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Electrolyte Mixes Market Trends

ID: MRFR//6310-HCR | 90 Pages | Author: Snehal Singh| July 2024

Global Electrolyte Mixes Market Overview


Electrolyte Mixes Market Size was valued at USD 4.6 billion in 2023. The Electrolyte Mixes market industry is projected to grow from USD 5.19 billion in 2024 to USD 10.91 billion by 2032, exhibitinga compound annual growth rate (CAGR) of 9.73% during the forecast period (2024 - 2032). Increased disposable per capita incomes and Product positioning as energizing sports drinks by manufacturersare the key market drivers enhancing the market growth.


Electrolyte Mixes Market Overview2


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Electrolyte Mixes Market Trends



  • Surging interest among consumers in physical activities is driving the market growth


The overall demand for electrolyte mixes is rising due to the increased use of these products and the high demand for energizing drinks. An increased focus on maintaining physical fitness and rising expenditure levels have also fuelled the demand for electrolyte mixes globally. According to the Bureau of Labor Statistics, 21.5% of the population in the United States participated in sports, exercise, and recreational activities every day in 2021, an increase from 19.1% in 2018. A growing number of health-conscious buyers and consumers participating in various athletics and outdoor sports boosted the overall demand for electrolyte mixes. Similarly, athletes involved in high-intensity exercises use electrolyte mixes to replenish the minerals lost in their bodies through sweat.


Ready-to-drink beverages or shots represent a palatable and efficient way to hydrate and reintegrate electrolytes, carbohydrates, and other nutrients employed and lost during physical training and competitions. The increasing number of health and fitness centers, such as gyms, has positively influenced the growth of the CAGR market. Its demand is increasing among individuals involved in heavy exercise, who may need electrolytes to help the body retain fluid while sweating due to exertion. It also keeps the joints lubricated and maintains energy by avoiding dehydration-related fatigue.


Additionally, the launch of new products with additional advantages shapes the Electrolyte mixes market. Major players operating in the electrolyte mix sectors are focused on developing unique solutions for electrolyte mixes to boost the immune system and meet consumers' requirements. For instance, in October 2020, Liquid I.V., a US-based company, introduced the Hydration electrolyte Multiplier+ Immune Support drink mix based on cellular transport technology designed for strengthening and maintaining the immune system. The new non-GMO drink mix will be sold nationwide at retailers such as Walmart, Amazon, Costco, and Liquid-IV.com and will include a novel immune support combination. Thus, these factors drive the Electrolyte Mixes market revenue.


In October 2020, Unilever, a UK-based consumer goods company, acquired Liquid I.V. for an undisclosed amount. Through this acquisition, Liquid I.V. shares Unilever's purpose to improve people's health and well-being and the ambition to create sustainable products that have a positive social impact. Liquid I.V. is a US-based health-science nutrition and wellness company that manufactures a portfolio of electrolyte drink mixes such as hydration and energy.


Electrolyte Mixes Market Segment Insights


Electrolyte Mixes Product Type Insights


Based on product type, the Electrolyte Mixes market segmentation includes RTD Beverages, Electrolyte Powders, and Tablets & Capsules. The RTD Beverages segment dominated the market; owing to the increasing use of Electrolyte mix products and growing demand for functional drinks across the globe, there is a rise in the demand for electrolyte mixes across the globe.


In addition, with a growing emphasis on maintaining physical health and rising expenditure on functional drinks, the demand for electrolyte mixes has increased. Sports enthusiasts and athletes prefer functional beverages to main nutrition levels. Furthermore, the use of electrolytes in treating diarrhea and its other benefits drive demand.


Electrolyte Mixes Distribution Channel Insights


The Electrolyte Mixes market segmentation, based on distribution channels, includes store-based and Non- store based. The store-based distribution channel category generated the most income. The availability of a wide range of products, product discounts, representative sales assistance, and quick checkouts. During the anticipated period, the advantages are expected to fuel the store-based segment growth during the forecast period of the electrolyte drinks market.


Figure1: Electrolyte Mixes Market, by Distribution channel, 2022 & 2032 (USD billion)


Electrolyte Mixes Market, by Distribution channel, 2022 & 2032 (USD billion)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Electrolyte Mixes Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Electrolyte mixes market will dominate this market due to the adoption of healthy lifestyles with a focus on sports and fitness, and high disposable incomes are driving the market growth. Moreover, the increasing consumption of RTD beverages and health drinks is fueling the market growth.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: ELECTROLYTE MIXES MARKET SHARE BY REGION 2022 (%)


ELECTROLYTE MIXES MARKET SHARE BY REGION 2022 (%)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Electrolyte Mixes market accounts for the second-largest market share due to the introduction of innovative isotonic drinks with various flavors, such as lemon and strawberry are driving the market growth. Further, the German Electrolyte Mixes market held the largest market share, and the UK Electrolyte Mixes market was the fastest-growing market in the European Region.


The Asia-Pacific Electrolyte Mixes Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing per capita disposable incomes in the Region are expected to drive market growth during the forecast period.Moreover, China’sElectrolyte Mixes market held the largest market share, and the Indian Electrolyte Mixes market was the fastest-growing market in the Asia-Pacific region.


Electrolyte mixes Key Market Players & Competitive Insights


Leading market players invest heavily in research and development to expand their product lines, which will help the electrolyte mixes market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Electrolyte mixes industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Electrolyte Mixes industry to benefit clients and increase the market sector. In recent years, the Electrolyte Mixes industry has offered some of the most significant medical advantages. Major players in the Electrolyte Mixes market include PepsiCo Inc. (US), The Coca-Cola Company (US),Nuun (US), and Skratch Labs. (US),LyteLine LLC (US), Vega (US), Ultima Health Products Inc. (US), Non-Acidic Beverages LLC (US), FDC (India), Ipro Sports Holdings (UK)., and others are attempting to increase market demand by investing in research and development operations.


Nestlé Health Science is a leader in nutrition science, committed to redefining health management.  We offer an extensive portfolio of science-based consumer care, medical nutrition, and pharmaceutical therapies.  Headquartered in Switzerland, we have more than 12,000 employees worldwide, with products available in more than 140 countries.


Our expertise areas of active lifestyle nutrition, including vitamins, minerals, herbals, and supplements (VMHS), medical nutrition, and pharmaceutical solutions, are rooted in science and cover every facet of health: prevention, maintenance, and treatment. The Nestlé Health Science Company announced the successful acquisition of Nuun, a leading provider of functional hydration products, including effervescent tablets and powders.


Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance the rapid absorption of water and other key ingredients into the bloodstream.Liquid IV announced the launch of Hydration Multiplier+ Powdered Probiotic Kombucha. This blendable mixture contains electrolytes, Liquid IV's BC30 Probiotic, which boasts an impressive 1 billion colony forming units (CFU), and a powdered kombucha. These components together help in boosting gut health.


Key Companies in the Electrolyte mixes market include



  • General Mills Inc.

  • Amway

  • Conagra Brands Inc.

  • Cargill Incorporated

  • Abbott Laboratories

  • Kraft Foods Group Inc.

  • The Coca-Cola Company

  • PepsiCo Inc.

  • Atkins Nutritionals Inc.

  • Brunswick Corporation


Electrolyte Mixes Industry Developments


MAY 2022: Liquid IV announced the launch of Hydration Multiplier+ Powdered Probiotic Kombucha, a blendable mixture that contains electrolytes, Liquid IV's BC30 Probiotic, which boasts an impressive 1 billion colony forming units (CFU), and a powdered kombucha. These components together help in boosting gut health.


MAR 2022: Canada Soccer and Gatorade Canada announced a new multi-year partnership to establish Gatorade Canada as Canada Soccer's official Isotonic and Sports Nutrition partner.


JUL 2021: The Nestlé Health Science Company announced the successful acquisition of Nuun, a leading provider of functional hydration products, including effervescent tablets and powders.


Electrolyte Mixes Market Segmentation


Electrolyte mixes Product Type Outlook



  • RTD Beverages

  • Electrolyte Powders

  • Tablets & Capsules


Electrolyte mixes Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Electrolyte mixes Regional Outlook



  • North America

    • US

    • Canada

    • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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