Direct Thermal Labels Market Research Report - Global Forecast to 2027

Direct Thermal Labels Market Information Report by Face stock Material (Paper and Plastic), by Application (Food & Beverages, Pharmaceuticals, Personal Care, Retail and Others) and By Region - Forecast To 2027.

ID: MRFR/PNT/2761-HCR | February 2021 | Region: Global | 111 pages

Direct Thermal Labels Market Overview:


Direct Thermal Labels Market was valued at 4.02 billion and is expected to grow at a compound annual growth rate (CAGR) of about 5.2% as per the forecast period.


The thermal label is a chemically treated roll that uses heat to create an image on the base. These heat-sensitive labels are printed without the use of a ribbon. The thermal labels are not very costly, have a shorter life span and the image eventually fades when it comes to the exposure of light with time.


The Direct Thermal Labels Market has provided a holistic evaluation in the global market and will be evolving the market as per the forecast period. There are different segments in which the thermal labels have been categorized and the market trends have been changed as it is playing a substantial role in the market. The application usage of the direct thermal labels is so much in demand for day-to-day scenarios. The durability and the quality of the Direct thermal label are greater than a normal printer paper sheet. Many small-scale industries in various regions are getting high demands that are propelling the Global Direct Thermal Labels Market and are expected to grow in the prognosis period.


COVID-19 Analysis:


The Covid-19 is one of the pandemics that has shaken the roots of the marketplace. Most of the manufacturers have been affected during the corona period. The global economy and the supply-chain market have been shattered because of the lockdown. The less availability of resources and raw materials have degraded the production and the biggest impact was on the end-users. The outbreak of the pandemic has lowered the market share drastically.


On the other hand, the market players have got opportunities for new developments, and low-scale industries have been established during this time. Now the situation is better than before and the market is accelerating at a normal pace. Some retraining factors that arose during the covid-19 situation are coming back to normal.


Competitive Landscape


The major analysis solely has a section that is dedicated to the major players in the Direct Thermal Labels Market. The market players are set by the market analysis by the financial statements and the product developments. It is followed by the product benchmarking and SWOT analysis by the market analysts. The business overview and the financial information are the criteria and that is fulfilling the client’s requirements.


In the Direct Thermal Labels Market, many key players have changed the market trends and are contributing in their specific domains. Below are some market players in the Global Direct Thermal Labels Market.



  • Label makers Group Pty Ltd.

  • Blanco Inc.

  • 3M Company

  • AM Labels Ltd

  • Brady Corporation

  • Constantia Flexibles GmbH

  • Labelmakers Group Pty Ltd

  • Müroll GmbH

  • Consolidated Label Co

  • Resource Label Group

  • Hub Labels

  • Premier Label Company Inc.

  • Thermal Label Warehouse LLC

  • A & S Labels Pvt Ltd.

  • Technicode, Inc.

  • Avery Dennison Corporation


Market Dynamics:


The growing popularity of thermal labels in various applications is driving the global market. The Point of Scale (POS) machine used in retail transactions, the detailed labeling of constituents in the food and beverages at the grocery stores, to alter the adulteration practices in the pharmaceuticals is expected to propel the Direct Thermal Labels Market in the upcoming years as well. One of the growing technologies in the healthcare industry, the growing usage of Radio-Frequency Identification (RFID) tags is a favorable factor in the industry and market growth of the Direct Thermal Labels.


Segment Overview:


These electronic imaging thermal labels have been designed in various sizes and can be die-cut into any size to fit in all the makes and models of the printers and this is an advantage to provide small quantities and thousands of labels can be used. The Thermal transfer labels are segmented based on product, application, and region. This offers a choice to print variable information as per the demand of the purpose on different materials as per the usage.


As per categorization, by-products of paper, plastic, and polyester will increase the market growth for all kinds of application usages and the regional growth also depends on the availability of raw materials. The paper is good, the plastic usage is better and the polyester is the best material to be used for the Direct Thermal Labels.


The paper is used for packaging and shipping labels that have a good print quality and permanent adhesives are used as per the purpose. The plastic labels are waterproof, have smudge resistance, and are flexible. It is used for asset tracking, product marking, drums, and other textured labelings. So, it has more strength and is flexible with the climate. On the other hand, polyester labels are super durable, waterproof, scratch and tear-resistant and are used for outdoor durable labels, circuit board marking, and instrument making.


The market has been divided


By Product



  • Paper

  • Plastic

  • Polyester


By Application



  • Food & Beverages

  • Pharmaceuticals

  • Personal Care

  • Retail

  • Others


By Region



  • North America

  • Europe

  • Asia Pacific

  • Rest of the World

  • Latin America

  • Middle East & Africa


Regional Analysis


As per the regional analysis, the developer countries like North America and Europe have already set up a wide industry and are generating profitable shares in the global market. Western Europe and North America are the driving stakeholders in the Direct Thermal Labels Market. The strong presence and the leading manufacturers in the pharmaceutical and other sectors in the developed nations are earning high revenues as well. 


The APAC region excluding Japan(APEJ) is continuing to lead the global Direct Thermal Labels Market capturing about 30% of the total demand of the linerless label market. The flourishing demands for food and beverages and logistic industries in other regions are contributing to the overall growth. Countries like China and India are also major contributors to the market revenues.


Recent Developments 


Over the past few years, there is healthy growth in the global linerless labels market. The development in offset printing technologies has provided market growth. In terms of e-commerce, this has low costs of raw materials, lower space requirements. Many variants have been introduced in this category such as resistance to chemicals, moisture, and UV rays. The maintenance and the wear tear to the equipment are also minimum. It is leading the market as the market players are contributing strategic collaborations, acquisitions, and expansions.



  • Electronic Imaging Materials Inc. has offered a wide range of blank rolls of Thermal Labels in different sizes that are designed for all makes and models of printers. The major development was that the labels can be die-cut to any size as per the need. Small quantities can be utilized for thousands of labels.

  • In March 2020, Ravenwood, a UK-based company, introduced its new NOBAC 5000 linerless label applicator. This provided several operators which had many functional improvements, like coding on labels, improvements to brake systems, retrofittable twin head settings, and better access for engineers.

  • Recently, Preprint Group collaborated with Martin Automatic, this is done so as the meet of the changing packaging pattern demands of the food retailer can be fulfilled. The automation of the shearing and taping process is the basic aim for Proprint’s Edale FL3 press.


During the forecast period, it is expected that the Flexo printing technology that has almost one-fourth of the shares in the market as of now will continue to influence the global Direct Thermal Labels Market. On the other hand, the Digital label printing technology is contributing significantly to the stakeholder and is expected to hit $500 million in market share in the forecast period. Apart from this, it is observed that the offset printing technology is making a sudden rise in the global market and it is anticipated that the value will be overhauling the digital printing technology by the end of the projection period.


Report Overview:


The Direct Thermal label Market provided the complete analysis of the market growth in the forecast period. The segments have been described and the market trends and factors responsible for the market growth have been discussed. The market dynamics involve the restraining factors and the driving reason of the global market.


The qualitative and quantitative analysis has shown the industry growth in terms of development and product durability. The key opinions for the leading market players have been discussed. The report has given a clear picture of the market scenarios in terms of value, technological advancements, and governing factors to grow the market. The collaborations and growth strategies have also been elaborated.



Report Scope:
Report Attribute/Metric Details
  Market Size   2020: 4.02 Billion
  CAGR   5.2% CAGR (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Face stock Material and Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Label makers Group Pty Ltd., Blanco Inc.,3M Company, AM Labels Ltd, Brady Corporation, Constantia Flexibles GmbH, Labelmakers Group Pty Ltd, Müroll GmbH, Consolidated Label Co, Resource Label Group, Hub Labels, Premier Label Company Inc. ,Thermal Label Warehouse LLC,A & S Labels Pvt Ltd., Technicode, Inc., Avery Dennison Corporation
  Key Market Opportunities

  • New developments
  • Low-scale industries
  •   Key Market Drivers   Growing popularity of thermal labels in various applications


    Frequently Asked Questions (FAQ) :


    The market growth rate in the years ahead can be approximately 4%.

    The global market for direct thermal labels can achieve great success in the near future and amass considerable revenue by 2027.

    The notable companies listed in the report include Technicode, Inc. (Michigan), Consolidated Label Co (U.S.), NPI (U.S.), Thermal Label Warehouse LLC (U.S.), Brady Corporation (U.S.), Resource Label Group (US), 3M Company (U.S.), Labelmakers Group Pty Ltd (Australia), AM Labels Ltd (UK), Avery Dennison Corporation (U.S.), and others.

    With respect to the face stock material, the market has been considered for paper and plastic.

    North America can attain the highest position in the coming years.