China Lingerie Market Size was estimated at 9.96 (USD Billion) in 2023.The China Lingerie Market Industry is expected to grow from 10.5(USD Billion) in 2024 to 18.2 (USD Billion) by 2035. The China Lingerie Market CAGR (growth rate) is expected to be around 5.128% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Changing consumer preferences and an increase in disposable income among the middle class are driving substantial growth in the China lingerie market. The increasing demand for comfortable and fashionable lingerie, which the prevalence of e-commerce platforms has influenced, is one of the primary market drivers in this region.
The convenience of online shopping has facilitated the access of a broader range of brands and designs to consumers, thereby promoting experimentation and altering traditional purchasing habits. Furthermore, the increasing prominence of body positivity and gender inclusivity among Chinese consumers has resulted in the broader adoption of a variety of lingerie options, such as sizes and designs that are suitable for all body types.
As consumers become increasingly environmentally aware, there are opportunities to be discovered in the China lingerie market, such as the development of sustainable and eco-friendly lingerie options. Brands that implement sustainable practices in their production processes and materials are expected to appeal to a burgeoning market segment that prioritizes responsible consumerism.
Additionally, by utilizing social media marketing, particularly through platforms that are widely used in China, such as Weibo and Xiaohongshu, brands can establish a connection with younger consumers who are interested in lifestyle-oriented products that are consistent with their values. A recent trend in the Chinese lingerie market has emphasized a transition to athleisure lingerie, which provides both comfort and functionality.
As consumers prioritize health and wellness in their lifestyles, they favor lingerie that can function as activewear. In addition, the prevalence of collaborations between lingerie brands and fashion designers is on the rise, resulting in the creation of limited-edition collections that are appealing to fashion-conscious consumers. This trend is indicative of a more extensive transformation of the conventional lingerie landscape in China, which is characterized by the integration of fashion and utility.
China Lingerie Market Drivers
Growing Women's Empowerment and Workforce Participation
The increasing rate of women entering the workforce in China is a significant driver for the China Lingerie Market Industry. Statistics from the National Bureau of Statistics of China indicate that female labor force participation has risen to around 62.1% in recent years, reflecting a growing trend towards women's empowerment. As women spend more time in professional environments, the demand for comfortable and stylish lingerie rises, which is capturing the attention of major lingerie brands like Victoria's Secret and La Perla.
This shift not only changes purchasing behavior but also fosters a competitive landscape where brands are innovating designs tailored for working women, ultimately enhancing market growth. Furthermore, the growing economic independence among women is directly correlated with increased spending on personal apparel, which adds significant momentum to the China Lingerie Market.
Rise in E-Commerce and Online Shopping
The surge in e-commerce platforms in China is a crucial catalyst for the growth of the China Lingerie Market Industry. With online retail giants like Alibaba and JD.com dominating the landscape, online lingerie sales are expected to grow significantly as more consumers prefer the convenience of shopping from home.
The China Internet Network Information Center reports that internet penetration has reached over 70%, enabling a larger audience to access a variety of lingerie brands at competitive prices.This shift toward online shopping has also permitted brands to target niche segments more effectively, thus supporting the proliferation of specialized lingerie products in the region.
Increased Focus on Fashion and Lifestyle Choices
The evolving fashion consciousness among consumers in China serves as a vital driver for the China Lingerie Market Industry. Social media platforms like WeChat and Weibo have made it easier for fashion trends to proliferate quickly among target audiences. According to a report from the China Association of Textiles and Apparel, nearly 80% of young women in urban areas are influenced by social media when making fashion choices.
This trend has led to greater brand loyalty and the emergence of lifestyle brands that cater specifically to the preferences of modern consumers, thus enhancing productofferings and spurring market growth.
The China Lingerie Market is evolving rapidly, influenced by changing consumer preferences and increasing disposable incomes. Within this landscape, the Lingerie Type segment plays a pivotal role in shaping the overall market dynamics. Briefs, Bras, and Shapewear represent the primary categories within this segment, each contributing uniquely to the overall lingerie market.
The popularity of briefs is largely attributed to their comfort and practicality, appealing to a broad range of consumers. This segment is favored for daily wear, providing essential support and coverage, which aligns with the growing trend toward functional yet stylish lingerie.
Meanwhile, bras represent a critical aspect of the lingerie market due to their variety in designs, sizes, and styles, catering to the diverse needs of women, from everyday cotton bras to more specialized sports and bralettes.
The increasing awareness of fit and comfort has prompted manufacturers to innovate in this area, resulting in bras that offer not just functionality but also aesthetics, increasingly contributing to China Lingerie Market data. Shapewear has gained traction as well, becoming a significant player in the lingerie world by providing solutions for smooth silhouettes under clothing.
This segment appeals to consumers seeking confidence-enhancing options and is often favored for special occasions and events. The growing trend of body positivity and acceptance has further fueled demand for shapewear that offers support without compromising on comfort.
The China Lingerie Market Statistics indicate a shift towards premium products as consumers become more inclined to invest in high-quality, comfortable lingerie that meets their lifestyle needs. Moreover, the emergence of local brands and an increase in e-commerce channels have made these products more accessible to consumers throughout China.
The growing urban population and evolving lifestyle habits provide ample opportunities for growth in this segment. At the same time, challenges such as competition and shifts in consumer buying patterns require continuous adaptation from brands. Overall, the Lingerie Type segment remains a crucial component of the China Lingerie Market industry, characterized by trends that emphasize comfort, style, and innovation, ultimately driving market growth across the different types of lingerie.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The China Lingerie Market is characterized by diverse price ranges that cater to varying consumer preferences, specifically within the Economy and Premium segments. The Economy segment is significant as it attracts cost-conscious consumers who seek affordability without compromising quality, thus making it a dominant player in the market.
This segment has gained traction due to rising disposable incomes paired with an increasing emphasis on value for money among shoppers. In contrast, the Premium segment appeals to consumers who prioritize luxury, brand reputation, and quality materials.
This segment has been enjoying growth as urbanization and changing lifestyles in China lead to a greater appreciation for premium quality lingerie. The demand for stylish and intimate apparel within this segment reflects a growing trend toward personal expression and confidence among consumers.
With the rise of e-commerce platforms, market accessibility has further increased, allowing all price ranges to thrive and catering to the diverse needs of the Chinese market. Overall, this segmentation plays a crucial role in shaping consumer behavior and influencing purchase decisions in the China Lingerie Market.
The Lingerie Distribution Channel within the China Lingerie Market is a crucial aspect that reflects the evolving consumer preferences and purchasing behaviors in the region. The market encompasses two main channels: Store-Based and Non-Store-Based. Store-based distribution continues to have a significant presence, driven by the strong preference for in-store shopping experiences among Chinese consumers, allowing them to physically assess product quality and fit before making a purchase.
This traditional channel benefits from the country’s extensive retail networks and growing demand for personal interactions in shopping, especially in urban areas.Conversely, Non-Store-Based distribution, which includes online shopping platforms, digital marketplaces, and direct sales, is rapidly gaining traction, largely fueled by the increasing internet penetration and shift towards convenience, especially post-pandemic.
The growth of e-commerce in China is significant, with consumers increasingly turning to online platforms for a wider selection of products and more competitive pricing. Moreover, the COVID-19 pandemic has accelerated the adoption of online shopping, highlighting the importance of having a robust digital presence.
Together, these channels illustrate the dynamic landscape of the China Lingerie Market distribution, each serving distinct consumer needs and preferences while contributing to the overall market growth through diversification and accessibility.
The competitive landscape of the China lingerie market is dynamic and multifaceted, characterized by a blend of traditional and modern influences. Consumer preferences in China have evolved significantly, leading to increased demand for high-quality, stylish, and comfortable lingerie.
Brands operating in this market must navigate a complex regulatory environment, along with the challenge of standing out in a crowded field. Key factors influencing competitiveness include brand reputation, marketing strategies, product quality, and customer engagement. The rising awareness of lingerie as an essential aspect of self-expression and personal style is further driving competition among established global players and emerging domestic brands alike.
Lise Charmel has carved a notable niche in the China lingerie market through its commitment to luxury, sophistication, and quality. The brand is lauded for its exquisite craftsmanship and the use of premium materials, appealing to affluent consumers who seek both elegance and comfort. With a strong brand heritage, Lise Charmel leverages its reputation for exclusivity and high-end design to cater to discerning customers in China.
The company's strength lies in its ability to blend traditional French lingerie techniques with modern aesthetics, positioning itself as a symbol of aspiration and refined taste. Additionally, Lise Charmel employs targeted marketing strategies that resonate with Chinese consumers, including the personalization of offerings and collaborations with local influencers to enhance brand visibility.
Wacoal is another key player in the China lingerie market, recognized for its comprehensive range of products designed to meet the diverse preferences of women across different demographics. The company offers an array of lingerie options, including everyday essentials, seamless designs, and special occasion pieces, ensuring it addresses various consumer needs. Wacoal's strong market presence in China is bolstered by its focus on fit and comfort, reinforced by ongoing research and development initiatives.
The brand emphasizes customer education through fitting services and personalized shopping experiences, further solidifying its competitive edge. Moreover, Wacoal has engaged in strategic collaborations and mergers within the region, capitalizing on synergies to enhance distribution networks and broaden its product offerings while ensuring sustainable growth. Through its robust operational strategies and understanding of local consumer behavior, Wacoal continues to thrive in the competitive Chinese lingerie market.
Key Companies in the China Lingerie Market Include
China Lingerie Market Industry Developments
Recent developments in the China Lingerie Market have highlighted notable shifts, particularly in consumer preferences toward sustainable and ethically produced products. Companies like Aimer and Wacoal are investing more in environmentally friendly materials and practices.
This trend is bolstered by a growing middle class that prioritizes quality and brand reputation. Additionally, Lise Charmel and Triumph are expanding their market presence through strategic collaborations with local influencers to enhance brand visibility.
Recent acquisitions have also shaped the landscape, such as Yummy Lingerie's partnership with local retailers in September 2023, aiming to broaden distribution channels. The lingerie segment, as of mid-2023, shows an estimated growth rate of 8% annually, largely driven by rising online sales and increased consumer spending on intimate apparel.
Companies like Victoria's Secret and Jockey are adapting their marketing strategies to cater to younger audiences, focusing on body positivity and diversity in sizing. The overall market is expected to grow in valuation as brands emphasize innovation in products and e-commerce strategies, aiming to capture the evolving tastes of Chinese consumers.
Lingerie Market Lingerie Distribution Channel Outlook
Store-Based
Non-Store-Based
| Report Attribute/Metric | Details |
| Market Size 2023 | 9.96(USD Billion) |
| Market Size 2024 | 10.5(USD Billion) |
| Market Size 2035 | 18.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 5.128% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Lise Charmel, Wacoal, Cosabella, Victoria's Secret, Aimer, Maniform, Savannah, Jockey, Yummy Lingerie, Pilipala, Bambou, Beijiang Lingerie, Triumph, Eres |
| Segments Covered | Lingerie Type, Lingerie Price Range, Lingerie Distribution Channel |
| Key Market Opportunities | E-commerce growth potential, Increasing demand for comfort, Rising interest in sustainability, Expanding middle-class demographics, Influence of social media marketing |
| Key Market Dynamics | growing online sales, increasing women's empowerment, shift towards sustainable options, premium product demand, influence of Western styles |
| Countries Covered | China |
Frequently Asked Questions (FAQ) :
The expected market size of the China Lingerie Market by 2024 is 10.5 USD Billion.
The projected market size for the China Lingerie Market by 2035 is 18.2 USD Billion.
The expected CAGR for the China Lingerie Market from 2025 to 2035 is 5.128 %.
In 2024, Bras is expected to hold the largest market value in the China Lingerie Market at 5.0 USD Billion.
The market value of Briefs in the China Lingerie Market is projected to reach 5.2 USD Billion by 2035.
Major players in the China Lingerie Market include Lise Charmel, Wacoal, Victoria's Secret, Aimer, and Triumph.
Shapewear is expected to be valued at 3.9 USD Billion in the China Lingerie Market by 2035.
Multiple factors, including changing consumer preferences and increasing disposable incomes, are influencing growth within the China Lingerie Market.
Emerging players have opportunities to address the rising demand for innovative and diverse lingerie collections among consumers.
The China Lingerie Market currently faces challenges such as intense competition and fluctuating material costs.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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