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Canola Oil Market Share

ID: MRFR//2036-HCR | 110 Pages | Author: Harshita Gorade| May 2024

Within the highly competitive Canola Oil Market, businesses use a variety of share positioning methods to grow and fortify their standing within this critical section of the oil for cooking business. A key approach focuses on the product's excellence plus nutritional advantages. Manufacturers within this industry promote canola oil's positive health effects, citing its minimal total fat content, significant amount of heart-friendly omega-3 fats, plus variety in uses for cooking. Through promoting their goods as a healthy and well-rounded cooking oil choice, these firms want to attract health-conscious customers and establish them as the experts within canola oil market.

Strategies for pricing play an important role in determining market share throughout Canola Oil Market. Others use an economic leadership strategy, stressing price to cater to a larger audience of customers looking for a healthy cooking option. Luxury brands, on the other hand, promote them being suppliers of excellent, compressed cold or pure canola oil, typically at a bit more expensive range. Finding the right equilibrium amongst price and what customers consider quality becomes essential for companies seeking a considerable share of the market, especially when consumer tastes along with expenditure patterns change.

Competent advertising and name recognition are essential for creating a solid position in the market inside the Canola Oil Market. Businesses spend on telling appealing brand tales about the simplicity, adaptability, and health benefits associated with their canola oil products. Simple explanations about the oil's birth, refining processes, and health benefits, as well as instructional initiatives on its culinary uses, help to establish customer confidence. Leveraging social networking channels, participating in educational efforts, and partnering with foodies or dietitians all help to increase brand recognition, encourage client devotion, and boost the company's market share.

Transportation techniques are crucial for guaranteeing broad acces and reach in the marketplace. Brands may use a multiple outlets approach to marketing, making its canola oil goods accessible from grocery shops, convenience stores, and via internet platforms. On the other hand, some manufacturers form unique relationships with health-conscious merchants or specialized shops, focusing on certain market segments looking for quality or specialist canola oil. The selection of channels for distribution is consistent alongside the whole market positioning approach, impacting how broadly and cheaply canola oil goods are offered to customers.

In reaction towards the rising trend toward sustainability as well as concern for the environment, certain firms within the Canola Oil Market prioritize environmentally friendly and ethical procurement. Customers have begun valuing businesses that promote organic farming methods, fair supply chains, along with ecologic processes.

Businesses which convey their dedication to environmentally friendly farming and ethical procurement appeal towards a consumer group that values environmental stewardship, resulting in increased market share.

In addition, the Canola Oil Market's share of the market standing reflects an emphasis on innovative products and diversity. To meet changing consumer tastes, businesses are always introducing new varieties, including herb-infused canola oils as well as flavor alternatives. This approach broadens the good offering and encourages customers searching for distinctive and different culinary instances, resulting in increasing market share.

In summary, the Canola Oil Market uses numerous strategies to guarantee stability and increase market share. Companies that succeed traverse the ever-evolving marketplace by recognizing and reacting to changing customer tastes, either via a concentrate on health advantages, price strategies, efficient advertising and marketing, channel of distribution selection, long-term viability or new product development. Being able to connect with wellness and environmental issues whilst retaining a solid reputation is critical for achieving a competitive advantage and securing a considerable portion of the ever-changing Canola Oil Market.

Global Canola Oil Market Overview


Canola Oil Market Size was valued at USD 0.036 Billion in 2023. The Canola Oil market industry is projected to grow from USD 0.0372 Billion in 2024 to USD 0.047 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.95% during the forecast period (2024 - 2032). Increased health concerns and challenges have led to more expensive operations and more bariatric procedures are the key market drivers enhancing the market growth.


Canola Oil Market 1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Canola Oil Market Trends

  • Growing number of disease is driving the market growth


The rising number of diseases is driving Market CAGR for canola oil. Canola oil consumption alters biological processes that affect numerous other disease risk biomarkers. A growing body of studies suggests that canola oil consumption affects indicators other than blood lipids. Canola oil is advantageous for consumption since it contains omega-3 and omega-6 fatty acids, which form healthy cooking oils, and a lower percentage of saturated fats, eventually lowering cholesterol levels. In turn, this is fueling the market's demand. Vitamin E and other antioxidants found in canola oil reduce the growth and spread of cancer cells, which helps prevent cancer. It increases the body's energy levels by reducing cholesterol levels and aids in maintaining a regular rate of metabolism.


Additionally, several producers use canola oil in skincare and beauty products due to its moisturizing qualities. Additionally helpful, it speeds up wound healing, reduces the onset of wrinkles, acne, and blemishes, and shields the skin from free radicals. Canola oil is a common ingredient in spa and hair care products since it helps improve hair condition by lowering dandruff, curly hair, split ends, and breakage. Canola oil is made at a processing plant by crushing and mildly heating the seed. Most commercial canola oil is then produced using the hexane solvent, which is recovered after processing. The canola oil is refined using water, rain, and organic acid to remove gums and free fatty acids. Canola oil has an average density of 0 p.92 g/ml. Organic canola vegetable oils are also offered. With around two to one monounsaturated to polyunsaturated fats, canola oil is considered safe for human consumption and has low saturated and significant amounts of monounsaturated fat. 


The use of canola oil in food-grade forms is often regarded as safe by the U.S. Food and Drug Administration because it poses no health risks. Comparing canola oil to carbs or saturated fats like butter, canola oil lowers blood LDL cholesterol levels and the risk of developing heart disease. India is a relatively new market for canola oil. Canola oil is popular in cosmetics because it reduces lines, blemishes, and spots. In the next years, the canola oil market is expected to expand due to the expansion of the cosmetics industry. The demand for canola oil is projected to increase in the next years due to the rising frequency of health-related problems, including cardiovascular disorders brought on by excessive cholesterol. Thus, driving the Canola Oil market revenue.


Canola Oil Market Segment Insights

Canola Oil Category Insights


The Canola Oil market segmentation, based on category, includes organic and conventional. The organic segment dominated the market, accounting for 35% of market revenue (78.48 Billion). Canola oil market revenue growth is fueled by increased demand for healthier oils in meals to maintain cholesterol levels, rising use in feeds for live animals, fish, and poultry to boost productivity, and rising demand for canola oil inclusion in processed foods.


Canola Oil Packaging Type Insights


Based on packaging type, the Canola Oil market segmentation includes bottles, cans and others. The bottles segment dominated the market because it is strong, affordable, and readily recyclable. The packing of bottles only exposes the oil to air or contaminants once the cap is removed. Additionally, it safeguards oil, extending its shelf life and minimizing wastage. Because they can be produced in any shape, size, and material, including glass and plastic, they are also easy to change.


Canola Oil Distribution Channel Insights


The Canola Oil market segmentation, based on distribution channel, includes store- and non-store-based. The store-based category generated the most income (70.4%). As in-store-based, people can compare various canola oil products together. Canola is considered the best oil for making biodiesel because of its high energy content and ability to stay liquid at low temperatures. A chemical substance known as oleo chemicals is produced industrially from fats or oils originating from animals or plants. Oleo compounds are also made using canola oil. 


Figure 1: Canola Oil Market, by Distribution channel, 2022 & 2032 (USD Billion)


Canola Oil Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Canola Oil Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Canola Oil market area will dominate this market, owing to an increase in the number of persons affected by cardiovascular devices and obesity. In addition, the growing number of established health clubs and fitness facilities will boost market growth in this region.


Further, the major countries studied in the market report are The US, Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: CANOLA OIL MARKET SHARE BY REGION 2022 (USD Billion)


CANOLA OIL MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Canola Oil market accounts for the second-largest market share due to the rise in demand for canola oil in cooking. The demand for canola oil in various foods and beverages, as well as for animal feeding, is growing due to an aging population, an increase in the prevalence of cardiovascular diseases, and growing public knowledge of the health benefits of canola oil. Further, the German Canola Oil market held the largest market share, and the U.K. Canola Oil market was the fastest-growing market in the European region.


The Asia-Pacific Canola Oil Market is expected to grow at the fastest CAGR from 2023 to 2032. The result of consumers' shifting preferences for healthy alternatives. The growing use of canola oil as a lubricant in candles, inks, and other products is another factor driving demand. Growing consumer desire for low-fat diets and expanding industry need for biodiesel drive market revenue growth. Additionally, the Indian Canola Oil market had the quickest growth rate in the Asia-Pacific region, while China's Canola Oil market had the greatest market share.


Canola Oil Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Canola Oil market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Canola Oil industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Canola Oil industry to benefit clients and increase the market sector. The Canola Oil industry has offered some of the most significant in recent years. Major Canola Oil market players, including Cargill, Conagra Brands, Inc and others are attempting to increase market demand by investing in research and development operations.


 Cargill, Incorporated is an American multinational food conglomerate. Established in 1865, it has the greatest revenue of any privately held company in the U.S. Cargill has regularly come under fire regarding the environment, human rights, finances, and other ethical issues. The trading, buying, and distribution of grains and other agricultural products, including palm oil, the trading of energy, steel, and transportation; the raising of livestock and the production of feed; and the production of food ingredients like vegetable oils, starch and glucose syrup, and fats for use in processed foods and industrial use are some of Cargill's key businesses. In January 2021, A new commercial from Hudson Canola Oil emphasized the value of living a healthy lifestyle and staying active. Grapes Digital conceptualized and carried out the campaign. Health professionals advise using Hudson canola oil to protect you and your family from unwelcome health problems. With their video response to commonly asked questions on their social media platforms, the company generated interest around the fitness slogan of nine significant influencers.


An American holding company for consumer packaged goods with its headquarters in Chicago, Illinois, is Conagra Brands, Inc. (formerly ConAgra Foods). Conagra produces and markets goods under numerous brands in grocery stores, eateries, and other food-related businesses. Conagra provides various food items, such as peanut butter, hot cocoa, hot dogs, cooking oil, frozen dinners, and many more. Act II, Hunt's, Healthy Choice, Marie Callender's, Udi's Gluten-Free, Slim Jim, Reddi-Wip, Egg Beaters, Pam, Orville Redenbacher's, Earth Balance, Glutino, Angie's Boom Chicka Pop, Hebrew National, Duke's, Chef Boyardee, Home Menu, and Bertolli ready meals are just a few of the well-known trademarks owned by ConAgra.In June 2021, Canagra, the Wesson Oil brand and production facilities, had an agreement for a better purchase price. Richardson International has consented to provide business assurance.


Key Companies in the Canola Oil market include



  • Bunge Limited

  • Cargill Inc

  • Jivo Wellness Pvt. Ltd

  • Richardson International Limited

  • Wilmar International Inc

  • Associated British Food Plc

  • Archer Daniels Midland Company.


Canola Oil Industry Developments


March 2023: A commercial partnership between Corteva Inc. and Chevron U.S.A. Inc., a division of Chevron Corporation, aims to create specialized winter canola hybrids that yield plant-based oil with a lower carbon profile. The objective is to boost the supply of vegetable oil feedstocks, mainly for the expanding domestic market for renewable fuels. To provide farmers with a sustainable crop rotation and a new source of income, the firms intend to introduce the winter canola crop to the southern United States.


August 2021: Control Chemical Corp., a producer of environmentally safe drilling fluids and lubricants based on vegetable oils, will be acquired by Richardson International Ltd., a large canola oil producer based in Winnipeg, Canada. Control Chemical Corp. receives crude canola oil from Richardson International Ltd.; this acquisition will open doors and assist Control Chemical Corp. in expanding its market reach for downhole and torque-reducing lubricants that are safe for the environment.


Canola Oil Market Segmentation

Canola Oil Category Outlook



  • Organic

  • Conventional


Canola Oil Packaging Type Outlook



  • Bottles

  • Cans

  • Others


Canola Oil Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Canola Oil Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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