ID: MRFR/CR/1335-CR | July 2019 | Region: Global | 90 pages
Car Air Purifier Market Overview
Car air purifiers are devices whose main function is to act as an additional air filter for cars, and also remove unsavory odors from their interiors. By acting as an additional car filter, it augments the efficacy of a car’s inbuilt filtering system and removes various environmental contaminants – such as smoke particles, etc., and bad smells from the car. These portable air purifiers for cars are fitted with ionization technology which is capable of automatically removing dust, smoke, PM2.5, pollen, formaldehyde, benzene, etc. from the air while also instantly killing various bacteria, viruses, and other many disease-causing germs from the car’s interior atmosphere.
The car air purifier and ionizer market is all set to register an impressive CAGR of 9% from now till 2024 and grow by an estimated USD 884.85 Million during the forecast period. Primary technologies used in these portable car air purifiers are HEPA ionizers and filters. The automotive air purifier market is an important component of the global automotive industry and tends to follow the same patterns as that of the personal cars segment. This means that while an upward trend in the car market will propel and drive the automotive air purifier market, a slowdown in car purchases will definitively restraint the same.
Car air purifier manufacturers drive this market by associating the product with premium and healthy living principles by emphasizing on the importance of clean car environments and incorporating innovative technologies to the conventional car air purifiers and ionizers.
The façade of the Global Automotive Industry is undergoing a massive change owing to various factors such as carpooling or shared driving, electric vehicles, environmental awareness and subsequent stress on alternative and eco-friendly modes of travel, etc. The slowdown in global trade that accompanied the COVID-19 pandemic has created significant additional pressure for an already transforming car industry. Following the manufacturing disturbances and the supply chain disruptions in the pandemic aftermath, this industry is now dealing with an unprecedented demand shock that is driven by factors such as altered mobility preferences and changes in purchase behaviors and abilities of consumers, in the post COVID world.
The Global Auto Industry witnessed an instant and prolonged cessation of demand in 2020 and the global growth dropped more than 12% in year-on-year sales. The Western European market itself is reported to require at least a decade before it scales back to its 2019 levels.
Amidst all the chaos that surrounds the global auto industry, the car air purifier market value has seen a massive slowdown during the pandemic. However, with the overall global markets recovering, the automotive air purifier market is also expected to grow at a sustained CAGR during the forecast period.
Car Air Purifier Market Dynamics
The car air purifier market value and market dynamics comprise of a number of connecting factors – factors that drive the market, factors that threaten it and factors that create opportunities and/or introduce challenges in its growth path.
Car Air Purifier Market Size is Now Driven By Awareness
A major factor driving the car air purifier market is awareness – both regarding the harmful effects of traditional modes of transport as well as of the importance of a pollution-free healthy car atmosphere. With more and more people turning to healthier alternatives of everyday utility items, odour and germ busting car air purifiers and ionizers find abundant new customers.
Urbanisation is another major driving force here. Rapid global urbanization has led to an ever-increasing demand of cars which in turn will drive the car air purifier market further in an upward trend.
Car Air Purifier Market Growth Opportunities
A post-pandemic increase in car sales provides for an excellent growth opportunity for the automotive air purifier market. While reports suggest that a larger percentage of people will be opting for pre-owned vehicles in a post COVID world, the car air purifier market, not dependent on the new or pre-owned cars, will see a sustained upward trend during the forecast period.
An increase in the global demand for multi-functional air purifiers for cars will also have a positive impact on both the technological advances in the sector as well as the car air purifier market value during the forecast period.
Global Car Air Purifier Market Restraints
The biggest restraint of the Global Car Air Purifier and Ionizer Market is that it isn’t a standalone market and is wholly dependent on the automotive industry and its growth will therefore always be affected by the changes in automobile sales.
Another key factor restraining the growth in the portable air purifier for cars market is the high pricing of air purification systems which limits their large-scale consumption. This cost constraint is however expected to be addressed by automotive air purifiers which would cost less and hence, have a much higher adoption rate among automobile manufacturers.
Global Slowdown Challenges Car Air Purifier Market
The COVID-19 slowdown aggravated the troubles of an already struggling global automobile industry, including the car air purifier market. Global auto production is highly dependent on Chinese operations and about 2/3rd of it was directly affected by the global shutdown that came close to the heels of COVID in 2020. Global automotive industry dipped by over 16% in 2020 with studies suggesting that Western European car market might need more than a decade to recover losses and get back to its 2019 levels. All these factors are challenging the car air purifier market growth directly.
Another major challenge that the existing car air purifier market faces is the advent and customer interest in alternate transport options like electric cars. These come with an entirely different set of specifications and require significantly different and advanced car air purifiers.
Cumulative Growth Analysis
Vehicle interiors have undergone a major evolution in terms of infotainment, seat automation and upholstery, etc. and with these upgrades, and the attention paid to the interiors, comes the awareness that car cabin space is highly prone to environmental pollutants such as smoke, fumes, pollen, etc., over and above the generic pollutants like bad odour and food smell etc. This awareness has led to a rise in the demand for car air purification systems with the consumer base expanding from passenger cars to medium and heavy commercial vehicles.
A study by researchers at the UCLA Fielding School of Public Health in March 2015, found that on-board air filtration systems specifically designed and developed for school buses reduced vehicular pollutants by up to 88%, thus safeguarding the health of passengers. Increasing awareness in this regard will continue to drive this market upward in the coming years.
Car Air Purifier and Ionizer Segment Overview
The global car air purifier market can be segmented based on various factors such as product type, technology, application, etc. The various segments of this market are
Global Car Air Purifier Market By Type of Product
Global Car Air Purifier Market By Technology
Ionizers and ozone generators
Global Car Air Purifier Market By Vehicle Class
Global Car Air Purifier Market By Distribution Channel
Store-Based – Supermarkets & Hypermarkets, Specialty Stores and Others such as garages, etc.
Non-Store-Based – Online supply
Global Car Air Purifier Market By Geographical Regions
Middle East & Africa
The Asia-Pacific region has claimed a significant portion of the car air purifier market since 2018 and is expected to continue growing at a sustained rate to retain its market position as a leading consumer region. This high consumption rate in the APAC region is owed directly to the high rate of allergens and air pollutants in developing countries.
China, under the current post-pandemic market times, is expected to be a critical factor in driving the air purifier markets across this region and even globally to an extent. India is another significant market in the APAC region and is expected to well-exceed the overall CAGR of the global car air purifier market.
Europe, on the other hand, held 29% market share in 2018 and was seen as a promising region back then. However, after the current slowdown, the European region will take a bit of a backseat in the car air purifier and will grow at a CAGR lower than the global market average of 9% during the forecast period.
Major Car Air Purifier Manufacturers
Major car air purifier manufacturers playing in this market include the likes of Panasonic (Japan), Denso (Japan), Bosch (Germany), 3M (US), Mahle (Germany), Mann+Hummel (Germany), Sharp (Japan), Honeywell (US), Koninklijke Philips (Netherlands), and Eureka (India).
This market is driven by car sales figures and technological innovations on the whole. The need for multi-functional air purifiers will be seen driving the future of this product. The key players covered in this report are:
The 3M Company (US)
Koninklijke Philips N.V. (Netherlands)
Sharp Corporation (Japan)
Panasonic Corporation (Japan)
Ecom Ventures (US)
Agcen Air Purifier (China)
Xiamen Maxmac Air Technology Co., LTD (China)
Zhongzhi Environmental Protection (China)
Ionkini Technology (GZ) Co., Ltd. (China)
Foshan autobio Electrical Appliance Co., Ltd. (China)
Guangzhou Haike Electronic Technology Co., Ltd (China)
Elofic Industries Limited (India)
Ansio India Private Limited (India)
ADA Electrotech (Xiamen) Co., Ltd. (China)
This report provides a detailed and in-depth analysis of the car air purifier market. It provides an overall understanding of the market and also identifies the key factors driving, restraining as well as challenging the market along with the major growth opportunities that it can build upon. Also covered in the report are chief global market players and a detailed analysis of the various segments under the car air purifier market on a global scale. The report also provides a detailed study of which geographical segment shall lead in this market in the post-COVID world and why.
Frequently Asked Questions (FAQ) :
car air purifier market is projected to grow at approximately 7.58% CAGR during the assessment period (2019-2024).
car air purifier market is estimated to reach a valuation of approx. USD 12,105.7 MN by the end of 2024.
Rising disposable income that is impacting the consumer’s spending behaviour and the demand, are major tailwinds pushing the growth of the global car air purifier market.
Asia Pacific holds the largest share in the global car air purifier market, followed by Europe and North America, respectively.
The 3M Company (US), Sharp Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Panasonic Corporation (Japan), Agcen Air Purifier (China), Ecom Ventures (US), Xiamen Maxmac Air Technology Co., LTD (China), Zhongzhi Environmental Protection (China), Purafill (US), Ionkini Technology (GZ) Co., Ltd. (China), Guangzhou Haike Electronics Technology Co., Ltd (China), Foshan uobio Electrical Appliance Co., Ltd. (China), Elofic Industries Limited (India), ADA Electrotech (Xiamen) Co., Ltd. (China), and Ansio India Private Limited (India), are some of the top players operating in the global car air purifier market.