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Business-to-Consumer E-commerce Market Research Report: Information By Type (B2C Retailers and Classifieds), By Application (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Clothing & Footwear, Home Dรฉcor & Electronics, Sports & Leisure, Travel & Tourism, Media & Entertainment, Information Technology (Software), and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) โ€“ Market Forecast Till 2032.

ID: MRFR/ICT/14580-HCR | 128 Pages | Author: Aarti Dhapte| May 2024

Business-to-Consumer E-commerce Market Overview

Business-to-Consumer E-commerce Market Size was valued at USD 6158.8 Billion in 2022. The Business-to-Consumer E-commerce market industry is projected to grow from USD 6762.36 Billion in 2023 to USD 14286.21 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2023 - 2032). Growing internet penetration and rise of mobile commerce are the key market drivers fueling the market growth.

Figure 1: Business-to-Consumer E-commerce Market Size, 2022-2032 (USD Billion)

Business-to-Consumer E-commerce Market Overview 1

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Business-to-Consumer E-commerce Market Trends

  • Growing internet penetration and digital literacy are driving the market growth

Market CAGR for business-to-consumer e-commerce is being driven by the widespread growth of internet penetration and increased digital literacy among consumers propels the Business-to-consumer (B2C) e-commerce market as more people gain access to the internet and become comfortable navigating online platforms. Factors such as increased smartphone usage, improved internet infrastructure, and initiatives promoting digital literacy are driving this shift in consumer behavior. Online shopping platforms attract a broader demographic, that ranges from urban millennials to rural populations. This fosters a more inclusive e-commerce landscape, owing to the convenience and accessibility they offer.

There has been an Increase in the use of smartphones and dependence on mobile devices for multiple applications which is fueling the market growth. Different mobile apps and responsive websites have changed the way consumers interact with the online platform. The expanding use of smartphones enables the user to purchase anything anywhere. This trend is more noticeable in areas with limited access to traditional computers, which emphasize the importance of mobile-friendly solutions

The third factor shaping B2C e-commerce is improving customer experience through personalized services and technology. Online platforms use data analytics and artificial intelligence to understand what customers like and how they shop. By giving personalized recommendations and targeted promotions, businesses make shopping more engaging for customers.

Technology like virtual try-ons and interactive displays, along with chatbots for real-time help, makes online shopping better. These improvements not only make customers more loyal but also encourage them to come back, which helps the B2C e-commerce market grow.

According to a recent study, more people are using online education and digital content, showing that more people are getting better at using digital tools. E-learning platforms have a lot more users now and are expected to be worth $336.98 billion by 2026. In 2021, mobile devices were used more than desktops, making up over 53% of internet use worldwide, according to global stats from StatCounter. As a result, it is anticipated that throughout the projection period, demand for Business-to-Consumer E-commerce will increase due to the rising preference for Business-to-Consumer E-commerce. Thus, driving the Business-to-Consumer E-commerce market revenue.

Business-to-Consumer E-commerce Market Segment Insights

Business-to-Consumer E-commerce Type Insights

The global Business-to-Consumer E-commerce market segmentation, based on Type includes B2C Retailers and Classifieds. The B2C retailers segment dominated the market, accounting for more than half of the market share. This is linked to a large consumer base of B2C Retailers.

Figure 2: Business-to-Consumer E-commerce Market, by Type, 2022 & 2032 (USD Billion)

Global Business-to-Consumer E-commerce Market, by Type

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Business-to-Consumer E-commerce Application Insights

The global Business-to-Consumer E-commerce market segmentation, based on Application includes Automotive, Beauty & Personal Care, Books and stationery, Consumer Electronics, Clothing and footwear, Home Décor and electronics, Sports and leisure, Travel and tourism, Media and entertainment, Information Technology (Software), and Others. The consumer electronics segment dominated the market, accounting for around a quarter of market revenue. This is attributed to its increasing use of electronic and the increased convenience offered by online platforms.

Business-to-Consumer E-commerce Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Business-to-Consumer E-commerce market area will dominate this market due to multiple factors. The region has high internet usage and advanced infrastructure. Also, the region is house to some of the major e-commerce giants which accelerates the market growth

Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Business-to-Consumer E-commerce market accounts for the second-largest market share due large and diverse consumer base, strong economic development, and high levels of digital literacy. The growing emphasis of the EU on creating a digital single market has further lubricated cross-border e-commerce among the member states. Further, the German Business-to-Consumer E-commerce market held the largest market share, and the UK Business-to-Consumer E-commerce market was the fastest-growing market in the European region

The Asia-Pacific Business-to-Consumer E-commerce Market is expected to grow at the fastest CAGR from 2023 to 2032. This is attributed to the massive population, rising disposable incomes, and increasing internet accessibility. Changing the lifestyle of the consumer has also to the region fast paced growth rate. Moreover, China’s Business-to-Consumer E-commerce market held the largest market share, and the Indian Business-to-Consumer E-commerce market was the fastest-growing market in the Asia-Pacific region.

Business-to-Consumer E-commerce Key Market Players & Competitive Insights

Leading market players are investing in user-friendly and responsive website/mobile app design that offers smooth navigation and a simplified checkout process. Market participants are also adopting a variety of strategic activities to increase their global footprint, with important market developments including new product launches, increasing inventory, contractual agreements, mergers and acquisitions, higher investments, providing attractive offers, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Business-to-Consumer E-commerce industry must offer a good consumer experience.

Prioritizing mobile optimization to cater to the growing number of mobile users is one of the key business tactics used by manufacturers in the global Business-to-Consumer E-commerce industry to increase their market share. In recent years, the Business-to-Consumer E-commerce industry has offered some of the most significant advantages to Consumers. Major players in the Business-to-Consumer E-commerce market, including Alibaba Group Holding Limited, Amazon.com, Inc., ASOS, Flipkart Internet Private Limited, JD.com, Inc., and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.

PayPal has been a leader in the digital payment landscape for over two decades. It acted as a catalyst for the global financial services revolution. With a commitment to leveraging technology, the PayPal platform offers convenience, affordability, and security in financial transactions. Grounded in a steadfast mission, vision, and set of values, PayPal places a strong emphasis on responsibility to all stakeholders. As a pioneering force in the digital payment industry, PayPal continues to shape the landscape of global commerce, facilitating seamless participation and prosperity in the ever-evolving digital economy. In April 2023, PayPal and the Phoenix Suns extended their partnership until the 2026 NBA season. PayPal will continue as the jersey sponsor for the Suns, and both organizations are committed to supporting local small businesses in the Valley. The collaboration also aims to enhance the fan experience by introducing innovative payment solutions at the arena and online platforms.

eBay Inc., headquartered in San Jose, California, is as a prominent American multinational e-commerce company. It Facilitates customer-to-customer and retail sales across 190 global markets, eBay operates through online marketplaces. Sales are completed through online auctions or instant "buy it now" options. The company’s earning is based on commissions from sellers upon successful transactions. Founded by Pierre Omidyar in September 1995, eBay has 134 million yearly active buyers worldwide and achieved a noteworthy $74 billion in transactions in 2022. Almost half of this, 49%, was generated within the United States. In the same year, eBay's take rate, representing revenue as a percentage of transaction volume, stood at 13.25%, emphasizing its significant position in the global e-commerce landscape. In June 2022, eBay introduced eBay Live, an exclusive shopping platform that provided users with a distinctive and interactive shopping experience. This beta technology seamlessly combines entertainment elements with instant purchasing options, creating a dynamic environment for users to explore and buy products. As one of the world's largest online marketplaces, eBay aimed to enhance the overall shopping experience by introducing this innovative platform, providing users with a unique blend of entertainment and convenient buying opportunities.

Key Companies in the Business-to-Consumer E-commerce market include

  • Alibaba Group Holding Limited

  • eBay Inc.

  • Flipkart Internet Private Limited

  • JD.com, Inc.


  • Amazon.com, Inc.

  • ASOS

  • OLX

  • PayPal, Inc.

  • Craigslist, Inc.

Business-to-Consumer E-commerce Industry Developments

January 2023: Bold Commerce, an e-commerce technology company, collaborated with PayPal to integrate payments and commerce in the growing e-commerce market. This partnership enabled retailers and brands to leverage Bold Commerce's headless checkout suite alongside the PayPal Commerce Platform. Through this integration, businesses expanded their sales channels beyond traditional websites, accommodating diverse payment options such as Venmo, PayPal, Pay Later solutions, debit cards, and credit cards. The collaboration successfully facilitated a more comprehensive and flexible approach to online transactions for both businesses and consumers.

January 2023: To assist budding e-commerce entrepreneurs in India, Amazon announced a 50% waiver on referral fees for 60 days for new sellers registering on its platform between January 15 and April 14, 2023. Referral fees are the charges sellers pay to Amazon for aiding in sales on their online marketplace. This incentive, provided by Amazon, sought to motivate new sellers to capitalize on the potential offered by e-commerce during the specified period, encouraging their participation in the online marketplace.

Business-to-Consumer E-commerce Market Segmentation

Business-to-Consumer E-commerce Type Outlook

  • B2C Retailers

  • Classifieds

Business-to-Consumer E-commerce Application Outlook

  • Automotive

  • Beauty & Personal Care

  • Books & Stationery

  • Consumer Electronics

  • Clothing & Footwear

  • Home Décor & Electronics

  • Sports & Leisure

  • Travel & Tourism

  • Media & Entertainment

  • Information Technology (Software)

  • Others

Business-to-Consumer E-commerce Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 6158.8 Billion
Market Size 2023 USD 6762.36 Billion
Market Size 2032 USD 14286.21 Billion
Compound Annual Growth Rate (CAGR) 9.80% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Alibaba Group Holding Limited, Amazon.com, Inc., ASOS, Flipkart Internet Private Limited, JD.com, Inc., MAKEMYTRIP PVT. LTD., OLX, eBay Inc., PayPal, Inc., and Craigslist, Inc.
Key Market Opportunities Increased focus on Enhanced Customer Experience, Personalization, and Technology innovation are providing market growth opportunity
Key Market Dynamics Growing Internet Penetration and Digital Literacy are fueling the market growth

Frequently Asked Questions (FAQ) :

The global Business-to-Consumer E-commerce market size was valued at USD 6158.8 Billion in 2022.

The global market is projected to grow at a CAGR of 9.80% during the forecast period, 2023-2032.

North America had the largest share of the global market

The key players in the market are Alibaba Group Holding Limited, Amazon.com, Inc., ASOS, Flipkart Internet Private Limited, and JD.com, Inc.

The B2C Retailers category dominated the market in 2022.

The consumer electronics had the largest share in the global market.

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