Canada False Eyelashes Market Research Report: By Type (Strip Lashes, Individual Flare Lashes, Individual Single Lashes), By Production Process (Machine-made, Handmade), By Raw Material (Synthetic Hair, Human Hair, Animal HairFur, Others) andBy Distribution Channel (Store Based, Non-Stored Based)- Forecast to 2035

Canada False Eyelashes Market Overview

Canada False Eyelashes Market Size was estimated at 111.6 (USD Million) in 2024.The Canada False Eyelashes Market Industry is expected to grow from 115.2(USD Million) in 2025 to 153.6 (USD Million) by 2035. The Canada False Eyelashes Market CAGR (growth rate) is expected to be around 2.65% during the forecast period (2025 - 2035).

Key Canada False Eyelashes Market Trends Highlighted

The Canada False Eyelashes Market is witnessing significant growth driven by a rise in beauty consciousness and an increasing number of consumers seeking enhanced eye aesthetics. Social media plays a crucial role in shaping consumer preferences, with platforms showcasing various makeup trends that prominently feature false eyelashes. Furthermore, the demand for cruelty-free and vegan products is on the rise in Canada as consumers increasingly engage with brands that emphasize ethical and sustainable practices. This shift in consumer behavior serves as a key market driver, encouraging brands to cater to the growing demand for environmentally friendly options.There are promising opportunities for innovation in the Canadian market, particularly in the development of new materials and technologies that enhance the durability and comfort of false eyelashes. Brands can explore partnerships with Canadian beauty influencers and makeup artists for co-created products that resonate deeply with local audiences. The ongoing trend towards customization offers further potential; consumers are increasingly interested in personalized eyelash solutions that can complement unique facial features. In recent times, the popularity of DIY beauty solutions has surged, leading to an increase in sales of false lashes designed for home application.Additionally, with the rise of beauty subscription boxes in Canada, consumers are more likely to experiment with various brands and styles, propelling market growth. As Canadian consumers continue to embrace diverse makeup styles and preferences, the industry is poised for further expansion, with a focus on enhancing accessibility and product variety within the false eyelashes segment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canada False Eyelashes Market Drivers

Growing Beauty and Cosmetic Industry

The Canada False Eyelashes Market Industry is significantly driven by the flourishing beauty and cosmetic sector. According to the Canadian Beauty and Personal Care Market report, the industry has experienced an annual growth rate of 3.4% over the past five years. This growth can largely be attributed to consumer preferences shifting towards premium beauty products, including false eyelashes. Major cosmetic brands like L'Oréal Canada and Revlon have expanded their product lines to include high-quality false eyelashes, thus enhancing their market presence.The increasing awareness of personal grooming and beauty standards, especially among younger demographics, fuels demand for aesthetic products such as false eyelashes. Furthermore, the rising influence of social media platforms and beauty influencers has led to an exponential increase in the visibility of beauty products across Canada, further driving the market for false eyelashes.

Increase in E-commerce Platforms

The rise of e-commerce platforms has played a crucial role in the growth of the Canada False Eyelashes Market Industry. Statistics Canada reported that e-commerce sales in the retail sector increased by 35% during the pandemic, highlighting a significant shift in consumer buying behavior. This trend towards online shopping allows easier access to a variety of false eyelash products, catering to the diverse preferences of Canadian consumers. Established players like Sephora and Amazon Canada have enhanced their online offerings of false eyelashes, making it convenient for consumers to purchase their favorite products.Additionally, the convenience of home delivery coupled with promotions and discounts boosts consumer spending on beauty products, particularly false eyelashes, contributing positively to market growth.

Popularity of Social Media Influencers

The impact of social media influencers on the beauty standards in Canada plays a vital role in driving the False Eyelashes Market Industry. In recent years, influencer marketing has taken the beauty sector by storm, with platforms like Instagram and TikTok showcasing trending makeup styles, including false eyelashes. A recent survey indicated that 70% of Canadian consumers have purchased beauty products recommended by influencers. Brands are increasingly collaborating with popular beauty influencers to promote their false eyelash collections, resulting in heightened awareness and demand.This shift in marketing strategy directly influences consumer purchasing behaviors and preferences, making false eyelashes a staple in their beauty routines.

Canada False Eyelashes Market Segment Insights

False Eyelashes Market Type Insights

The Canada False Eyelashes Market, with a clear focus on the Type segment, encompasses a variety of lash products that cater to different consumer preferences and needs. The market exhibits a diversity of offerings, with Strip Lashes, Individual Flare Lashes, and Individual Single Lashes being the primary categories. Strip Lashes are known for their ease of use, making them highly popular among consumers seeking convenience for everyday wear or special occasions. Their simple application method and wide range of styles allow for versatility, appealing to both novice users and experienced makeup enthusiasts.Individual Flare Lashes, on the other hand, offer a more customizable solution, allowing users to create a fuller look by selectively applying clusters of lashes to specific areas. This option caters to those looking for a more professional appearance, enhancing the eyes while allowing for a natural effect. Individual Single Lashes represent another significant part of the market, as they enable an even more tailored approach to lash enhancement. Users can achieve a delicate, natural look or a more dramatic effect based on their preferences, making these lashes suitable for a range of occasions and personal styles.The growing inclination towards beauty enhancement products in Canada, driven by social media and beauty influencers, bolsters the interest in these diverse types of false eyelashes. Additionally, increasing events, special occasions, and a culture of self-expression in Canada contribute to the thriving market as consumers seek out options that best reflect their individuality. Overall, the Type segment of the Canada False Eyelashes Market reveals a robust landscape of choices that cater to varied consumer desires while reflecting broader beauty trends in the region.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

False Eyelashes Market Production Process Insights

The Canada False Eyelashes Market has shown significant dynamics in its Production Process segment, which prominently features both Machine-made and Handmade eyelashes. The Machine-made segment is characterized by efficiency and consistency, accommodating the growing demand with precision manufacturing techniques, appealing to consumers seeking a standard quality product at accessible pricing. In contrast, the Handmade segment highlights artisanal craftsmanship, capturing market interest with unique designs that cater to niche consumer preferences and luxury markets.The preference for Handmade eyelashes reflects a trend towards personalized beauty products, enabling brands to stand out in a competitive landscape. This segmentation showcases the diversity within the False Eyelashes Market, allowing it to address varying consumer needs and preferences across Canada. The rising influence of social media and beauty trends significantly supports growth in both segments, as consumers increasingly seek products that enhance their appearance and align with current aesthetic standards. Furthermore, the evolving beauty standards in Canada continue to influence the production processes, driving innovation and quality improvements within the industry.Understanding these dynamics is crucial for stakeholders aiming to navigate the Canada False Eyelashes Market effectively.

False Eyelashes Market Raw Material Insights

The Raw Material segment of the Canada False Eyelashes Market plays a pivotal role in determining the quality and appeal of the final product. This segment is predominantly categorized into Synthetic Hair, Human Hair, Animal Hair and Fur, and Others, each contributing uniquely to the market. Synthetic Hair is particularly significant due to its versatility and ability to mimic the appearance of real lashes while being cost-effective. Human Hair, valued for its natural look and feel, is preferred by consumers seeking authenticity and realism in their eyelash extensions.Meanwhile, Animal Hair and Fur, although less common, offer unique textures and durability, catering to niche markets that prioritize luxury and quality. Other materials in this segment may include innovative alternatives that focus on sustainability, reflecting the growing trend toward eco-friendly products within the beauty industry. The demand for diverse materials drives innovation in manufacturing processes and influences consumer preferences, highlighting the importance of the Raw Material segment in shaping the future of the Canada False Eyelashes Market.Furthermore, as more Canadian consumers become environmentally conscious, a shift towards ethically sourced and sustainable raw materials is becoming increasingly evident, presenting opportunities for growth and differentiation in this competitive landscape.

False Eyelashes Market Distribution Channel Insights

In the Canada False Eyelashes Market, the Distribution Channel segment is a crucial area that significantly impacts overall market dynamics. The market is divided into two primary categories: Storeased and Non-Stored Based channels. Storeased channels, which include retail outlets and beauty salons, are vital as they allow customers to experience products firsthand, facilitating immediate purchase decisions. This channel traditionally garners a large customer base due to the tactile nature of beauty product shopping. On the other hand, Non-Stored Based channels, encompassing e-commerce platforms and online marketplaces, are gaining momentum as consumers increasingly turn to digital shopping, motivated by convenience and broader product selections.This shift reflects broader market trends where technological advancements and changing consumer preferences are driving growth in online shopping. The Canada False Eyelashes Market statistics show that both segments are important to cater to varying customer needs, with ased channels dominating traditional markets while Non-Stored Based channels represent a significant opportunity for growth, especially among the tech-savvy younger demographics. As the beauty and cosmetics industry continues to evolve in Canada, these distribution channels play a pivotal role in shaping market trends and consumer buying behaviors.

Canada False Eyelashes Market Key Players and Competitive Insights:

The Canada False Eyelashes Market has experienced significant growth driven by evolving beauty trends and increasing consumer demand for enhanced eye makeup products. The competitive landscape is marked by a diverse range of players, each striving to establish their brand identity while catering to various consumer needs. Key factors influencing competition in the market include product innovation, marketing strategies, distribution channels, and partnerships. The rise of social media influencers and beauty enthusiasts has also fueled competition, pushing brands to create engaging content that resonates with their target audience. As consumer preferences continue to shift towards more sustainable and cruelty-free options, brands are increasingly focusing on ethical practices to differentiate themselves in this dynamic market.Dua Lipa has made a notable impact in the Canadian False Eyelashes Market, leveraging her influence as a music artist and fashion icon. With a strong social media presence and partnerships in the beauty industry, Dua Lipa has the ability to captivate a younger demographic, which is especially important in the cosmetics sector. Her emphasis on quality and trend-driven designs resonates well with consumers seek both functionality and style in false eyelashes. By collaborating with other brands and utilizing her celebrity status, Dua Lipa has positioned herself as a prominent figure in the beauty industry, creating a brand that emphasizes self-expression and confidence through makeup. The synergy between her music, fashion, and beauty initiatives creates a compelling narrative that attracts consumers in Canada looking for fashionable and high-quality beauty products.Ardell holds a significant position in the Canada False Eyelashes Market, recognized for its comprehensive range of false eyelashes that cater to various consumer aesthetics and preferences. The brand is known for its innovation in product design, offering a variety of styles from natural to more dramatic looks, that appeal to a diverse customer base. Ardell’s market presence is strengthened by its established distribution channels, which include partnerships with beauty retailers, online platforms, and salons across Canada. Key products feature their signature line of lash styles, which are often praised for their quality and affordability. In recent years, Ardell has engaged in strategic mergers and collaborations that enhance its market reach and distribution capabilities within Canada. These initiatives, combined with their commitment to continuous product improvement, position Ardell as a leader that can adapt to changing consumer trends while meeting the demands of the Canadian market effectively.

Key Companies in the Canada False Eyelashes Market Include

• Dua Lipa


• Ardell


• Velour Lashes


• Tarte Cosmetics


• Red Cherry


• Morphe


• House of Lashes


• Kiss Products


• Lashify


• Eylure


• Huda Beauty


• Kylie Cosmetics


• Fleur de Force

Canada False Eyelashes Market Industry Developments

The Canada False Eyelashes Market has witnessed significant developments recently, particularly with the increased focus on innovative products that promote sustainability, reflecting consumer preferences for eco-friendly options. Companies like Tarte Cosmetics and Huda Beauty have expanded their ranges to include vegan and cruelty-free lashes, which resonate with Canadian consumers' growing demand for ethical beauty products. In terms of market valuation, companies such as Ardell and Kiss Products have experienced notable growth, positively impacting the overall market landscape. Regarding mergers and acquisitions, there have been no publicly known transactions involving the specified companies in the past few months.

However, the overall trend in the cosmetics industry indicates a consolidation movement, which may influence the future of the False Eyelashes Market. Over the past 2-3 years, the market has evolved rapidly with the advent of online retailing and social media influencers, highlighting major brands like Velour Lashes and Eylure engaging in collaborations that enhance their visibility. As the market continues to grow, brands are also leveraging partnerships to gain a foothold in the Canadian beauty sector, aligning with governmental initiatives promoting local manufacturing and product innovation in the cosmetics industry.

Canada False Eyelashes Market Segmentation Insights

False Eyelashes Market Type Outlook

• Strip Lashes


• Individual Flare Lashes


• Individual Single Lashes

False Eyelashes Market Production Process Outlook

• Machine-made


• Handmade

False Eyelashes Market Raw Material Outlook

• Synthetic Hair


• Human Hair


• Animal HairFur


• Others

False Eyelashes Market Distribution Channel Outlook

• Store Based


• Non-Stored Based

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	111.6(USD Million)
MARKET SIZE 2024	115.2(USD Million)
MARKET SIZE 2035	153.6(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	2.65% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Dua Lipa, Ardell, Velour Lashes, Tarte Cosmetics, Red Cherry, Morphe, House of Lashes, Kiss Products, Lashify, Eylure, Huda Beauty, Kylie Cosmetics, L'Oreal, Fleur de Force
SEGMENTS COVERED	Type, Production Process, Raw Material, Distribution Channel
KEY MARKET OPPORTUNITIES	Increasing demand for vegan options, Growth of online retail channels, Rising influence of social media trends, Expansion in lash extension services, Customized product offerings for consumers
KEY MARKET DYNAMICS	increasing beauty consciousness, rise in social media influence, demand for customized products, growth of e-commerce platforms, expanding demographic preferences
COUNTRIES COVERED	Canada