BLE Beacons Market Research Report: by Type (IBeacon, Eddystone, others), By Application (Retail, Healthcare, Manufacturing, Media & Entertainment, Travel & Tourism, Education) and by Region (North America, Europe, Asia-Pacific, Middle East & Africa and South America) - Forecast till 2030

BLE Beacons Market Overview

BLE Beacons Market was valued at USD 3.12 Billion in 2018; it is expected to reach USD 125.88 billion by the end of the forecast period at a CAGR of 46.90% . Bluetooth low energy (BLE) is a wireless broadcasting device that broadcasts signals to nearby mobile devices. Customers are sent promotional messages, advertising, notifications, video messages, and links to alert them to new products or services available in a certain store or section of the store. In retail establishments, travel & tourism, and education, BLE beacons are commonly employed. The BLE Beacons Market has also noticed an increase in demand for sending out emergency alerts and notifications in the healthcare sector. The main benefit of employing BLE beacons is that they have a low impact on battery life, provide a high level of personalized advertising to clients, and do not require an internet connection to communicate.

COVID-19 Analysis

To halt the spread of COVID–19, the governments of the affected countries have imposed a full-scale lockdown on daily commercial operations. Labor shortages and project delays are just a few of the issues impacting the BLE Beacons Market and BLE Beacons Market Demand, resulting in a drop in output. The COVID-19 epidemic has had a substantial impact on the BLE Beacons Market Size and BLE Beacons Market Share during the BLE Beacons Market Analysis. New projects with high demand for BLE beacons have stopped all across the world. Workers have stayed at home, making it difficult for manufacturers to manufacture and assemble new devices, and even existing devices in various warehouses are unable to be transported according to present norms and regulations, disrupting global supply chains. COVID-19 has a temporary impact on the BLE Beacons Market Opportunities because only the production and supply chain is halted. As the situation improves, so will production, supply networks, and demand for these products. Companies should be able to think about ways to increase production, study new technologies, and improve present items as a result of this. Companies take the lead in introducing a new sort of production line based on social distancing.

BLE Beacons Market Dynamics

Drivers

The main benefit of employing BLE beacons is that they have a low impact on battery life, provide a high level of personalized advertising to clients, and do not require an internet connection to communicate. The growing need for proximity marketing, rising disposable income, and technology's effect on customers are all aspects that contribute to market growth. Consumers desire more tailored marketing or an advertising technique to progress toward a purchase in the era of digital marketing concepts. This is known as proximity marketing, and it involves targeting a specific consumer based on his or her history and current activities. When compared to traditional marketing, the use of BLE beacons has seen great conversion rates. BLE beacons are wireless transmitter devices that deliver promotional films, URL forms, notifications, and promotional videos. These gadgets can send data to adjacent smart devices like smartphones and tablets. One of the primary factors contributing to the BLE Beacons Market Opportunities is the ability of BLE beacons to operate with poor Bluetooth connectivity. Furthermore, BLE beacons may store data in the cloud and do not require an internet connection, boosting the consumer experience. These reasons are expected to drive the BLE Beacons Market Demand during the BLE Beacons Market Analysis period.

Restraints

The market's growth is hampered by a lack of awareness regarding BLE beacons and the possibility of a security breach and there is also a lack of BLE Beacons Market Key Players. The reduced price point of BLE beacon-based systems is a key factor in their growth across a variety of domains, including indoor navigation, worker security, affordable asset tracking, and elderly care.

Technology Analysis

Industries are gradually integrating Bluetooth Low Energy beacon systems with traditional proximity solutions like Wi-Fi and RFID. In the healthcare and intralogistics industries, assets based on Wi-Fi, RFID, and people tracking technologies have recently snatched up a sizable revenue share. The lower price point of BLE beacon-based solutions, on the other hand, is driving the adoption of these solutions across a variety of domains, including indoor navigation, worker security, inexpensive asset tracking, and elderly care. As the number of people who own smartphones has grown, so has the advertising industry. Ads received on mobile phones are more trusted and adopted than those obtained via e-mail or printed media. According to a poll, approximately 75% of smartphone users check for information on their smartphones before making a purchase. Because BLE beacons are less expensive to buy and install, they will be used in a variety of applications shortly. BLE beacon technology is being used in a variety of industries, including retail, travel & tourism, healthcare, and education, due to advantages such as high accuracy compared to existing geolocation technologies, low battery drain, and no need for an internet connection to communicate.

Segment Overview

The Global BLE Beacons Market is further bifurcated into various segments depending on various factors to help the market to grow as per the predicted CAGR 46.90% growth by the end of the forecast period in 2030. The Global BLE Beacons Market is segmented based on the following:

BLE Beacons Market, By Type

• Ibeacon


• Eddystone


• Others

BLE Beacons Market, By Application

• Retail


• Healthcare


• Manufacturing


• Media & entertainment


• Travel & tourism


• Education

BLE Beacons Market, By Region

• North America


• Europe


• Asia-Pacific


• The Middle East & Africa


• South America

Regional Classification

Because of the early adoption of proximity marketing, high smartphone ownership, a large number of retail outlets, and a developing tourism economy, North America dominates the BLE beacon market. With a combined market share of almost 40%, the United States and Canada are among the major contributors. However, after North America, Europe is the second-largest revenue-generating region for BLE beacons. In the travel and tourist and healthcare industries, countries including the United Kingdom, Germany, Italy, and France are among the early users of BLE beacons. The region with the highest CAGR is predicted to be Asia-Pacific.

Competitive Landscape

The presence of various global suppliers distinguishes the Global BLE Beacons Market. The existing players are competing for market share in a relatively fierce manner. Cost, quality, accuracy, and product reliability are just a few of the elements that help suppliers stay afloat in a fiercely competitive industry. Furthermore, technological advancements in the retail market for the implementation of BLE beacons are likely to propel the BLE beacons market forward throughout the forecast period. The BLE Beacons Market Key Players are as follows:

• UFO Beacons


• Blue Cats


• Proximity Solutions


• Mobstac Inc, Estimote Inc.


• K2B Solutions


• Gelo


• JK Technosoft


• Hewlett Packard Enterprise Development LP


• Google LLC


• Uber


• Silicon Labs


• Apple Inc.

BLE Beacons Market Recent Developments

• Uber has announced the release of Beacon 2.0, an improved version of its colorful Beacon gadget that will sit on the dashboard of the car and will flash a specific hue that riders choose in the app to help them find the proper car in busy settings. The digital display on the Beacon also advises passengers to buckle up, gently close car doors, and exit curbside.


• Based on the BLE direction finding function with enhanced angle-of-arrival (AoA) technology, Silicon Labs and Quuppa cooperated to provide highly accurate BLE Beacons. Indoor location, navigation, and asset and people tracking applications for a variety of industries, including hospitals, are all possible with it. ​

BLE Beacons Market Report Overview

The research gives an in-depth analysis of the market. It does so by providing in-depth qualitative insights, historical data, and precise market size estimations. The report's figures are based on well-established research assumptions and methodology. This report provides an analytical portrayal of the global BLE beacon market, as well as current trends and future projections, to identify potential investment opportunities. The research includes a complete analysis of the global BLE beacon market share as well as information on key drivers, restraints, and opportunities. As a result, the research study acts as a clearinghouse for market data and analysis from various perspectives. The research also looks at the maker's competitive landscape. The research was created following a thorough examination and assessment of every area of the market utilizing data analysis to achieve remarkable market growth during the current forecast period, which runs from 2019 to 2025. The BLE Beacons Market's major players have also been thoroughly discussed.