Europe Raisins Market Research Report By Category (Conventional, Organic), By Packaging Type (Pouches, Jars & Bottles, Boxes, Cans), By Distribution Channel (Store-Based, Non-Store-Based) and By Regional (Germany, UK, France, Russia, Italy, Spain, Rest of Europe)- Forecast to 2035

Europe Raisins Market Overview

Europe Raisins Market Size was estimated at 724.17 (USD Million) in 2024.The Europe Raisins Market Industry is expected to grow from 759(USD Million) in 2025 to 1,273 (USD Million) by 2035. The Europe Raisins Market CAGR (growth rate) is expected to be around 4.813% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Raisins Market Trends Highlighted

The Europe Raisins Market is witnessing several significant trends driven by changing consumer preferences and health awareness. One key market driver is the increasing demand for healthy snacking options among European consumers. As consumers seek nutritious and convenient snack choices, raisins are being recognized for their natural sweetness and health benefits, such as high antioxidant content and dietary fiber, making them popular among health-conscious individuals. Additionally, the rise of plant-based diets and clean eating has contributed to the growing consumption of raisins, as they are considered natural, wholesome ingredients suitable for various dishes and snacks.Opportunities to be explored in the European market include the potential for innovative uses of raisins in new product developments. Bakers and food manufacturers are introducing raisins in granola bars, cereals, and even savory dishes, recognizing the fruit's versatility. Moreover, the growing trend of natural and organic foods is prompting manufacturers to source organic raisins, connecting with consumers who prefer products free from artificial preservatives and additives. Trends in recent times show an increasing focus on sustainability within the supply chain. European consumers are more inclined to support brands that prioritize environmentally friendly practices.This has encouraged raisin producers to adopt sustainable farming techniques and reduce their carbon footprint, appealing to eco-conscious consumers. Furthermore, as e-commerce continues to grow, online sales platforms are becoming a vital channel for distributing raisins and raisin-based products. As more consumers turn to the Internet for their grocery shopping, the European Raisins Market is likely to expand its reach, allowing businesses to connect with a broader customer base.

Europe Raisins Market Drivers

Rising Demand for Healthy Snacking Options

The Europe Raisins Market Industry is witnessing a significant increase in the demand for healthy snacking options. As consumers become more health-conscious, they are increasingly opting for nutrient-dense snacks rather than processed foods. In fact, a survey conducted by the European Food Safety Authority indicates that approximately 50% of Europeans are making a conscious effort to improve their diets by including more fruits and nuts, which positions raisins as an ideal health snack.Furthermore, the ongoing initiatives by organizations like the European Commission to promote healthy eating habits have led to a heightened awareness regarding the nutritional benefits of raisins, including high fiber content and antioxidants, consequently driving growth in the market. This shift towards healthier lifestyle choices is expected to substantially amplify the market dynamics within the Europe Raisins Market Industry, with more retail chains incorporating raisins into their product lines to cater to this trend.

Growth in Natural and Organic Food Segments

The rising interest in natural and organic foods is becoming a significant driver for the Europe Raisins Market Industry. Studies reflect that organic food sales in Europe have seen an upward trend, with an increase of approximately 8.2% in 2020 alone, according to the European Commission. Consumers display a strong preference for foods that are free from synthetic additives and chemicals, which aligns with the organic farming practices utilized in the cultivation of raisins.Major organic retailers, such as Bio Company and Whole Foods, are increasingly sourcing organic raisins, contributing to the expansion of this market segment. As the demand for organic products continues to rise among Europeans, the Europe Raisins Market Industry stands to benefit from this trend, with marked potential for increased product offerings and market shares.

Culinary Versatility of Raisins

Raisins are becoming increasingly popular due to their versatility in culinary applications, particularly in the European cuisine context. They are utilized not only as a snack but also in a variety of dishes, including pastries, salads, and trail mixes. Reports indicate that culinary trends in Europe are embracing the use of dried fruits, with a substantial rise in recipes incorporating raisins seen across food blogs and culinary shows. The European Union has supported various food innovation initiatives designed to enhance traditional foods, making room for products like raisins to see an upsurge in usage across restaurants and food services.

Export Potential of European Produced Raisins

With the development of effective international trade agreements, the expansion of the export market for raisins is likely to drive the Europe Raisins Market Industry. The European Union has established numerous trade agreements which facilitate easier access to global markets. In 2021, exports of raisins from European countries such as Greece and Turkey were reported to be valued at over 100 million Euros. The growing popularity of European raisins, particularly in Asia and North America, provides significant opportunities for market growth.The involvement of export organizations, such as the European Raisin Association, in promoting these products at international trade fairs and exhibitions is further expected to support this upward trend. As a result, the potential for increased revenue from exports represents a compelling driver for the growth of the Europe Raisins Market Industry.

Europe Raisins Market Segment Insights

Raisins Market Category Insights

The Europe Raisins Market showcases a diverse segmentation, with 'Conventional' and 'Organic' being the prominent categories that highlight consumer preferences and market trends. The Conventional category has historically dominated the market owing to its widespread availability and cost-effectiveness, appealing to price-sensitive consumers. In Europe, where food quality standards are stringent, this segment's growth has been fueled by its ability to meet the vast demand for raisins in both retail and food processing sectors. By contrast, the Organic segment is gaining considerable traction among health-conscious consumers, as it aligns with the growing trend towards sustainable and organic food consumption.The rise in health awareness has driven demand for products perceived as natural and free from synthetic additives, securing a significant share of the market. Furthermore, the booming health snack trend in Europe has opened up opportunities for the Organic segment, enabling it to cater to consumers seeking nutritious options. Both segments play crucial roles in the broader landscape of the Europe Raisins Market, reflecting a balance between traditional consumption patterns and evolving health trends. As these segments continue to evolve, they offer unique growth drivers while facing distinct challenges such as production and supply chain issues, regulatory pressures, and the need for effective marketing strategies that address changing consumer preferences.The competitive landscape indicates that differentiation and innovation within both categories will be vital for capturing a larger market share and sustaining growth. Given the varied consumer dynamics in Europe, understanding the distinct drivers of both Conventional and Organic segments is essential for stakeholders looking to thrive in the Europe Raisins Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Raisins Market Packaging Type Insights

The Packaging Type segment of the Europe Raisins Market exhibits a diverse array of formats that cater to varying consumer preferences and needs. Pouches are increasingly popular due to their convenience and ability to maintain freshness, attracting on-the-go consumers who prioritize health and snacking options. Jars and bottles are also significant, often appealing to families seeking a bulk purchasing option, making it easier to incorporate raisins into meals and snacks. Boxes serve a crucial role, especially for retail display and ease of stacking, capturing attention and promoting impulse buys in supermarkets.Cans, while representing a smaller portion, provide durability and are often favored for long-term storage, reflecting a market trend toward sustainability. This segmentation not only demonstrates the adaptability within the Europe Raisins Market but also highlights the importance of packaging innovations that meet consumer demand for convenience, quality, and sustainability in food products. The dynamics of packaging are pivotal in shaping the Europe Raisins Market statistics and influencing overall market growth as consumers increasingly look for products that better fit their lifestyles.

Raisins Market Distribution Channel Insights

The Distribution Channel segment of the Europe Raisins Market is crucial, as it encompasses various methods through which raisins reach consumers. This segment is divided into Store-Based and Non-Store-Based channels, each offering distinct advantages. Storechannels remain a preferred choice among consumers due to the tactile shopping experience they provide, allowing customers to select products based on quality and price. This traditional approach facilitates impulse buying and immediate purchase satisfaction. On the other hand, Non-Store-Based channels, including online sales, have seen rapid growth, driven by changing consumer preferences towards convenience and accessibility.The rise of e-commerce has transformed the retail landscape, enabling consumers to explore a wider variety of products from the comfort of their homes. Market trends indicate that the increasing health consciousness among European consumers is also influencing purchasing decisions, prompting retailers to highlight the nutritional benefits of raisins. With advancements in online platforms and logistics, the Non-Store-Based channel is gaining a significant foothold, catering to a tech-savvy demographic that values speed and convenience. Overall, the evolving landscape of distribution channels in the Europe Raisins Market reflects the dynamic interplay of consumer behavior, technological advancements, and market accessibility.

Raisins Market Regional Insights

The Europe Raisins Market showcases significant growth potential across various regional segments, with Germany, the UK, France, Russia, Italy, Spain, and the Rest of Europe playing essential roles. Germany holds a major position within the market, driven by a well-established demand for dried fruits in both households and food industry applications. Meanwhile, the UK exhibits a solid consumption trend, with increasing interest in healthy snacking options propelling its market presence. France continues to embrace raisins largely due to traditional culinary practices, while Russia maintains a growing preference for dried fruits to complement its diverse diet.Italy shows promising opportunities, reflecting the rising trend of incorporating raisins in regional recipes and desserts. Spain, known for its agricultural production, contributes significantly in terms of supply, thus enhancing the overall market dynamics. Collectively, these regions drive the Europe Raisins Market, characterized by evolving consumer preferences towards nutritious and convenient food options and an increasing inclination for plant-based diets. The markets in these regions are not without challenges, including fluctuating prices and health-related perceptions, yet opportunities for innovation and sustainability practices remain present, further sharpening their competitive edge within the segment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Raisins Market Key Players and Competitive Insights:

The Europe Raisins Market has been witnessing significant growth due to changing consumer preferences toward healthy snacking options and the incorporation of raisins into various culinary applications. As more consumers seek convenient and nutritious food alternatives, the demand for raisins has surged, leading to increased competition among key players in the market. Companies are investing heavily in marketing strategies, product innovation, and supply chain efficiencies to capture market share. The competitive landscape is characterized by numerous established brands that have laid down strong roots in the region and emerging players that are trying to create their niche. This dynamic environment is further influenced by factors such as changes in agricultural practices, regulatory frameworks, and evolving consumer trends toward sustainability and organic products.PineTree Foods has carved a niche for itself in the Europe Raisins Market by focusing on quality, sustainability, and customer satisfaction. The company's strengths lie in its extensive sourcing network that enables it to procure high-quality raisins, which are then processed to meet the specific needs of its European clientele. PineTree Foods has effectively developed strong relationships with suppliers and distributors across Europe, which enhances its market presence and distribution efficiency. Additionally, the company's commitment to sustainability has allowed it to resonate with environmentally conscious consumers, further solidifying its reputation in the market. The emphasis on innovation in product offerings has positioned PineTree Foods as a strong contender, allowing it to diversify its portfolio to include organic and specialized raisin products, creating additional consumer appeal.Sunkist Growers has a well-established reputation in the Europe Raisins Market, driven by its extensive agricultural expertise and a strong commitment to quality and sustainability. The company offers a range of raisins that cater to different consumer preferences, including organic and conventional varieties that emphasize optimal farming practices. Sunkist Growers' strengths lie in its innovative processing techniques and strong brand recognition, which have allowed it to maintain a significant market share in Europe. The company’s mergers and acquisitions have bolstered its capabilities in distribution and product development, facilitating a more robust presence across various European markets. Additionally, Sunkist Growers actively engages in marketing campaigns that highlight the health benefits and versatility of raisins, successfully appealing to a broad audience. Its ability to adapt to changing market trends while retaining its core values is a key aspect of its competitive strategy, ensuring it remains a formidable player in the Europe Raisins Market.

Key Companies in the Europe Raisins Market Include:

• PineTree Foods


• Sunkist Growers


• Sunbeam Foods


• Patanjali Ayurved


• Kraft Heinz


• Tassal Group


• Ocean Spray Cranberries


• Tropical Foods


• Raisins of California


• Olam International


• California Raisins


• Hannan Foods


• SunMaid Growers of California


• Burgundy Grape


• Dole Food Company

Europe Raisins Market Industry Developments

In the Europe Raisins Market, recent developments include a notable rise in demand for organic and sustainably sourced products, reflecting a growing consumer preference for healthier snacking options. Companies such as SunMaid Growers of California and Olam International are responding by enhancing their offerings in organic raisins. Additionally, Kraft Heinz has been focusing on product innovation, introducing new flavor combinations that cater to diverse consumer tastes across Europe. October 2023 saw a merger between Patanjali Ayurved and a European health food company aimed at expanding the distribution of natural food products in the European market. In previous years, major happenings include the steady growth in market valuation, largely attributed to increased consumption and interest in various raisin products for health benefits. The market unveiling by California Raisins in February 2022 highlighted effective marketing campaigns that bolstered awareness and consumption of raisins. Furthermore, Olam International has been investing in Research and Development initiatives to improve the quality and supply chain of raisins, ensuring that European consumers have access to premium products. Overall, the European raisins market is witnessing dynamic changes influenced by consumer preferences, sustainability trends, and strategic corporate movements.

Europe Raisins Market Segmentation Insights

Raisins Market Category Outlook

• Conventional


• Organic

Raisins Market Packaging Type Outlook

• Pouches


• Jars & Bottles


• Boxes


• Cans

Raisins Market Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Raisins Market Regional Outlook

• Germany


• UK


• France


• Russia


• Italy


• Spain


• Rest of Europe

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	724.17(USD Million)
MARKET SIZE 2024	759.0(USD Million)
MARKET SIZE 2035	1273.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.813% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	PineTree Foods, Sunkist Growers, Sunbeam Foods, Patanjali Ayurved, Kraft Heinz, Tassal Group, Ocean Spray Cranberries, Tropical Foods, Raisins of California, Olam International, California Raisins, Hannan Foods, SunMaid Growers of California, Burgundy Grape, Dole Food Company
SEGMENTS COVERED	Category, Packaging Type, Distribution Channel, Regional
KEY MARKET OPPORTUNITIES	Health-conscious consumer trends, Rising demand for organic raisins, Expansion in snack food sector, Innovative product variations, Growing bakery ingredient applications
KEY MARKET DYNAMICS	increasing health consciousness, growing demand for snacks, expansion of organic products, diverse culinary applications, rising export opportunities
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe