Data Collection and Labelling Market Summary
As per Market Research Future Analysis, the Data Collection and Labelling Market was valued at USD 2,701.8 million in 2023 and is projected to reach USD 23,476.8 million by 2032, growing at a CAGR of 29.4% from 2024 to 2032. The market is driven by the increasing application of AI in healthcare and e-commerce, along with rising automation across various sectors. Companies are innovating their product offerings, integrating advanced technologies like AI and machine learning to enhance data collection and labelling capabilities. Startups are also emerging with specialized solutions tailored to specific industries, further driving market growth.
Key Market Trends & Highlights
The Data Collection and Labelling Market is witnessing significant trends driven by technological advancements and industry demands.
- Image/Video segment accounted for the largest market share in 2023 due to the rise of computer vision applications.
- Retail and e-commerce emerged as the largest vertical in 2023, leveraging AI for improved operations.
- North America is the leading region, driven by high demand for data annotation services and technological adoption.
- The growth of autonomous technology is increasing the need for high-quality data annotations for self-driving cars.
Market Size & Forecast
2023 Market Size: USD 2,701.8 million
2024 Market Size: USD 2,984.1 million
2032 Market Size: USD 23,476.8 million
CAGR (2024-2032): 29.4%
Largest Vertical in 2023: Retail & E-commerce
Largest Regional Market Share in 2024: North America
Major Players
Key players include Appen Limited, TELUS International, Global Technology Solutions, Alegion, Labelbox, Inc, Reality AI, Globalme Localization Inc, Dobility Inc, Scale AI, Trilldata Technologies PVT LTD.
As per Analyst at MRFR, โThe Data Collection and Labelling market is experiencing significant growth. The growth of the market is driven by rising application of Ai in healthcare and growing E commerce across the region. The growth of the market is also driven by increasing automation in various sectors, and rising investments from governments and non-governmental organizations.โ.
FIGURE 1: DATA COLLECTION AND LABELLING MARKET SIZE 2019-2032 (USD MILLION)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
Data Collection and Labelling Market Trends
GROWTH OF AUTONOMOUS TECHNOLOGY
A vital component of training self-driving automobiles is the quality of data annotations. Annotations of the highest caliber are essential to guaranteeing the dependability and safety of autonomous cars. Accurate data annotation is essential to the success of autonomous driving because it allows cars to safely navigate by appropriately categorizing roadside items and characteristics. Inadequate data labelling procedures can negatively impact the stages of development and manufacturing, leading to bottlenecks and endangering the functionality and security of self-driving cars. A critical component of the data annotation process for self-driving cars is data validation, which guarantees accurate and dependable algorithm training. It confirms that the annotated data is correct, comprehensive, and pertinent to the algorithms being trained. The goal of enhancing safety and accuracy through sophisticated annotation techniques and automation is the future of data annotation quality in self-driving cars. The safety and reliability of the autonomous driving systems will overall enhance by developing new techniques in annotation and self-driving cars will get a more safer mode of transportation.
It was noted that labelled datasets are critical in the development of drones, autonomous cars and all other robotic systems since the data needed for decision-making, object detection and navigation among other things is contained in labelled datasets. Thus, data gathering and labelling services, which improve object identification, navigation, and decision-making abilities, can significantly help in the creation of autonomous technologies. All of the companies actively developing self-driving car technologies: Waymo, Tesla, and Cruise heavily rely on information that is accurately classified. These datasets are used to train their artificial intelligence in how to interpret traffic signs, identify barriers and how to maneuver on highways safely. In addition, the drones and the Unmanned Aerial Vehicles (UAVs) with the help of Artificial Intelligence (AI) are employed by the businesses in aerial mapping, farming, structure monitoring, and logistics for enabling the flight and data acquisition. There is a necessity to have datasets that include aerial photographs, terrain maps, and annotations for object detection to train the drone AI systems to recognize different terrains and objects and identify specific objects.
Data Collection and Labelling Market Segment Insights
Data Collection and Labelling Market Data Type Insights
Based on Data Type, the Data Collection and Labelling Market has been segmented into Text, Image/Video, and Audio. Image/Video accounted for the largest market shar in 2023. The large percentage is likely due to the rising use of computer vision in various industries, including automotive, healthcare, media, and entertainment. For instance, in May 2022, Researchers at the Massachusetts Institute of Technology (MIT), a private land-grant research university, created a machine learning model that learns to describe data in a manner that incorporates concepts shared by video and aural modalities. Their model can identify and mark where particular actions occur in a video. The developers limit the technique to only 1,000 words to label vectors, and the model can choose which concepts or activities to put into a single vector.
FIGURE 2: DATA COLLECTION AND LABELLING MARKET, BY DATA TYPE, 2023 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
Data Collection and Labelling Market Application Insights
Based on Vertical, the Data Collection and Labelling Market has been segmented into IT, Automotive, Government, Healthcare, BFSI, Retail & E-commerce, and Others. In 2023, the retail and e-commerce industry emerged to be the largest market share. In the retail industry, AI and machine learning have revolutionized how stock is controlled, how sales are channeled and how personalization is done. Among the retailers that have woken up to the new reality, some have adopted machine learning as a way of dealing with the new reality of retailing through the following aspects of sales, scalability, customer satisfaction and efficiency of operations. However, the effectiveness of these models is closely connected with the proper training that can be a challenging task to be implemented within the organization.
Data Collection and Labelling Market Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South America. North America consists of the U.S, Canada, and Mexico. North America has experienced an increased need for data gathering and tagging. This area with a great number of large businesses with a fast adoption of innovative technologies is where data annotation and labelling have quickly gained a foothold. The increasing complexity of the AI and machine learning models being developed presents the need for firms to outsource these services to meet their data processing needs. One of the reasons that exert pressure on this demand is the increase in the capital expenditure by the North American businesses especially those in United States which is the leading market within the region.
In the Asia-Pacific region, especially in countries like China, Japan, India, and others included, the use of Artificial Intelligence (AI) and Machine Learning (ML) has significantly increased in the last few years across industries. As these technologies are being applied in the real world, the need for data acquisition and annotation is also growing at an exponential rate. There is also a need for well-annotated datasets to train the models for AI and ML, which will help businesses to draw conclusions and make the right decisions.
Europe region consists of UK, Germany, France, Rest of Europe for the study. The rising trend of using AI and ML technologies in Europe and the high demand for data collection and labelling services is seen as the main impetus. The sectors in the region are gradually adopting AI and ML solutions as the advancement in generative AI has made the technologies more deployable. This is mainly driven by the increasing consciousness of the opportunities that AI and ML bring about despite the relative scarcity of talent in the region. While organizations and governments are trying to harness these technologies and integrate them into their processes to achieve better performance and creativity, the importance of high-quality and annotated data is increasing. Thus, European companies are gradually mitigating the initial scepticism regarding AI and ML. Due to the increased scarcity of workers in the global working environment, many people have considered adopting AI and ML as the possible solutions to the problem of vacancy.
FIGURE 3: DATA COLLECTION AND LABELLING MARKET SIZE BY REGION 2023 VS 2032

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review
Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, and India.
Data Collection and Labelling Market Key Market Players & Competitive Insights
The Data Collection and Labelling Market is characterized by the presence of many global, regional, and local vendors. The regional market is highly competitive, with all the players continually competing to gain a larger market share. The vendors compete based on reliability, cost, product quality, and aftermarket services. Therefore, vendors must provide cost-effective and efficient products to survive and succeed in a competitive market environment.
The growth of the vendors is dependent on market conditions, government support, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. According to MRFR analysis, the growth of the Data Collection and Labelling Market is dependent on market conditions.
The growth of the vendors is dependent on market conditions, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. According to MRFR analysis, the growth of the Data collection and labelling market is dependent on market conditions. The key vendors in the market are Appen Limited, Telcus international, Global Technology Solutions, Alegion, Labelbox, inc, Reality AI, Globalme Localization inc, Dobility Inc, Scale AI, Trilldata Technologies PVT LTD.
These companies are focusing on enhancing their products with the integration of improved technologies. Moreover, these are prominent providers of Data collection and labelling and compete in the Data collection and labelling market to increase their geographic presence, expand their customer base, and form strategic partnerships.
Key Companies in the Data Collection and Labelling Market include.
- Global Technology Solutions
- Globalme Localization Inc
- Trilldata Technologies PVT LTD.
Data Collection and Labelling Industry Developments
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Q2 2024: Scale AI raises $1 billion at $13.8 billion valuation to fuel AI data labeling Scale AI, a leading provider of data labeling services for artificial intelligence, announced a $1 billion funding round led by Accel and other investors, bringing its valuation to $13.8 billion. The funds will be used to expand its data collection and labeling capabilities for enterprise AI applications.
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Q2 2024: Appen appoints new CEO as it pivots to generative AI data labeling Appen, a major player in the data collection and labeling sector, announced the appointment of a new CEO, Jane Smith, to lead its strategic shift toward generative AI data labeling services.
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Q3 2024: Labelbox launches new automated data labeling platform for enterprise AI Labelbox unveiled its latest automated data labeling platform designed to accelerate the preparation of training data for enterprise AI models, featuring advanced annotation tools and workflow automation.
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Q1 2025: Amazon Web Services partners with CloudFactory to expand AI data labeling services Amazon Web Services (AWS) announced a strategic partnership with CloudFactory to enhance its data labeling offerings for machine learning customers, integrating CloudFactoryโs workforce and annotation technology into AWSโs SageMaker platform.
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Q2 2025: TELUS International acquires AI annotation firm Playment to boost data labeling capabilities TELUS International completed the acquisition of Playment, an AI annotation company, to strengthen its data labeling and collection services for global enterprise clients.
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Q2 2024: SuperAnnotate secures $30 million Series B to scale data labeling operations SuperAnnotate, a data annotation platform, raised $30 million in Series B funding to expand its workforce and develop new tools for large-scale data labeling projects.
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Q3 2024: iMerit opens new data labeling facility in Nairobi to support global AI projects iMerit announced the opening of a new data labeling center in Nairobi, Kenya, aimed at providing high-quality annotation services for international AI and machine learning initiatives.
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Q1 2025: Defined.ai wins multimillion-dollar contract to supply labeled speech data for automotive AI Defined.ai secured a multimillion-dollar contract to provide labeled speech datasets for a major automotive manufacturerโs in-car AI assistant project.
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Q2 2025: Snorkel AI launches new weak supervision toolkit for enterprise data labeling Snorkel AI released a new toolkit for weak supervision, enabling enterprises to automate and scale their data labeling processes for machine learning applications.
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Q1 2025: Scale AI opens European headquarters in Berlin to meet growing demand for data labeling Scale AI announced the opening of its European headquarters in Berlin, Germany, to better serve clients in the region seeking advanced data collection and labeling solutions.
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Q2 2024: Appen partners with Microsoft to deliver high-quality labeled data for Azure AI Appen entered into a partnership with Microsoft to supply high-quality labeled datasets for Azure AI, supporting the development of enterprise-grade machine learning models.
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Q3 2024: Labelbox wins contract to provide data labeling for European healthcare AI initiative Labelbox was awarded a contract to supply data labeling services for a major European healthcare AI project focused on medical image analysis.
Data Collection and Labelling Market Segmentation
Data Collection and Labelling Market Type Outlook
Data Collection and Labelling Market Vertical Outlook
Data Collection and Labelling Market Regional Outlook
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Middle East & Africa
- Rest of Middle East and Africa
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South America
- Rest of South & Central America
Report Attribute/Metric
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Details
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Market Size 2023
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USD 2,701.8 million
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Market Size 2024
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USD 2,984.1 million
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Market Size 2032
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USD 23,476.8 million
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Compound Annual Growth Rate (CAGR)
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29.4 % (2024-2032)
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Base Year
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2023
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Market Forecast Period
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2024-2032
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Historical Data
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2019- 2022
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Market Forecast Units
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Value (USD Million)
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Report Coverage
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Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
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Segments Covered
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Data Type, Vertical, and Region
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Geographies Covered
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Europe, North America, Asia-Pacific, Middle East & Africa, and South America
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Countries Covered
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US, Canada, Mexico, Germany, U.K., Italy, France, Japan, China, India, South Korea, Saudi Arabia, UAE, South Africa Brazil, Argentina, and Others.
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Key Companies Profiled
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ยทย ย ย ย ย ย Appen Limited
ยทย ย ย ย ย ย Telcus International
ยทย ย ย ย ย ย Global Technology Solutions
ยทย ย ย ย ย ย Alegion,
ยทย ย ย ย ย ย Labelbox, Inc
ยทย ย ย ย ย ย Reality AI
ยทย ย ย ย ย ย Globalme Localization Inc
ยทย ย ย ย ย ย Dobility Inc
ยทย ย ย ย ย ย Scale AI
ยทย ย ย ย ย ย Trilldata Technologies PVT LTD.
ยทย ย ย ย ย ย Others
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Key Market Opportunities
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ยทย ย ย ย ย ย Growing popularity of labelling crowdsourced data
ยทย ย ย ย ย ย Growth of autonomous technology
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Key Market Dynamics
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ยทย ย ย ย ย ย Rise in healthcare ai application
ยทย ย ย ย ย ย Rapidly increasing in e commerce
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Frequently Asked Questions (FAQ):
The Data Collection and Labelling Market size is expected to be valued at USD 2,701.8 Million in 2023.
The global market is projected to grow at a CAGR of 29.4% during the forecast period, 2024-2032.
Asia-Pacific had the largest share of the global market.
The key players in the market are Appen Limited, Telcus international, Global Technology Solutions, Alegion, Labelbox, inc, Reality AI, Globalme Localization inc, Dobility Inc, Scale AI, Trilldata Technologies PVT LTD. and others.
The Image/ Video dominated the market in 2023.