# Gifts Retailing Market

> Gifts Retailing Market Size, Share, Industry Trends & Analysis Research Report By Product Type (Souvenirs and Novelty Items, Seasonal Decorations, Greeting Cards, Giftware, Other Gift Items), By Distribution Channel (Offline, Online), By Occasion (Birthday Gifts, Wedding & Anniversary Gifts, Corporate Gifts, Baby & Kids Gifts, Festive & Holiday Gifts), By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa) - Forecast to 2035

- **Forecast Period:** 2026-2035
- **CAGR:** 4.34%
- **2025:** USD 103.17 Billion
- **2035:** USD 157.33 Billion
- **Key Players:** Amazon.com, Inc., Walmart Inc., Hallmark Cards, Inc., Target Corporation, American Greetings Corporation, Etsy, Inc., Pop Mart International Group, Card Factory plc

**Report ID:** MRFR/CG/9686-HCR · **Pages:** 128 · **Author:** Snehal Singh · **Last Updated:** October 27, 2026

**URL:** https://www.marketresearchfuture.com/reports/gifts-retailing-market-11205

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## Market Summary

## Gifts Retailing Market Summary

The gifts retailing market was valued at USD 103.17 billion in 2025 and is projected to reach USD 107.35 billion in 2026, climbing to USD 157.33 billion by 2035 at a CAGR of 4.34% over 2026–2035. Two catalysts anchor that path. U.S. holiday retail sales rose 4% to USD 994.1 billion in 2024, according to the National Retail Federation [1], and international tourist arrivals recovered to about 1.4 billion in 2024, close to 99% of pre-pandemic levels, restoring footfall in destination, airport, and museum gift stores [3].

Retail technology is changing how gifts are found, made, and delivered. Static seasonal planograms and printed catalogs are giving way to AI gift-finders, occasion-reminder databases, on-demand printing, and digitized handwriting for cards. E-commerce now accounts for roughly 16% of total U.S. retail sales [5], and marketplaces such as Etsy have built dedicated gifting interfaces to guide undecided shoppers toward personalized gifts [12]. Operators across the gifts retailing market are using these tools to raise conversion and average order value rather than simply to cut costs.

Europe leads with a 30.1% share of 2025 revenue, supported by dense tourism flows and mature card-giving traditions. Middle East & Africa is the fastest-growing region at a 7.71% CAGR, backed by Gulf tourism programs and mall-led retail expansion [17][22]. North America follows closely with a 28.6% share, driven by the world's largest holiday spending calendar. Over the coming decade, the gifts retailing market will reward retailers that combine store theatre with fast, data-driven online fulfillment.

## Key Report Takeaways

### • By Product Type

- Souvenirs and Novelty Items held a 27.9% share of the gifts retailing market in 2025, supported by tourism recovery and licensed character tie-ins.
- Seasonal Decorations are the fastest-growing product category at an 8.01% CAGR through 2035 as holiday windows lengthen.
- Greeting Cards generated USD 20.01 billion in 2025, with premium formats offsetting flat unit volumes.

### • By Distribution Channel

- Offline channels accounted for a 72.6% share in 2025, reflecting the role of tactile evaluation and impulse purchasing.
- Online is the fastest-growing channel in the gifts retailing market, expanding at a 6.71% CAGR on same-day delivery and mobile checkout.

### • By Occasion

- Festive & Holiday Gifts captured a 25.8% share in 2025, the largest occasion category.
- Baby & Kids Gifts are advancing at a 9.02% CAGR, led by customization and premium keepsakes.

### • By Region

- Europe held a 30.1% share in 2025.
- Middle East & Africa is projected to grow at a 7.71% CAGR through 2035.
- Asia-Pacific generated USD 27.24 billion in 2025.

## Market Size and Forecast (2021–2035)

Estimates for the gifts retailing market combine bottom-up modelling of retailer and marketplace revenues with top-down checks against national retail statistics, holiday spending surveys, tourism data, and licensing industry studies [1][3][4][5]. Historical values for 2021–2024 reflect reported results from public retailers and trade associations; forecast values apply segment-level growth assumptions for product, channel, occasion, and region, reconciled to the global total.

## Market Drivers

## Driver Impact Analysis

| Driver | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Holiday and seasonal calendar expansion | ~+0.9% | Global; strongest in North America and Europe | Short-term (≤2 yr) | [1][2] |
| Fandom-driven licensing and collectible drops | ~+0.8% | Asia-Pacific, North America, Europe | Medium-term (2–4 yr) | [4][11] |
| AI-aided personalization and on-demand production | ~+0.7% | North America, Europe | Medium-term (2–4 yr) | [12][15] |
| Tourism recovery and destination retail | ~+0.6% | Europe, Middle East & Africa, Asia-Pacific | Short-term (≤2 yr) | [3][22] |
| Omnichannel fulfillment and same-day delivery | ~+0.6% | Global | Medium-term (2–4 yr) | [5][6] |
| Sustainable and traceable corporate gifting | ~+0.4% | Europe, North America | Long-term (≥4 yr) | [7][8] |
| Rising discretionary spend in emerging economies | ~+0.5% | Asia-Pacific, Middle East & Africa, South America | Long-term (≥4 yr) | [17][23] |

### Holiday and Seasonal Calendar Expansion

Peak-season spending remains the single largest revenue lever. U.S. holiday sales reached USD 994.1 billion in 2024, up 4% year on year [1], and the National Retail Federation projected the 2025 season would cross USD 1 trillion for the first time [2]. Retailers now open holiday assortments in October and run free-shipping windows earlier, spreading traffic across more weeks. That shift lets the gifts retailing market capture last-minute and early-planner demand alike while reducing stock-outs during the final ten days.

### Fandom-Driven Licensing and Collectible Drops

Licensed merchandise gives gift products a built-in audience. Licensing International estimated global retail sales of licensed goods at USD 369.6 billion in 2023 [4]. Pop Mart's 2024 revenue rose about 107% to RMB 13.04 billion, propelled by blind-box art toys such as Labubu [11]. Scarcity-led releases timed to holidays drive repeat store visits, and anime, gaming, and film franchises keep refreshing demand for plush, figurines, and themed home décor.

### AI-Aided Personalization and On-Demand Production

Custom products command higher prices and attach rates. Etsy launched Gift Mode in January 2024 with more than 200 curated gift guides that match recipients to listings [12], while Moonpig uses stored occasion reminders and recipient data to prompt timely card and gift orders [15]. On-demand printing, laser engraving, and embroidery let retailers carry thousands of designs without inventory risk. These tools lift margins across the gifts retailing market by converting browsing into made-to-order purchases.

### Tourism Recovery and Destination Retail

Souvenir demand tracks visitor flows closely. UN Tourism reported roughly 1.4 billion international arrivals in 2024, recovering about 99% of 2019 volumes [3]. Dubai alone welcomed 18.72 million international overnight visitors in 2024, a 9% increase [22]. Airport concessions, museum shops, and heritage-site stores benefit directly, and locally designed products with storytelling packaging help retailers sustain price premiums over generic imported trinkets.

### Omnichannel Fulfillment and Same-Day Delivery

Fast delivery reduces the friction that pushes shoppers toward cash or vouchers when time runs out. E-commerce represented around 16% of total U.S. retail sales in 2025 [5], and Eurostat found 77% of EU internet users bought goods online in 2024 [6]. Click-and-collect, ship-from-store, and scan-and-ship services improve inventory turnover. In the gifts retailing market, these services matter most in the final week before major holidays, when delivery promises decide where orders land.

### Sustainable and Traceable Corporate Gifting

Corporate buyers increasingly screen suppliers for recycled inputs and lower-carbon logistics. The EU Packaging and Packaging Waste Regulation requires all packaging placed on the EU market to be recyclable by 2030 [7], and the Ecodesign for Sustainable Products Regulation introduces digital product passports and bans large companies from destroying unsold apparel and footwear [8]. Suppliers of recycled notebooks, bamboo desk accessories, and plantable stationery are winning tenders that cheaper, undocumented alternatives now lose.

### Rising Discretionary Spend in Emerging Economies

Expanding middle classes are adopting Western and local gifting occasions simultaneously. Saudi Arabia raised its Vision 2030 tourism target to 150 million visits [17], and IBEF projects India's e-commerce sector to reach USD 325 billion by 2030 [23]. Festive seasons such as Diwali, Eid, and Lunar New Year generate concentrated gifting peaks. Mall openings and cross-border marketplaces are bringing international gift brands to consumers who previously had limited access.

## Restraints

## Restraints Impact Analysis

| Restraint | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Tariffs and removal of U.S. de minimis duty exemption | ~−0.6% | North America | Short-term (≤2 yr) | [9][10] |
| Substitution by digital vouchers and experiences | ~−0.4% | North America, Europe | Medium-term (2–4 yr) | [2] |
| Declining card volumes among younger consumers | ~−0.3% | North America, Europe | Long-term (≥4 yr) | [16] |
| Inflation pressure on discretionary budgets | ~−0.5% | Global | Short-term (≤2 yr) | [18] |
| Packaging compliance and redesign costs | ~−0.2% | Europe | Medium-term (2–4 yr) | [7] |

### Tariffs and Removal of De Minimis Duty Exemption

Low-cost novelty imports lost a key pricing advantage in 2025. The U.S. ended duty-free treatment for shipments valued at USD 800 or less from China and Hong Kong effective May 2, 2025 [9], then suspended the exemption for all countries from August 29, 2025 [10]. Direct-ship marketplace sellers now face duties and brokerage fees per parcel, which raises shelf prices and compresses margins across the gifts retailing market's entry-price tier.

### Substitution by Digital Vouchers and Experiences

Stored-value products and experiences divert spending from physical merchandise. Gift cards consistently rank among the most-requested holiday items in National Retail Federation consumer surveys [2], and experience platforms bundle spa days, dining, and travel as alternatives to tangible presents. Retailers can capture part of this spend through their own voucher programs, but the substitution still reduces demand for physical gift assortments.

### Declining Card Volumes Among Younger Consumers

Americans still purchase about 6.5 billion greeting cards a year, according to the Greeting Card Association [16], but unit volumes are flat to declining as younger consumers default to messaging apps. Value growth now depends on premium price points, larger formats, and add-on gifts. Retailers dependent on card traffic face lower store visits outside peak occasions.

### Inflation Pressure on Discretionary Budgets

Gifts are among the first categories trimmed when household budgets tighten. The World Bank's June 2025 Global Economic Prospects cut its 2025 global growth forecast to 2.3% [18], and food and housing costs continue to absorb disposable income in many economies. Shoppers trade down to value formats, buy fewer items per occasion, and wait for promotions, which pressures average selling prices.

### Packaging Compliance and Redesign Costs

Gift products rely on decorative, often multi-material packaging that is difficult to recycle. The EU packaging regulation caps empty space in grouped, transport, and e-commerce packaging at 50% and phases in recyclability grades [7]. Redesigning gift boxes, removing plastic windows, and documenting compliance adds cost for suppliers selling into the gifts retailing market in Europe, particularly smaller brands without in-house packaging engineering.

## Opportunities

## Gifts Retailing Market Opportunities

### Destination Retail in Gulf and South Asian Markets

Gulf tourist initiatives and India’s rising customer base present opportunities for tailored souvenir and premium gift formats. Saudi Arabia’s giga-projects and Dubai’s visitor expansion support airport, hotel and heritage-site retail [17][22]. International operators that localize designs such as calligraphy-inspired décor or regional food packages might enter at premium price points. This developing market gap is the most obvious white space in the present selling business.

### Occasion-Data Monetization and Subscription Models

Retailers that keep records of birthdays, anniversaries, and recipient preferences have important first-party data. That data supports subscription programs with free delivery and member pricing, retail media sales to brand partners, and automated reminder services [15]. Memberships provide recurring revenue to mitigate seasonal volatility and increase client lifetime value.

### Compliance-Ready Corporate Gifting Programs

Corporate purchasers need suppliers who can provide documentation for recycled content and carbon footprints before the EU product passport rules [8]. Procurement teams struggling with ESG audits find their needs met by turnkey programs that include sustainable items, impact reporting and worldwide fulfillment. Multi-year contracts for suppliers can follow early certification of materials.

### Licensed Collectibles as Store Traffic Anchors

Physical stores regularly have blind-box launches and limited-edition seasonal drops [11]. Retailers that operate in malls can devote themed end-caps and launch-day events to licensed collectibles and cross-sell giftware and seasonal décor to the same shoppers. Exclusives stored via partnerships with IP holders create scarcity that online marketplaces have difficulty matching.

### Localized Micro-Fulfillment for Made-to-Order Products

Custom items can be delivered the same day from on-demand printing hubs located near major cities. AI design tools with local manufacturing reduce shipping delays and eliminate import tariffs on finished goods [10]. This strategy is well suited to the peak periods of the present retailing market where quickness and customisation together justify premium pricing.

## Future Outlook

## Gifts Retailing Market Future Outlook

### AI-Guided Discovery and Design

Conversational shopping assistants will increasingly handle the "what should I buy" question that stalls many gift purchases. Retailers will pair recipient profiles with generative design tools to produce custom artwork, card messages, and engraved products in seconds. UNCTAD estimated global e-commerce sales at USD 26.7 trillion as early as 2019 [19], and AI-led discovery will push a growing share of gift spending through these channels. Winners will be retailers that own both recommendation data and production capacity.

### Marketplace and Platform Economics

Marketplaces will keep absorbing independent makers and small brands that cannot fund their own traffic. Etsy, Amazon, and regional platforms monetize through fees, advertising, and fulfillment services [12][13]. As customer acquisition costs rise, standalone gift brands will rely more on platform storefronts and retail media. Expect consolidation among mid-size online gift retailers that lack scale in either data or logistics.

### Experience-Led Stores and the Tourism Cycle

Physical stores will evolve toward event spaces, with launch days, workshops, and photo-ready displays. Tourism growth, led by the Gulf and Asia-Pacific, will keep destination retail expanding through 2035 [3][17]. Airport and attraction stores will invest in local design partnerships to distinguish their ranges. Within the gifts retailing market, stores that act as traffic magnets for collectibles will outperform those selling commodity merchandise.

### ESG Reporting and Circular Gifting

Sustainability rules will reshape materials, packaging, and supplier selection. EU digital product passports and recyclability requirements will become baseline expectations for corporate buyers by the early 2030s [7][8]. Refillable candles, second-hand collectibles, and repair services offer new revenue streams. Retailers that publish credible impact data will secure corporate contracts and appeal to younger shoppers who weigh environmental claims.

## Segment Insights

## Gifts Retailing Market Segmentation

### By Product Type

| Segment | Key Metric (2025 share / 2025 USD / 2026–2035 CAGR) | Primary Demand Driver |
| --- | --- | --- |
| Souvenirs and Novelty Items | 27.9% share | Tourism recovery and licensed tie-ins |
| Seasonal Decorations | 8.01% CAGR | Longer holiday windows and limited editions |
| Greeting Cards | USD 20.01 billion | Premium formats and digitized handwriting |
| Giftware | 23.8% share | Year-round demand for frames, candles, and home fragrance |
| Other Gift Items | 3.6% CAGR | Small electronics and gourmet hampers |

In the gifts retailing market, Souvenirs and Novelty Items lead because tourism and pop-culture licensing create steady, impulse-driven demand at accessible price points. Seasonal Decorations grow fastest as retailers extend Halloween, Christmas, and Lunar New Year assortments and release collectible ornaments in limited runs. Greeting Cards hold value through premium pricing, video messages, and handwriting replication. Giftware provides a stable base across birthdays and housewarmings, while Other Gift Items capture gadget and gourmet gifting.

### By Distribution Channel

| Segment | Key Metric (2025 share / 2025 USD / 2026–2035 CAGR) | Primary Demand Driver |
| --- | --- | --- |
| Offline | 72.6% share | Tactile evaluation, curation, immediate purchase |
| Online | 6.71% CAGR | Same-day delivery, gift-finders, mobile checkout |

Offline formats dominate the gifts retailing market because shoppers want to see and handle items, and many purchases are spontaneous. Department stores, mass merchants, and mall gift shops use themed displays and exclusive launches to raise basket size. Online grows faster on the strength of reminder services, personalization tools, and delivery promises that rescue last-minute buyers. The two channels are converging as retailers unify inventory and offer click-and-collect.

### By Occasion

| Segment | Key Metric (2025 share / 2025 USD / 2026–2035 CAGR) | Primary Demand Driver |
| --- | --- | --- |
| Birthday Gifts | 22.6% share | Year-round demand and automated reminders |
| Wedding & Anniversary Gifts | USD 17.85 billion | Registries and experiential add-ons |
| Corporate Gifts | 5.2% CAGR | ESG-compliant employee and client programs |
| Baby & Kids Gifts | 9.02% CAGR | Custom keepsakes and premium toys |
| Festive & Holiday Gifts | 25.8% share | Concentrated seasonal peaks |

Festive & Holiday Gifts lead the gifts retailing market by occasion, reflecting how Christmas, Diwali, Eid, and Lunar New Year concentrate annual spending into a few weeks. Baby & Kids Gifts grow fastest as parents and relatives buy embroidered blankets, custom storybooks, and 3D-printed figurines at premium prices. Birthday Gifts provide year-round volume, Wedding & Anniversary Gifts benefit from registries, and Corporate Gifts shift toward documented sustainable products.

## Regional Market Share Analysis

## Regional Market Share Analysis

| Region | Key Metric (2025 share / 2025 USD / 2026–2035 CAGR) | Primary Investment Themes |
| --- | --- | --- |
| North America | 28.6% share | Holiday omnichannel, licensed collectibles, tariff-driven sourcing shifts |
| Europe | 30.1% share | Tourism retail, card traditions, sustainable packaging |
| Asia-Pacific | USD 27.24 billion | Art-toy collectibles, mobile commerce, festive gifting |
| South America | 5.1% CAGR | Mall retail, seasonal décor, marketplace growth |
| Middle East & Africa | 7.71% CAGR | Gulf tourism, luxury gifting, cross-border e-commerce |
| Total | USD 103.17 billion | — |

Regional performance in the gifts retailing market reflects differences in tourism exposure, holiday traditions, and online maturity. Europe and North America together account for nearly 59% of revenue, while Middle East & Africa and Asia-Pacific deliver the fastest gains.

### North America

| Country | Key Metric (share of region / 2025 USD / 2026–2035 CAGR) | Key Driver |
| --- | --- | --- |
| US | 81.4% share of region | Largest holiday spending calendar globally |
| Canada | 4.1% CAGR | Seasonal décor and online card platforms |
| Mexico | USD 2.33 billion | Tourism retail and festive occasions |

The U.S. sets the regional pace through Thanksgiving-to-Christmas spending that exceeded USD 994 billion in 2024 [1]. Mass merchants such as Walmart and Target compete with Amazon on delivery speed, while card brands push premium formats. The 2025 removal of de minimis treatment is shifting cross-border sellers toward bulk importing into U.S. warehouses [10]. Mexico benefits from cruise and resort tourism, and Canada shows steady online adoption for seasonal and card purchases.

### Europe

| Country | Key Metric (share of region / 2025 USD / 2026–2035 CAGR) | Key Driver |
| --- | --- | --- |
| Germany | 19.6% share of region | Christmas markets and seasonal décor |
| UK | USD 5.62 billion | Strong card culture and online card platforms |
| France | 14.2% share of region | Tourism-driven souvenir sales |
| Italy | 3.4% CAGR | Heritage-site and artisanal gifts |
| Spain | USD 2.48 billion | Coastal and city tourism |
| Nordic Countries | 6.3% share of region | Design-led giftware |
| Russia | 2.6% CAGR | Domestic marketplace growth |
| Rest of Europe | 18.6% share of region | Tourism recovery in Central Europe |

European demand rests on tourism and long-established gifting traditions. The UK remains one of the world's highest per-capita card markets, with Card Factory and Moonpig serving value and online segments respectively [14][15]. Germany's Christmas markets anchor seasonal décor sales, and France, Italy, and Spain capture souvenir spending from high visitor volumes [3]. The EU packaging regulation will push suppliers toward recyclable gift boxes and reduced void fill by 2030 [7].

### Asia-Pacific

| Country | Key Metric (share of region / 2025 USD / 2026–2035 CAGR) | Key Driver |
| --- | --- | --- |
| China | 38.2% share of region | Art-toy collectibles and festive gifting |
| India | 7.4% CAGR | Festive seasons and e-commerce expansion |
| Japan | USD 5.18 billion | Omiyage culture and character goods |
| South Korea | 7.6% share of region | K-culture merchandise |
| ASEAN | 6.6% CAGR | Tourism and mobile commerce |
| Rest of Asia-Pacific | 8.9% share of region | Australia's seasonal retail |

China leads through collectible culture, with Pop Mart's revenue more than doubling in 2024 [11]. Japan's omiyage custom of bringing gifts back from travel sustains souvenir demand year-round, and South Korea exports K-pop and character merchandise across the region. India's growth comes from Diwali, Raksha Bandhan, and wedding seasons, amplified by e-commerce platforms that IBEF expects to scale substantially by 2030 [23].

### South America

| Country | Key Metric (share of region / 2025 USD / 2026–2035 CAGR) | Key Driver |
| --- | --- | --- |
| Brazil | 52.4% share of region | Mall retail and Christmas spending |
| Argentina | 4.6% CAGR | Recovering consumer confidence |
| Rest of South America | USD 1.94 billion | Tourism in Chile, Peru, and Colombia |

Brazil anchors the region with mall-based gift shops and strong Christmas and Mother's Day peaks. Marketplaces such as Mercado Livre extend reach into smaller cities where physical gift stores are scarce. Argentina's recovery depends on inflation stabilization, while Peru and Chile draw souvenir spending from international visitors to heritage sites. Currency volatility remains the main risk for importers of finished gift goods.

### Middle East & Africa

| Country | Key Metric (share of region / 2025 USD / 2026–2035 CAGR) | Key Driver |
| --- | --- | --- |
| Saudi Arabia | 27.5% share of region | Vision 2030 tourism and entertainment |
| UAE | 8.6% CAGR | Dubai tourism and luxury retail |
| South Africa | USD 1.53 billion | Mall retail and festive seasons |
| Egypt | 8.1% share of region | Heritage tourism |
| Rest of MEA | 6.9% CAGR | Gulf cross-border e-commerce |

The Gulf states drive the gifts retailing market's fastest regional growth. Saudi Arabia's target of 150 million visits by 2030 is funding new malls, entertainment districts, and religious-tourism retail [17]. Dubai recorded 18.72 million international overnight visitors in 2024 [22], supporting airport duty-free and luxury gifting. Cross-border e-commerce penetration in the UAE and Saudi Arabia is among the region's highest, widening access to global gift assortments.

## Competitive Benchmarking

## Competitive Benchmarking

The gifts retailing market is highly fragmented. Market Research Future estimates the Herfindahl-Hirschman Index below 300, and the top five players together hold roughly 16–22% of global revenue. Mass merchants and marketplaces compete on assortment and delivery speed, card publishers on brand and channel reach, and collectible specialists on intellectual property and scarcity. Thousands of independent shops, museum stores, and marketplace sellers make up the remainder.

| Company | Est. Revenue Share Range | Key Offerings for Gifts Retailing | Strategic Positioning |
| --- | --- | --- | --- |
| Amazon.com, Inc. | ~5–7% | Marketplace gifting, same-day delivery, Amazon Haul | Assortment breadth and fulfillment speed |
| Walmart Inc. | ~4–6% | Seasonal décor, gift sets, online gifting | Price-led omnichannel scale |
| Hallmark Cards, Inc. | ~3–5% | Greeting cards, Keepsake Ornaments, gift wrap | Card-led brand with licensed collectibles |
| Target Corporation | ~2–3% | Seasonal assortments, owned-brand giftware | Design-led private labels |
| American Greetings Corporation | ~2–3% | Cards, gift wrap, party goods | Mass-channel supplier via grocery and drug |
| Etsy, Inc. | ~2–3% | Handmade and custom items, Gift Mode | Marketplace for independent makers |
| Pop Mart International Group | ~1–2% | Blind boxes, art toys, Labubu | IP-led collectible retail |
| Card Factory plc | ~1–2% | Value cards, gifts, party supplies | UK value leader expanding abroad |
| Moonpig Group plc | ~1–2% | Online cards, flowers, Buyagift experiences | Data-led reminders and subscriptions |
| 1-800-Flowers.com, Inc. | ~1–2% | Flowers, gourmet baskets, engraved gifts | Occasion-led multi-brand e-tailer |
| Spencer Spirit Holdings, Inc. | ~0.5–1.5% | Novelty and pop-culture merchandise | Mall-based novelty and seasonal |

## Recent News & Developments

## Recent News & Developments

- Amazon India (September 2026): Promoted a dedicated Raksha Bandhan shopping experience featuring gifts across fashion, beauty, electronics and household categories, alongside AI-powered product discovery and rapid delivery options for selected festive essentials.
- Toolstation (August 2026): Launched an omnichannel gift card programme in partnership with Edenred Payment Solutions, enabling customers to purchase and redeem gift cards across more than 590 stores, its website and mobile application.
- super.money (July 2026): Launched superGift, a multi-brand digital gifting solution featuring brands across e-commerce, fashion, travel, food delivery and jewellery through a single digital rewards product.
- Wincube Marketing (March 2026): Launched Giftronaut, an international corporate digital gifting platform designed to help businesses reward employees and customers across more than 90 countries.
- Etsy (January 2024): Launched Gift Mode, an AI-assisted discovery feature with more than 200 curated gift guides, aimed at converting undecided shoppers into buyers [12]
- Amazon (November 2024): Introduced Amazon Haul, a low-price storefront for items mostly under USD 20, competing directly with direct-ship novelty marketplaces. [13]
- National Retail Federation (January 2025): Reported 2024 U.S. holiday sales of USD 994.1 billion, up 4%, confirming the strength of the seasonal gifting calendar. [1]
- European Union (January 2025): Published the Packaging and Packaging Waste Regulation, setting recyclability and empty-space rules that will reshape gift packaging. [7]
- Pop Mart (April 2025): Released the Labubu 3.0 series, triggering global queues and resale premiums that highlighted demand for scarcity-led collectibles. [11]
- U.S. Government (May 2025): Ended de minimis duty-free treatment for low-value parcels from China and Hong Kong, raising costs for direct-ship gift sellers. [9]
- U.S. Customs and Border Protection (August 2025): Extended the de minimis suspension to all countries, pushing sellers toward bulk importing. [10]
- National Retail Federation (November 2025): Forecast 2025 holiday sales to exceed USD 1 trillion for the first time. [2]

## Report Scope

| Report Attribute/Metric | Details |
| --- | --- |
| Market Scope | Retail sales of souvenirs and novelty items, seasonal decorations, greeting cards, giftware, and other gift items through offline and online channels; excludes stored-value cards and services-only experiences |
| Study Period | 2021-2035 |
| Base Year | 2025 |
| Historical Data | 2021–2024 |
| Forecast Period | 2026–2035 |
| Market Size in 2025 | USD 103.17 Billion |
| Market Size in 2035 | USD 157.33 Billion |
| CAGR (2026–2035) | 4.34% |
| Fastest Growing Segments | Seasonal Decorations; Online; Baby & Kids Gifts; Middle East & Africa |
| Regions Covered | North America, Europe, APAC, South America, MEA |
| Companies Profiled | Amazon, Walmart, Hallmark, Target, American Greetings, Etsy, Pop Mart, Card Factory, Moonpig, 1-800-Flowers.com, Spencer Spirit Holdings |
| Valuation Currency | USD Billion |
| Methodology | Bottom-up revenue aggregation triangulated with top-down macro indicators |

## Frequently Asked Questions

**Q: How should investors evaluate store-based operators in the gifts retailing market?**
A: Focus on full-price sell-through during the holiday window and January clearance discipline. Operators that clear most seasonal stock without deep markdowns protect margin even when import costs rise [14].

**Q: What should corporate procurement teams verify before choosing a gifting supplier?**
A: Request material declarations, recycled-content evidence, and packaging data aligned with EU rules [7]. Suppliers unable to document origin and transport emissions increasingly fail tender screens at large European buyers.

**Q: How do blind-box mechanics change inventory risk in the gifts retailing market?**
A: Randomized packs spread demand across a whole series, smoothing forecast error for individual designs. Risk shifts to resale sentiment: when secondary-market premiums fade, primary sell-through slows within weeks [11].

**Q: Is on-demand printing cheaper than holding pre-made custom stock?**
A: For low-volume designs, yes, because it removes markdown and storage costs. Above a few thousand identical units, conventional batch production usually delivers a lower cost per item.

**Q: How does the end of U.S. de minimis treatment affect cross-border gift sourcing?**
A: Sellers shipping parcels directly from Asia now pay duties and brokerage on every order [10]. Expect more bulk importing into U.S. warehouses and higher prices on low-cost novelty items.

**Q: Which integration challenges slow omnichannel rollouts in the gifts retailing market?**
A: Real-time inventory accuracy is the main barrier, since click-and-collect fails when store counts lag. Many mid-size chains still run separate store and web stock systems, forcing cautious delivery promises.

**Q: Are augmented-reality preview tools worth deploying for gift retail?**
A: They pay back mainly for home décor and seasonal decorations, where size and placement drive returns. For cards and small novelty items, the conversion lift rarely covers development costs.


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