Frozen French Fries Market Overview
As per MRFR analysis, the Frozen French Fries Market Size was estimated at 14.36 (USD Billion) in 2022. The Frozen French Fries Market Industry is expected to grow from 14.84(USD Billion) in 2023 to 20.0 (USD Billion) by 2032. The Frozen French Fries Market CAGR (growth rate) is expected to be around 3.37% during the forecast period (2024 - 2032).
Key Frozen French Fries Market Trends Highlighted
The frozen French fries market is driven by the increasing demand for convenient and ready-to-eat food options. The rising popularity of fast food restaurants and quick-service dining has contributed to the growth of the market. Moreover, the growing awareness about the nutritional value of potatoes, such as their high content of vitamins and minerals, has further fueled the demand for frozen French fries.
Opportunities in the frozen French fries market lie in the development of innovative products, such as gluten-free and vegan varieties. Additionally, there is potential for growth in emerging markets, where disposable income is rising and consumers are increasingly open to trying new food products.Recent trends in the frozen French fries market include the adoption of air fryers, which allow consumers to enjoy crispy and low-fat French fries at home. Another trend is the increasing demand for healthier options, such as French fries made with sweet potatoes or whole grains.
Figure1: Frozen French Fries Market, 2018 - 2032 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Frozen French Fries Market Drivers
Growing Demand for Convenient and Time-Saving Food Options
Urbanization and fast-paced lives across the globe contribute to the increasing demand for food that requires less time for preparation and is more convenient. Frozen french fries give such an opportunity to the individuals and consumers who want a tasty and satisfying meal or snack as they can be directly fried and served. Moreover, such food is easy to store and possesses an extended shelf life, which makes frozen french fries convenient for households, restaurants, and other food servicers.Thus, the frozen french fries market should expect growth over the following years due to the increasing preference for convenience foods.
Rising Popularity of Quick-Service Restaurants and Food Delivery Services
The proliferation of quick-service restaurants and food delivery services have contributed to a noticeable increase in the demand for frozen French fries. They are used as a popular side dish or snack item in fast-food restaurants and coffee shops, and their convenience, as well as cost-effectiveness, have made these establishments exceptionally popular among people seeking a quick meal or a low-budget treat. In addition, the increasing popularity of food delivery services has also contributed to the growing demand for frozen French fries, as they are an excellent delivery item because of their portability and quick cooking time.Switch language from Notepad++: Languages > Java.
Health and Wellness Trends
A significant trend observed over the last few years is the growing focus of the world’s population on health and wellness. This shift is associated with the increasing consumption of healthier food products, and the case of frozen french fries is no exception. The existing manufacturers react to the given change in customers’ preferences by introducing products with reduced sodium, fat, and number of calories. Whole grains and vegetables are also employed in the production of new types of frozen french fries.To briefly summarize, such products are specifically relevant because they are healthier than their analogues without a change in taste.
Frozen French Fries Market Segment Insights
Frozen French Fries Market Product Type Insights
Product Type Segment Insights and Overview The Frozen French Fries Market segmentation based on product type comprises Straight Cut, Crinkle Cut, Wavy Cut, Steak Cut, and Waffle Cut. Among these segments, Straight Cut French Fries held the largest market share in 2023, accounting for nearly half of the revenue. This dominance is attributed to their classic shape and versatility, making them suitable for a wide range of cuisines and preparations. In the coming years, the Crinkle Cut segment is projected to exhibit the fastest growth rate, owing to its distinctive texture and increased consumer preference for visually appealing products.Wavy Cut and Waffle Cut French Fries are also gaining popularity due to their unique shapes and crispy exteriors. The Frozen French Fries Market revenue from the Steak Cut segment is expected to surpass USD 2.5 billion by 2032, driven by rising demand from foodservice establishments seeking premium and indulgent options. Waffle Cut products are also projected to witness significant growth, with their innovative shape and ability to hold sauces and toppings effectively contributing to their appeal. The growing popularity of frozen French Fries as a convenient and versatile food option is fueling the overall market growth.With the increasing urbanization and time-strapped lifestyles, consumers are opting for quick and easy-to-prepare meals, driving the demand for frozen potato products.
Figure2: Frozen French Fries Market, By Product Type, 2023 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Frozen French Fries Market Potato Variety Insights
The Potato Variety segment of the Frozen French Fries Market is segmented into Russet, Yukon Gold, Red Potato, and White Potato. Russet potatoes are the most widely used variety for frozen french fries due to their high solids content, which results in a crispy texture. In 2023, the Russet potato segment accounted for approximately 55% of the Frozen French Fries Market revenue. Yukon Gold potatoes are also a popular choice for frozen french fries, as they have a slightly sweeter flavor and a creamier texture. The Yukon Gold potato segment is expected to grow at a CAGR of 3.5% from 2023 to 2032.Red potatoes are less commonly used for frozen french fries, but they offer a unique flavor and texture. The Red Potato segment is expected to grow at a CAGR of 2.8% from 2023 to 2032. White potatoes are the least commonly used variety for frozen french fries, but they are a good option for those who are looking for a lower-carb alternative. The White Potato segment is expected to grow at a CAGR of 2.5% from 2023 to 2032.
Frozen French Fries Market Coating Insights
Coating is a crucial segment in the Frozen French Fries Market, influencing market growth and industry dynamics. Battered coatings provide a crispy and flavorful exterior, while breaded coatings offer a satisfying crunch and texture. Seasoned coatings enhance the taste profile, catering to diverse consumer preferences. Uncoated fries, on the other hand, maintain a natural potato flavor and appeal to health-conscious consumers. In 2023, the Battered segment held a significant market share of 32.4%, followed by Breaded with 29.1%, Seasoned with 24.3%, and Uncoated with 14.2%.The market is expected to continue expanding, with a projected revenue of USD 16.24 billion by 2024.
Frozen French Fries Market Packaging Insights
The packaging segment of the frozen french fries market is expected to grow significantly in the coming years. The growth of the segment is attributed to the increasing demand for convenient and easy-to-use packaging solutions. The segment is dominated by bags, boxes, and cartons, with bags accounting for the largest market share. The demand for bags is driven by their low cost and flexibility, while boxes and cartons are preferred for their ability to protect the product from damage. The increasing demand for frozen french fries in the foodservice industry is also contributing to the growth of the packaging segment.The foodservice industry requires packaging solutions that can withstand the rigors of transportation and storage, and that can also maintain the quality of the product. As a result, bags, boxes, and cartons are expected to remain the most popular packaging solutions for frozen french fries in the coming years. The packaging segment is expected to witness a number of trends in the coming years. One of the key trends is the increasing demand for sustainable packaging solutions. Consumers are becoming more environmentally conscious, and they are increasingly demanding packaging solutions that are recyclable and biodegradable.This is leading to the development of new packaging materials and technologies that are more sustainable. Another key trend is the increasing use of automation in the packaging process. Automation can help to improve efficiency and reduce costs, and it is expected to become more widespread in the coming years.
Frozen French Fries Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Frozen French Fries Market. Supermarkets and hypermarkets emerged as the dominant channel, capturing a significant share of the market revenue in 2023. Their extensive distribution networks and wide product offerings cater to the diverse needs of consumers. Convenience stores, with their convenient locations and extended hours, have also gained prominence. Online retailers are rapidly expanding their presence, offering doorstep delivery and a vast selection of frozen french fries.Foodservice establishments, including restaurants, cafes, and cafeterias, account for a notable portion of the market, driven by the growing popularity of frozen french fries as a quick and convenient meal option. The Frozen French Fries Market is projected to maintain steady growth in the coming years, with all distribution channels expected to contribute to the overall market expansion.
Frozen French Fries Market Regional Insights
The Frozen French Fries Market is segmented by region into North America, Europe, APAC, South America, and MEA. The North American region is expected to hold the largest market share in 2023, owing to the high consumption of frozen french fries in the United States and Canada. The European region is expected to be the second-largest market, followed by the APAC region. The APAC region is expected to witness the highest growth rate during the forecast period, due to the increasing demand for frozen french fries in countries such as China and India.The South American and MEA regions are expected to account for a smaller share of the market.
Figure3: Frozen French Fries Market, By Regional, 2023 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Frozen French Fries Market Key Players And Competitive Insights
Major players in Frozen French Fries Market industry are constantly striving to gain a competitive advantage by investing in research and development, expanding their product portfolio, and acquiring smaller players. Leading Frozen French Fries Market players are focusing on innovation to develop new products that meet the changing demands of consumers. The Frozen French Fries Market Competitive Landscape is characterized by the presence of both and regional players.McCain Foods Limited is a leading player in the Frozen French Fries Market industry. The company has a strong presence in over 160 countries and offers a wide range of frozen potato products, including french fries, hash browns, and potato specialties. McCain Foods Limited is committed to providing high-quality products and has invested heavily in research and development to develop innovative new products. The company's strong brand recognition and distribution network have contributed to its success in the Frozen French Fries Market.J. R. Simplot Company is another major player in the Frozen French Fries Market industry. The company is headquartered in the United States and has a presence in over 50 countries. J. R. Simplot Company offers a variety of frozen potato products, including french fries, tater tots, and potato flakes. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. J. R. Simplot Company's strong financial performance and commitment to innovation have contributed to its success in the Frozen French Fries Market.
Key Companies in the Frozen French Fries Market Include
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Lamb Weston Holdings, Inc.
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Farm Frites International B.V.
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Frigolanda
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J.R. Simplot Company
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Nomad Foods Limited
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Eurofrits, S.L.
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Conagra Brands, Inc.
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Van De Voort
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Simplot Australia Pty Ltd
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Golden Valley Foods, Inc.
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Lutosa
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Aviko
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McCain Foods Limited
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Agrarfrost GmbH Co. KG
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The Kraft Heinz Company
Frozen French Fries Market Industry Developments
The frozen french fries market is projected to reach USD 20.0 billion by 2032, exhibiting a CAGR of 3.37% during the forecast period (2024-2032). The rising popularity of frozen french fries as a convenient and affordable snack option is driving market growth. Furthermore, the increasing adoption of air fryers and other home cooking appliances is contributing to the market's expansion. Leading market players are focusing on product innovation, such as the introduction of healthier and organic frozen french fries, to cater to evolving consumer preferences. Recent developments include the launch of McCain's new line of "Rustic Cut" fries, which are made with real potatoes and have a crispy, homemade taste. Additionally, Lamb Weston's acquisition of Meijer's frozen potato business is expected to strengthen its position in the North American market.
Frozen French Fries Market Segmentation Insights
Frozen French Fries Market Product Type Outlook
- Straight Cut
- Crinkle Cut
- Wavy Cut
- Steak Cut
- Waffle Cut
Frozen French Fries Market Potato Variety Outlook
- Russet
- Yukon Gold
- Red Potato
- White Potato
Frozen French Fries Market Coating Outlook
- Battered
- Breaded
- Seasoned
- Uncoated
Frozen French Fries Market Packaging Outlook
Frozen French Fries Market Distribution Channel Outlook
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retailers
- Foodservice Establishments
Frozen French Fries Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
14.36(USD Billion) |
| Market Size 2023 |
14.84(USD Billion) |
| Market Size 2032 |
20.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.37% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Lamb Weston Holdings, Inc. ,Farm Frites International B.V. ,Frigolanda ,J.R. Simplot Company ,Nomad Foods Limited ,Eurofrits, S.L. ,Conagra Brands, Inc. ,Van De Voort ,Simplot Australia Pty Ltd ,Golden Valley Foods, Inc. ,Lutosa ,Aviko ,McCain Foods Limited ,Agrarfrost GmbH Co. KG ,The Kraft Heinz Company |
| Segments Covered |
Product Type ,Potato Variety ,Coating ,Packaging ,Distribution Channel ,Regional |
| Key Market Opportunities |
1 Growing demand for convenience foods2 Healthier alternatives to traditional French fries3 Expansion of ecommerce channels4 Rising popularity of plantbased diets |
| Key Market Dynamics |
Rising health consciousness evolving consumer preferences increasing urbanization expanding retail sector product innovations |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The frozen french fries market was valued at approximately USD 14.84 billion in 2023 and is projected to reach USD 20.0 billion by 2032, exhibiting a CAGR of 3.37% from 2023 to 2032.
North America held the largest market share in the frozen french fries market in 2023, accounting for around 35% of the total market. The high consumption of frozen french fries in the region, driven by factors such as convenience and taste, has contributed to its dominant market position.
The growth of the frozen french fries market is primarily driven by increasing urbanization, changing consumer lifestyles, and growing demand for convenience foods. The rising popularity of quick-service restaurants and the increasing number of working women have also contributed to the market growth.
Frozen french fries are primarily used in the foodservice industry, including restaurants, fast food chains, and cafeterias. They are also used in retail channels, such as supermarkets and hypermarkets, for home consumption.
Major players in the frozen french fries market include McCain Foods Limited, J.R. Simplot Company, Lamb Weston Holdings, Inc., Aviko B.V., and The Kraft Heinz Company. These companies hold a significant market share and compete based on factors such as product quality, innovation, distribution network, and brand recognition.
Recent trends in the frozen french fries market include the introduction of healthier options, such as air-fried and baked french fries. Additionally, there is a growing focus on sustainability, with some companies using environmentally friendly packaging materials and reducing their carbon footprint.
The frozen french fries market is projected to continue growing in the coming years, driven by increasing urbanization, changing consumer lifestyles, and growing demand for convenience foods. The market is expected to witness the emergence of new products and technologies that cater to evolving consumer preferences.
The COVID-19 pandemic had a mixed impact on the frozen french fries market. While the foodservice industry experienced a decline in demand due to lockdowns and restrictions, the retail segment witnessed a surge in sales as consumers stocked up on frozen foods.
The frozen french fries market faces challenges such as intense competition, fluctuating raw material prices, and increasing health concerns related to processed foods. Additionally, rising transportation costs and supply chain disruptions can impact the market's growth.
Growth opportunities in the frozen french fries market include expanding into emerging markets, developing innovative products that cater to changing consumer preferences, and focusing on sustainability initiatives. Additionally, strategic partnerships and acquisitions can help companies strengthen their market position.
