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Epsom Salt Market Size

ID: MRFR//2193-HCR | 123 Pages | Author: Varsha More| June 2024

The Epsom Salt Market is influenced by a variety of market factors that collectively shape its growth and dynamics. One of the significant factors contributing to the expansion of this market is the increasing awareness and adoption of Epsom salt for its therapeutic and health-promoting properties. Epsom salt, composed of magnesium and sulfate, is known for its ability to alleviate muscle soreness, reduce stress, and improve overall well-being. As consumers embrace holistic health practices, there is a growing demand for Epsom salt in various personal care and wellness products, contributing to the market's growth.

Changing lifestyle patterns and the rising prevalence of stress-related health issues also play a crucial role in the market dynamics of Epsom salt. Modern lifestyles characterized by long working hours and high stress levels have led individuals to seek relaxation and stress relief solutions. Epsom salt, often used in bath salts and spa products, offers a natural and accessible way for consumers to unwind and improve their mental and physical health. The market benefits from the increasing recognition of Epsom salt as a simple yet effective solution for relaxation and stress management.

Furthermore, the agricultural sector contributes significantly to the demand for Epsom salt. As an excellent source of magnesium, Epsom salt is utilized as a fertilizer in agriculture. Magnesium is an essential nutrient for plant growth and development, and Epsom salt serves as a cost-effective and easily accessible magnesium supplement for crops. The agricultural application of Epsom salt enhances soil fertility, leading to increased crop yields, and thus, drives the market demand from the agricultural sector.

The cosmetic and personal care industry's focus on natural and wellness-oriented products is another driving factor for the Epsom salt market. Epsom salt finds applications in various skincare and beauty products due to its exfoliating, cleansing, and soothing properties. The demand for natural and clean-label ingredients in cosmetics and personal care products supports the market's growth, as consumers increasingly seek products that align with their preferences for natural and beneficial ingredients.

The retail landscape and distribution channels significantly impact the accessibility and market reach of Epsom salt. Epsom salt is widely available in supermarkets, pharmacies, and online platforms, making it easily accessible to a diverse consumer base. Strategic collaborations between Epsom salt manufacturers and retailers contribute to the product's widespread availability, further supporting market growth.

Additionally, the pharmaceutical industry's recognition of magnesium sulfate's medicinal properties contributes to the market dynamics of Epsom salt. In the medical field, Epsom salt is utilized in certain medical treatments, including as a component in intravenous magnesium sulfate solutions. The pharmaceutical application of Epsom salt adds another dimension to its market demand, as healthcare professionals acknowledge its therapeutic value in specific medical interventions.

The competitive landscape and product innovation also shape the Epsom salt market. Key players in the industry continually invest in research and development to introduce innovative formulations and product variations. This includes Epsom salt-infused products such as bath bombs, creams, and oils, expanding the market by offering consumers a variety of options to incorporate Epsom salt into their wellness routines.

Global Epsom Salt Market Overview


Epsom Salt Market Size was valued at USD 4.53 billion in 2023. The Epsom Salt market industry is projected to grow from USD 4.77 billion in 2024 to USD 6.87 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.67% during the forecast period (2024 - 2032). Increased consumer awareness, increasing incidence of diseases, and increasing Epsom salt in spas and salons are the key market drivers enhancing the market growth.


Epsom Salt Market 1


Source Secondary Research, Primary Research, MRFR Database, and Analyst Review


Epsom Salt Market Trends




  • The increase in the use of organic productsis driving the market growth.




Bath salts consist of organic minerals & blended with pure organic oils, as nowadays people are more concerned regarding health and prefer to use organic products for the wellness of their skin. Therefore, increasing awareness among people about the benefits of organic products is one of the significant factors driving the growth of the bath salts market. Moreover, organic Epsom salt has gained popularity in various applications. It is broadly used in skincare and beauty products, as well as in gardening and agriculture, where organic practices are emphasized. The organic Epsom salt market has expanded to cater to these specific needs, offering certified organic products to meet the growing demand. Furthermore, the growing need for organic and natural products extends beyond personal health to include overall well-being and sustainable lifestyle choices. Consumers are increasingly adopting a holistic approach to their well-being, seeking products that align with their values of sustainability and environmental responsibility. Organic Epsom salt, with its natural and eco-friendly properties, appeals to these conscious consumers. This factor drives the Market CAGR.


Additionally, these salts are majorly used for bathing, as they enhance the bathing experience of consumer and help in the prevention of several diseases, such as sore feet, arthritis, nausea, insomnia, lack of appetite, itchy skin, and stiff joints. Using bath salts to prevent numerous diseases fuels the growth of the bath salts market. Many key players have adopted aggressive advertisement campaign strategies to increase people's awareness of bath salts products. New & attractive packaging has been adopted by companies such as blue bath salt by Soulflowers to attract new & premium segment customers. Aggressive advertisement campaigns are playing a vital role in the growth of the bath salts market. Moreover, increased demand for bath salts has been witnessed during the COVID-19 pandemic as people are going through tough times, increasing stress levels in people's lives. Bath salts contain magnesium sulfate, sodium sesquicarbonate, sodium citrate & sodium bicarbonate, which help prevent stress & relaxed tensed muscles. Thus, driving the Epsom Salt market revenue.


Epsom Salt Market Segment Insights


Epsom Salt Form Insights


Based on the Form, the Epsom Salt market segmentation includes granules, powder, and crystal. The granules segment dominated the market; due to the granules form of epsom salt having better solubility characteristics. Granules dissolve relatively quickly in water, allowing for efficient and effective use in various applications. This solubility is especially important in industries like personal Care and wellness, where Epsom salt is commonly used in bath salts and soaks for its therapeutic benefits. The quick dissolution of granules ensures that the salt is readily available for absorption by the body. The versatility of granules allows for a wide range of uses, making them popular among consumers and industries.


Figure 1: Epsom Salt Market, by Form, 2022 & 2032 (USD billion)


Epsom Salt Market, by Form, 2022 & 2032


Source Secondary Research, Primary Research, MRFR Database, and Analyst Review


Epsom Salt Application Insights


The Epsom Salt market segmentation, based on application, includes food & beverages, agriculture, personal care, pharmaceuticals, and others. The personal care segment dominates in the Epsom salt market due to the increasing consumer focus on self-care and wellness. The demand for natural and organic ingredients, coupled with the therapeutic properties of Epsom salt, has propelled its popularity in personal care products. As consumers prioritize self-care and seek natural solutions, the personal care segment is expected to retain its dominance in the Epsom salt market.



  • Epsom Salt is available at Target in a variety of forms, including unscented, lavender, and peppermint.

  • It is typically sold in 1-pound, 4-pound, and 8-pound bags.


Epsom Salt Regional Insights


The market study offers comprehensive insights into the epsom salt industry across regions, including North America, Europe, Asia-Pacific, and the Rest of the World. The North American Epsom salt market will dominate, owing tothe influx of new organizations giving huge information investigation answers for aviation and safeguard ventures.


The market report analyzes and studies several major countries, including the United States, Canada, Germany, France, the United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: EPSOM SALT MARKET SHARE BY REGION 2022 (%)


GLOBALEPSOM SALT MARKET SHARE BY REGION 2022


Source Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Epsom Salt market accounts for the second-largest market share due to therising interest in information situated procedures by militaries of the nations in the Region. Further, the German Epsom Salt market held the largest market share, and the U.K. Epsom Salt market was the fastest-growing market in the European Region.


The Asia-Pacific Epsom Salt Market is anticipated to grow at the fastest CAGR from 2023 to 2032. This is due to the high demand for Epsom salt from end-use industries such as personal Care, home care, pharmaceutical, and agriculture. Moreover, China’s Epsom Salt market held the largest market share, and the IndianEpsom Salt market was the highest-growing market in the Asia-Pacific region.


Epsom Salt Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Epsom Salt market grow even more. To thrive in a highly competitive and evolving market landscape, market participants in the Epsom Salt industry are actively engaged in various strategic initiatives to expand their presence. These initiatives include introducing new products, entering contractual agreements, pursuing mergers and acquisitions, making significant investments, and fostering collaborations with other organizations.


The Epsom Salt industry is adopting local manufacturing to reduce operational costs. By producing Epsom Salt locally, manufacturers aim to optimize their production processes, lower expenses, and ultimately provide cost benefits to their clients. The Epsom Salt industry has offered some of the most significant advantages in recent years. Major players in the Epsom Salt market, including Dadakarides Salt S.A. (Greece), Kneipp GmbH (Germany), Giles Chemical (U.S.), STANDERS (Latvia), L'Occitane International S.A. (Switzerland), Shiseido Company Limited (Japan), Unilever PLC (U.K.), Kao Corporation (Japan), Bataclan Corporation (Japan), Parfums De Coeur, Ltd (U.S.), CVS Pharmacy (U.S.), San Francisco Salt Company (U.S.), SaltWorks, Inc. (U.S.), Baymag Inc. (Canada), K+ S Kali Gmbh (Germany)., and some market participants in the Epsom Salt industry are focusing on boosting market demand through investments in research and development (R&D) operations.


HawkEye 360 is an American geospatial Analytics Company headquartered in Herndon, Virginia. It is a commercial seller of radio frequency signal location data from a satellite constellation.Hawk-Eye 360, supplier of radio recurrence information and investigation, declared in April 2021 about its subsidizing worth USD 55 million driven by Night-Dragon and including existing financial backers Shield Capital, Advance, Razors Edge Ventures, Adage Capital, Dorilton Ventures, and Esri International.


Nymbus is a leader in the financial services industry, offering best-in-class products and services that provide a modern alternative to traditional business models for banks and credit unions. Nymbus, the U.S.-based monetary assistance stage, reported in April 2021 regarding its cooperation with Segmint, an information and Analytics Company, to improve its exchange across its financial administrations and items.


Key Companies in the Epsom Salt Market Include



  • Dadakarides Salt SA (Greece)

  • Kneipp GmbH (Germany)

  • Giles Chemical (U.S.)

  • STANDERS (Latvia)

  • L'Occitane International SA (Switzerland)

  • Shiseido Company Limited (Japan)

  • Unilever PLC (U.K.)

  • Kao Corporation (Japan)

  • Bataclan Corporation (Japan)

  • Parfums De Coeur, Ltd (US)

  • CVS Pharmacy (U.S.)

  • San Francisco Salt Company (U.S.)

  • SaltWorks, Inc. (U.S.)

  • Baymag Inc. (Canada)

  • K+S Kali Gmbh (Germany)


Epsom Salt Industry Developments



April 2024-Despite inflationary pressures, more Quebecers are seeking to make their dream of home ownership a reality. As per RBC's 30th annual Home Ownership Poll, carried out among Canadians under the age of 65, 64% of Quebecers have always thought of owning a home. Half of the Quebecers (50%) also think owning a home or condo is an ideal investment (up from 40% in 2023), and 27% are looking to buy in the next two years (up from 19% in 2023). Still, the research discovered that half (51%) of Quebecers say inflation is eroding their ability to save for a home. The challenge is minutely felt among Quebecers planning to buy a house within the next two years. Among prospective buyers who have some money earmarked for a home, more than a quarter (27%) say they aren't saving every month (up from 5% in 2023). Probable buyers who are putting money aside every month for a home are saving $1,342 on average each month. Even with this setback, 41% of potential buyers in Quebec state that they'll save enough for their down payment in four years or less. Conclusively, probable buyers in Quebec say they require USD 34,377 more on average for a down payment (compared to an average of $103,240 among potential buyers in the rest of Canada). The regional vice president Québec, Giovanna Francavilla, said that Quebecers have a lot of headwinds to face as they look to buy a home in today's market. He further added that, as per the research, it may be driving some to find various techniques to close the gap between what they can currently afford and what they would need to buy a home.

For Instance, April 2021 a no-code startup empowers examination on the cloud; up-solver reported Big Data Analytics in Aerospace & Defense Market Revenue increased by Scale Venture Partner worth USD 25 million. The organization said the assets would be utilized to scale its market endeavors and recruit engineers. In April 2021, Tredence Inc., a driving A.I. Investigation Services Company, dispatched ML Works, cutting edge A.I. stage for engineers, information researchers, and investigators.


For Instance, April 2021 Hawk-Eye 360, supplier of radio recurrence information and investigation, about its subsidizing worth USD 55 million driven by Night-Dragon and including existing financial backers Shield Capital, Advance, Razors Edge Ventures, Adage Capital, Dorilton Ventures, and Esri International.


Epsom Salt Market Segmentation


Epsom Salt Form Outlook



  • Granules

  • Powder

  • Crystal


Epsom Salt Application Outlook



  • Food & Beverages

  • Agriculture

  • Personal Care

  • Pharmaceuticals

  • Others


Epsom Salt Regional Outlook


  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America





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