Canada Athleisure Market Overview

The Canada Athleisure Market Size was estimated at 45.91 (USD Million) in 2023. The Canada Athleisure Market Industry is expected to grow from 50.52(USD Million) in 2024 to 129.47 (USD Million) by 2035. The Canada Athleisure Market CAGR (growth rate) is expected to be around 8.932% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Canada Athleisure Market Trends Highlighted

The Canada Athleisure Market is experiencing significant growth, driven by the rising health consciousness among Canadians. People are increasingly incorporating fitness into their daily routines, leading to a higher demand for comfortable and versatile clothing that can transition from workout sessions to casual outings. With a strong focus on an active lifestyle, many Canadian consumers prioritize performance, sustainability, and style in their athleisure choices. This highlights the importance of offering products with moisture-wicking properties, breathability, and eco-friendly materials. Opportunities within the Canadian market can be captured by targeting various demographics, such as the urban youth who are keen on stylish, functional apparel, as well as older consumers looking for comfort without compromising on style.The trend of inclusivity in sizing and gender-neutral clothing is also becoming prominent, indicating a shift towards accommodating diverse body types and preferences. Sustainable practices are gaining traction, and brands that prioritize environmentally conscious production processes are likely to resonate with Canadian consumers who value eco-friendly options. In recent times, social media and influencer marketing have proving essential in shaping consumer preferences and habits. Canadian consumers are heavily influenced by social media platforms, where fitness influencers promote athleisure brands, driving visibility and awareness. Moreover, the ongoing shift towards online shopping is impacting the retail landscape, making it imperative for brands to enhance their e-commerce capabilities and customer engagement.The desire for community and wellness among Canadians also encourages brands to create experiences, such as events or workshops, fostering brand loyalty and customer connection. As this market evolves, understanding and responding to these trends will be key to success in the Canadian Athleisure Market.

Canada Athleisure Market Drivers

Rising Health Consciousness Among Canadians

In Canada, people's health consciousness has significantly increased, which motivates them to exercise. About 61% of Canadians who are 18 years of age or older said they engaged in physical exercise in 2021, according to Statistics Canada. The demand for athleisure clothing is being driven by this health-conscious trend since it combines fashion and utility, making it appropriate for both casual wear and exercise. Well-known companies like Vancouver-based Lululemon Athletica have benefited from this trend by extending their product lines to encompass yoga, running, and general sportswear, which has further fueled the rise of the Canada athleisure market. It is anticipated that the growing number of Canadians engaging in fitness-related activities will have a favorable impact on the market for athleisure goods in the years to come.

Expansion of E-Commerce Platforms

The rapid growth of e-commerce in Canada has facilitated greater accessibility to athleisure products. According to Canada Post, e-commerce sales in Canada grew by over 30% in 2020. Retailers such as Sport Chek and Athletic Nation have amplified their online presence, providing consumers with an extensive range of athleisure products at their convenience. This ease of shopping encourages more Canadians to purchase athleisure wear, driving growth in the Canada Athleisure Market Industry.As online shopping becomes a more dominant retail channel, the demand for versatile athleisure that can be seen and bought online is expected to increase.

Influence of Athleisure on Fashion Trends

The trend of blending athletic wear with everyday fashion is becoming increasingly prominent in Canada. A study published by the Canadian Council of Fashion Designers highlighted that athleisure has moved from the gym to mainstream fashion, with 70% of Canadians agreeing that athleisure is suitable for casual outings. This cultural shift is evident in major Canadian fashion events where designers emphasize functionality alongside style. Established brands like Joe Fresh have responded by launching their athleisure lines that resonate with this trend.The growing acceptance of athletic footwear and apparel as suitable casual attire is significantly driving sales in the Canada Athleisure Market Industry.

Growing Interest in Sustainable Fashion

Sustainability is becoming a core concern for Canadian consumers. Research from the Sustainable Fashion Forum shows that 65% of Canadians are willing to pay more for sustainable products, which is prompting brands within the Canada Athleisure Market Industry to incorporate eco-friendly materials and practices. Companies like Tentree, which plants ten trees for every product sold, have gained traction amongst environmentally conscious consumers. As more brands adopt sustainable practices, they can tap into this growing market segment, driving the overall growth of the athleisure sector in Canada.

Canada Athleisure Market Segment Insights

Athleisure Market Product Type Insights

The Canada Athleisure Market segmentation indicates a diverse product type landscape that includes Leggings, Tights and Joggers, Hoodies and Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bras, Yoga Pants, and other items. In recent years, Leggings have emerged as a staple in both athletic and casual wear, primarily due to their versatility and comfort, appealing to various consumer demographics. Tights and Joggers enjoy similar popularity, driven by the growing trend of athleisure as a lifestyle choice rather than simply athletic wear. Hoodies and Sweatshirts, often favored for their cozy and relaxed fit, resonate well with Canadian consumers, especially in the colder months, making them significant contributors to overall sales. Sneakers continue to dominate the market, offering both functionality and style as consumers increasingly prioritize comfort in their footwear choices. Shorts have carved out a notable portion of the market, particularly among younger demographics who embrace active lifestyles during the warmer months. Sports Jackets, designed to withstand various weather conditions, play a crucial role in the outdoor sports segment, appealing to both athletes and casual outdoor enthusiasts who seek reliable outerwear. Sports Bras, essential for both comfort and support during physical activities, cater to a growing awareness of fitness among women, further highlighting the importance of female-targeted product offerings in the athleisure segment. Yoga Pants have witnessed significant demand due to the rising popularity of yoga and fitness classes, embodying the balance between performance and style that the athleisure trend promotes. The "Others" category provides room for innovative products and niche items that cater to specific consumer needs or preferences, reflecting the dynamic nature of the market. Factors contributing to market growth include an increased focus on health and fitness, a preference for casual attire in professional settings, and a heightened role of social media in driving trends. As consumers in Canada opt for more functional yet fashionable clothing, the Canada Athleisure Market is poised to capitalize on these trends with its diverse product offerings tailored to the active lifestyles of Canadians. The overall alignment of consumer preferences with flexible and stylish options reinforces the significance of each product type within the market, supporting a rich and evolving consumer landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Athleisure Market Distribution Channel Insights

The Canada Athleisure Market is experiencing remarkable growth, particularly within its Distribution Channel segment, which plays a crucial role in shaping consumer access and purchasing patterns. The prominent avenues for distribution include Store-Based and Non-Store Based channels. Store-Based channels, encompassing brick-and-mortar retailers, provide consumers with the opportunity to physically experience products before making a purchase, fostering buyer confidence and satisfaction. In contrast, Non-Store Based channels, which include e-commerce platforms, have surged in popularity due to the convenience and accessibility they offer.These channels cater to the growing trend of online shopping, especially among younger demographics who appreciate the flexibility of browsing and purchasing from their homes. The integration of digital technology in retail enhances customer engagement and streamlines the buying process. Both distribution channels contribute significantly to the Canada Athleisure Market segmentation, addressing varying consumer preferences and lifestyles. As consumers increasingly prioritize comfort in their daily wear, the adaptability of these channels is essential in meeting the dynamic demands of the athleisure sector, ultimately driving market growth and reshaping the retail landscape in Canada.

Athleisure Market End User Insights

The Canada Athleisure Market demonstrates a diverse range of potential among its End User segment, encompassing Men, Women, and Unisex categories. The growing awareness of health and fitness among Canadians has significantly influenced the athleisure trend, as these styles effectively cater to both leisure and active purposes. The Men category has seen rising demand for functional and stylish apparel, driven by the shift in men's fashion toward more versatile options. Meanwhile, the Women segment continues to dominate the athleisure landscape, with brands increasingly focusing on inclusive sizing and innovative designs to meet consumer preferences.The Unisex category thrives on the growing emphasis on gender-neutral clothing, appealing to a broad audience and reflecting a shift in societal norms around fashion. The overall trends in workplace settings across Canada are leaning toward more casual dress codes, further boosting the acceptance and demand for athleisure wear in everyday settings. This growing consumer base, combined with the influence of social media and celebrity endorsements, solidifies the importance of these segments in shaping the future of the Canada Athleisure Market, ultimately providing an array of opportunities for brands and retailers alike.

Canada Athleisure Market Key Players and Competitive Insights

The Canada Athleisure Market has increasingly become a competitive landscape characterized by a blend of comfort and style that caters to the urban lifestyle. The market is driven by a rising trend in health and wellness among Canadian consumers, leading to an increased demand for clothing that can transition seamlessly from workouts to casual outings. As the lines between athletic wear and casual fashion blur, various brands are vying for market share by focusing on quality, sustainability, and innovative designs. Brands are becoming more adaptive to consumer preferences that prioritize versatility and comfort, influencing their product developments and marketing strategies. In this competitive scenario, understanding the strengths, positioning, and market approach of key players is essential for stakeholders looking to capitalize on growth opportunities within the Canadian athleisure segment.Outdoor Voices has made a notable entry and presence in the Canada Athleisure Market, establishing itself as a brand that focuses on encouraging movement and activity. The company's core values center around inclusivity and community engagement, resonating well with Canadian consumers who prioritize lifestyle and wellness. Outdoor Voices emphasizes sustainability, offering products made from recycled and eco-friendly materials, appealing to the environmentally conscious segment of the market. Their ability to connect with consumers through social media and community-driven initiatives enhances their brand loyalty, making them a strong competitor in this evolving market. Overall, Outdoor Voices’ commitment to quality products and community involvement solidifies its reputation and positions it favorably among Canadian athleisure brands.New Balance holds a significant position within the Canada Athleisure Market, well-regarded for its blend of functionality and style in athletic apparel and footwear. The company has established a diverse range of key products, including performance running shoes, casual athleisure attire, and accessories that cater to various sporting activities and lifestyles. New Balance is known for its strong emphasis on quality, comfort, and innovation, which resonates well with consumers seeking durable and stylish options. Its market presence is further strengthened by partnerships with local retailers and a focus on community events that promote active living. The company also explores opportunities for growth through strategic mergers and acquisitions, enhancing its portfolio within the athleisure segment. Overall, New Balance's emphasis on heritage craftsmanship, community engagement, and product innovation helps it maintain a competitive edge in the Canadian market.

Key Companies in the Canada Athleisure Market Include:

• Outdoor Voices


• New Balance


• Puma


• Under Armour


• Dragonwing


• Nike


• Gymshark


• Reebok


• Champion


• ASICS


• Fabletics


• Lululemon Athletica


• Athleta


• Adidas


• Columbia Sportswear

Canada Athleisure Market Industry Developments

Recent developments in the Canada Athleisure Market have been characterized by increased consumer demand for sustainable and functional fitness apparel. Notable companies such as Lululemon Athletica and Gymshark have reported significant growth, driven by a heightened focus on outdoor activities and wellness lifestyles post-pandemic. In August 2023, Nike announced its strategic intention to expand its sustainable product categories, aiming to resonate with environmentally conscious consumers in Canada. Additionally, Under Armour has forged partnerships with local fitness communities, enhancing brand visibility and customer loyalty in the region. In terms of mergers and acquisitions, Adidas successfully acquired the Canadian-based sportswear brand Reebok's interests in March 2023 as part of its strategic initiatives to strengthen its product offerings in the athleisure segment. There has also been a noticeable surge in online sales for brands like New Balance and Fabletics, reflecting the growing trend for virtual shopping, which now plays a pivotal role in consumer purchasing behaviors in Canada. The market is projected to continue expanding, fueled by evolving lifestyle preferences and a strong push for innovation among these key players.

Canada Athleisure Market Segmentation Insights

Athleisure Market Product Type Outlook

• Leggings


• Tights Joggers


• Hoodies Sweatshirts


• Sneakers


• Shorts


• Sports Jackets


• Sports Bra


• Yoga Pants


• Others

Athleisure Market Distribution Channel Outlook

• Store-Based


• Non-Store Based

Athleisure Market End User Outlook

• Men


• Women


• Unisex

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	45.91(USD Million)
MARKET SIZE 2024	50.52(USD Million)
MARKET SIZE 2035	129.47(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.932% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Outdoor Voices, New Balance, Puma, Under Armour, Dragonwing, Nike, Gymshark, Reebok, Champion, ASICS, Fabletics, Lululemon Athletica, Athleta, Adidas, Columbia Sportswear
SEGMENTS COVERED	Product Type, Distribution Channel, End User
KEY MARKET OPPORTUNITIES	Sustainable and eco-friendly materials, Expansion in urban areas, Growth in female consumer segment, Increased online shopping channels, Collaborations with fitness influencers
KEY MARKET DYNAMICS	health and wellness trends, rise of remote work, increasing fashion consciousness, sustainability demand, demographic shifts in consumers
COUNTRIES COVERED	Canada