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Bipolar Disorders Treatment Market Share

ID: MRFR//1037-HCR | 85 Pages | Author: Kinjoll Dey| May 2024

The Bipolar Disorder Treatment market, which is focused on the populace with manic-depressive mood disorder symptoms, is underlain by a robust competitive environment. Correspondingly, companies are driven by the urge to position themselves amongst the key market players using various market share positioning approaches. A common direction of research alcoholism treatment is a drug-based tendency. Companies invest huge funds in R&D units that provide a new line of high activity and with minimal side effects drug products. These firms attempt to achieve this result through introducing innovative medical techniques which are meant to attract physicians and patients for further medical care.

The pricing strategies become a critical element with the attainment of the market share within the Bipolar Disorders Treatment market. Some companies opt for a cost leadership strategy by keeping their drugs’ prices in line with those of major competitors, with the 'budget' segment being the main target, especially when it comes to countries whose healthcare systems are patently cost-conscious. However, for those manufacturers who personalize their products by bringing forward their better quality, safety or unique features, they market to a class of customers who want to pay a premium capitalizing on these benefits

Alongside targeted marketing, market segmentation can be an important tool for pharmaceutical companies in which they customize their drugs to respond to a specific patient group. Biothis could comprise of drugs targeted at specific age groups, account for the distinct expressions of mood disorders by different age groups. Adding to this, those companies can build strategies to meet the unusual needs of patients suffering from other health conditions or are related to a particular bipolar subgroup as an opportunity to capture a niche segment of this market.

It is through distributional channels strategies that the availability of bipolar disorder treatments is being assured for the population. Companies might work together with healthcare providers, pharmacies, or even mental health clinics for establishing a more extensive network. The distribution channels through online platforms have also had increase in popularity, making them be used by companies to widen the scope of the audience and enhance the sense of accessibility for the patients.

Healthcare specialists and business leaders in medical practice play a vital role in building relationships and partnerships which have a significant effect on market share positioning. The endorsements from famous psychiatrists, the partnerships with mental health organizations and the involvement in research collaborations, all these factors influence the marketplace for psychotropic products, in the sense that they can strengthen the credibility of the company and they can influence the prescribing decisions. Not just that, these alignments create a sense of an open dialogue that enables companies to identify their customers’ changing needs in a timely fashion, allowing them to adjust their operations accordingly.

Marketing and promotional events are the critical force in developing ATVD (Acute Treatment for Bipolar Disorders) brand awareness and preference on the ATVD (Acute Treatment for Bipolar Disorders) market. Corporations make digital campaigns that involve health workers and the general public amongst other people who are meant to be knowledgeable in various health related fields, which main objective is to inform people about early diagnosis and management of the disease. The platforms of social media are usually used to interact with the patients, provide success stories of past patients and share significant resources with individuals and caregivers to make it easier to search out the bipolar disorder complexities.

Bipolar Disorders Treatment Market Scenario


The bipolar disorders treatment market is anticipated to reach USD 5.8 Billion by 2032 at 3.4% CAGR during the forecast period 2023-2032. Bipolar disorder is a manic-depressive disorder, which is a type of mental illness. It is characterized by mood swings and mood episodes appear during the illness. Manic and depressive episodes are common mood episodes observed in bipolar disorders. The government initiatives for treatment of bipolar disorders, advancement in combination drugs, and growing demand for antidepressant drugs are expected to drive the growth of the market. Moreover, growing research and development activities conducted by government and nonprofit organizations are contributing to the growth of the market. For instance, Harvard University started Harvard brain science initiative (HBI) for R&D on bipolar disorders. This program has provided USD 3 million in funds to the research and development related to bipolar disorders. The side effects associated with therapy, low diagnosis rate, and dearth of experts may hamper the growth of the global market during the assessment period.  

Bipolar Disorders Treatment Market Segmentation


The global bipolar disorders and treatment market has been segmented on the basis of drug class, mechanism of action, and end user. Based on drug type, the global market has been classified into mood stabilizer, antipsychotic drugs, antianxiety drugs, antidepressant drugs, anticonvulsants, and others. Based on the mechanism of action, the global market has been segmented into selective serotonin reuptake inhibitor, serotonin norepinephrine reuptake inhibitor, monoamine oxidase inhibitors, beta-blockers, tricyclic antidepressant drug, and others. The global market, by end user, has been segmented into hospitals and clinics, multispecialty centers, and others. The bipolar disorders treatment market has been segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The market in the Americas has further been segmented into North America and Latin America, with the North American market divided into the US and Canada. The European market has been bifurcated into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.  The market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The bipolar disorders treatment market in the Middle East & Africa has been segmented into the Middle East and Africa.  Key PlayersAllergan (Ireland), AstraZeneca (UK), Eli Lilly and Company(US), GlaxoSmithKline(UK), Abbott (US), Bristol-Myers Squibb (US), Johnson & Johnson (US), Pfizer Inc. (US), Cephalon Inc. (US), Otsuka America Pharmaceutical Inc. (US), and Gedeon Richter plc (Hungary) are some of the key players operating in the bipolar disorders treatment market.   


Geographically, the market has been segmented into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The Americas are likely to dominate the global bipolar disorders and treatment market owing to technological advancement, presence of major players in the region, well-established healthcare system, and increasing cases of bipolar disorders in the region. According to the National Institute of Mental Health (NIMH), approximately 3% of adults in the US were suffering from bipolar disorders in 2016 and this percentage is expected to increase significantly in the future due to changing lifestyles.  The European market is expected to be the second-largest bipolar disorders and treatment market. The market growth in this region can be attributed to the increasing number of mental disorders, increasing government funding for treatment of bipolar disorders, and growing research and development activities related to mental health. For instance, in November 2017, Mental Health UK launched a partnership with Lloyds Banking Group to help bipolar disorder patients and to manage and improve their financial and mental health. Asia-Pacific is expected to be the fastest-growing bipolar disorders and treatment market during the forecast period owing to the increasing prevalence of genetic disorders, growing awareness about bipolar disorders, and rising investment by major players in the region. According to the Black Dog Institute, bipolar disorder is related with the genetic condition of an individual, if the parents are suffering from bipolar disorder it is more than 10% likely that their children will experience the same condition in future. The Middle East & Africa is expected to account for the smallest share of the bipolar disorders treatment market due to an underdeveloped healthcare sector, lack of technical knowledge, and poor medical facilities.

Bipolar disorders treatment market Segmentation


Bipolar disorders treatment Drug Type Outlook



  • Mood Stabilizer

  • Antipsychotic Drugs

  • Antianxiety Drugs

  • Antidepressant drugs

  • Anticonvulsants

  • Others


Bipolar disorders treatment Mechanism of Action Outlook



  • Selective Serotonin Reuptake Inhibitor

  • Serotonin Norepinephrine Reuptake Inhibitor

  • Monoamine Oxidase Inhibitors

  • Beta-Blockers

  • Tricyclic Antidepressant Drug

  • Others


Bipolar disorders treatment End User Outlook



  • Hospitals and Clinics

  • Multispecialty Centres

  • Others


Bipolar disorders treatment Region Outlook



  • Americas


    • North America

    • US

    • Canada

    • Latin America




  • Europe


    • Western Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Western Europe

    • Eastern Europe


  • Asia-Pacific


    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific




  • Middle East & Africa


    • Middle East

    • Africa



Bipolar disorders treatment Key Players Outlook



  • Allergan

  • AstraZeneca

  • Eli Lilly and Company

  • GlaxoSmithKline

  • Abbott

  • Bristol-Myers Squibb

  • Johnson & Johnson

  • Pfizer Inc.

  • Cephalon Inc.

  • Otsuka America Pharmaceutical Inc.

  • Gedeon Richter plc

  • Others


Intended Audience



  • Bipolar disorders and treatment centers

  • Contract research organizations (CROs)

  • Research and development (R&D) companies

  • Government research laboratories

  • Independent research laboratories

  • Government and independent regulatory authorities

  • Market research and consulting service providers

  • Medical research laboratories

  • Academic medical institutes and universities

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