Introduction: Navigating the Competitive Landscape of Data Resiliency
The Data Resiliency Market is experiencing unprecedented momentum. The market is dominated by system vendors, IT service companies, and hardware and software suppliers. Moreover, the market is being shaped by a number of new entrants in the form of AI and IoT startups. These entrants are not only addressing the changing needs of the business, but also the rising expectations of consumers in terms of data security and availability. As a result, the competition is shifting from the established players to agile newcomers, whose offerings are being adapted to meet the new demands. In addition, the regional growth potential is also growing, especially in North America and Asia-Pacific. Strategic deployment trends will change the market dynamics in 2024–25. The C-level managers must be aware of these changes. The interplay between technology and market forces will determine the future of the Data Resiliency Market.
Competitive Positioning
Full-Suite Integrators
These vendors offer comprehensive solutions that integrate various aspects of data resiliency, including backup, recovery, and management.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Veeam Software |
Strong backup and recovery capabilities |
Data backup and recovery |
Global |
| Commvault Systems Inc. |
Unified data management platform |
Data protection and management |
Global |
| IBM |
Enterprise-grade solutions with AI integration |
Data protection and recovery |
Global |
Specialized Technology Vendors
These vendors focus on niche technologies that enhance specific aspects of data resiliency, such as cloud backup and disaster recovery.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Acronis |
Integrated cyber protection features |
Cloud backup and recovery |
Global |
| Asigra Inc. |
Agentless backup technology |
Cloud backup solutions |
North America, Europe |
| Carbonite Inc. |
User-friendly backup solutions |
Cloud backup and recovery |
North America |
| Quest Software Inc. |
Comprehensive data protection tools |
Data protection and recovery |
Global |
Infrastructure & Equipment Providers
These vendors provide the underlying infrastructure and equipment necessary for effective data resiliency solutions.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| NetApp |
Innovative storage solutions |
Data storage and management |
Global |
| Micro Focus |
Enterprise-grade data management solutions |
Data protection and management |
Global |
| CenturyLink |
Robust cloud infrastructure services |
Cloud services and backup |
North America |
| Unitrends |
All-in-one backup and recovery appliance |
Backup and disaster recovery |
North America |
| CA Technologies |
Comprehensive IT management solutions |
Data protection and management |
Global |
| Microsoft |
Integration with Azure cloud services |
Cloud backup and recovery |
Global |
Emerging Players & Regional Champions
- Acronis (Switzerland) - cyber protection, which includes data backup, disaster recovery and security. Recently, they have secured a contract with a major European bank to improve its data resiliency strategy. Acronis is now competing with established companies like Veeam by integrating cyber security into its offerings.
- Data Management and Backup Solution Providers Cohesity (USA) Cohesity (USA) specializes in data management and backup solutions that simplify data protection across hybrid IT environments. Cohesity recently completed a solution for a large healthcare provider and has positioned itself as a strong competitor to the more traditional backup solutions from Dell EMC and Commvault.
- Rubrik (USA): a cloud data management platform that focuses on data recovery and compliance. It recently teamed up with a leading telecommunications company to revamp its data resilience processes, challenging legacy systems with a more agile and scalable solution.
- Zerto (Israel): Known for its disaster recovery and backup solutions for hybrid cloud environments. Recently expanded into the Asia-Pacific region, offering a unique continuous data protection feature that competes with those of established vendors.
Regional Trends: In 2023, there is a significant increase in the adoption of resiliency solutions in North America and Europe, driven by regulatory compliance and the need for disaster recovery. Asia-Pacific has a strong growth in the cloud-based resiliency market, with a focus on hybrid cloud. Also, the integration of security and data protection is increasingly a specialism, in line with the trend of unified data management.
Collaborations & M&A Movements
- Veeam Software and IBM entered into a partnership to integrate Veeam's data protection solutions with IBM Cloud, aiming to enhance data resiliency for enterprise clients and strengthen their competitive positioning in the cloud services market.
- Commvault acquired the data management company, Hedvig, to expand its portfolio of data resiliency solutions and improve its market share in the hybrid cloud segment.
- Rubrik and Microsoft announced a collaboration to deliver enhanced data protection and recovery solutions on Azure, positioning both companies to leverage the growing demand for cloud-based data resiliency services.
Competitive Summary Table
| Capability | Leading Players | Remarks |
|---|
| Data Backup and Recovery |
Veeam, Commvault |
Veeam provides the most advanced backup and instant recovery solutions for virtual and physical data. Veeam is the most widely used backup solution in enterprises for its simplicity. Commvault provides a full-featured data management solution with strong analysis capabilities, as shown by its wide use in large enterprises. |
| Disaster Recovery as a Service (DRaaS) |
Zerto, IBM |
The Zerto product is known for its data protection and recovery speed, and is a favorite of companies with critical uptime requirements. DRaaS is built on the IBM cloud, with a high degree of scalability and flexibility, as demonstrated by several case studies. |
| Cloud Data Resiliency |
AWS, Microsoft Azure |
In addition to S3 and Glacier, AWS offers a variety of services to ensure the resiliency of data, including durable storage solutions, such as the highly reliable durable storage solutions S3 and Glacier. AWS also provides data protection solutions that ensure that data is available and resilent, such as Amazon Athena. Similarly, Microsoft Azure provides integrated disaster recovery and data backup solutions, with a strong hybrid cloud capability that has been proven in many enterprise implementations. |
| Data Encryption and Security |
Symantec, McAfee |
Symantec is known for its comprehensive data protection solutions, which include encryption and threat detection. They are especially popular in the regulated industries. The encryption of the endpoint security products of the company increases the security of data on various platforms. |
| Compliance and Regulatory Support |
Druva, Rubrik |
It is also a suitable solution for organizations in highly regulated industries. Rubrik’s platform includes compliance reporting tools that simplify compliance with regulations, as demonstrated by its use in the financial services industry. |
Conclusion: Navigating the Data Resiliency Landscape
The Data Resiliency Market in 2023 will be characterized by intense competition and high fragmentation, with the competition between the established and the new players being a major concern. The trends of the different geographical areas will show an increasing localization of the solutions, resulting from the need for a data protection strategy in the light of the regulatory environment. The vendors will be able to strategically position themselves by deploying advanced capabilities such as artificial intelligence, automation, resilience and flexibility, which will enable them to differentiate their products. The established players will be able to focus on integrating new technology into their existing solutions, while the new players will have the opportunity to offer agile solutions that can respond to the changing needs of the environment. These capabilities will be the key to establishing leadership in this evolving market.
