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Canada Applicant Tracking Systems Market

ID: MRFR/ICT/57054-HCR
200 Pages
Aarti Dhapte
October 2025

Canada Applicant Tracking Systems Market Research Report By Service (Managed services, Professional services), By Deployment (On-Cloud, On-Premises) and By Organization Size (SMEs, Large, Big enterprises)-Forecast to 2035

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Canada Applicant Tracking Systems Market Summary

As per Market Research Future analysis, the Canada Applicant Tracking Systems Market Size was estimated at 170.26 USD Million in 2024. The Canada applicant tracking-systems market is projected to grow from 182.78 USD Million in 2025 to 371.62 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 7.3% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Canada Applicant Tracking Systems Market is experiencing a transformative shift driven by technological advancements and evolving recruitment practices.

  • The integration of AI technologies is reshaping the applicant tracking-systems landscape, enhancing efficiency and decision-making.
  • A growing emphasis on diversity and inclusion is influencing recruitment strategies, making it a focal point for organizations.
  • User experience enhancement remains a priority, as companies strive to create more intuitive and engaging platforms for both recruiters and candidates.
  • The rising demand for recruitment efficiency and regulatory compliance are key drivers propelling market growth in Canada.

Market Size & Forecast

2024 Market Size 170.26 (USD Million)
2035 Market Size 371.62 (USD Million)
CAGR (2025 - 2035) 7.35%

Major Players

Oracle (US), SAP (DE), Workday (US), ADP (US), Greenhouse (US), iCIMS (US), Bullhorn (US), SmartRecruiters (US)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

Canada Applicant Tracking Systems Market Trends

The Applicant Tracking Systems Market in Canada is currently experiencing a notable evolution, driven by the increasing need for efficient recruitment processes. Organizations are increasingly recognizing the importance of streamlining their hiring practices to attract top talent. This shift is largely influenced by the growing competition for skilled professionals across various sectors. As a result, many companies are investing in advanced technologies that enhance their recruitment capabilities, thereby improving overall operational efficiency. Furthermore, the integration of artificial intelligence and machine learning into these systems is becoming more prevalent, allowing for better candidate matching and data analysis. In addition, the emphasis on diversity and inclusion within the workforce is shaping the applicant tracking-systems market. Companies are actively seeking solutions that not only facilitate the hiring process but also promote equitable practices. This trend suggests a shift towards systems that can help organizations track and analyze diversity metrics, ensuring compliance with regulations and fostering a more inclusive workplace culture. As the market continues to evolve, it appears that the demand for innovative and user-friendly applicant tracking solutions will persist, reflecting the changing dynamics of the labor market.

Integration of AI Technologies

The incorporation of artificial intelligence into applicant tracking systems is transforming recruitment processes. AI-driven tools enhance candidate screening, enabling organizations to identify suitable applicants more efficiently. This trend is likely to improve hiring outcomes and reduce time-to-fill positions.

Focus on Diversity and Inclusion

There is a growing emphasis on diversity and inclusion within the applicant tracking-systems market. Companies are increasingly seeking solutions that facilitate equitable hiring practices. This trend indicates a shift towards systems that can track diversity metrics and support compliance with regulations.

User Experience Enhancement

The demand for user-friendly interfaces in applicant tracking systems is on the rise. Organizations are prioritizing systems that offer intuitive navigation and seamless integration with existing HR tools. This trend suggests that enhancing user experience is crucial for maximizing system adoption and effectiveness.

Canada Applicant Tracking Systems Market Drivers

Emphasis on Candidate Experience

The Applicant Tracking Systems Market is increasingly driven by the emphasis on candidate experience. Organizations in Canada are recognizing that a positive candidate experience can significantly impact their employer brand and overall recruitment success. As a result, there is a growing demand for applicant tracking systems that prioritize user-friendly interfaces and seamless application processes. Companies are investing in features that enhance communication with candidates, provide timely feedback, and simplify the application journey. Research suggests that organizations with a strong focus on candidate experience can reduce drop-off rates by up to 30%. This emphasis on creating a positive experience is likely to influence the development of applicant tracking systems, as businesses strive to attract and retain top talent in a competitive market.

Rise of Remote Work and Virtual Hiring

The Applicant Tracking Systems Market is being significantly influenced by the rise of remote work and virtual hiring practices. As organizations adapt to changing work environments, there is a growing need for systems that facilitate remote recruitment processes. This shift has led to an increased reliance on applicant tracking systems that support virtual interviews, online assessments, and collaborative hiring workflows. Data indicates that approximately 60% of Canadian companies have adopted remote hiring strategies, further emphasizing the importance of technology in recruitment. The ability to efficiently manage remote candidates through applicant tracking systems is becoming essential for organizations aiming to attract a diverse talent pool. This trend is likely to continue shaping the applicant tracking-systems market as businesses embrace flexible work arrangements.

Regulatory Compliance and Data Security

In the context of the Applicant Tracking Systems Market, regulatory compliance and data security have emerged as critical drivers. Canadian organizations are increasingly subject to stringent data protection regulations, such as the Personal Information Protection and Electronic Documents Act (PIPEDA). As a result, companies are prioritizing applicant tracking systems that ensure compliance with these regulations while safeguarding candidate data. The need for secure data handling practices is paramount, as breaches can lead to significant financial penalties and reputational damage. Consequently, the market is witnessing a shift towards systems that offer robust security features, including encryption and access controls. This focus on compliance and security is likely to shape the future landscape of the applicant tracking-systems market, as organizations seek to mitigate risks associated with data management.

Growing Demand for Recruitment Efficiency

The Applicant Tracking Systems Market in Canada is experiencing a notable surge in demand for enhanced recruitment efficiency. Organizations are increasingly recognizing the need to streamline their hiring processes to attract top talent. This trend is driven by the competitive job market, where companies are vying for skilled candidates. As a result, businesses are investing in applicant tracking systems that automate various stages of recruitment, from job postings to candidate screening. According to recent data, the market is projected to grow at a CAGR of approximately 10% over the next five years, indicating a robust shift towards technology-driven recruitment solutions. This growing demand for efficiency is likely to propel the applicant tracking-systems market forward, as companies seek to reduce time-to-hire and improve overall hiring outcomes.

Integration of Advanced Analytics and Reporting

The Applicant Tracking Systems Market is witnessing a shift towards the integration of advanced analytics and reporting capabilities. Organizations are increasingly seeking data-driven insights to inform their recruitment strategies and improve decision-making processes. By leveraging analytics, companies can identify trends in candidate sourcing, assess the effectiveness of hiring channels, and optimize their recruitment efforts. This trend is particularly relevant in Canada, where businesses are looking to enhance their competitive edge through data utilization. The incorporation of advanced reporting features into applicant tracking systems allows organizations to track key performance indicators (KPIs) and make informed adjustments to their hiring strategies. As the demand for data-driven recruitment solutions grows, the applicant tracking-systems market is likely to evolve to meet these analytical needs.

Market Segment Insights

By Services: Managed Services (Largest) vs. Professional Services (Fastest-Growing)

In the Canada Applicant Tracking Systems Market, the distribution of market share between managed services and professional services reveals a significant preference for managed services. This segment holds the largest share, driven by its comprehensive offerings that cater to a wide range of client needs, providing them with effective solutions for handling recruitment processes. On the other hand, professional services are gaining traction, appealing to clients looking for specialized expertise in implementing and optimizing applicant tracking systems. Growth trends indicate that while managed services remain dominant, professional services are emerging rapidly due to increased demand for customized solutions and expert guidance in navigating complex recruitment challenges. Factors such as technological advancements, the need for strategic hiring, and the rising emphasis on efficiency are propelling the growth of professional services, making them a key player in the evolving landscape of recruitment solutions.

Managed Services (Dominant) vs. Professional Services (Emerging)

Managed services in the Canada applicant tracking-systems market are characterized by their ability to offer end-to-end solutions that simplify recruitment through automation and ongoing support. They cater primarily to larger organizations that benefit from streamlined processes and reduced operational burdens. Conversely, professional services are distinguished by their tailored approach, focusing on advisory and implementation roles. This segment is particularly attractive to small to medium-sized enterprises seeking to enhance their recruitment strategy with expert insights. As businesses increasingly prioritize strategic hiring, both segments are expected to thrive, albeit with managed services leading the charge.

By Deployment: On-Cloud (Largest) vs. On-Premises (Fastest-Growing)

In the Canada Applicant Tracking Systems Market, the deployment segment shows a significant divide between On-Cloud and On-Premises solutions. On-Cloud platforms hold the largest market share due to their scalability, ease of access, and lower maintenance costs, making them a preferred choice for many organizations. Conversely, On-Premises systems have been increasingly favored by companies seeking enhanced security and control over their data, though they represent a smaller portion of the market share. Growth trends indicate a robust increase in the adoption of On-Premises solutions as organizations prioritize data security and compliance with regulations. This segment is emerging as the fastest-growing due to the rising number of companies requiring tailored solutions that can be maintained in-house. Meanwhile, the convenience and cost-effectiveness of On-Cloud systems continue to drive their popularity, ensuring that the competition remains dynamic and responsive to market needs.

Deployment: On-Cloud (Dominant) vs. On-Premises (Emerging)

On-Cloud applicant tracking systems are recognized as the dominant force in the market, offering unparalleled flexibility and accessibility that align with modern workforce needs. These systems are typically subscription-based, allowing organizations to reduce upfront costs and adapt their services according to changing demands. In contrast, On-Premises solutions are considered emerging as they gain traction among enterprises that require robust, customizable features and enhanced data security. Such systems allow organizations to maintain direct control over their infrastructure and compliance protocols, making them attractive despite their higher initial investment. Both deployment types reflect evolving business priorities, balancing convenience with the need for stringent data management.

By Organization Size: SMEs (Largest) vs. Large Enterprises (Fastest-Growing)

In the Canada Applicant Tracking Systems Market, the distribution of market share between SMEs and large enterprises shows that SMEs dominate the landscape, commanding a significant portion due to their flexibility and budget constraints. This segment primarily consists of businesses with fewer than 500 employees, and their adoption of applicant tracking systems has been driven by the need for efficient recruiting processes and improved candidate experience. On the other hand, large enterprises are the fastest-growing segment in the market, leveraging advanced technology to streamline hiring and enhance talent acquisition strategies. Factors such as increased recruitment needs, the integration of artificial intelligence in ATS solutions, and the demand for analytics tools are propelling this segment's growth, making it a focus of innovation in the industry.

SMEs (Dominant) vs. Large Enterprises (Emerging)

The SMEs segment in the Canada applicant tracking-systems market shows remarkable resilience, driven by the cost-effectiveness and ease of implementation of various ATS solutions. These organizations emphasize user-friendly interfaces and customizable features that cater to specific recruitment needs. Conversely, the large enterprises segment is characterized by sophisticated systems that support complex recruitment processes, often integrating with existing HR software and offering advanced analytics capabilities. While SMEs focus on affordability and efficiency, large enterprises prioritize scalability and advanced technology, making both segments essential but distinct in the applicant tracking systems landscape.

Get more detailed insights about Canada Applicant Tracking Systems Market

Key Players and Competitive Insights

The applicant tracking-systems market is currently characterized by a dynamic competitive landscape, driven by technological advancements and an increasing demand for efficient recruitment solutions. Major players such as Oracle (US), SAP (DE), and Workday (US) are strategically positioned to leverage their extensive resources and innovative capabilities. Oracle (US) focuses on integrating artificial intelligence (AI) into its systems, enhancing user experience and recruitment efficiency. Meanwhile, SAP (DE) emphasizes cloud-based solutions, aiming to streamline HR processes and improve data analytics. Workday (US) is also investing heavily in AI and machine learning to refine its offerings, indicating a collective shift towards digital transformation among these key players.The market structure appears moderately fragmented, with a mix of established giants and emerging players. Key tactics employed by these companies include localizing services to meet regional demands and optimizing supply chains to enhance operational efficiency. This competitive structure allows for a diverse range of solutions, catering to various organizational needs while fostering innovation and collaboration among market participants.

In October Oracle (US) announced a significant partnership with a leading AI firm to enhance its applicant tracking capabilities. This collaboration is expected to integrate advanced machine learning algorithms into Oracle's systems, potentially revolutionizing how organizations identify and engage with talent. Such strategic moves not only bolster Oracle's market position but also reflect a broader trend towards AI integration in recruitment processes.

In September SAP (DE) launched a new feature within its applicant tracking system that utilizes predictive analytics to forecast hiring needs based on historical data. This innovation is likely to provide organizations with a competitive edge by enabling proactive recruitment strategies. The introduction of such features underscores SAP's commitment to enhancing user experience and operational efficiency, aligning with current market demands for data-driven decision-making.

In August Workday (US) expanded its The applicant tracking-systems market with a tailored version of its applicant tracking system. This strategic move is indicative of Workday's intent to capture a larger share of the North American market, particularly in regions with a growing demand for sophisticated HR solutions. By localizing its offerings, Workday aims to address specific regional challenges, thereby enhancing its competitive positioning.

As of November the competitive trends within the applicant tracking-systems market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the landscape, fostering innovation and collaboration. Looking ahead, it is anticipated that competitive differentiation will evolve, shifting from price-based competition to a focus on technological innovation and supply chain reliability. This transition may redefine how organizations approach recruitment, emphasizing the importance of agility and adaptability in a rapidly changing market.

Key Companies in the Canada Applicant Tracking Systems Market include

Industry Developments

The Canada Applicant Tracking Systems Market has shown significant growth with various developments recently. In September 2023, iCIMS announced enhancements to its platform, focusing on artificial intelligence to improve candidate experiences and streamline recruitment. Meanwhile, SAP has been integrating its SuccessFactors with other Cloud solutions to offer a more cohesive experience for users across Canada.

The increasing demand for automated recruitment tools has positively impacted the market valuation of companies such as Oracle and ADP, with major clients seeking efficiency in hiring processes. Recently, in August 2023, SmartRecruiters acquired an innovative startup to expand its capabilities in talent management, showcasing the trend toward mergers in the sector.

Additionally, Bullhorn has been investing in user experience improvements since July 2022, responding to the need for user-friendly software in a competitive landscape.

The Canadian government has recently emphasized digital solutions for employment services, promoting further growth in Applicant Tracking Systems adoption across various industries. This momentum signifies a shift toward more data-driven recruitment processes in Canada.

Future Outlook

Canada Applicant Tracking Systems Market Future Outlook

The Applicant Tracking Systems Market is projected to grow at a 7.35% CAGR from 2025 to 2035, driven by technological advancements, increased automation, and the demand for enhanced recruitment efficiency.

New opportunities lie in:

  • Integration of AI-driven analytics for candidate screening
  • Development of mobile-friendly applicant tracking solutions
  • Expansion into niche markets with tailored ATS features

By 2035, the market is expected to achieve robust growth and increased competitiveness.

Market Segmentation

Canada Applicant Tracking Systems Market Services Outlook

  • Managed Services
  • Professional Services

Canada Applicant Tracking Systems Market Deployment Outlook

  • On-Cloud
  • On-Premises

Canada Applicant Tracking Systems Market Organization Size Outlook

  • SMEs
  • Large and big enterprises

Report Scope

MARKET SIZE 2024 170.26(USD Million)
MARKET SIZE 2025 182.78(USD Million)
MARKET SIZE 2035 371.62(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 7.35% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Oracle (US), SAP (DE), Workday (US), ADP (US), Greenhouse (US), iCIMS (US), Bullhorn (US), SmartRecruiters (US)
Segments Covered Services, Deployment, Organization Size
Key Market Opportunities Integration of artificial intelligence to enhance candidate screening and improve hiring efficiency.
Key Market Dynamics Growing demand for automation in recruitment processes drives innovation in applicant tracking systems across Canada.
Countries Covered Canada
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FAQs

What is the expected market size of the Canada Applicant Tracking Systems Market in 2024?

The Canada Applicant Tracking Systems Market is expected to be valued at 165.27 million USD in 2024.

How much is the Canada Applicant Tracking Systems Market projected to grow by 2035?

By 2035, the Canada Applicant Tracking Systems Market is projected to be valued at 324.0 million USD.

What is the expected CAGR for the Canada Applicant Tracking Systems Market from 2025 to 2035?

The expected CAGR for the Canada Applicant Tracking Systems Market from 2025 to 2035 is 6.311 percent.

Which companies are considered key players in the Canada Applicant Tracking Systems Market?

Key players in the Canada Applicant Tracking Systems Market include Greenhouse, ApplicantPro, SAP, Jobvite, Lever, Oracle, and others.

What is the market value for Managed services in the Canada Applicant Tracking Systems Market for 2024?

The market value for Managed services in the Canada Applicant Tracking Systems Market is expected to be 65.27 million USD in 2024.

What will the market size for Professional services be in the Canada Applicant Tracking Systems Market in 2035?

The market size for Professional services in the Canada Applicant Tracking Systems Market is projected to reach 199.0 million USD by 2035.

What are the applications driving growth in the Canada Applicant Tracking Systems Market?

The applications driving growth in the Canada Applicant Tracking Systems Market include recruitment management, candidate tracking, and onboarding solutions.

What opportunities exist in the Canada Applicant Tracking Systems Market?

Opportunities in the Canada Applicant Tracking Systems Market include advancements in AI and automation for recruitment processes.

How is the current global scenario affecting the Canada Applicant Tracking Systems Market?

The current global scenario is likely to influence the Canada Applicant Tracking Systems Market by affecting technology adoption and investment trends.

What challenges does the Canada Applicant Tracking Systems Market face?

Challenges for the Canada Applicant Tracking Systems Market include data security concerns and the need for integration with existing HR systems.

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