Childrenswear Market Research Report: Information by Category Type (Boys Childrenswear, Girls Childrenswear, and Unisex Childrenswear), by Demographics (<6 Months, 6 To 24 Months, and 2 To 14 Years), by Price (Economy Childrenswear, Premium Childrenswear, and Super-Premium Childrenswear), by Sales Channel (Online Sales and Offline Sales) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.

Childrenswear Market Overview

Childrenswear Market Size was valued at USD 0.251 Billion in 2022. The Childrenswear market industry is projected to grow from USD 0.265 Billion in 2023 to USD 0.416 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2023 - 2032). Growing focus on children's fashion and rising disposable incomes among parents are the key market drivers fueling the market growth.

Childrenswear Market Trends

Market CAGR for childrenswear is being driven by the escalating emphasis on children's fashion. In recent years, there has been a notable shift in consumer attitudes towards dressing children. Parents are increasingly viewing clothing as a form of self-expression for their little ones, mirroring the broader trend of personalization and individuality in fashion. This shift has led to a growing demand for diverse and stylish children's clothing options, as parents seek to dress their children in line with current fashion trends. Retailers and brands catering to childrenswear are responding by offering a wider array of choices that reflect contemporary fashion sensibilities.

Another key driver contributing to the growth of the childrenswear market is the increasing disposable incomes among parents. As economies progress and household incomes rise, parents find themselves with greater purchasing power, allowing for more significant expenditures on non-essential items such as fashionable clothing for their children. The notion of 'premiumization' is becoming more pronounced, with parents willing to invest in higher-quality and aesthetically pleasing children's apparel.

The third driver fueling the childrenswear market is the emergence of early-age fashion consciousness among both children and their parents. Today, children are exposed to fashion trends and style influences from an early age, thanks to social media, television, and other forms of media. This exposure contributes to a heightened awareness of fashion among children, influencing their preferences and choices.

Parents, recognizing this trend, are more inclined to involve their children in the shopping process and consider their opinions when selecting clothing items. This has led to a shift in marketing strategies, with brands focusing on creating engaging and visually appealing campaigns targeting both parents and children. Retail spaces dedicated to childrenswear are designed to provide an immersive and enjoyable shopping experience, further reinforcing the idea that fashion is not just for adults but is also a relevant and exciting aspect of a child's life.

The increase in disposable incomes among parents is supported by economic indicators and consumer spending patterns. For instance, data from the World Bank indicates a steady rise in  per capita income over the years. In developed economies, such as the United States and Europe, rising household incomes contribute to higher spending on non-essential goods, including children's clothing. As a result, it is anticipated that throughout the projection period, demand for Childrenswear will increase due to the rising disposable income. Thus, driving the Childrenswear market revenue.

Childrenswear Market Segment Insights

Childrenswear Category Type Insights

The Childrenswear market segmentation, based on Category Type includes Boys Childrenswear, Girls Childrenswear, and Unisex Childrenswear. The unisex childrenswear segment dominated the market, accounting for more than one-third of market revenue. This is linked to broader audience that aligns with the increasing trend towards gender-neutral fashion.

Childrenswear Demographics Insights

The Childrenswear market segmentation, based on Demographics includes <6 Months, 6 To 24 Months, and 2 To 14 Years. The 2 to 14 years segment dominated the market, accounting for more than half of market revenue. This is attributed to presence of large children base in this age group.

Childrenswear Price Insights

The Childrenswear market segmentation, based on Price includes Economy Childrenswear, Premium Childrenswear, and Super-Premium Childrenswear. The premium childrenswear segment dominated the market, accounting for above one-third of market revenue. This growth is linked to increasingly prioritizing quality, durability, and stylish designs for their children's clothing by parents.

Childrenswear Sales Channel Insights

The Childrenswear market segmentation, based on Sales Channels includes Online Sales and Offline Sales. The online sales segment dominated the market, accounting for more than half of market revenue.  This is associated with convenience and accessibility offered by e-commerce platforms.

Figure 1:  Childrenswear Market, by Sales Channels, 2022 & 2032 (USD Billion)

Price: Secondary Research, Primary Research, MRFR Database and Analyst Review

Childrenswear Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Childrenswear market area will dominate this market. The region has a high level of disposable income, and parents in North America often prioritize quality and brand reputation when purchasing clothing for their children. Additionally, a strong fashion culture and the influence of popular trends contribute to the demand for diverse and stylish children's clothing.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  CHILDRENSWEAR MARKET SHARE BY REGION 2022 (USD Billion)

Price: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Childrenswear market accounts for the second-largest market share. European countries are known for their fashion-conscious consumer base, and parents often view children's clothing as an extension of their own style preferences. Further, the German Childrenswear market held the largest market share, and the UK Childrenswear market was the fastest-growing market in the European region.

The Asia-Pacific Childrenswear Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising disposable incomes, and a cultural emphasis on family and children. As economies in the Asia-Pacific region continue to grow, parents have more purchasing power to invest in high-quality and fashionable clothing for their children. Moreover, China’s Childrenswear market held the largest market share, and the Indian Childrenswear market was the fastest growing market in the Asia-Pacific region.

Childrenswear Key Market Players & Competitive Insights

Leading market players are focusing on expanding their product lines by introducing innovative and trendy children's clothing. This involves creating unique designs, incorporating sustainable materials, and staying abreast of fashion trends for both children and parents. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, branding and marketing initiatives, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Childrenswear industry must offer extensive product range.

Expanding digital presence and enhancing e-commerce capabilities to tap into the growing trend of online shopping for childrenswear, is one of the key business tactics used by manufacturers in the Childrenswear industry to benefit clients and increase the market share. In recent years, the Childrenswear industry has offered some of the most significant advantages to Consumers. Major players in the Childrenswear market, including Kimberly Clark Corporation, Avon Products Inc., Carter’s Inc., VF Corporation, Dolce & Gabbana Luxembourg Srl, Benetton Group SpA, The Children’s Place, Levi Strauss & Co., Kering S.A., Ralph Lauren Corporation, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.

Kimberly-Clark Corporation, boasting a workforce of 45,000 globally, is a renowned leader in the consumer goods industry. Focused on Better Care for a Better World, the company's portfolio includes iconic brands such as Huggies, Kleenex, and Scott, enjoying No. 1 or No. 2 market share in 80 countries. With a presence in over 175 countries, Kimberly-Clark's products, spanning from personal care to hygiene essentials, are integral to daily life. The corporation prioritizes sustainability, aligning its practices to support a healthy planet and nurture communities. With over 150 years of foresight and innovation, Kimberly-Clark continues to evolve, shaping industries and positively impacting the lives it touches at every stage. In September 2023, The Bedwetting Underwear from Goodnites was honored as a recipient in the Diapering Dynamos category of the 2023 Best Parenting Awards for Good Housekeeping.

Avon Products, Inc., a prominent American-British multinational, headquartered in London, specializes in cosmetics, skincare, perfumes, and personal care. With direct-to-public sales, Avon achieved a notable $9.1 billion in sales in 2020, solidifying its position as the fourteenth-largest beauty company. Distinguishing itself in the multi-level marketing landscape, Avon boasts a vast network of 6.4 million representatives, making it the second-largest enterprise in this sector, surpassed only by Amway. Angela Cretu, appointed as CEO in January 2020, leads the company with a strategic vision. Avon's enduring success is underscored by its reach, diverse product portfolio, and commitment to personalized customer engagement through its extensive representative network. In August 2023, Avon Products, Inc. announced the conclusive outcomes regarding its previously disclosed cash offer, the "Tender Offer," to acquire any and all of its outstanding 6.950% Notes due 2043 (the "Notes") and the associated consent solicitation (the "Consent Solicitation").

Key Companies in the Childrenswear market include.

• Kimberly Clark Corporation


• Avon Products Inc.


• Carter’s Inc.


• VF Corporation


• Dolce & Gabbana Luxembourg Srl


• Benetton Group SpA


• The Children’s Place


• Levi Strauss & Co.


• Kering S.A.


• Ralph Lauren Corporation

Childrenswear Industry Developments

January 2023: Nike unveiled the 23/7 shoe from Jordan Brand, specially designed for kids with a comfortable step-in design. The shoe, available in various colorways, pays homage to 'iconic Jordan moments and figures.

June 2022: Carter's Inc. collaborated with Super League Gaming, a leading provider of metaverse experiences, games, and content channels, to introduce their latest Roblox game titled "Fashion Runway”.

Childrenswear Market Segmentation

Childrenswear Category Type Outlook

• Boys Childrenswear


• Girls Childrenswear


• Unisex Childrenswear

Childrenswear Demographics Outlook

• <6 Months


• 6 To 24 Months


• 2 To 14 Years

Childrenswear Price Outlook

• Economy Childrenswear


• Premium Childrenswear


• Super-Premium Childrenswear

Childrenswear Sales Channel Outlook

• Online Sales


• Offline Sales

Childrenswear Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America