND) 47

TABLE 12 NORTH AMERICA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 48

TABLE 13 NORTH AMERICA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 48

TABLE 14 US: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 49

TABLE 15 US: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 49

TABLE 16 CANADA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 50

TABLE 17 CANADA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 50

TABLE 18 MEXICO: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 51

TABLE 19 MEXICO: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 51

TABLE 20 EUROPE: GOLF CART BATTERY MARKET, BY COUNTRY, 2024-2032 (USD THOUSAND) 52

TABLE 21 EUROPE: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 52

TABLE 22 EUROPE: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 53

TABLE 23 GERMANY: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 53

TABLE 24 GERMANY: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 54

TABLE 25 FRANCE: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 54

TABLE 26 FRANCE: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 55

TABLE 27 UK: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 55

TABLE 28 UK: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 56

TABLE 29 ITALY: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 56

TABLE 30 ITALY: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 57

TABLE 31 SPAIN: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 57

TABLE 32 SPAIN: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 58

TABLE 33 REST OF EUROPE: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 58

TABLE 34 REST OF EUROPE: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 59

TABLE 35 ASIA-PACIFIC: GOLF CART BATTERY MARKET, BY COUNTRY, 2024-2032 (USD THOUSAND) 59

TABLE 36 ASIA-PACIFIC: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 60

TABLE 37 ASIA-PACIFIC: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 60

TABLE 38 CHINA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 61

TABLE 39 CHINA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 61

TABLE 40 INDIA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 62

TABLE 41 INDIA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 62

TABLE 42 JAPAN: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 63

TABLE 43 JAPAN: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 63

TABLE 44 SOUTH KOREA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 64

TABLE 45 SOUTH KOREA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 64

TABLE 46 REST OF ASIA-PACIFIC: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 65

TABLE 47 REST OF ASIA-PACIFIC: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 65

TABLE 48 SOUTH AMERICA: GOLF CART BATTERY MARKET, BY COUNTRY, 2024-2032 (USD THOUSAND) 66

TABLE 49 SOUTH AMERICA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 66

TABLE 50 SOUTH AMERICA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 67

TABLE 51 BRAZIL: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 67

TABLE 52 BRAZIL: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 68

TABLE 53 ARGENTINA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 68

TABLE 54 ARGENTINA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 69

TABLE 55 REST OF SOUTH AMERICA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 69

TABLE 56 REST OF SOUTH AMERICA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 70

TABLE 57 MIDDLE EAST AND AFRICA: GOLF CART BATTERY MARKET, BY COUNTRY, 2024-2032 (USD THOUSAND) 71

TABLE 58 MIDDLE EAST AND AFRICA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 71

TABLE 59 MIDDLE EAST AND AFRICA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 72

TABLE 60 SAUDI ARABIA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 72

TABLE 61 SAUDI ARABIA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 73

TABLE 62 UAE: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 73

TABLE 63 UAE: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 74

TABLE 64 SOUTH AFRICA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 74

TABLE 65 SOUTH AFRICA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 75

TABLE 66 REST OF MIDDLE EAST & AFRICA: GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 75

TABLE 67 REST OF MIDDLE EAST & AFRICA: GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 76

TABLE 68 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN GLOBAL GOLF CART BATTERY MARKET 79

TABLE 69 KEY DEVELOPMENTS 80

TABLE 70 C&D TECHNOLOGIES, INC.: PRODUCTS OFFERED 82

TABLE 71 CLARIOS: PRODUCTS OFFERED 86

TABLE 72 EXIDE INDUSTRIES LTD.: PRODUCTS OFFERED 89

TABLE 73 GS YUASA INTERNATIONAL LTD.: PRODUCTS OFFERED 92

TABLE 74 SAMSUNG SDI CO., LTD.: PRODUCTS OFFERED 95

TABLE 75 DURACELL INC.: PRODUCTS OFFERED 98

TABLE 76 LEOCH INTERNATIONAL TECHNOLOGY LIMITED: PRODUCTS OFFERED 101

TABLE 77 INTERSTATE BATTERIES: PRODUCTS OFFERED 103

TABLE 78 CROWN BATTERY: PRODUCTS OFFERED 105

TABLE 79 RELION BATTERIES: PRODUCTS OFFERED 108

TABLE 80 EAST PENN MANUFACTURING COMPANY: PRODUCTS OFFERED 110

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 GOLF CART BATTERY MARKET ANALYSIS BY TYPE 15

FIGURE 3 GOLF CART BATTERY MARKET ANALYSIS BY PRODUCT TYPE 16

FIGURE 4 GOLF CART BATTERY MARKET ANALYSIS BY REGION 17

FIGURE 5 GOLF CART BATTERY MARKET: MARKET STRUCTURE 19

FIGURE 6 RESEARCH PROCESS OF MRFR 20

FIGURE 7 MARKET DYNAMICS: GLOBAL GOLF CART BATTERY MARKET 26

FIGURE 8 DRIVERS: IMPACT ANALYSIS 28

FIGURE 9 RESTRAINT: IMPACT ANALYSIS 29

FIGURE 10 SUPPLY CHAIN ANALYSIS: GLOBAL GOLF CART BATTERY MARKET 33

FIGURE 11 PORTER'S FIVE FORCES ANALYSIS: GLOBAL GOLF CART BATTERY MARKET 36

FIGURE 12 GLOBAL GOLF CART BATTERY MARKET, BY TYPE, 2024-2032 (USD THOUSAND) 38

FIGURE 13 GLOBAL GOLF CART BATTERY MARKET, BY PRODUCT TYPE, 2024-2032 (USD THOUSAND) 41

FIGURE 14 GLOBAL GOLF CART BATTERY MARKET, BY REGION, 2024-2032 (USD THOUSAND) 46

FIGURE 15 COMPETITIVE BENCHMARKING 78

FIGURE 16 MARKET SHARE ANALYSIS, 2032 79

FIGURE 17 C&D TECHNOLOGIES, INC.: SWOT ANALYSIS 83

FIGURE 18 CLARIOS: FINANCIAL OVERVIEW SNAPSHOT 85

FIGURE 19 CLARIOS: SWOT ANALYSIS 86

FIGURE 20 EXIDE INDUSTRIES LTD.: FINANCIAL OVERVIEW SNAPSHOT 89

FIGURE 21 EXIDE INDUSTRIES LTD.: SWOT ANALYSIS 90

FIGURE 22 GS YUASA INTERNATIONAL LTD.: FINANCIAL OVERVIEW SNAPSHOT 92

FIGURE 23 GS YUASA INTERNATIONAL LTD.: SWOT ANALYSIS 93

FIGURE 24 SAMSUNG SDI CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 95

FIGURE 25 SAMSUNG SDI CO., LTD.: SWOT ANALYSIS 96

FIGURE 26 DURACELL INC.: FINANCIAL OVERVIEW SNAPSHOT 97

FIGURE 27 DURACELL INC.: SWOT ANALYSIS 98

FIGURE 28 LEOCH INTERNATIONAL TECHNOLOGY LIMITED COMPANY LIMITED: FINANCIAL OVERVIEW SNAPSHOT 101

FIGURE 29 LEOCH INTERNATIONAL TECHNOLOGY LIMITED: SWOT ANALYSIS 102

FIGURE 30 INTERSTATE BATTERIES: SWOT ANALYSIS 104

FIGURE 31 CROWN BATTERY: SWOT ANALYSIS 106

FIGURE 32 RELION BATTERIES: FINANCIAL OVERVIEW SNAPSHOT 108

FIGURE 33 RELION BATTERIES: SWOT ANALYSIS 109

FIGURE 34 EAST PENN MANUFACTURING COMPANY: SWOT ANALYSIS 111