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Chocolate Sprinkles Market Research Report Information, By Packaging type (Jars, Pouches, and Others), By End Use (Bakery & confectionery, Dairy & frozen desserts, and Others), By Distribution channel (Food retail, and Food service), And, By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/F-B & N/6405-CR | 116 Pages | Author: Snehal Singh| May 2019

Global Chocolate Sprinkles Market Overview


Chocolate Sprinkles Market Size was valued at USD 1.25 Billion in 2023. The Chocolate Sprinkles market industry is projected to grow from USD 1.3 Billion in 2024 to USD 1.75 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.75% during the forecast period (2024 - 2032). Growing demands for baked products and changing lifestyles with growing disposable income are the key market drivers enhancing the growth of market.


Chocolate Sprinkles Market Overview2


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Chocolate Sprinkles Market Trends



  • Growing consumption of baked products is driving the market growth


The growing adoption of chocolate sprinkles in bakery is driving market CAGR for chocolate sprinkles. Small pieces of chocolate, commonly referred to as "jimmies," are called chocolate sprinkles. It is used as a decorative feature to enhance the texture and aesthetic appeal of many desserts, such as ice cream, doughnuts, cupcakes, and others. Furthermore, chocolate sprinkles are widely utilized in a variety of industries, including bakery and confectionery, dairy, and frozen desserts, among others, and are well-regarded all over the world. It comes in a range of colors on the market, including rainbow, green, yellow, pink, and others.  


One important aspect anticipated to assist the target market's expansion is consumers' growing preference for the aesthetic appeal of sweets and baked goods, which has led to an increase in the demand for chocolate sprinkles globally. Additionally, there is an increase in the consumption of cakes and other bakery goods on special occasions like birthdays, anniversaries, Christmas parties, Valentine's Day, and others. Another reason that is anticipated to fuel market growth for chocolate sprinkles is this one.


demand for chocolate sprinkles is developing as a result of rising consumer expenditure on a variety of bakery, confectionery, desserts, and other items as well as rising consumer desire for customized and specially created food and beverage products. These are the key elements that are anticipated to fuel the target market's expansion during the forecast period. The popularity of different flavors and textures in pastries, ice creams, and cakes is also rising, along with the regular introduction of new bakery items around the world. These are some additional elements that are anticipated to boost market expansion on a scale.


Furthermore, more consumers are choosing to use meal delivery apps to get appealing cakes and other bakery goods. Other drivers anticipated to expedite the growth of the worldwide chocolate sprinkles market in the coming years include the rising popularity of various meal delivery apps due to the discounts and offers they offer. Thus, driving the Chocolate Sprinkles market revenue.


Chocolate Sprinkles Market Segment Insights


Chocolate Sprinkles Packaging Type Insights


The Chocolate Sprinkles market segmentation, based on packaging type, includes jars, pouches, and others. Due to the recyclable nature of jars and their availability in a range of shapes & sizes, which make them suitable for storing chocolate sprinkles, the jars segment is anticipated to have the largest share of the market for chocolate sprinkles. Pouches are expected to have the largest market share during the anticipated period due to the leading manufacturers' growing preference for them because of how affordable they are.


Chocolate Sprinkles End-Use Insights


Based on end use, the Chocolate Sprinkles market segmentation includes Bakery & confectionery, Dairy & frozen desserts, and Others. Due to rising consumer spending power and their openness to trying new flavors, the dairy and frozen desserts segments now hold the biggest market share for chocolate sprinkles. Due to the increasing popularity of bakery and confectionery among consumers, the segment of bakery and confectionery is anticipated to have the quickest CAGR over the assessment period.


Chocolate Sprinkles Distribution Channel Insights


The Chocolate Sprinkles market segmentation, based on distribution channels, includes food retail, and food service. The highest percentage share was held by food services, followed by retail. Due to the development of supermarket and retail chains in both emerging and established nations, as well as the rising demand for sprinkles in households, the retail food segment is anticipated to see the greatest CAGR over the assessment period.


Figure 1: Chocolate Sprinkles Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Chocolate Sprinkles Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Chocolate Sprinkles Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. During the projected period, the European chocolate sprinkles market is expected to dominate over the course of forecasted period. This is a result of the widespread use of chocolate toppings for ice cream and frozen desserts, as well as the widespread availability of bakery and confectionery goods.


Further, the major countries studied in the market report are The US, Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: CHOCOLATE SPRINKLES MARKET SHARE BY REGION 2022 (USD Billion)


CHOCOLATE SPRINKLES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


North America Chocolate Sprinkles market accounts for the fastest market share due to the presence of various manufacturers and suppliers of chocolate sprinkles within the region. Further, the US Chocolate Sprinkles market was the fastest-growing region in the market, and the Canada Chocolate Sprinkles market held a substantial share of the market.


The Asia-Pacific Chocolate Sprinkles Market is expected to expand at the quickest CAGR from 2023 to 2032. This is due to the growing bakery industry across APAC. Moreover, China’s Chocolate Sprinkles market held the largest market share, and the Indian Chocolate Sprinkles market was the quickest-growing market in the Asia-Pacific region.


Chocolate Sprinkles Key Market Players & Competitive Insights


Leading market players are investing capital and resources across research and development in order to extend their product offerings, this is expected to help the Chocolate Sprinkles market, grow even more. Market leaders and manufacturers are also adopting various strategies to expand their worldwide footprint, with important market developments including new product developments & launches, contracts & agreements, mergers & acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Chocolate Sprinkles industry must offer cost-effective items.


The manufacturers are making use of locally available resources to minimize the production costs which will aid the growth of the Chocolate Sprinkles industry to benefit clients and increase the market sector. In recent years, the Chocolate Sprinkles industry has offered some of the most significant advantages to medicine. Major players in the Chocolate Sprinkles market, including Barry Callebaut AG (Switzerland), Carroll Industries NZ Ltd. (New Zealand), Paulaur Corporation (U.S.), General Mills, Inc. (U.S.), Delfi Limited (Singapore), MondelÄ“z International, Inc. (U.S.), Golden Fluff, Inc. (U.S.), CK Products, LLC (U.S.), Girrbach Süsswarendekor GmbH (U.S.), Lotus Chocolate Co. Ltd. (India), and others, are attempting to increase market demand by investing in research and development operations.


The company Barry Callebaut AG (Barry Callebaut) produces chocolate and goods with cocoa as an ingredient. The product line of the business consists of chocolates, ingredients, fillings, decorations, nuts, and inclusions for desserts, ice creams, and confectioneries. IBC, Cacao Barry, Carma, Callebaut, Gertrude Hawk, La Morella, Mona Lisa, and Van Houten Professional are some of the brand names that Barry Callebaut uses to sell its goods. The business provides services to hotels, restaurants, chocolatiers, bakers, pastry chefs, and food producers both locally and internationally. Additionally, it offers services in information and support, technological R&D, regulatory compliance, and marketing. In May 2023, At the 2023 Sweets & Snacks Expo, Barry Callebaut, the top producer of premium chocolate and cocoa goods, displayed two recent innovations: the ruby baking chip and the 2nd Generation of Chocolate.


Consumer-oriented food products are manufactured and sold by General Mills Inc. (General Mills). Ready-to-eat cereals, quick meals, baking supplies, pastries, snacks, yoghurt, and ice cream are among the company's product offerings. Additionally, it offers grain, fruit, and savoury snacks, nutrition bars, frozen hot snacks, ethnic dinners, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees. Under the Blue Buffalo, Food Should Taste Good, Fruit Roll-Ups, Blue Basics, Cheerios, Chex, Cocoa Puffs, Cookie Crisp, EPIC, Fibre One, Fruit Gushers, Gardetto's, Go-Gurt, Gold Medal, and Golden Grahams brand names, the corporation sells its goods. In February 2020, General Mills announced the relaunch of its Dunkaroos, a sweet snack in the U.S.


Key Companies in the Chocolate Sprinkles market include



  • Barry Callebaut AG (Switzerland)

  • Carroll Industries NZ Ltd. (New Zealand)

  • Paulaur Corporation (U.S.)

  • General Mills, Inc. (U.S.)

  • Delfi Limited (Singapore)

  • MondelÄ“z International, Inc. (U.S.)

  • Golden Fluff, Inc. (U.S.)

  • CK Products, LLC (U.S.)

  • Girrbach Süsswarendekor GmbH (U.S.)

  • Lotus Chocolate Co. Ltd. (India)


Chocolate Sprinkles Industry Developments


January 2023: To advertise its new Chocobakes Choco Chip Cookies, created by Ogilvy India, Mondelez India has started a campaign. The marketing video uses humour to highlight the product's tempting flavour, which is enhanced by the flavour of Cadbury in the form of chocolate sprinkles.


December 2022: For a headline purchase price of $1.350 billion, or 15 times the estimated current year EBITDA, Mondelez International announced it had entered into binding definitive agreement to sell its gum business in the United States, Canada, & Europe to Perfetti Van Melle Group.


Chocolate Sprinkles Market Segmentation


Chocolate Sprinkles Packaging type Outlook (USD Billion, 2018-2032)



  • Jars

  • Pouches

  • Others


Chocolate Sprinkles, End use Outlook (USD Billion, 2018-2032)



  • Bakery & confectionery

  • Dairy & frozen desserts

  • Others


Chocolate Sprinkles, Distribution Channel Outlook (USD Billion, 2018-2032)



  • Food retail

  • Food service


Chocolate Sprinkles Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 1.25 Billion
Market Size 2024 USD 1.3 Billion
Market Size 2032 USD 1.75 Billion
Compound Annual Growth Rate (CAGR) 3.75% (2024-2032)
Base Year 2022
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Packaging type, End-Use, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Barry Callebaut AG (Switzerland), Carroll Industries NZ Ltd. (New Zealand), Paulaur Corporation (U.S.), General Mills, Inc. (U.S.), Delfi Limited (Singapore), Mondelēz International, Inc. (U.S.)
Key Market Opportunities Growing demand for bakery products
Key Market Dynamics Changing lifestyles and food eating habits


Frequently Asked Questions (FAQ) :

The Chocolate Sprinkles market size was valued at USD 1.25 Billion in 2023.

The market is projected to grow at a CAGR of 3.75% during the forecast period, 2024-2032.

Europe had the largest share of the market

The key players in the market are Barry Callebaut AG (Switzerland), Carroll Industries NZ Ltd. (New Zealand), Paulaur Corporation (U.S.), General Mills, Inc. (U.S.), Delfi Limited (Singapore), Mondelēz International, Inc. (U.S.)

The jar category dominated the market in 2023.

The food services distribution channel had the largest share in the market.

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