• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor
    Hero Background

    Canada B2C E commerce Market

    ID: MRFR/ICT/57258-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    Canada B2C Ecommerce Market Research Report By Type (B2C Retailers, Classifieds) and By Application (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Clothing & Footwear, Home Décor & Electronics, Sports & Leisure, Media & Entertainment, Information Technology, Others) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Canada B2C E commerce Market Infographic
    Purchase Options

    Canada B2C E commerce Market Summary

    The Canada B2C Ecommerce market is projected to grow from 30.5 USD billion in 2024 to 60.2 USD billion by 2035.

    Key Market Trends & Highlights

    Canada B2C Ecommerce Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 6.38 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 60.2 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 30.5 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital payment solutions due to increasing consumer preference for online shopping is a major market driver.

    Market Size & Forecast

    2024 Market Size 30.5 (USD Billion)
    2035 Market Size 60.2 (USD Billion)
    CAGR (2025 - 2035) 6.38%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Canada B2C E commerce Market Trends

    The Canada B2C Ecommerce Market is experiencing several important market trends shaped by changing consumer behaviors and technological advancements. A major driver includes the increasing penetration of high-speed internet and the widespread use of smartphones, which facilitate easy online shopping. Consumers in Canada are becoming more comfortable with digital payments and online transactions, especially post-pandemic, leading to a significant rise in ecommerce activities. 

    The growing preference for convenience and contactless shopping is pushing retailers to enhance their online presence and offer seamless purchasing experiences. Opportunities for businesses lie in expanding offerings related to sustainable products and services, as Canadian consumers are increasingly prioritizing eco-friendly options.The rise of local shopping trends, where consumers prefer to support local brands over larger international companies, presents a unique avenue for Canadian retailers to strengthen their market position. 

    In recent times, there has been a noticeable shift toward personalized shopping experiences driven by advancements in artificial intelligence and data analytics. Retailers are utilizing customer data to tailor their marketing strategies, which significantly increases customer engagement and loyalty. Additionally, the rise of social commerce in Canada, where consumers purchase directly through social media platforms, showcases a significant change in how consumers engage with brands.

    As these trends continue to evolve, Canadian ecommerce businesses that adapt to the changing landscape will likely find enhanced opportunities for growth.

    The Canadian B2C e-commerce landscape is characterized by a robust growth trajectory, driven by increasing consumer preference for online shopping and advancements in digital payment technologies.

    Government of Canada, Industry Canada

    Canada B2C E commerce Market Drivers

    Market Growth Chart

    Diverse Payment Options

    The Global Canada B2C Ecommerce Market Industry benefits from the availability of diverse payment options, which enhances consumer confidence and encourages online transactions. Canadians are increasingly inclined to shop online when they have access to multiple payment methods, including credit cards, digital wallets, and buy-now-pay-later services. This variety not only caters to consumer preferences but also mitigates concerns regarding security and fraud. As a result, the market is poised for growth, with a projected compound annual growth rate of 6.38 percent from 2025 to 2035, indicating a strong trajectory fueled by the convenience of payment flexibility.

    Shift in Consumer Behavior

    The Global Canada B2C Ecommerce Market Industry is witnessing a significant shift in consumer behavior, with an increasing preference for online shopping over traditional retail. Canadians are increasingly valuing convenience, variety, and competitive pricing, which online platforms readily provide. This behavioral change is reflected in the growing number of consumers who engage in online shopping, with estimates suggesting that over 70 percent of Canadians have made at least one online purchase in the past year. This trend is expected to contribute to the market's expansion, with projections indicating a growth to 60.2 USD Billion by 2035, driven by evolving consumer preferences.

    Technological Advancements

    The Global Canada B2C Ecommerce Market Industry is significantly influenced by technological advancements that enhance the online shopping experience. Innovations such as artificial intelligence, augmented reality, and personalized marketing are transforming how consumers interact with e-commerce platforms. For instance, AI-driven recommendations and chatbots improve customer service and engagement, while augmented reality allows consumers to visualize products before purchase. These advancements not only improve user experience but also drive sales, as they create a more engaging shopping environment. The integration of such technologies is likely to propel the market forward, contributing to its anticipated growth.

    Growing Internet Penetration

    The Global Canada B2C Ecommerce Market Industry is experiencing a notable surge in internet penetration, which is a critical driver of online shopping. As of 2024, approximately 95 percent of Canadians have access to the internet, facilitating a seamless shopping experience. This increased connectivity allows consumers to browse and purchase products from the comfort of their homes. The rise of mobile devices further enhances this trend, as more Canadians utilize smartphones for online shopping. Consequently, the Global Canada B2C Ecommerce Market is projected to reach 30.5 USD Billion in 2024, indicating a robust growth trajectory fueled by enhanced digital accessibility.

    Logistics and Delivery Improvements

    The Global Canada B2C Ecommerce Market Industry is benefitting from significant improvements in logistics and delivery systems, which are essential for meeting consumer expectations. Efficient supply chain management and advancements in last-mile delivery services are enabling faster and more reliable shipping options. Canadians increasingly expect quick delivery times, and companies are responding by optimizing their logistics operations. This focus on efficiency is likely to enhance customer satisfaction and loyalty, thereby driving sales growth. As the market evolves, these logistics improvements will play a crucial role in supporting the projected growth of the Global Canada B2C Ecommerce Market.

    Market Segment Insights

    Canada B2C Ecommerce Market Segment Insights

    Canada B2C Ecommerce Market Segment Insights

    B2C Ecommerce Market Type Insights

    B2C Ecommerce Market Type Insights

    The Canada B2C Ecommerce Market is a rapidly evolving sector characterized by diverse types that cater to various consumer needs and preferences. Among the most significant segments are B2C Retailers and Classifieds, which play vital roles in the overall landscape of online shopping in Canada. B2C Retailers encompass a wide range of businesses that sell goods and services directly to customers via online platforms. This segment has seen remarkable growth as Canadian consumers increasingly prefer the convenience and accessibility of online shopping over traditional retail.

    The proliferation of smartphones and the enhancement of internet connectivity have significantly influenced this trend, allowing consumers to shop anytime and anywhere. 

    In parallel, the Classifieds segment serves as an essential platform for connecting buyers and sellers of second-hand goods and services. It is particularly popular among consumers looking for unique items or cost-effective solutions, thereby promoting sustainability through the reuse of products. The significance of Classifieds lies in their ability to facilitate local transactions, fostering a sense of community and support among users.

    The growing desire for localized shopping experiences and eco-friendly practices contributes to the vitality of this segment within the Canada B2C Ecommerce Market.Moreover, the rise of social media and peer-to-peer platforms has enhanced the visibility of both B2C Retailers and Classifieds, allowing businesses and consumers to engage directly in their purchasing journeys. 

    B2C Ecommerce Market Application Insights

    B2C Ecommerce Market Application Insights

    The Canada B2C Ecommerce Market is experiencing a significant transformation within its Application segment, reflecting diverse consumer preferences and evolving shopping behaviors. Expected trends reveal a robust demand across various categories such as Automotive, Beauty and Personal Care, and Consumer Electronics, with each contributing uniquely to the market dynamics. The Clothing and Footwear category has gained prominence due to the increasing shift towards online purchasing, driven by convenience and expanding choices for consumers. Similarly, the Sports and Leisure section sees growth spurred by heightened interest in fitness and outdoor activities, particularly accelerated by recent global health trends.

    Moreover, the Media and Entertainment subcategory is thriving as streaming services and digital content consumption continue to rise, showcasing a shift in how Canadians consume media. Additionally, Information Technology and Home Décor are becoming increasingly relevant as more consumers enhance their home environments and seek tech-based solutions.

    The diversity across these Application categories underscores the adaptability of the Canadian market, fulfilling the varied demands of its population and presenting ample opportunities for businesses aimed at enhancing customer experience through innovation and digital engagement.The overall segmentation within the Canada B2C Ecommerce Market showcases a landscape rich in potential for growth and development, driven largely by consumer trends and technological advancements.

    Get more detailed insights about Canada B2C E-commerce Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The Canada B2C Ecommerce Market is characterized by a vibrant, competitive landscape fueled by rapid technological advancements and changing consumer behaviors. The rise of digital shopping has led to an influx of businesses striving to capture the attention of online consumers by enhancing their offerings and tailoring their strategies to meet the unique needs of Canadian shoppers. In this environment, companies are continuously innovating their product and service lines while deploying aggressive marketing tactics to ensure they stand out in an increasingly crowded marketplace.

    The competitive dynamics shape not only pricing strategies but also fulfillment processes, customer engagement activities, and the integration of omnichannel approaches to cater to both urban and rural demographics across Canada.

    Home Depot has established a strong foothold in the Canada B2C Ecommerce Market, leveraging its extensive experience in home improvement and construction products. The company enjoys the advantage of a well-recognized brand name, which engenders trust and loyalty among Canadian consumers. Home Depot's strengths include its broad product assortment that addresses various customer needs, competitive pricing strategies, and an efficient delivery model that ensures timely fulfillment of online orders.

    The company's commitment to enhancing its online presence reflects a focus on delivering exceptional customer service through comprehensive online resources, expert advice, and DIY project guidance, making it highly competitive within the e-commerce sector.Shopify represents a unique player in the Canada B2C Ecommerce Market by empowering small to medium-sized businesses to establish their own online storefronts with ease. 

    Centrally based in Canada, Shopify emphasizes user-friendly solutions that offer a vast array of e-commerce functionalities, such as payment processing, marketing tools, and customizable templates that cater to diverse industries. The company's strength lies in its strong technological capabilities combined with a commitment to providing entrepreneurs with the means to manage their own businesses effectively. Shopify's robust market presence is bolstered by strategic partnerships and acquisitions, which enhance its service offerings and extend its influence in the Canadian market.

    By constantly innovating and expanding its product features, Shopify supports a thriving ecosystem for Canadian merchants looking to capitalize on the growing trend of e-commerce.

    Key Companies in the Canada B2C E commerce Market market include

    Industry Developments

    Recent developments in the Canada B2C Ecommerce Market have highlighted the growing dominance of major players such as Shopify, Amazon, and Lululemon. In September 2023, Shopify announced a strategic partnership with Walmart to enhance cross-platform sales, allowing Canadian retailers greater access to Walmart's expansive customer base. Additionally, in August 2023, Lululemon reported significant growth, with a 30% increase in its e-commerce sales year-over-year, reflecting the brand's successful adaptation to changing consumer behaviors. 

    The market saw a year-on-year growth of 15% in 2022, showcasing strong consumer demand for online shopping. In the mergers and acquisitions front, Home Depot completed its acquisition of a smaller Canadian tech firm in July 2023, aiming to bolster its digital services for Canadian customers. The rise of companies like Canadian Tire and Best Buy in the e-commerce sector also showcases the competitive landscape, as they continue to expand their online offerings. Overall, the Canada B2C Ecommerce Market remains robust, driven by innovation and evolving market strategies among its players.

    Future Outlook

    Canada B2C E commerce Market Future Outlook

    The Canada B2C Ecommerce Market is projected to grow at a 6.38% CAGR from 2024 to 2035, driven by technological advancements, changing consumer behaviors, and enhanced logistics.

    New opportunities lie in:

    • Leverage AI-driven personalization to enhance customer engagement and conversion rates.
    • Expand mobile commerce capabilities to capture the growing segment of mobile shoppers.
    • Invest in sustainable practices to attract environmentally conscious consumers.

    By 2035, the Canada B2C Ecommerce Market is expected to be robust, reflecting evolving consumer preferences and technological integration.

    Market Segmentation

    Outlook

    • Automotive
    • Beauty & Personal Care
    • Books & Stationery
    • Consumer Electronics
    • Clothing & Footwear
    • Home Décor & Electronics
    • Sports & Leisure
    • Media & Entertainment
    • Information Technology
    • Others

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 439.51(USD Billion)
    MARKET SIZE 2024 482.58(USD Billion)
    MARKET SIZE 2035 905.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.883% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Home Depot, Shopify, Lululemon, eBay, Costco, Amazon, Hudson's Bay, Indigo Books and Music, Canadian Tire, Wayfair, Etsy, Alibaba, Best Buy, Walmart, Staples
    SEGMENTS COVERED Type, Application
    KEY MARKET OPPORTUNITIES Mobile commerce growth, Eco-conscious consumer purchasing, Personalized shopping experiences, Expansion of payment options, Subscription service popularity
    KEY MARKET DYNAMICS growing mobile commerce, increasing internet penetration, consumer preference for convenience, competitive pricing strategies, emphasis on personalized shopping experiences
    COUNTRIES COVERED Canada

    FAQs

    What is the expected market size of the Canada B2C Ecommerce Market in 2024?

    The Canada B2C Ecommerce Market is expected to be valued at 482.58 USD Billion in 2024.

    What is the projected market size of the Canada B2C Ecommerce Market by 2035?

    The market is projected to reach 905.0 USD Billion by 2035.

    What is the expected compound annual growth rate (CAGR) for the Canada B2C Ecommerce Market from 2025 to 2035?

    The expected CAGR for the market is 5.883% during the forecast period from 2025 to 2035.

    Which segment of the Canada B2C Ecommerce Market has the largest valuation in 2024?

    The B2C Retailers segment is valued at 300.0 USD Billion in 2024.

    What is the market value of the Classifieds segment in the Canada B2C Ecommerce Market in 2024?

    The Classifieds segment is valued at 182.58 USD Billion in 2024.

    Who are some of the key players in the Canada B2C Ecommerce Market?

    Major players include Amazon, eBay, Costco, and Home Depot among others.

    What is the anticipated market value of B2C Retailers in 2035?

    The B2C Retailers segment is expected to grow to 570.0 USD Billion by 2035.

    What market value will the Classifieds segment reach by 2035?

    By 2035, the Classifieds segment is projected to reach 335.0 USD Billion.

    What factors are driving growth in the Canada B2C Ecommerce Market?

    Growth drivers include increased internet penetration and changing consumer behavior.

    How is competition affecting the Canada B2C Ecommerce Market?

    Intense competition among key players is leading to innovation and better services in the market.

    Download Free Sample

    Kindly complete the form below to receive a free sample of this Report

    Case Study
    Chemicals and Materials