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Curtain Walls Market Share

ID: MRFR//6932-HCR | 107 Pages | Author: Sakshi Gupta| June 2024

In the dynamic landscape of the Curtain Walls market, companies employ various strategies to strategically position themselves and gain a significant market share. One prominent approach is through product differentiation, where companies focus on unique designs, materials, or energy-efficient features to distinguish their curtain wall systems from competitors. By offering innovative solutions that cater to diverse architectural preferences and sustainability requirements, companies can attract a broad customer base and establish a competitive edge in the market.

The curtain walls give the place a new look and are suitable for places like schools, gyms, offices, malls, airports, etc. Along with the glass, some crucial raw materials are also included in the curtain walls such as steel, iron, and aluminum. It means that fluctuating prices of these materials can also affect the costs of the Curtain Walls Market.

Cost leadership is another crucial strategy within the Curtain Walls market. Companies strive to become cost-effective producers by optimizing manufacturing processes, sourcing materials efficiently, and achieving economies of scale. This enables them to offer competitive pricing, making their curtain wall systems more appealing to cost-conscious architects and builders. However, maintaining a balance between cost efficiency and product quality is essential for sustained success in the market.

Market segmentation is widely employed in the Curtain Walls industry. Companies identify specific market segments based on factors such as building types, architectural styles, or project scales. By tailoring their products and marketing strategies to meet the unique needs of each segment, companies can effectively target diverse markets and capture a larger share within specialized categories.

Collaboration and strategic partnerships play a significant role in market share positioning within the Curtain Walls market. Companies often form alliances with architects, contractors, or developers to enhance their market presence. Collaborative efforts can lead to expanded project portfolios, increased brand visibility, and access to new customer segments, contributing to a strengthened competitive position.

Innovation serves as a driving force behind market share positioning in the Curtain Walls market. Companies that invest in research and development to introduce new materials, technologies, or design concepts gain a competitive advantage. Innovations that address emerging trends, such as sustainable building practices or smart building integration, can significantly influence customer preferences and contribute to capturing a larger market share.

Global expansion is a strategy pursued by many companies in the Curtain Walls market to tap into diverse architectural styles and construction practices. Expanding into different regions allows companies to adapt their curtain wall systems to local preferences, regulations, and climate conditions. Successful global expansion requires a nuanced understanding of regional dynamics and the ability to customize products and strategies to meet diverse customer needs.

Building strong customer relationships is fundamental to market share positioning in the Curtain Walls industry. Companies that prioritize customer satisfaction, provide technical support, and offer customization options contribute to building brand loyalty. Satisfied customers not only contribute to repeat business but also become advocates, influencing others to choose the company's curtain wall systems over competitors.

Global Curtain Walls Market Overview


Curtain Walls Market Size was valued at USD 76.5 Billion in 2023. The Curtain Walls industry is projected to grow from USD 83.77 Billion in 2024 to USD 153.12 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.83% during the forecast period (2024 - 2032). The requirement for curtain walls is primarily driven by expanding urbanization and major infrastructural expenditure. Modern architecture is concentrated on the use of cutting-edge techniques and concepts to deliver enhanced and environmentally friendly aesthetics. These are the key market drivers enhancing the market growth.Curtain Walls Market OverviewSource: Primary Research, Secondary Research, MRFR Database and Analyst Review


Curtain Walls Market Trends




  • Growing severe environmental restrictions is driving the market growth




Market CAGR for curtain walls is being driven by the severe environmental restrictions. Metal-framed thin walls known as "curtain walls" typically have infill made of thin stones, metal panels, or glass. The most popular metal for curtain wall frame design is aluminum. The roof or floor weights of the building are not intended to be supported by these frames, which are fixed to building structures.


Additionally, the demand for curtain walls is primarily driven by rising urbanisation and substantial investments in infrastructure development. Curtain walls are expected to be used more frequently in contemporary homes and businesses because to ongoing advancements in materials for construction and technology. Though they are not meant to give structural stability, curtain walls shield a building from UV light, weather fluctuations, and other outside elements like fire that could start accidentally. Glass-covered structures appear nice, but they are expensive to maintain. The expense of maintaining a glass curtain wall system is notably expensive, both during installation and afterward. As requested by the customer, manufacturers offer both standard and custom solutions. In the event of intricate, large-scale projects, custom wall systems, however, are quite competitive with standard systems.


Using new technologies and designs to create better and more sustainable aesthetics is the main goal of contemporary architecture. To give new structures a chic and distinctive appearance, curtain walls are anticipated. For the corporate and hotel sectors, real estate developers are now progressively including curtain walls in their plans for commercial buildings. Manufacturers of curtain walls should focus on expanding their markets as a result of increased demand for environmentally friendly structures and expanding government initiatives to create smart cities. To adapt to changing consumer demands, major manufacturers frequently invest a lot of time and money in research and development to provide better, bespoke products.


For instance, the concept of "green buildings" is becoming more and more popular due to growing concerns about environmental implications, including carbon footprints. 38% of all carbon dioxide emissions are caused by buildings, 12% of all water use, 68% of all electricity use, and 39% of all energy use, according to the U.S. EPA (Environmental Protection Agency). As a result, the industry's expansion will be characterized by the rising demand for green buildings. Thus, result in driving the Curtain Walls market revenue.


Curtain Walls Market Segment Insights


Curtain Walls Construction Type Insights


The Curtain Walls market segmentation, based on Construction Type includes New Construction, Refurbishment. The refurbishment segment dominated the market. Because it offers financial diversity for those involved in construction, renovation of existing buildings is a successful subset of the sector.


Curtain Walls System Insights


The Curtain Walls market segmentation, based on System, includes Unitized, Stick-built, and Semi-Unitized. The unitized category generated the most income. The finished product's quality is guaranteed since the unitized system is constructed in a controlled setting away from the site of use. At the construction site, the glass panels are then brought and put together. But only high-volume projects may employ the method because it needs specialized cranes to be installed.


Figure1: Curtain Walls Market, by System, 2022&2032 (USD Billion)Curtain Walls Market, by System, 2022&2032Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Curtain Walls End-Use Insights


The Curtain Walls market segmentation, based on End-Use, includes Residential, Commercial. The commercial segment generated the most income. Stadiums, public structures, and various transit facilities including train stations, bus terminals, and airports are all included in the commercial section. To save energy and meet various legal requirements, these venues are rapidly adopting green construction norms. Because of this, installing glass curtain walls there offers a great potential for energy savings.


Curtain Walls Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia-Pacific Curtain Walls market area will dominate this market; It is due to the increasing investments made by the important businesses and the encouraging government measures. In addition, the tourism and hospitality industries' explosive growth will significantly increase market value at the same time.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, India, China, Japan, Australia, South Korea, and Brazil.


Figure2: CURTAIN WALLS MARKET SHARE BY REGION 2022 (USD Billion) CURTAIN WALLS MARKET SHARE BY REGION 2022Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe Curtain Walls market accounts for the second-largest market share due to giving prediction analysis of the country data, it takes into account the presence and accessibility of international brands, the difficulties they encounter due to trade routes, domestic tariffs, and the strength or weakness of competition from regional and domestic brands. Further, the German Curtain Walls market held the largest market share, and the UK Curtain Walls market was the European region's fastest-growing market.


The North America Curtain Walls Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increase in construction activity, foreign investment, and the expansion of the local industrial sector is all factors contributing to the market growth in this area. Moreover, China’s Curtain Walls market held the largest market share, and the Indian Curtain Walls market was the fastest growing market in the Asia-Pacific region.


Curtain Walls Key Market Players& Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Curtain Walls market, grow even more. Additionally, market participants are engaging in a range of strategic initiatives to increase their worldwide reach, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Curtain Walls industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Curtain Walls industry to benefit clients and increase the market sector. In recent years, the Curtain Walls industry has offered some of the most significant advantages to industrial sector. Major players in the Curtain Walls market, including Heroal (Germany), Avic Sanxin Co. Ltd. (China), Ponzio (Italy), Gutmann AG (UAE), Saint Gobain (France), Kalwall (US), EFCO Corporation (US), and HansenGroup (Denmark), and others, are attempting to increase market demand by investing in research and development operations.


Alumil S.A.'s areas of specialization included the study, development, and construction of aluminum architectural systems. The company is based in the Stavrochori Kilkis Industrial Area of Greece. Alumil S.A. has approximately 30 subsidiaries and operates internationally. Greater emphasis was attached to the Group's Innovation and Contribution to Environmental Awareness, which were recognized and honored in the Eco-Business Innovation Competition at the 4th Business Forum of the 73rd Thessaloniki International Fair. In 2023, ALUMIL, one of the 35 major businesses that develop the Charter of Sustainable Development and Responsible Entrepreneurship in Greece, is listed as one of "The Most Sustainable Companies in Greece 2023" for the third year running. The Quality Net Foundation, a specialized organization in sustainable development initiatives, revealed the results at a special event held on March 30 at the Goulandris Natural History Museum.


Compagnie de Saint-Gobain S.A. is French international company with its headquarters in Courbevoie and La Défense on the outskirts of Paris was established in 1665. It started off making mirrors but has since expanded to make a range of construction, high-performance, and other materials. In 2022, Saint-Gobain will employ more than 170,000 people and will be present in 76 different countries. The division of Innovative Materials carries out research in a number of fields related to materials science, energy, the environment, and medicine, such as fuel cells or particle filters. Shanghai, Northborough, Massachusetts, and Cavaillon are the locations of its centers. In the last few years, Saint-Gobain has made a number of recent acquisitions, including the US$6.7 billion purchase of BPB plc, the largest producer of plasterboard in the world, from the British company, as well as the acquisition of the Maxit Group, which doubled the size of the company's Industrial Mortars division and expanded its product line to include expanded clay aggregates. Various assets owned by the corporation have also been sold. A facility in Newton County, Georgia, located in the United States, was part of the company's recently sold cosmetic glass production operation. In 2020, Twiga Fibreglass, a producer of glass wool with production facilities close to Delhi and Mumbai, was purchased by the company's India division.


Key Companies in the Curtain Walls market include




  • Alumil (Greece)




  • Guardian Glass LLC (US)




  • Reynaers (Belgium)




  • Heroal (Germany)




  • Avic Sanxin Co. Ltd. (China)




  • Ponzio (Italy)




  • Gutmann AG (UAE)




  • Saint Gobain (France)




  • Kalwall (US)




  • EFCO Corporation (US)




  • HansenGroup (Denmark)




  • Aluplex (India)




  • Kawneer (US)




Curtain Walls Industry Developments


February 2020: Gualini Spa stated that the third-busiest airport in Italy, Orio al Serio, is nearing completion of its enlargement project. In order to meet the performance requirements of the building, the business is supplying and installing the external glazed facades using stick curtain walls system.


August 2021: Dynamic Glass acquired Colorado Window Systems (CWS), a prominent US-based supplier of glass, glazing, and metal panel services, for an undisclosed sum. This acquisition will help Dynamic Glass increase the variety of glass and glazing products it offers, with a particular emphasis on better service capabilities in Colorado. CWS is a sizable company that provides the greatest general contractors in Colorado with excellent glass and glazing services.


December 2021: Reynaers Aluminium, a European manufacturer of aluminium building products, collaborated with Renson, a company that develops outdoor concepts, to create the next-generation curtain wall systems.


Curtain Walls Market Segmentation


Curtain Walls Construction Type Outlook




  • New Construction




  • Refurbishment




Curtain Walls System Outlook




  • Unitized




  • Stick-built




  • Semi-Unitized




Curtain Walls End-Use Outlook




  • Residential




  • Commercial




Curtain Walls Regional Outlook




  • North America



    • US

    • Canada






  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East

    • Africa

    • Latin America



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