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Canned Vegetables Market Share

ID: MRFR//1356-HCR | 110 Pages | Author: Varsha More| May 2024

The Canned Vegetables Market employs a range of market share positioning strategies to navigate the competitive landscape and cater to diverse consumer preferences. One crucial aspect of positioning within this market is the emphasis on convenience. Canned vegetables offer consumers a hassle-free and time-saving solution for meal preparation, aligning with the modern, fast-paced lifestyle. Market players strategically position their products as convenient alternatives to fresh produce, highlighting the ease of use and reduced preparation time, particularly appealing to busy households and individuals seeking efficient cooking solutions.

Another key element in market share positioning is the focus on nutritional value and health-conscious trends. As consumers become more health-aware, manufacturers strategically position their canned vegetables as nutritious options that retain the goodness of essential nutrients. Products with minimal additives, low sodium content, and organic certifications cater to health-conscious consumers, tapping into the growing demand for healthier food choices. Market players leverage transparent labeling and communicate nutritional benefits to position their canned vegetables as not just convenient but also a health-conscious option in the market.
European nations lead the global import market for canned tomatoes, constituting 19% of the total value of European Union (EU) imports. This dominant share is followed by other food groups, with olives accounting for 7.7% and pineapples at 6.1%. Projections for the forecast period from 2022 to 2030 indicate a substantial annual increase of approximately 21% in the expected share for homogenized vegetables. This anticipated growth in share signifies a corresponding rise in production levels, contributing to the overall expansion of the forecasted canned vegetables market. The figures outlined in the forecast highlight a positive trajectory for the canned vegetables sector, underscoring the significance of homogenized vegetables in the European market and their expected increased contribution to the overall import landscape.

Differentiation through product variety and innovation is also integral to market share positioning in the Canned Vegetables Market. Offering a diverse range of canned vegetables, including unique blends, medleys, and seasoned options, allows companies to cater to a broader consumer base with varied taste preferences. Innovation in packaging, such as resealable containers or single-serving portions, enhances convenience and addresses the evolving needs of consumers, contributing to a strategic market positioning.

Branding and marketing strategies play a pivotal role in shaping market share positioning. Establishing a strong brand identity that conveys quality, reliability, and transparency helps build consumer trust. Marketing campaigns often focus on the quality of ingredients, the canning process, and the overall value proposition of canned vegetables. Effective branding creates differentiation in a competitive market, influencing consumer perceptions and purchasing decisions.

Geographic positioning is another strategic aspect in market share positioning, recognizing regional preferences and cultural influences. Companies tailor their product offerings to align with specific culinary traditions, ensuring that the range of canned vegetables appeals to local tastes. Understanding and adapting to regional nuances contribute to effective market share positioning, allowing companies to establish a strong presence in diverse markets.

Furthermore, pricing strategies are crucial for market share positioning in the Canned Vegetables Market. Balancing affordability with quality is a delicate yet essential aspect of capturing and retaining market share. Some brands position themselves as cost-effective choices, appealing to price-sensitive consumers, while others focus on premium positioning by highlighting superior quality, organic ingredients, or specialty offerings. Strategic pricing helps companies target specific consumer segments and carve out their market share niche.

Sustainability practices and ethical considerations also play a role in market share positioning. Companies that prioritize environmentally friendly packaging, engage in responsible sourcing, and obtain certifications such as Fair Trade or Non-GMO position themselves as socially responsible choices. This resonates with a growing segment of consumers who prioritize sustainability and ethical practices in their purchasing decisions, contributing to a distinct market share positioning

Global Canned Vegetable Market Overview


Canned Vegetables Market Size was valued at USD 21.78 Billion in 2021. The Canned vegetable market industry is projected to grow from USD 22.65 Billion in 2022 to USD 30.62 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 3.84% during the forecast period (2022 - 2030). The market is majorly driven by the rise in the consumption of various packaged food products and beverages that are convenient to use or consume. These product types are processed by various techniques such as peeling, chopping, or cooking, and then sealed in an air-tight tin or aluminum can. Owing to the fast-paced lifestyle and rise in the working population, the consumption of convenience food products has increased. This directly propels market growth.Canned Vegetable Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Canned Vegetables Market Trends



  • Growing Consumer Inclination towards Organic and Clean-label Foods to Drive the Market Growth


The utilization of organic and clean label ingredients products has risen in developed economies due to the perceived health benefits associated with organic products. Organic and clean-label product consumption has risen dramatically in various developing countries as well which aids the growth of the market. Consumers are inclined towards consuming chemical-free natural food products and their growing label knowledge about the products has positively impacted the market. Consumers prefer organically grown products such as vegetables, fruits, and even meat products as they are healthier than conventionally grown items. The wide availability of these organic canned products and their increased consumption is a crucial factor that helps in the market growth of tinned foods.


Additionally, Canning is a method for preserving food products and provides an extended shelf life to it. Canning preserves the nutrients of food products and avoids spoilage due to external factors such as sunlight and air. Canned food products are widely utilized by many fast-food chains and restaurants due to their convenience of cooking and it remains free from any contamination and spoilage for a longer period. Since canned fruits are free from any contaminants and at the same time it retains all the nutritional qualities its usually used in salads, smoothies, and drinks or are directly consumed. The consumption of these foods as a trend is majorly attributed to the consumers wanting to spend on hygienic and convenient food products.


Canned Vegetable Market Segment Insights


Canned Vegetable Type Insights


The  Canned Vegetables market segmentation, based on type, includes Tomatoes, carrots, Peas, Corn, Spinach, Vegetable Blends, and Others. The vegetable blend is dominating the market during the forecast period as it contains all vegetables in one and is highly protein able. Which is required by the human body on a daily base.


Canned Vegetables Category Insights


Based on Category, the  Canned Vegetable market segmentation includes Organic and Conventional. Organic is leading the market during the forecasted period. As it is without any mixed or contains no prevention.


Based on the Distribution channel, the  Canned Vegetables market segmentation includes Store-Based, Non-Store-Based. The specialty stores segment is anticipated to hold a major share of the market as users can easily access various kinds of branded coffee vending machines for household usage from such stores. Moreover, commercial users are more likely to prefer to order Canned Vegetables from these stores as they can compare various brands of Canned Vegetables during the purchasing activity.


Figure 2:  Canned Vegetables Market, by Distribution Channels, 2021 & 2030 (USD Billion)Canned Vegetables Market, by Distribution Channels, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Canned Vegetables Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The increased demand and consumption of canned foods are being witnessed across the food industries that are functioning in the North American and European markets. Hence, this will lead these regions to dominate the  canned vegetables market growth. Also, these regions are undergoing increased interest from investors that are on the lookout for opportunities related to industrial development.


Figure 3:  CANNED VEGETABLES MARKET SHARE BY REGION 2021 (%)Canned Vegetables Market, by Distribution Channels, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Also, the APAC region’s increasing ability to produce in large capacities is likely to attract considerable attention to the regional market during the forecast period. Also, the APAC region is the fastest-growing region in the international canned vegetables market. The main reason behind this is the rising demand for cans that have vegetables, meat, fish, shellfish, and fruits, amongst others. The countries like China, Japan, and Korea, are demanding canned crabs in huge quantum which will boost foreign income for some markets, as well. As per the FAO estimates, crab meat has been exported the maximum in South Korea and China, as these were the second-largest importers. Canada is one of the largest exporters and producers and Japan imports 40% of them.


Canned Vegetables Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Canned Vegetables market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Canned Vegetables industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Canned Vegetables. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their  presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Canned Vegetables industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Canned Vegetables industry to benefit customers and expand the market sector. The Canned Vegetables market has recently given medicine some of the most important advantages. Major hair care product market players, including Nestlé, CHB Group, Landec, Del Monte Food, Inc, Pinnacle Foods Inc., Welch’s, Hanover Foods Corp., and Tropicana Products, Inc., are attempting to increase market demand by funding R&D initiatives.


Nestlé has announced that it has agreed to sell its Yinlu peanut milk and canned rice porridge businesses in China to Food Wise Co., Ltd. The deal covers all of Yinlu's operations, including its five factories in Fujian, Anhui, Hubei, Shandong, and Sichuan. Yinlu brands had sales of CHF 700 million in 2019. Both parties have agreed not to disclose the financial terms of the transaction.


Also, Tropicana Brands Group, a portfolio company of PAI Partners and manufacturer of juice products, has named William J. Kelley Jr. as chief financial officer and Rogier Smeets as chief executive officer, of Europe. The appointments come as the new joint venture between PAI Partners and PepsiCo continues to build its team. Kelley joins from Treehouse Foods, where he was EVP and CFO. Kelley will help the company shape and achieve its vision and grow its storied brands like Tropicana and Naked. Smeets comes to Tropicana Brands Group via Upfield, a consumer packaged goods company, where he held leadership positions like president, in Europe. Smeets will work with Tropicana to increase its impact on the European market.


Key Companies in the Canned Vegetables market include



  • NestlĂ©, CHB Group

  • Landec

  • Del Monte Food, Inc

  • Pinnacle Foods Inc.

  • Welch’s

  • Hanover Foods Corp.

  • Tropicana Products, Inc.

  • Dole Food Company Inc.

  • Shanghai Meilin Zhengguanghe Co., Ltd.

  • The Kraft Heinz Company

  • Bellisio Foods, Inc.


Canned Vegetables Industry Developments


In May 2020, Ye Olde Oak Foods Ltd., the canned hot dog, and meat brand launched its new online website with the help of digital marketing agency Faber Ltd. to have a new vibrant web presence and showcase its products on the online platform.


In April 2020, Napolina, an Italian cooking brand launched drained canned quinoa as a part of a new convenience food range. The other products in the range include chickpeas, red kidney beans, and cannellini beans.


Canned Vegetables Market Segmentation


Canned Vegetables Type Outlook



  • Tomatoes

  • Carrot

  • Peas

  • Corn

  • Spinach

  • Vegetable Blend

  • Others


Canned Vegetables Category Outlook



  • Organic

  • Conventional


Canned Vegetables Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Canned Vegetables Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

  • Rest of the World

  • Middle East

  • Africa

  • Latin America

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