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Breast Reconstruction & Augmentation Market Analysis

ID: MRFR//5796-HCR | 90 Pages | Author: Rahul Gotadki| July 2024

The marketplace dynamics of breast reconstruction and augmentation are fashioned by way of a confluence of things, such as evolving beauty standards, technological advancements, and a growing emphasis on personalized and affected person-centric healthcare. Changing beauty requirements and societal attitudes in the direction of body pictures contribute considerably to the demand for breast reconstruction and augmentation. Individuals are trying to find techniques that align with their aesthetic options and assist in improving self-belief, reflecting the wider fashion of body positivity and self-expression. Increasingly, patients are looking for personalized and customized methods for breast reconstruction and augmentation. The emphasis on individualized treatment plans, tailor-made to every affected person's particular anatomy and possibilities, displays the broader trend of patient-centric healthcare.
Celebrity endorsements and the impact of social media play a significant function in shaping marketplace dynamics. High-profile people openly discussing their breast augmentation stories and showcasing outcomes contribute to the normalization of these procedures and the discount of stigmas related to cosmetic improvements. The globalization of aesthetic tendencies affects the breast reconstruction and augmentation market. Patients around the world are searching for approaches that align with worldwide beauty standards, contributing to an extra standardized technique for breast augmentation strategies and outcomes. Advances in breast reconstruction techniques contribute to the marketplace's increase, mainly in the context of publish-mastectomy reconstructive surgery. The improvement of autologous tissue reconstruction, such as the usage of flaps, provides sufferers with more alternatives and contributes to the recovery of a natural breast appearance.
The regulatory environment, along with protection requirements and pointers for breast implants, affects market dynamics. Ensuring patient safety, addressing concerns related to implant-related headaches, and adherence to regulatory necessities are vital concerns for producers and healthcare providers in the breast reconstruction and augmentation marketplace. The psychosocial effect of breast reconstruction and augmentation on patients' exceptional lifestyles is a riding pressure in marketplace dynamics. Challenges within the breast reconstruction and augmentation marketplace encompass ethical considerations, long-term consequences, and the desire for the completely affected person's schooling. Addressing these challenges entails fostering open communique between healthcare carriers and sufferers, putting practical expectancies, and selling moral practices within the industry.

Global Breast Reconstruction & Augmentation Market Overview


The Breast Reconstruction and Augmentation Market Size was valued at USD 2.36 Billion in 2023. The global breast reconstruction and augmentation industry is projected to grow from USD 2.52 Billion in 2024 to USD 3.92 Billion by 2032, exhibiting a CAGR of 5.02% during the forecast period (2024 - 2032).


Breast & augmentation, commonly known as breast enlargement, is a popular surgical procedure that improves the size and shape of the breast.  According to the annual plastic surgery procedural statistics, there were 17.5 million surgical and minimally invasive cosmetic procedures performed in the US in 2017, a 2% increase over 2016. The American Society of Plastic Surgeons (ASPS) stated that breast augmentation is one of the top five cosmetic procedures conducted in the US. There were 300,378 total breast augmentations in the US in 2017. The statistics by the American Society of Plastic Surgeons (ASPS), stated the average cost of a breast augmentation surgery was USD 3,708 in 2014. Factors such as increased focus on physical appearance and increase in availability of favorable cohesive silicone breast implants are driving the growth of the market.


The primary customer base for breast augmentation is women belonging to middle- and high-income families. The World Bank estimates that the global annual disposable income per capita for women is expected to increase at a CAGR of approximately 6% over the forecast period, driving the expansion of the market globally. In addition, the rise in the prevalence of breast cancer and the availability of wide range options for breast implants fuel the market growth. As per the data released by the World Health Organization (WHO), in 2012, 1.7 million women were diagnosed with breast cancer, leading to approximately 522,000 deaths during the same year.


The breast reconstruction surgery is the creation of new breast shape, or mound, using surgery. The American Cancer Society estimated that 252,710 new cases of invasive breast cancer were diagnosed in the US in 2017. According to the ASPS, breast reconstruction & augmentation accounted for 109,256 procedures in 2016 or 1.9% of all the reconstructive procedures.


Breast Reconstruction & Augmentation Market Segment Insights


The Breast reconstruction & augmentation market is segmented based on type, product type, end user and region.


Breast Reconstruction & Augmentation Type Insights


On the basis type, the Breast reconstruction & augmentation market is segmented into Implant reconstruction, Autologous or "flap" reconstruction. 


Breast Reconstruction & Augmentation Product Type Insights


On the basis of product type the market is segmented into silicone, saline. 


Breast Reconstruction & Augmentation End User Insights


End user is segmented into hospitals & clinics, ambulatory surgical centers, cosmetic surgery centers and others.


Breast Reconstruction & Augmentation Regional Insights


In the current scope of the study, the above-mentioned segments are covered into four global regions, namely- the Americas, Europe, Asia Pacific and the Middle East & Africa.


The Americas accounts for the largest regional Breast reconstruction & augmentationmarket owing to the increasing number of cosmetic procedures performed annually, a rising number of clinics, and the wide availability of skilled specialists. A number of leading and new players are focusing on research and development to incorporate various new technologies, to overcome issues associated with existing implants. For instance, in September 2016, Allergen received the US FDA approval to market NATRELLE INSPIRA, a cohesive breast implant as its newest category into gummy implants to increase breast fullness.


Europe is anticipated to hold the second largest market for breast implants during the forecast period. According to Statista, the number of silicone type breast augmentation surgeries performed in Italy in 2017 was 48,240.


Moreover, Asia-Pacific is anticipated to exhibit high growth, owing to the reduced cost of implantation procedures, leading to rise of medical tourism in Asian countries such as India, China, and other South-East Asian economies. For instance, according to IndiCure Health Tours Pvt. Ltd, an Indian Medical Tour consulting company, the cost of breast implant surgeries performed in India is almost one-third of the cost for the procedures in the US.


Research Methodology


Market Research Future research is conducted by industry experts who offer insights into industry structure, market segmentation, assessment, Competitive Landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analysing historical trends and current market positions. Furthermore, the varying trends of segments and categories geographically presented are studied and are estimated based on the primary and secondary research.



  • Primary Research


Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this particular report we have conducted primary surveys (interviews) with key level executives (VPs, CEOs, Marketing Directors, Business Development Managers, and many more) of major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.



  • Secondary Research


Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and commercial study of the Breast reconstruction & augmentation market. It was also used to obtain key information about major players, market classification, and segmentation according to industry trends, geographical markets, and developments related to the market and perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.


Intended Audience



  • Breast implant manufacturers

  • Pharmaceutical companies

  • Government and private laboratories

  • Research and Development (R&D) companies

  • Medical research laboratories

  • Cosmetic Centers

  • Market research and consulting service providers


Breast Reconstruction & Augmentation Market Segmentation


Breast reconstruction & augmentation Type Outlook



  • Implant reconstruction

  • Autologous or "flap" reconstruction


Breast reconstruction & augmentation Product type Outlook



  • Silicone

  • Saline


Breast reconstruction & augmentation End User Outlook



  • Hospitals & Clinics

  • Ambulatory Surgical Centers

  • Cosmetic Surgery Centers

  • Cosmetic Surgery Centers


Breast reconstruction & augmentation Market Top  Key Players



  • Allergan Inc

  • Sientra Inc

  • GC Aesthetics

  • Mentor Worldwide LLC (Part of Johnson & Johnson)

  • Establishment Labs

  • Polytech Health & Aesthetics GmbH (Deutsche Beteiligungs AG)

  • Groupe Sebbin SAS

  • HansBiomed Co. Ltd

  • Laboratoires Arion

  • Cereplas

  • Ideal Implant Inc

  • Shanghai Kangning Medical Supplies Ltd

  • Guangzhou Wanhe Plastic Materials Co. Ltd

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