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Genu Recurvatum Market Share

ID: MRFR//3385-HCR | 85 Pages | Author: Rahul Gotadki| May 2024

Genu recurvatum, also known as hyperextension of the knee, is a condition that affects a large part of the population. In the context of medical devices and solutions, Genu Recurvatum Market has an instrumental role in providing products and services to deal with this orthopedic problem. Companies use different strategies for market share positioning to effectively compete and prosper in this market.

One key strategy involves differentiation through product innovation. The Genu Recurvatum Market’s companies invest heavily in research and development in order to come up with unique and advanced solutions for individuals having genu recurvatum. The introduction of emerging technologies like new generation braces or rehabilitating equipment gives such entities a cutting edge over their counterparts thus growing their market shares further. Consequently, it does not only attract healthcare professionals but also improves its brand image on the whole that makes it become one of the best genu recurvatum addressers.

Moreover, pricing strategies play an important role in market positioning. Some firms choose premium pricing approach which positions their products as exclusive high quality solutions. This strategy targets a niche market segment that values high performance and can pay a premium price for it On the other hand other businesses adopt cost leadership style availing low cost however effective items. Such option seeks to capture wider market share by appealing to budget buyers within health care institutions or low income geographical regions.

Market segmentation is another significant aspect of positioning strategies for Genu Recurvatum Market . They consider factors such as age range, severity levels of the disease among patients whose conditions are being evaluated and lifestyle patterns when seeking out diverse requirements from patients for whom they manufacture these products . Therefore, companies will be able to cater better for each group if they customize their offerings and marketing initiatives according to particular segments. For example, there might be special splints designed specifically for athletes or those simple rehabilitation tools made easy enough even elderly individuals could use them comfortably without much assistance: These targeted marketing tactics boost customer satisfaction and loyalty in each group thereby growing the market share.

Besides, collaborations and strategic partnerships play a major role in market positioning within the Genu Recurvatum Market. There are companies that enter into agreements with orthopedic clinics, rehab centers or health care professionals to make their names more popular as well as credible. By so doing, such firms can increase their consumer bases by leveraging such relationships while also benefiting from the expertise and reputation of established healthcare organizations. Moreover, collaboration enables an increased market share while contributing to trustworthiness among consumers and medical practitioners alike.

Genu Recurvatum Market Scenario


The genu recurvatum market is anticipated to reach USD 10,128 Million by 2030 at 5.50 CAGR during the forecast period 2022-2030Genu Recurvatum is a rare orthopedic complication in which the hyperextension of the knee is greater than five degrees. It is also known as back knee or knee hyperextension. It occurs more frequently in females than it does in males, and is commonly, identified in 0.5%-1.0% of patients undergoing Total knee arthroplasty (TKA). This condition causes stress in the posterior knee structures which cause permanent damage of the joint. Genu recurvatum can also cause other conditions such as knee pain or knee osteoarthritis. Genu recurvatum can be mild, moderate, or severe. This deformity can also arise from other medical conditions such as, quadriceps weakness, bone deformities, paralysis, plantar foot flexion, and high tibial ostotomies. 


Genu recurvatum can be congenital or acquired. Congenital genu recurvatum (CGR) is an extremely rare condition, and found to be associated with other malformations such as talipes equinovarus, hip dysplasia, and absent patella. Signs and symptoms of this medical condition includes pain in the inner-leg portion of knee also known as medial tibiofemoral joint, pain in the outer back portion of knee also known as posterolateral ligamentous structures, extension of gait pattern, and difficulty in performing endurance activities. Genu recurvatum can be of three types, i.e. external rotatory deformity (ERD), internal rotatory deformity (IRD), and non-rotatory deformity (NRD). Out of three, ERD, and NRD are more severe, as ERD leads to soft tissue damage in which lower legs angle outward. Whereas, NRD, produces stress to the posterior soft tissue structures of knee. In some developing, and under developed regions, burden of orthopedics condition is rising due to lack of awareness. According to a study published in Indian Journal of Orthopaedics (IJO) in 2016, deficient orthopedic services and education such as, poor surgeon–patient ratio, poorly trained physicians to deal with musculoskeletal emergencies, and absence of minimum standard of orthopedic care, have been observed in some part of India. However, the Indian Orthopaedic Association (IOA) along with government health planners, individual medical practitioners, and medical educationists are working to find remedial solutions to these problems.


Notably, the market is expected to expand in the near future due to rise in geriatric population, high unmet needs of current treatment, and increase in research and development expenditure. Increase in aging population is the major market driver because the risk of orthopedic disorders increases exponentially with age. According to the data suggested by WHO in 2015, it is found that, worldwide, one in eight people was aged 60 years or over and by 2030, older people are projected to account for one in six people globally.


Despite these drivers, there are some issues associated with genu recurvatum market. High cost of treatment & management of genu recurvatum and related disorders, and lack of infrastructure in middle and low income countries may hamper the growth of the Genu Recurvatum Market.


Intended Audience



  • Hospitals

  • Surgical equipment Companies

  • Diagnostic clinics

  • Research and Development (R&D) Companies

  • Government Research Institute

  • Academic Institutes and Universities 


Figure: Genu Recurvatum Market, By Region Market Share, 2017 (%) Genu Recurvatum Market


Sources: Annual reports, Press release, White paper, Company presentation


SegmentationThe Genu recurvatum market is segmented on the basis of type, diagnosis, treatment, and end-user.


On the basis of type, market is segmented into external rotatory deformity (ERD), internal rotatory deformity (IRD), and non-rotatory deformity (NRD).


On the basis of diagnosis, market is segmented into magnetic resonance imaging (MRI), X-rays, and others.


On the basis of treatment, market is classified into physical therapy, orthoses, bracing, and surgery.


On the basis of end-user, market is segmented into hospital, clinics, and others. 


Regional AnalysisThe Americas dominate the Genu recurvatum market owing to the rising awareness among people, and increasing healthcare expenditure. The Centers for Disease Control and Prevention (CDC) has stated that out of total annual healthcare expenditure, 86% is for people with chronic health conditions in the United States. Furthermore, increasing participation of bigger players and new marketers towards advancement in treatment approaches have also attracted a great deal of attention.


Europe holds the second position in the Genu recurvatum market. It is expected that the support provided by government bodies for research & development and improvement in reimbursement policies in healthcare will drive the market in Europe region.


Asia Pacific is the fastest growing Genu recurvatum market owing to the huge patient pool and developing healthcare technology.


The Middle East & Africa has the lowest market for rabies treatment market due to lack of technical knowledge and poor medical facilities. 


Key Players Some of key the players in the Genu Recurvatum Market are DePuy Synthes Companies (Part of Johnson & Johnson Services, Inc.), Globus Medical, Inc., Medtronic plc, NuVasive, Inc., Smith & Nephew plc, Stryker Corporation, Zimmer Inc and others.


Research Methodology


Genu Recurvatum Market-


Sources: Annual reports, Press release, White paper, and Company presentation


 

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