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Crawler Excavator Market Share

ID: MRFR//7061-HCR | 110 Pages | Author: Snehal Singh| April 2024

In this highly dynamic construction equipment industry, market share positioning strategies are significant in shaping the success of manufacturers in the Crawler Excavator Market. For companies aspiring to lead in this competitive industry, crawler excavators have become a major attraction due to their versatility and efficiency across many construction applications. One common strategy adopted among leading firms entails the differentiation of products. These firms continuously research and develop so as to bring new features that will make their crawler excavators unique among competitors. This could be through increased fuel-saving tendencies, technological improvements, or enhanced ergonomic designs aimed at providing the customers with distinct value propositions, ensuring new clients are attracted. At the same time, loyalty to the brand is developed for long-term market share gains.
Furthermore, pricing strategies are key in market share positioning. They employ a low-cost leadership strategy to provide high-quality and affordable crawler excavators. This strategy is aimed at price-sensitive customers and may result in increased market penetration. Conversely, premium pricing strategies position the product as a high-end, top-quality solution. Furthermore, distribution channels also play a crucial role in market share positioning in the crawler excavator sector. By establishing extensive and efficient distribution networks, companies ensure that their products are available across different markets and customer segments. To be able to reach out to as many people as possible, manufacturers often partner with dealerships, rental agencies, and online platforms. A good distribution strategy ensures the availability of products, leading to strong relationships with customers through after-sales support and service networks.
Moreover, developing a strong brand image is critical for market share positioning, as well as product and pricing strategies. Brand recognition and reputation have a great impact on customers' preferences in the construction equipment industry. Another strategy for strengthening one's position in the crawler excavator segment is entering new markets or untapped customer groups by diversifying its market base, which makes it attractive to companies in this segment. Since global construction activities continue to increase, manufacturers venture into regions where infrastructure development projects are underway since there are so many opportunities they can exploit here. Additionally, strategic partnerships and collaborations significantly influence the market share positioning of the firms involved. Teaming up with suppliers, technology providers, or complementary product manufacturers can help create comprehensive solutions. Furthermore such schemes often result in the packaging of products into integrated entities that offer clients a one-stop-shop experience when purchasing equipment meant for construction.

Crawler Excavator Market Synopsis


Crawler Excavator Market size was USD 32.0 Billion in 2018 and is expected to witness 4.6% CAGR during the forecast period.


The Global Crawler Excavator Market is expected to witness significant growth in the next few years due to the growing demand for government support for the construction and growth of the mining industry, mainly in the emerging economies such as China, Japan, and South Korea. Governments, across all regions, are promoting infrastructure development. The developing nations are particularly bringing various reforms and regulations to boost their infrastructure and real estate. Such reforms are expected to augment the growth of the crawler excavators market due to the growth of the construction sector. Moreover, with the growing population, the mining industry is expected to grow rapidly in the upcoming years due to an increase in demand for minerals, metals, and other materials. Thus, the impact of the growth of the mining industry is anticipated to enhance the demand for crawler excavators in the global market.


The high number of construction projects across the globe creates a high demand for skilled workers. Globally, the demand has outstripped supply, leading to the reduced availability of workers. The lack of skilled labor increases the contractor’s risk by increasing the likelihood of delay. Hence, the impact of lack of skilled labor on the demand crawler excavator industry is expected to shift from high to moderate during the forecast period. Furthermore, the growing demand for crawler excavator rental creates opportunities for the construction equipment manufacturers operating in the crawler excavators market.


Regional Analysis: Global Crawler Excavator Market


Based on region, the global crawler excavator market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.


Asia-Pacific dominated the global market, followed by North America and Europe. This is attributed to the growth of the building & construction industry and the improvement in financial conditions in Asia-Pacific, which have led to a rise in the demand for crawler excavators. The region is also anticipated to witness the fastest growth rate during the forecast period owing to the increasing population in countries such as China, India, and Indonesia, which generate a demand for the construction of residential houses. This is anticipated to increase in the coming years. The growing industrialization across several emerging economies is expected to increase the presence of major companies in these countries, which is expected to boost industrial construction across the regions.


Segmentation: Global Crawler Excavator Market


The Global Crawler Excavator Industry has been segmented based on type and application. Based on type, the global market has been segmented as mini crawler excavators, small crawler excavators, medium crawler excavators, and large crawler excavators. Based on application, the global market is segmented as construction, mining, agriculture, forestry, and others.


The construction segment accounted for the largest market share of around 60% in 2018, which is expected to witness the fastest growth rate during the forecast period. The rapid growth of the real estate industry in developing countries such as India and China had witnessed a considerable increase in the construction of residential properties, which is further expected to stimulate the growth of the segment.


Key Players


The Key Players operating in the Global Crawler Excavator Market include Caterpillar (US), CNH Industrial (UK), Deere & Company (US), Komatsu (Japan), Liebherr (Switzerland), J C Bamford Excavators (UK), AB Volvo (Sweden), Hitachi Construction Machinery (Japan), and Doosan Corporation (South Korea).


Many global and regional players operating in the global crawler excavators Industry. These players are adopting strategies such as mergers & acquisitions, product development, partnerships, and expansion to improve their position in the global market. High competition, rapid changes in technology, and integrated solutions by industry participants are the key factors that impact market growth. Vendors compete based on cost, product quality, and reliability. It is vital for these players to offer cost-effective and superior products to succeed in the competitive market environment.


Intended Audience



  • Crawler excavator manufacturers

  • Traders/distributors/suppliers

  • Raw materials suppliers

  • Architects & engineers

  • Regulatory bodies

  • Research organizations

  • Association and industry bodies

  • End consumers

  • Market research and consulting firms

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