Europe Pure Nicotine Market Size was valued at USD 0.53 Billion in 2023. The Pure Nicotine market industry is projected to grow from USD 0.56 Billion in 2024 to USD 0.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.06% during the forecast period (2024 - 2032). Growing use of quitting aids, increased awareness of the health risks associated with smoking, and enhanced biopesticide applications, are the key market drivers enhancing the market growth.
Type Secondary Research, Primary Research, MRFR Database and Analyst Review
The industry will increase as a result of young people who are trying to stop becoming more interested in pure nicotine and as a result of consumers becoming more interested in non-lung-exposed alternatives. A total of 1,018 smokers in the United States were polled regarding their knowledge of pure nicotine, and according to the Rutgers study report published in March 2022, 29% of smokers were aware of these products, 6% had tried them, and 17% were interested in doing so. The market benefited from the COVID-19 pandemic.
Retailers anticipate strong market growth for the category of tobacco-free products because consumers are increasingly concerned about their health in light of COVID-19 risk factors. Pure nicotine is well accepted by consumers. Additionally, people who want to switch to safer alternatives to smoking now have convenience thanks to the increasing prevalence of online sellers for such products. These elements supported the industry's increase in pure nicotine sales in 2020 and are anticipated to support continued strong growth over the projection period. Customers are increasingly looking for products that are risk-free and unaffected by smoke or inhalation. Due to rising consumer interest in smokeless and tobacco-free options, the pure nicotine market has seen tremendous expansion in recent years. Growing knowledge of the negative effects of tobacco smoke and its connection to various cancers has an impact on this tendency. Customers can satisfy their nicotine cravings smokelessly with pure nicotine, without the dangers of inhaling secondhand smoke or burning tobacco. This shift in consumer preferences towards nicotine delivery systems that may be less harmful is representative of a wider pattern where people are looking for alternatives to traditional tobacco products in an effort to lower their exposure to known carcinogens. Sales of tobacco-free alternatives are also boosted by the drop of daily cigarette smokers. Additionally, the Swedish Match AB report states that shipment of its ZYN nicotine pouches brand increased to 173.9 million cans in 2021 from 114.1 million cans in 2020.
Additionally, it is a more affordable option than the conventional approach. Since they are typically less expensive, pure nicotine products are a more viable option for people looking for an affordable way to take nicotine. For those seeking for a more affordable choice who routinely use nicotine, this price difference can be very important. Pure nicotine can save money in various ways in addition to being less expensive than conventional tobacco products. For instance, traditional tobacco products frequently necessitate extra expenses like lighters, ashtrays, and equipment upkeep for smoking. Thus, driving the Pure Nicotine market revenue.
The Europe Pure Nicotine market segmentation, based on Type, includes Nicotine 99%, Nicotine 99.9%, and Other. The Nicotine 99% segment accounted for the largest revenue share in 2022. Key companies worldwide offer nicotine 99% tobacco-free pouches in a variety of flavours, and they are swiftly gaining appeal in the market. To target a particular nation, manufacturers in the worldwide market are concentrating on merger and acquisition methods. For instance, British American Tobacco plc. purchased the assets of Dryft Sciences, LLC (Dryft), a U.S.-based Modern Oral product company, in November 2020. These assets included nicotine 99% pouch products. With this transaction, British American Tobacco plc. would increase its current oral product portfolio in the United States from 4 to 28 product varieties.
The Europe Pure Nicotine market segmentation, based on Application, includes E-liquid, Bio-pesticides, and Pharmaceuticals. Bio-pesticides applications segment dominated the Europe Pure Nicotine market in 2022. This is due to pure nicotine being used more frequently as biopesticides. Its remarkable efficacy has raised demand all over the world, particularly in European nations.
Figure 1: Europe Pure Nicotine Market, by Application, 2022 & 2032 (USD Billion)
Type Secondary Research, Primary Research, MRFR Database and Analyst Review
The major countries studied in the market report are Germany, France, the UK, Italy, and Spain.
By region, the study provides the market insights into Europe. Germany Pure Nicotine market accounted for the healthy market share in 2022. The growing preference for oral tobacco-free products versus combustible cigarettes is driving the regional market. To meet the growing demand for nicotine pouches, producers are also making investments in Europe. According to Swedish Match, there are currently an estimated 1.3 million consumers of these goods in Sweden (combined daily/occasional users), with women making up roughly 25% of this market.
Figure 2: Europe Pure Nicotine Market, by region, 2022 & 2032 (USD Billion)
Secondary Research, Primary Research, MRFR Database and Analyst Review
The desire to stop or cut back on smoking, as well as growing consumer awareness of substitute nicotine products, have all contributed to the enormous expansion of the U.K. pure nicotine market in recent years. The preference for oral tobacco-free goods over incendiary cigarettes has contributed to the expansion of the European market. To meet the growing demand for nicotine pouches, producers are also making investments in Europe.
Pure nicotine is becoming increasingly popular among German customers as a potential safer substitute for conventional tobacco products. A rising number of products on the market now have the "nicotine-free" or "lower level of harmful substance" labels, reflecting the industry's increased focus on health and wellness issues. For their oral smokeless product portfolios, key manufacturers in the area continued to broaden their regional and retail footprints, frequently in conjunction with promotional discount operations. differing countries around the world have differing levels of regulation for pure nicotine. In some cases, nations have less stringent laws governing nicotine pouches than they do for conventional tobacco products. Further, the German Pure Nicotine market held the largest market share, and the U.K Pure Nicotine market was the fastest growing market in the European region
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Pure Nicotine market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Pure Nicotine industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Europe Pure Nicotine industry to benefit clients and increase the market sector. In recent years, the Pure Nicotine industry has offered some of the most significant advantages to medicine. Major players in the Pure Nicotine market, including Chemnovatic, Contraf Nicotex Tobacco (CNT), Nicobrand, Alchem, PurNic, BGP Europe AG, Golden Leaf, Nicxium, and Solace Technologies, are attempting to increase market demand by investing in research and development operations.
The manufacturer and distributor of cigarettes, tobacco-related goods, and other goods containing nicotine is Philip Morris International Inc. (PMI). Additionally, it provides wellness and healthcare items, combustible tobacco products including e-vapor, heat-not-burn, and oral nicotine, as well as consumer accessories like lighters and matches. Marlboro, L&M, Chesterfield, Bond Street, Lark, Muratti, Next, Philip Morris, Merit, and Parliament are just a few of the high-end, mid-range, and low-end brands that the corporation sells. Additionally, it owns a number of regional brands, such as Optima in Russia, Morven in Pakistan, Fortune and Jackpot in the Philippines, and Dji Sam Soe and Sampoerna A in Indonesia. PMI creates and markets goods with lower risks. In addition to the Americas, Asia-Pacific, Europe, the Middle East, and Africa, the corporation also conducts business in these regions. The US state of New York is home to PMI's main office. Philip Morris International made the decision to quit smoking in February 2022. It thinks that using smoke-free tobacco is a far healthier alternative than using tobacco products. It intends to replace all cigarettes with tobacco products that don't promote smoking.
British American Tobacco plc (BAT) manufactures, markets, and distributes cigarettes, tobacco and nicotine products, vapour and tobacco heating goods, as well as other items associated with tobacco. The company's product line includes vapour, snus, moist snuff and fine-cut tobacco. Pall Mall, Viceroy, Newport, Vype, glo, Dunhill, Lucky Strike, Natural American Spirit, Kool, Kent, Rothmans, Kodiak, and Camel are just a few of the brands under which it promotes these goods. An vast network of retailers, wholesalers, and exclusive distributors is the company's target market for these products. It conducts business across the Americas, the Middle East, Africa, Asia-Pacific, and Europe. Greater London is home to BAT's corporate headquarters in the UK. At its facility in Pecs, Hungary, British American Tobacco upgraded its nicotine pouch production line in 2020. The aim of BAT to provide the consumer with a wider option of potentially less dangerous products aligns nicely with the expansion of the manufacture of such items that contain no tobacco.
Key Companies in the Europe Pure Nicotine market include
Europe Pure Nicotine Industry Developments
January 2024- Zyn has been making the brand of nicotine pouches for the headlights in the last few weeks. Imagine tobacco dip, minus (crucially) the tobacco, in the mode of flavored white sacks placed inside your lip, offering a buzz of nicotine. There's cinnamon, citrus, coffee, several types of mint, and more. Bursting one considers amaZyn, even Zynful. Pair it with a nice Zynfandel (or an energy drink) and take a visit to Zynbabwe. They're an enhancement, a language, a meme, a mindset. Zyns aren't just a product; they're a subgroup. The problem started when Sen. Chuck Schumer, a Democrat from New York, suspected how many kids were getting hooked on them. Teens at present are being exposed to nicotine pouches thanks to social media, Schumer warned, targeting Zynfluencers who have made nicotine pockets a part of their online figures. As an answer, Republican lawmakers have exploded against the machine. "This demands for a Zynsurrection," Rep Marjorie Taylor Greene (R-GA) wrote on X, arguing that Democrats who want to "legalize all drugs" are deceitfully calling for a Zyn ban. Rep. Richard Hudson (R-NC) announcedthat Big Brother Schumer doesn't wish us to chew or smoke. A Pennsylvania Democrat, Sen. John Fetterman, bucked the party divide by conveying his discontentment with nicotine pouch bans. He further added that tobacco is legal and that kills nearly a million Americans. Alcohol is legal and kills lots of people. The mood is very Don't Tread on Me, with typical fundamentalists taking up the banner of Zyn amusement as a matter of good ol' American freedom.
For instance, April 2023 Modern oral nicotine pouches under the brand name String Free made their debut in the Swedish market. With this launch, a new product alternative will be made available to customers looking for a discrete and practical nicotine experience. The introduction of String Free to the market emphasises the category's continued growth and innovation in oral nicotine pouches.
For instance, August 2022 ZYN Tobacco Gold is a fresh variation of Swedish Match's ZYN nicotine pouch series. Without any tobacco, this product provides a tobacco-flavored sensation. The launch of ZYN Tobacco Gold highlights Swedish Match's dedication to broadening their selection of nicotine pouch options in order to accommodate a variety of consumer preferences.
| Attribute/Metric | Details |
| Market Size 2023 | USD 0.53 Billion |
| Market Size 2024 | USD 0.56 Billion |
| Market Size 2032 | USD 0.9 Billion |
| Compound Annual Growth Rate (CAGR) | 6.06% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application, and Region |
| Geographies Covered | Europe |
| Countries Covered | German, France, U.K, Italy, Spain |
| Key Companies Profiled | Chemnovatic, Contraf Nicotex Tobacco (CNT), Nicobrand, Alchem, PurNic, BGP Europe AG, Golden Leaf, Nicxium, and Solace Technologies |
| Key Market Opportunities | Youth gradually turning away from smoking with the help of pure nicotine |
| Key Market Dynamics | Rising health awareness related to smoking, rising consumption of cessation products, and improved application in bio-pesticides |
Europe Pure Nicotine Market Highlights:
Frequently Asked Questions (FAQ) :
The Europe Pure Nicotine market size was valued at USD 0.53 Billion in 2023.
The market is projected to grow at a CAGR of 6.06% during the forecast period, 2024-2032.
The key players in the market are Chemnovatic, Contraf Nicotex Tobacco (CNT), Nicobrand, Alchem, PurNic, BGP Europe AG, Golden Leaf, Nicxium, and Solace Technologies
The Nicotine 99% Type dominated the market in 2023.
The Bio-pesticides Application had the largest share in the market.
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