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Glue Laminated Timber Market Share

ID: MRFR//5758-HCR | 100 Pages | Author: Tejas Chaudhary| May 2024

In the competitive landscape of the Glue Laminated Timber (GLT) market, companies employ various strategies to carve out their market share and establish a strong positioning. One primary strategy involves differentiation through product quality and innovation. GLT manufacturers focus on producing high-quality laminated timber products that meet or exceed industry standards. By investing in research and development, companies can innovate new manufacturing techniques, improve product performance, and introduce innovative designs that appeal to customers seeking sustainable and durable building materials. This strategy not only helps in attracting new customers but also in retaining existing ones by offering superior products.

Water-proof adhesives used in the manufacture of glue laminated timber extends its usage to exposed applications such as utility poles, docks, bridges. The products strength, durability, and design flexibility are expected to foster applications in infrastructure development and new construction projects.

Another crucial aspect of market share positioning in the GLT market is pricing strategy. Companies often adopt different pricing strategies based on their target market segments and competitive landscape. Some companies may opt for a premium pricing strategy, positioning their products as high-end and targeting customers who prioritize quality and are willing to pay a premium for it. On the other hand, other companies may choose a penetration pricing strategy, offering competitive prices to gain market share rapidly, especially in price-sensitive market segments. Additionally, promotional pricing strategies such as discounts, rebates, and bundle offers are also utilized by companies to attract customers and increase market share.

Distribution channels play a significant role in market share positioning for GLT manufacturers. Companies need to ensure their products are readily available to customers through efficient distribution channels. This involves partnering with wholesalers, retailers, and distributors who have a wide reach and can effectively distribute products to target markets. Additionally, companies may also invest in their distribution network, establishing warehouses and logistics facilities strategically to ensure timely delivery of products to customers. By optimizing their distribution channels, companies can enhance their market presence and gain a competitive edge over rivals.

Furthermore, branding and marketing strategies are instrumental in establishing a strong market share positioning in the GLT market. Building a reputable brand image helps companies differentiate themselves from competitors and influence customer perceptions positively. Companies invest in branding initiatives that communicate their values, product attributes, and commitment to sustainability. This could include certifications related to environmental standards and endorsements from industry experts. Additionally, effective marketing strategies such as targeted advertising, digital marketing campaigns, and participation in industry events and trade shows help companies increase brand visibility and reach a wider audience, ultimately driving market share growth.

Innovation and product development are crucial components of market share positioning strategies in the GLT market. Companies strive to differentiate themselves by continuously innovating and introducing new products that cater to evolving customer needs and industry trends. This could involve developing new types of laminated timber products with enhanced features such as improved strength, fire resistance, or aesthetic appeal. By staying ahead of the curve in terms of product innovation, companies can capture market share by offering unique solutions that address specific customer demands and preferences.

Lastly, strategic partnerships and collaborations also play a vital role in market share positioning for GLT manufacturers. Collaborating with architects, designers, builders, and other stakeholders in the construction industry allows companies to showcase their products in real-world applications and gain credibility. Strategic partnerships with suppliers and distributors can also help companies expand their reach and access new market segments. By leveraging the strengths of partners and collaborating on joint marketing efforts, companies can strengthen their market share positioning and achieve sustainable growth in the competitive GLT market.

Global Glue Laminated Timber Market Overview


Glue Laminated Timber Market Size was valued at USD 3.31 billion in 2023. The Glue Laminated Timber market industry is projected to grow from USD 3.41 Billion in 2024 to USD 4.29 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.88% during the forecast period (2024 - 2032). Easy financing options for private housing Rapid urbanization and unprecedented growth in the construction sector are the key market drivers enhancing the market growth.


Glue Laminated Timber Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Glue Laminated Timber Market Trends




  • Increasing demand from building & construction sector is driving the market growth.




Glue laminated timbers are versatile and innovative construction materials used widely in commercial and residential projects. According to the National Development and Reform Commission (NDRC), China approved 26 infrastructure projects with a total expected investment of 981.7 billion yuan (US$142 billion) in 2019. Many glulam timber structures have been constructed in China, including bridges, temples, gymnasiums, exhibition galleries, museums and other public buildings. China State Construction Technology Exploit Corporation Limited undertook the task of exploiting the technology of glulam timber beam. The glued laminated heavy timber structure uses a cross-section of larger laminated wood components to form the force system. The heavy laminated wood structure is mainly used in long-span and large-space buildings, such as bridges, large public buildings, etc. Because of its excellent structural form, and intimate and natural material, the glulam timber structure is the key choice for constructing green building materials. This factor drives the market CAGR.


Additionally, glue laminated timber has no negative environmental effects. Glulam products have a natural place in an eco-cycle society. The engineered wood is renewable and recyclable, while its manufacture is largely based on bio-energy. Glulam beams are very efficient to produce. The energy required to produce a glue-laminated beam from the log is only a fraction of the energy required to produce steel or concrete. Glulam has superior earthquake resilience and greater resistance to fire than any other structural construction material. Hence, its superior structural performance and flexibility in esthetic design will boost the demand for glulam laminated timbers. Glue-laminated timber has no negative environmental effects. Glulam products have a natural place in an eco-cycle society. The engineered wood is renewable and recyclable, while its manufacture is largely based on bio-energy. Glulam beams are very efficient to produce. The energy required to produce a glue-laminated beam from the log is only a fraction of the energy required to produce steel or concrete. Glulam has superior earthquake resilience and greater resistance to fire than any other structural construction material. Hence, its superior structural performance and flexibility in esthetic design will boost the demand for glulam laminated timbers. Thus, driving the Glue Laminated Timber market revenue.


Glue Laminated Timber Market Segment Insights


Glue Laminated Timber Application Insights


The Glue Laminated Timber market segmentation, based on Application, includes Residential, Commercial, and Others. The residential segment dominated the market because more people worldwide want to renovate and reconstruct their residential and commercial buildings. Also, more people are spending lavishly on interior design. This is expected to bolster growth for this sub-segment in the near and long-term. Many people are investing more in affordable and sustainable housing solutions. This is also expected to be a major growth driver for this sub-segment.


The commercial sub-segment is expected to have the second-largest glue-laminated timber market share in this segment. This is because glue-laminated timber is used extensively in commercial and residential building and infrastructure projects. These include but are not limited to office buildings, hotels, bridges, gyms, public and government buildings, hospitals, airports, and other rec facilities.


Figure1: Global Glue Laminated Timber Market, by Application,2022&2032(USD billion)


Glue Laminated Timber Market, by Application


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Glue Laminated Timber Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Glue Laminated Timber market will dominate this market because the government is offering builders easy financing options to encourage them to build more. This encourages developers to build more office buildings and houses throughout the region.


For instance, Americans are actively pursuing a physically active lifestyle and becoming more health-prone. An increase has aided the expansion and growth of the industry in the number of health clubs and fitness facilities across the nation.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: GLOBAL GLUE LAMINATED TIMBER MARKET SHARE BY REGION 2022 (%)


GLUE LAMINATED TIMBER MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Glue Laminated Timber market accounts for the second-largest market share due to the growing consumption of wood as a building material and many Glue laminated timber-made homes. Further, the German Glue Laminated Timber market held the largest market share, and the UK Glue Laminated Timber market was the fastest-growing market in the European Region.


The Asia-Pacific Glue Laminated Timber market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the rapid expansion of the construction sector and the rise in the preference of manufacturers to shift manufacturing facilities. Moreover, China’s Glue Laminated Timber market held the largest market share, and the Indian Glue Laminated Timber market was the fastest-growing market in the Asia-Pacific region. 


Glue Laminated Timber Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Glue Laminated Timber market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Glue Laminated Timber industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Glue Laminated Timber industry to benefit clients and increase the market sector. The Glue Laminated Timber industry has offered some of the most significant advantages in recent years. Major players in the Glue Laminated Timber market, including Boise Cascade Co., Pfeifer Holz GmbH, Setra Group AB, Canfor Corporation, Calvert Company Inc., Binderholz GmbH., Mayr-MelnhofHolz Holding AG, SchilligerHolz AG, Structurlam, and Hasslacher Holding GmbH., and others, are attempting to increase market demand by investing in research and development operations.


At binderholz, 100 % of the renewable raw material woods are utilized. From the cultivation of seedlings and forest management to timber harvesting, processing in the sawmills, products for the do-it-yourself sector, customized packaging solutions, the manufacture of solid wood products, innovative mass timber solutions and affordable housing, the entire value chain is consistently implemented. Binderholz completed the construction of its new cross-laminated timber factory at the company's site in Burgbernheim. It has significantly increased the annual production capacity of the timber giant.


Canfor Corporation is an integrated forest products company based in Vancouver, British Columbia.Canfor is a world-leading manufacturer of wood products like lumber for building houses and construction, pulp and paper, wood pellets and green energy. We have a history dating back to 1938 in Western Canada and have grown into a successful company. Canfor acquired Wynndel Box & Lumber Ltd. to expand its operations and provide its customers with high-quality products and improved service.


Key Companies in the Glue Laminated Timber market include



  • Boise Cascade Co - USA

  • PfieiferHolz GMBH - Germany

  • Setra Group AB - Sweden

  • Canfor Corporation - USA

  • Calvert Company Inc - USA

  • Binderholz GmBH - Germany

  • Mayr-Melnhof Schilling AB - Austria

  • Sturcturlam - Canada

  • Hasslacher Holding GMBH - Germany


Glue Laminated Timber Industry Developments


December 2019: Binderholz completed the construction of its new cross-laminated timber factory at the company's site in Burgbernheim. It has significantly increased the annual production capacity of the timber giant.


In February 2019: the Canadian Canfor Corporation acquired a majority stake in the Swedish supplier of wood products Vida Group, with 70% shares. The Swedish group Vida is now majority-owned by the Canadian forest group Canfor Corporation.


Glue Laminated Timber Market Segmentation


Glue Laminated Timber Application Outlook



  • Residential

  • Commercial

  • Others


Glue Laminated Timber Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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