TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 12
1.1 EUROPE PACKAGED SALAMI MARKET, BY MEAT TYPE 14
1.2 EUROPE PACKAGED SALAMI MARKET, BY CATEGORY 15
1.3 EUROPE PACKAGED SALAMI MARKET, BY FORM 16
1.4 EUROPE PACKAGED SALAMI MARKET, BY DISTRIBUTION CHANNEL 17
2 MARKET INTRODUCTION 18
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 RESEARCH OBJECTIVE 18
2.4 MARKET STRUCTURE 19
3 RESEARCH METHODOLOGY 20
3.1 RESEARCH PROCESS 20
3.2 PRIMARY RESEARCH 21
3.3 SECONDARY RESEARCH 22
3.4 MARKET MATERIAL ESTIMATION 22
3.5 TOP DOWN & BOTTOM-UP APPROACH 23
3.6 FORECAST MODEL 24
3.7 LIST OF ASSUMPTIONS 25
4 MARKET DYNAMICS 26
4.1 INTRODUCTION 26
4.2 DRIVERS 27
4.2.1 INCREASING DEMAND FOR CONVENIENCE SNACKS 27
4.2.2 THE GROWING POPULARITY OF SALAMI AS A GOURMET FOOD ITEM 28
4.2.3 DRIVERS IMPACT ANALYSIS 28
4.3 RESTRAINT 29
4.3.1 INCREASING OBESITY LEVELS & UNHEALTHY LIFESTYLE AND STRINGENT GOVERNMENT REGULATIONS MAY IMPEDE THE MARKET EXPANSION 29
4.3.2 RESTRAINT IMPACT ANALYSIS 30
4.4 OPPORTUNITIES 30
4.4.1 PREMIUMIZATION OF SALAMI AND EXPANSION INTO EMERGING MARKETS TO OFFER HIGH GROWTH OPPORTUNITIES 30
4.5 COVID 19 IMPACT ANALYSIS 31
4.5.1 IMPACT ON OVERALL INDUSTRY 31
4.5.2 IMPACT OF COVIDโ19 ON EUROPE PACKAGED SALAMI MARKET 31
4.5.3 IMPACT ON PRODUCTION 31
4.5.4 IMPACT ON CONSUMER BUYING BEHAVIOUR 32
4.5.5 IMPACT ON SUPPLY CHAIN 32
4.5.6 IMPACT ON SUPPLY CHAIN 33
4.5.7 IMPACT ON SUPPLY CHAIN 33
5 MARKET FACTOR ANALYSIS 34
5.1 SUPPLY/ VALUE CHAIN ANALYSIS 34
5.1.1 RAW MATERIALS 35
5.1.2 PACKAGED SALAMI MARKET MANUFACTURING 35
5.1.3 DISTRIBUTION & SALES 36
5.1.4 END-USER 36
5.2 PORTERโS FIVE FORCES MODEL 36
5.3 THREAT OF NEW ENTRANTS 37
5.4 BARGAINING POWER OF SUPPLIERS 37
5.5 BARGAINING POWER OF BUYERS 37
5.6 THREAT OF SUBSTITUTES 37
5.7 INTENSITY OF RIVALRY 38
6 EUROPE PACKAGED SALAMI MARKET, BY MEAT TYPE 39
6.1 OVERVIEW 39
6.2 PORK 40
6.3 CHICKEN 41
6.4 BEEF 42
6.5 OTHERS 43
7 EUROPE PACKAGED SALAMI MARKET, BY CATEGORY 44
7.1 OVERVIEW 44
7.2 STANDARD 45
7.3 READY-TO-EAT 46
8 EUROPE PACKAGED SALAMI MARKET, BY FORM 47
8.1 OVERVIEW 47
8.2 ORGANIC 48
8.3 CONVENTIONAL 49
9 EUROPE PACKAGED SALAMI MARKET, BY DISTRIBUTION CHANNEL 50
9.1 OVERVIEW 50
9.2 SUPERMARKETS & HYPERMARKETS 51
9.3 SPECIALTY STORES 52
9.4 ONLINE 53
9.5 OTHERS 54
10 EUROPE PACKAGED SALAMI, BY COUNTRIES 55
10.1 OVERVIEW 55
10.1.1 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRIES, 2018-2030 (USD MILLION) 56
10.1.2 GERMANY 57
10.1.3 UK 58
10.1.4 FRANCE 60
10.1.5 ITALY 62
10.1.6 SPAIN 64
10.1.7 REST OF EUROPE 65
11 COMPETITIVE LANDSCAPE 67
11.1 COMPETITIVE OVERVIEW 67
11.2 MAJOR GROWTH STRATEGY IN THE EUROPE PACKAGED SALAMI MARKET 67
11.3 COMPETITIVE BENCHMARKING 68
12 COMPANY PROFILES 69
12.1 TรNNIES LEBENSMITTEL GMBH & CO. KG 69
12.1.1 COMPANY OVERVIEW 69
12.1.2 FINANCIAL OVERVIEW 69
12.1.3 PRODUCTS OFFERED 69
12.1.4 KEY DEVELOPMENTS 69
12.1.5 SWOT ANALYSIS 70
12.1.6 KEY STRATEGIES 70
12.2 THE FAMILY BUTCHERS 71
12.2.1 COMPANY OVERVIEW 71
12.2.2 FINANCIAL OVERVIEW 71
12.2.3 PRODUCTS OFFERED 71
12.2.4 KEY DEVELOPMENTS 72
12.2.5 SWOT ANALYSIS 72
12.2.6 KEY STRATEGIES 73
12.3 BELL FOOD GROUP 74
12.3.1 COMPANY OVERVIEW 74
12.3.2 FINANCIAL OVERVIEW 74
12.3.3 PRODUCTS OFFERED 75
12.3.4 KEY DEVELOPMENTS 76
12.3.5 SWOT ANALYSIS 76
12.3.6 KEY STRATEGIES 76
12.4 CAMPOFRIO 77
12.4.1 COMPANY OVERVIEW 77
12.4.2 FINANCIAL OVERVIEW 77
12.4.3 PRODUCTS OFFERED 77
12.4.4 KEY DEVELOPMENTS 77
12.5 STOCKMEYR 78
12.5.1 COMPANY OVERVIEW 78
12.5.2 FINANCIAL OVERVIEW 78
12.5.3 PRODUCTS OFFERED 78
12.5.4 KEY DEVELOPMENTS 78
12.6 CITTERIO 79
12.6.1 COMPANY OVERVIEW 79
12.6.2 FINANCIAL OVERVIEW 79
12.6.3 PRODUCTS OFFERED 79
12.6.4 KEY DEVELOPMENTS 80
12.6.5 SWOT ANALYSIS 81
12.6.6 KEY STRATEGIES 81
12.7 TANNENHOF SCHWARZWรLDER FLEISCHWAREN GMBH & CO. KG 82
12.7.1 COMPANY OVERVIEW 82
12.7.2 FINANCIAL OVERVIEW 82
12.7.3 PRODUCTS OFFERED 82
12.7.4 KEY DEVELOPMENTS 82
12.8 SALUMIFICIO SANTORO 83
12.8.1 COMPANY OVERVIEW 83
12.8.2 FINANCIAL OVERVIEW 83
12.8.3 PRODUCTS OFFERED 83
12.8.4 KEY DEVELOPMENTS 83
12.8.5 SWOT ANALYSIS 84
12.8.6 KEY STRATEGIES 84
12.9 KIRCHTHANNER BIOHOF 85
12.9.1 COMPANY OVERVIEW 85
12.9.2 FINANCIAL OVERVIEW 85
12.9.3 PRODUCTS OFFERED 85
12.9.4 KEY DEVELOPMENTS 85
12.9.5 KEY STRATEGIES 85
12.10 FLEISCHEREI MUNSTERMANN 86
12.10.1 COMPANY OVERVIEW 86
12.10.2 FINANCIAL OVERVIEW 86
12.10.3 PRODUCTS OFFERED 86
12.10.4 KEY DEVELOPMENTS 86
LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS 25
TABLE 2 EUROPE PACKAGED SALAMI MARKET, BY MEAT TYPE, 2018โ2030 (USD MILLION) 40
TABLE 3 EUROPE PACKAGED SALAMI MARKET, BY PORK TYPE, 2018โ2030 (USD MILLION) 40
TABLE 4 EUROPE PACKAGED SALAMI MARKET, BY CHICKEN TYPE, 2018โ2030 (USD MILLION) 41
TABLE 5 EUROPE PACKAGED SALAMI MARKET, BY BEEF TYPE, 2018โ2030 (USD MILLION) 42
TABLE 6 EUROPE PACKAGED SALAMI MARKET, BY OTHERS TYPE, 2018โ2030 (USD MILLION) 43
TABLE 7 EUROPE PACKAGED SALAMI MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 44
TABLE 8 EUROPE PACKAGED SALAMI MARKET, BY STANDARD, 2018-2030 (USD MILLION) 45
TABLE 9 EUROPE PACKAGED SALAMI MARKET, BY READY TO EAT, 2018-2030 (USD MILLION) 46
TABLE 10 EUROPE PACKAGED SALAMI MARKET, BY FORM, 2018-2030 (USD MILLION) 47
TABLE 11 EUROPE PACKAGED SALAMI MARKET, BY ORGANIC, 2018-2030 (USD MILLION) 48
TABLE 12 EUROPE PACKAGED SALAMI MARKET, BY CONVENTIONAL, 2018-2030 (USD MILLION) 49
TABLE 13 EUROPE PACKAGED SALAMI MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 51
TABLE 14 EUROPE PACKAGED SALAMI MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2030 (USD MILLION) 51
TABLE 15 EUROPE PACKAGED SALAMI MARKET, BY SPECIALTY STORES, 2018-2030 (USD MILLION) 52
TABLE 16 EUROPE PACKAGED SALAMI MARKET, BY ONLINE, 2018-2030 (USD MILLION) 53
TABLE 17 EUROPE PACKAGED SALAMI MARKET, BY ONLINE, 2018-2030 (USD MILLION) 54
TABLE 18 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRIES, 2018-2030 (USD MILLION) 56
TABLE 19 GERMANY: MARKET ESTIMATES & FORECAST, BY MEAT TYPE, 2018-2030 (USD MILLION) 57
TABLE 20 GERMANY: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 57
TABLE 21 GERMANY: MARKET ESTIMATES & FORECAST, BY FORM, 2018-2030 (USD MILLION) 57
TABLE 22 GERMANY: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 58
TABLE 23 UK: MARKET ESTIMATES & FORECAST, BY MEAT TYPE, 2018-2030 (USD MILLION) 58
TABLE 24 UK: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 59
TABLE 25 UK: MARKET ESTIMATES & FORECAST, BY FORM, 2018-2030 (USD MILLION) 59
TABLE 26 UK: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 59
TABLE 27 FRANCE: MARKET ESTIMATES & FORECAST, BY MEAT TYPE, 2018-2030 (USD MILLION) 60
TABLE 28 FRANCE: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 60
TABLE 29 FRANCE: MARKET ESTIMATES & FORECAST, BY FORM, 2018-2030 (USD MILLION) 60
TABLE 30 FRANCE: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 62
TABLE 31 ITALY: MARKET ESTIMATES & FORECAST, BY MEAT TYPE, 2018-2030 (USD MILLION) 62
TABLE 32 ITALY: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 63
TABLE 33 ITALY: MARKET ESTIMATES & FORECAST, BY FORM, 2018-2030 (USD MILLION) 63
TABLE 34 ITALY: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 63
TABLE 35 SPAIN: MARKET ESTIMATES & FORECAST, BY MEAT TYPE, 2018-2030 (USD MILLION) 64
TABLE 36 SPAIN: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 64
TABLE 37 SPAIN: MARKET ESTIMATES & FORECAST, BY FORM, 2018-2030 (USD MILLION) 64
TABLE 38 SPAIN: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 65
TABLE 39 REST OF EUROPE: MARKET ESTIMATES & FORECAST, BY MEAT TYPE, 2018-2030 (USD MILLION) 65
TABLE 40 REST OF EUROPE: MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 66
TABLE 41 REST OF EUROPE: MARKET ESTIMATES & FORECAST, BY FORM, 2018-2030 (USD MILLION) 66
TABLE 42 REST OF EUROPE: MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 66
TABLE 43 TรNNIES LEBENSMITTEL GMBH & CO. KG: PRODUCTS OFFERED 69
TABLE 44 TรNNIES LEBENSMITTEL GMBH & CO. KG: KEY DEVELOPMENTS 69
TABLE 45 THE FAMILY BUTCHERS: PRODUCTS OFFERED 71
TABLE 46 BELL FOOD GROUP: PRODUCTS OFFERED 75
TABLE 47 CAMPOFRIO: PRODUCTS OFFERED 77
TABLE 48 STOCKMEYR: PRODUCTS OFFERED 78
TABLE 49 CITTERIO: PRODUCTS OFFERED 79
TABLE 50 TANNENHOF SCHWARZWรLDER FLEISCHWAREN GMBH & CO. KG: PRODUCTS OFFERED 82
TABLE 51 SALUMIFICIO SANTORO: PRODUCTS OFFERED 83
TABLE 52 KIRCHTHANNER BIOHOF: PRODUCTS OFFERED 85
TABLE 53 FLEISCHEREI MUNSTERMANN: PRODUCTS OFFERED 86
LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 13
FIGURE 2 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY MEAT TYPE (2021) 14
FIGURE 3 EUROPE PACKAGED SALAMI, BY MEAT TYPE, 2021 & 2030 (USD MILLION) 14
FIGURE 4 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY CATEGORY, 2021 15
FIGURE 5 EUROPE PACKAGED SALAMI, BY CATEGORY, 2021 & 2030 (USD MILLION) 15
FIGURE 6 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY FORM, 2021 16
FIGURE 7 EUROPE PACKAGED SALAMI, BY FORM, 2021 & 2030 (USD MILLION) 16
FIGURE 8 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY DISTRIBUTION CHANNEL, 2021 17
FIGURE 9 EUROPE PACKAGED SALAMI, BY DISTRIBUTION CHANNEL, 2021 & 2030 (USD MILLION) 17
FIGURE 10 EUROPE PACKAGED SALAMI MARKET: MARKET STRUCTURE 19
FIGURE 11 RESEARCH PROCESS OF MRFR 20
FIGURE 12 DRO ANALYSIS OF EUROPE PACKAGED SALAMI MARKET 26
FIGURE 13 DRIVERS IMPACT ANALYSIS: PACKAGED SALAMI MARKET 28
FIGURE 14 RESTRAINT IMPACT ANALYSIS: PACKAGED SALAMI MARKET 30
FIGURE 15 SUPPLY / VALUE CHAIN: EUROPE PACKAGED SALAMI MARKET 34
FIGURE 16 PORTER'S FIVE FORCES ANALYSIS OF THE EUROPE PACKAGED SALAMI MARKET 36
FIGURE 17 EUROPE PACKAGED SALAMI MARKET, BY MEAT TYPE, 2021 & 2030 (USD MILLION) 39
FIGURE 18 EUROPE PACKAGED SALAMI MARKET, BY CATEGORY, 2021 & 2030 (USD MILLION) 44
FIGURE 19 EUROPE PACKAGED SALAMI MARKET, BY FORM, 2021 & 2030 (USD MILLION) 47
FIGURE 20 EUROPE PACKAGED SALAMI MARKET, BY DISTRIBUTION CHANNEL, 2021 & 2030 (USD MILLION) 50
FIGURE 21 EUROPE PACKAGED SALAMI MARKET, BY COUNTRIES, 2021 (% SHARE) 55
FIGURE 22 EUROPE PACKAGED SALAMI MARKET, BY COUNTRIES, 2021-2030(USD MILLION) 56
FIGURE 23 BENCHMARKING OF MAJOR COMPETITORS 68
FIGURE 24 TรNNIES LEBENSMITTEL GMBH & CO. KG: SWOT ANALYSIS 70
FIGURE 25 THE FAMILY BUTCHERS: SWOT ANALYSIS 72
FIGURE 26 BELL FOOD GROUP: FINANCIAL OVERVIEW SNAPSHOT 74
FIGURE 27 BELL FOOD GROUP: SWOT ANALYSIS 76
FIGURE 28 CITTERIO: SWOT ANALYSIS 81
FIGURE 29 SALUMIFICIO SANTORO: SWOT ANALYSIS 84
LIST OF ABBREVIATION
Abbreviation Full Form
US United States
UK United Kingdom
ME&A Middle East & Africa
RoW Rest of the World
CAGR Compound Annual Growth Rate
1 EXECUTIVE SUMMARY
The Europe Packaged Salami Market is expected to register 5.79% CAGR during the forecast period, 2022 to 2030, and is expected to reach USD 9,566.74 million in 2030.
Europe Packaged salami Market is segmented based on Meat Type, Category, form, distribution channel and countries. The market segment of Meat Type includes Pork, Chicken, Beef and Others. Based on the market Category, the market deals in Standard and Ready-to-Eat. Based on the market form, the market deals in organic and conventional. Based on the market distribution channel, the market deals in supermarket, specialty stores, online and others. Based on Major countries considered within the market are Germany, UK, France, Spain, Italy, and Rest of Europe.
Some of the players operating in the market are TรNnies Lebensmittel Gmbh & Co. Kg , The Family Butchers, Bell , Campofrio , Stockmeyr, and many more. The salami market in Europe is a mature and highly competitive industry, with a long history of production and consumption of various Meat Types of cured meats. The market is characterized by a large number of small and medium-sized producers, as well as a number of large multinational companies.
The demand for salami in Europe is driven by several factors, including a growing interest in traditional and specialty foods, a desire for convenient and easy-to-prepare meals, and an increasing awareness of the health benefits of fermented and cured meats.
In recent years, the salami market in Europe has seen a shift towards premium and artisanal products, as consumers are becoming more discerning and willing to pay a premium for high-quality, carefully crafted products. Countries such as Italy, Germany, Spain, and France are among the largest consumers of salami in Europe, with Italy being the largest producer of cured meats. The demand for salami in these countries is driven by their traditional and cultural food habits, as well as the increasing popularity of cured meats in cuisine. It is used as a versatile ingredient in many dishes, such as sandwiches, pizzas, and pasta.
The increasing demand for salami has also led to the development of new and innovative products, including organic and artisanal varieties, which cater to the growing health-conscious consumers.
In Italy, salami is a staple food product and is part of the traditional cuisine. The country is known for producing a variety of salami, including salami cotto, salami Milano, and salami Napoli, among others.
In Germany, salami is widely used in cold cuts and sandwiches, and the country is known for its high-quality and flavorful salami.
France is also a significant market for salami, and the country is famous for its traditional charcuterie products, including dried and fermented sausages.
Spain is another important market for salami, and the country is known for its cured sausages, including chorizo and salchichรณn.
In the United Kingdom, salami is becoming increasingly popular, and the country is home to a growing number of artisanal and specialty salami producers.
Overall, the demand for salami in Europe is driven by various factors such as health and wellness, convenience, and the preference for traditional and artisanal products. With the rise of e-commerce platforms, online sales of salami and other cured meats are also growing in Europe, providing a new channel for consumers to purchase these products.
However, the market is facing challenges such as changing consumer preferences, increased competition from new and emerging players, and concerns about the environmental impact of meat production.
FIGURE 1 MARKET SYNOPSIS
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
1.1 EUROPE PACKAGED SALAMI MARKET, BY MEAT TYPE
FIGURE 2 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY MEAT TYPE (2021)
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
FIGURE 3 EUROPE PACKAGED SALAMI, BY MEAT TYPE, 2021 & 2030 (USD MILLION)
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
1.2 EUROPE PACKAGED SALAMI MARKET, BY CATEGORY
FIGURE 4 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY CATEGORY, 2021
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
FIGURE 5 EUROPE PACKAGED SALAMI, BY CATEGORY, 2021 & 2030 (USD MILLION)
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
1.3 EUROPE PACKAGED SALAMI MARKET, BY FORM
FIGURE 6 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY FORM, 2021
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
FIGURE 7 EUROPE PACKAGED SALAMI, BY FORM, 2021 & 2030 (USD MILLION)
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
1.4 EUROPE PACKAGED SALAMI MARKET, BY DISTRIBUTION CHANNEL
FIGURE 8 EUROPE PACKAGED SALAMI MARKET ANALYSIS BY DISTRIBUTION CHANNEL, 2021
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
FIGURE 9 EUROPE PACKAGED SALAMI, BY DISTRIBUTION CHANNEL, 2021 & 2030 (USD MILLION)
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
2 MARKET INTRODUCTION
2.1 DEFINITION
Packaged salami are processed meat products. Salami is a cured sausage made from fermented and/or air-dried meat. Traditionally salami was made from pork although nowadays, it is made with all manner of meats such as chicken, beef, lamb, duck, venison, even horse or donkey or a mixture of any of the meats mentioned. The process of making salami involves grinding the meat, adding spices and other ingredients, and then allowing the mixture to ferment and dry. Packed salami is typically sold in pre-sliced packages or as a whole piece, and can be stored for a long period of time. It is a popular food for snacking, sandwiches, and charcuterie boards. Salami comes in many different varieties, each with its own distinct flavor and texture, and is widely enjoyed in many cultures around the world.
2.2 SCOPE OF THE STUDY
The scope of the Europe packaged salami market study includes the market size analysis and a detailed analysis of the manufacturerโs products and strategies. The market has been segmented based on meat Meat Type, Category, form, distribution channel, and country.
2.3 RESEARCH OBJECTIVE
๏ก To provide a comprehensive analysis of the packaged salami industry and its sub-segments in the Europe market, thereby
๏ก providing a detailed structure of the industry
๏ก To provide detailed insights into factors driving and restraining the growth of the Europe packaged salami market
๏ก To estimate the market size of the Europe packaged salami market where 2020 would be the historical year, 2021 shall be the
๏ก base year, and 2022 to 2030 will be forecast period for the study
๏ก To provide country-wise market value analysis for various segments of the packaged salami market
๏ก To provide strategic profiling of key companies (manufacturers and distributors) present across the region, and comprehensively analyze their competitiveness/competitive landscape in this market
๏ก To provide a distribution chain analysis/value chain for the packaged salami market
2.4 MARKET STRUCTURE
FIGURE 10 EUROPE PACKAGED SALAMI MARKET: MARKET STRUCTURE
Source: Tridge, Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS
MRFR research is conducted BY Category experts who offer insight into industry structure, market segmentations, technology assessment, competitive landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analyzing historical trends and current market positions. Furthermore, the varying trends of segments & categories geographically presented are studied and are estimated based on primary & secondary research.
FIGURE 11 RESEARCH PROCESS OF MRFR
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
3.2 PRIMARY RESEARCH
Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEOโs, Marketing Director, Business Development Manager and many more) of the major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.
3.3 SECONDARY RESEARCH
Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and Ready-to-Eat study of the Packaged salami market. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, & developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible Meat Types, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.
3.4 MARKET MATERIAL ESTIMATION
Both, top-down and bottom-up approaches were used to estimate and validate the Material of the market and to estimate the Material of various other dependent submarkets of the overall Packaged salami market. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary Meat Types and verified through primary Meat Types. All the possible parameters that affect the market have been covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data has been consolidated and added with detailed inputs and analysis from MRFR and has been presented in this report. The following figure shows an illustrative representation of the overall market Material estimation process employed for the purpose of this study.
3.5 TOP DOWN & BOTTOM-UP APPROACH
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
3.6 FORECAST MODEL
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
3.7 LIST OF ASSUMPTIONS
TABLE 1 LIST OF ASSUMPTIONS
Parameter Assumption & Limitations
Currency value All the forecasts are done with the revenue and volume calculated under the standard assumption that the globally accepted currency - the U.S. Dollar's value remains constant over the next five years.
Exchange rates and currency For conversion of various currencies to USD, average historical exchange rates were used according to the year specified. For all historical and current exchange rates required for calculations & currency conversions - OANDA - website was used in this research study.
Conversion
Niche market segments For niche market segments where accurate data of the respective timeline was not available, the data was calculated using trend line analysis. In some instances, where mathematical and statistical models could not be applied to arrive at the number, generalization of specific related trends to that particular market was done
Qualitative analysis The qualitative analysis done from the quantitative data arrived at is solely based on the understanding of the market and its trends by the team of experts involved in making this report.
Average Selling Prices (ASP) The ASPs, wherever applied, are calculated using all kinds of suitable statistical and mathematical methods and considering external qualitative factors affecting the prices. All the calculations interconnected between the tables are done considering the finalized ASPs.
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
4 MARKET DYNAMICS
4.1 INTRODUCTION
FIGURE 12 DRO ANALYSIS OF EUROPE PACKAGED SALAMI MARKET
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
4.2 DRIVERS
4.2.1 INCREASING DEMAND FOR CONVENIENCE SNACKS
The European market for salami and other convenience snacks has been steadily growing in recent years, driven by the increasing demand for quick, easy, and portable food options. Consumers in Europe are seeking convenient, tasty, and high-quality snacks that are suitable for various occasions, from a quick snack on-the-go to a more substantial lunch or dinner.
Salami, in particular, has been gaining popularity as a convenient snack option due to its long shelf life, high protein content, and versatile flavor profile. Consumers are looking for high-quality salami products that are made with all-natural ingredients, free of preservatives and additives, and have a delicious taste.
The rise of e-commerce and online shopping has also played a significant role in the growth of the European salami market. Online platforms have made it easier for consumers to access a wider variety of products and compare prices, which has driven competition and innovation in the market.
To meet the increasing demand for convenient snacks, many food and beverage companies are launching new salami products and expanding their distribution channels to reach new customers. They are also focusing on promoting their products as a healthy and natural snack option, and leveraging social media and influencer marketing to increase brand visibility and reach.
The increasing populations and rising incomes, coupled with the constantly changing diets are one of the main factors driving demand for meat products in the last few years. Individuals all over the world are not only interested in, but also more informed about the link between health and diet. As a result, consumers tend to receive more of their calories from proteins (including meat products) as opposed to basic carbohydrates. There is an increasing number of people who are focusing on body building and muscle strengthening, but are also interested in protein for its long list of health benefits including weight loss, satiety and healthy aging. Furthermore, global issues such as the ageing populations and rising obesity and diabetes levels have further driven consumers towards more healthier choices.
Overall, the growing demand for convenient snacks in Europe, coupled with the increasing popularity of salami, is creating significant opportunities for companies to expand their business and capture market share in this thriving industry.
4.2.2 THE GROWING POPULARITY OF SALAMI AS A GOURMET FOOD ITEM
Salami has been a staple food in Europe for centuries, but in recent years it has gained recognition as a gourmet food item, attracting the attention of foodies and gourmet enthusiasts alike. Consumers are seeking out high-quality, authentic products that are made using traditional techniques and natural ingredients. This has led to a growing demand for artisanal salami, which is often made using time-honored recipes and locally sourced ingredients. This popularity can be attributed to several factors, including:
Artisanal production methods: Many artisanal salami producers are using traditional techniques and natural ingredients, which are seen as more authentic and flavorful. This appeals to consumers who value high-quality, locally sourced food.
Unique flavor profiles: The different regions of Europe have their own unique flavor profiles when it comes to salami. From spicy Calabrese salami from Italy to the sweet and smoky Chorizo from Spain, consumers are seeking out new and exciting taste experiences.
Versatility: Salami can be used in a variety of dishes, from pizzas and sandwiches to charcuterie boards and cheese platters. This versatility makes it a popular ingredient for home chefs, who are experimenting with new recipes and flavor combinations.
Convenient packaging: The introduction of vacuum-sealed packaging has made salami easier to store and transport, making it an ideal food item for picnics, camping trips and other outdoor activities.
The growing popularity of salami as a gourmet food item is due to the combination of traditional production methods, unique flavor profiles, versatility, and convenient packaging. As consumers continue to seek out new food experiences, it is likely that the popularity of salami will only continue to grow.
4.2.3 DRIVERS IMPACT ANALYSIS
FIGURE 13 DRIVERS IMPACT ANALYSIS: PACKAGED SALAMI MARKET
Source: Tridge,Assica, Ministry of Agriculture, Food and Environment Spain, ITC Trade, Annual Reports, Research Journals, White Papers, MRFR Analysis
4.3 RESTRAINT
4.3.1 INCREASING OBESITY LEVELS & UNHEALTHY LIFESTYLE AND STRINGENT GOVERNMENT REGULATIONS MAY IMPEDE THE MARKET EXPANSION
Increasing obesity levels and unhealthy lifestyle choices are potential factors that may impede the growth of the salami market in Europe. Salami is often high in salt, fat, and calories, which can contribute to weight gain and other health problems when consumed in excess. As more people become aware of the health risks associated with a diet that is high in processed meats, they may choose to reduce their consumption or switch to healthier alternatives.
Additionally, governments and health organizations in Europe are increasingly promoting healthy lifestyle choices and promoting diets that are low in saturated fat and salt. This can impact the demand for salami, as consumers may choose to reduce their consumption of processed meats in favor of healthier options.
The use of starter cultures in processed meat products, including salami, is subject to stringent government regulations in many countries, including those in the European Union. These regulations are in place to ensure the safety of the food supply and to prevent the spread of foodborne illnesses. The use of starter cultures can impact the flavor, texture, and safety of processed meat products, so it is important that they are used properly.
Regulations may include requirements for the Meat Type of starter cultures that can be used, the conditions under which they are stored and used, and the labeling of processed meat products that co