Electric Vehicle Powertrain Market Share

Introduction: Navigating the Competitive Landscape of Electric Vehicle Powertrain Innovation

Electric vehicle drive systems are experiencing a level of competition that is unprecedented, driven by the rapid introduction of the technology, the emergence of new regulations and the changing expectations of consumers for performance and the environment. The leading companies in the field – the vehicle manufacturers, IT system suppliers, and system and service suppliers, as well as innovative artificial intelligence start-ups – are vying for leadership by using cutting-edge technology, such as machine learning, automation, and the Internet of Things. The vehicle manufacturers are focused on reducing the consumption and enhancing the performance of the vehicle, while the IT system suppliers are working on the seamless integration of the vehicle’s powertrain. The system and service suppliers are investing in green charging solutions to meet the growing demand for electric mobility. By 2024–2025, regional growth opportunities are emerging, particularly in Asia-Pacific and Europe. Strategically deployed smart charging solutions and cooperative ventures are redefining the competitive landscape.

Competitive Positioning

Full-Suite Integrators

These companies offer comprehensive solutions that include all the different components of electric vehicle powertrains.

Specialized Technology Vendors

These companies focus on specific technologies that enhance electric vehicle powertrain performance.

Infrastructure & Equipment Providers

These vendors supply essential equipment and infrastructure for electric vehicle powertrains.

Emerging Players & Regional Champions

• Rivian (US): specialist in electric engines for off-road vehicles. Recently won a contract to supply Amazon with delivery vans. Rivian is taking on established players like Tesla by focusing on off-road and utility vehicles.
• BYD (China): A wide range of electric power and battery systems, it recently established a series of cooperative relations with the government, and provides an affordable solution for the electrification of public transport. It complements the traditional car manufacturers with a cost-effective solution.
• NIO (China): Focused on high-power electric drive trains and the possibility of exchanging batteries in the field, it has just launched a new model with advanced AI features, challenging established brands by enhancing the convenience and experience of the customer.
• Arrival (UK): Specialises in electric powertrains for commercial vehicles. Its latest venture is a partnership with UPS for the delivery of parcels. It complements the traditional car companies by addressing the growing demand for sustainable logistics.
• Fisker Inc., (USA): Offers an electric drive train with a focus on the environment, and recently announced a partnership with Magna to build them. Challenges the established companies by using sustainable materials and design.

Regional Trends: In 2022 the Electric Vehicle Powertrain Market was growing at a fast pace, especially in North America and Asia-Pacific. Localized production and joint ventures were the order of the day, reducing costs and strengthening the supply chain. Specialization was also increasing in battery technology, with a focus on solid-state batteries and fast charging. In addition, the integration of vehicle software to improve performance and the driver experience was gaining importance.

Collaborations & M&A Movements

• Ford and SK Innovation have signed an agreement to manufacture a joint venture called BlueOvalSK in North America to produce lithium-ion batteries and batteries for electric vehicles.
• Towards the end of last year, General Motors and LG Energy Solution teamed up to invest $2.3 billion in a new battery-cell plant in Ohio, which would give GM a significant foothold in the EV market and accelerate its shift to electric vehicles.
• In the year of our Lord 2017 the companies Volkswagen and Northvolt entered into a strategic partnership to establish a battery-cell factory in Sweden. This is intended to strengthen the supply chain for the growing EV business and to reduce dependence on suppliers.
• During the summer of that year, Stellantis and Samsung SDI started a joint venture in the United States, in order to strengthen Stellantis's EV capabilities and meet the increasing pressures for electrification.
• Rivian and Amazon have expanded their cooperation to the development of electric delivery vehicles, which will not only enhance the visibility of Rivian, but also align with the latter's own goal of reducing carbon emissions.

Competitive Summary Table

Conclusion: Navigating the Electric Powertrain Landscape

In 2022, the Electric Vehicle Powertrain Market will be highly competitive, with a highly fragmented structure, with both traditional and new players competing for dominance. North America and Europe are expected to see the greatest growth in the electrification of their vehicle fleets, while Asia-Pacific will continue to dominate manufacturing capabilities. The report argues that to remain successful, suppliers will have to invest in advanced capabilities such as artificial intelligence for data-driven predictions, automation for increased production efficiency and a strong commitment to sustainable development to meet evolving customer demands. The ability to respond quickly to regulatory changes and market preferences will be crucial to retaining a competitive edge. As the market evolves, those players that can effectively integrate these capabilities will be well placed to emerge as leaders in this fast-moving field.