B2B White Goods Market Research Report Information By Product Type ( Air Conditioner, Refrigerator, Washing Machines, Dishwasher, Tumble Dryer, Coffee Machine (Fully Automatic), Vacuum Cleaners, Cooking Products, and Others), By End-User (Office, Industrial, Institutes, HoReCa and Others), By Distribution Channel (Direct and Indirect), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East & Africa) - Forecast Till 2032

Global B2B White Goods Market Overview

B2B White Goods Market Size was valued at USD 1,94,643.95 million in 2023. The B2B White Goods market industry is projected to grow from 2024 to USD 3,05,743.25 million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.1% during the forecast period (2024 - 2032). The B2B white goods market is driven by convenience, safety, and environmental concerns. B2B white goods market offer features like smart connectivity, self-cleaning options, and automated controls, Additionally, they offer appliances with built-in safety features like fire suppression, leak detection, and automatic shut-off mechanisms especially in sectors like hospitality and healthcare. Furthermore, changing lifestyle of consumers as per latest trends also driving the market.\

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2B White Goods Market Trends

Changing lifestyle of consumers as per latest trends

Consumers are increasingly drawn to smart home features, demanding appliances that seamlessly integrate with their digital ecosystems. This translates to a rise in B2B demand for white goods equipped with Wi-Fi connectivity, allowing for remote control, monitoring, and data-driven insights on usage. Manufacturers are focusing on developing appliances that work with popular smart home platforms and voice assistants, catering to the growing desire for a more automated and convenient living experience. There's a growing emphasis on health and well-being, influencing consumer purchasing decisions. B2B white goods manufacturers are responding by offering appliances with features like air purifiers in refrigerators, steam cycles in washing machines that sanitize clothes, and smart cooking programs in ovens that promote healthy meal preparation. Additionally, there's a growing demand for appliances with features that cater to specific dietary needs, such as gluten-free cooking options or allergen-filtering technology.

Environmental concerns are a major driving force in the B2B white goods market. Consumers are seeking energy-efficient appliances with features like water conservation technology and lower energy consumption cycles. B2B manufacturers are focusing on developing products made from sustainable materials and with eco-friendly manufacturing processes. Additionally, there's a rising demand for appliances with longer lifespans, reducing waste and promoting a more circular economy within the B2B white goods market. Consumers are no longer satisfied with a one-size-fits-all approach. They seek appliances that can be customized to their specific needs and preferences. B2B manufacturers are responding by offering a wider range of product options with modular features and customizable settings. This allows businesses to cater to diverse customer segments and offer a more personalized buying experience. As consumers lead increasingly busy lives, they value convenience and time-saving features in their appliances. B2B suppliers can cater to this trend by offering white goods with automation, quick-cooking functions, and easy-to-use interfaces.

The rise of e-commerce platforms is impacting the B2B white goods market. Businesses are increasingly using online platforms to source appliances, offering greater convenience and access to a wider range of products. Additionally, some manufacturers are exploring direct-to-consumer sales models, bypassing traditional distribution channels and potentially offering more competitive pricing in the B2B market. There's a growing emphasis on health and wellness, leading consumers to prioritize features like air purification, water filtration, and antibacterial surfaces in their white goods. B2B suppliers should focus on providing appliances that promote a healthier living environment. Consumers appreciate products that serve multiple purposes, saving both space and money. B2B suppliers can capitalize on this trend by offering versatile white goods that perform multiple functions, such as combination washer-dryers or refrigerators with built-in water dispensers. These changing consumer lifestyles are driving innovation and shaping the future of the B2B white goods market.

B2B White Goods Market Segment Insights

B2B White Goods Product Type Insights

The B2B White Goods Market segmentation, based on product type, includes air conditioner, refrigerator, washing machines, dishwasher, tumble dryer, coffee machine (fully automatic), vacuum cleaners, cooking products, and others. The others segment accounted for the largest market share of 25.87% in 2023 and is likely to register a CAGR of 5.53% during the projected period. The B2B white goods market extends beyond the categories. It also includes a variety of other appliances, such as ice makers, water dispensers, food processors, and waste disposal units. These appliances cater to specific needs in various industries. For instance, hospitals might require specialized sterilizers or blood bank refrigerators, while hotels could benefit from ice makers or water dispensers.

Figure 1: B2B White Goods Market, by product type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2B White Goods End User Insights

The B2B White Goods Market segmentation, based on end-user, includes office, industrial, institutes, HoReCa and others. The HoReCa segment accounted for the largest market share of 35% in 2023 and is likely to register a CAGR of 3.43% during the projected period. Hotels, resorts, and restaurants rely heavily on industrial-grade refrigerators, freezers, dishwashers, and laundry machines. These appliances are built for continuous operation, handling larger volumes compared to their residential counterparts. Durability and energy efficiency are key considerations, with features like stackable washers and dryers maximizing space in laundries. Industrial kitchens utilize robust ovens, fryers, refrigerators, and dishwashers. These appliances are designed for high-volume cooking, withstanding heavy use and demanding cleaning schedules. Features like programmable settings and rapid heating cycles optimize efficiency in fast-paced environments.

Figure 2: B2B White Goods Market, by end user, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2B White Goods Distribution Channel Insights

The B2B White Goods Market segmentation, based on distribution channel, includes direct and indirect. The indirect segment accounted for the largest market share of 66.62% in 2023 and is likely to register a CAGR of 5.25% during the projected period. Distributors are wholesalers who buy large quantities of white goods from manufacturers at a discounted price. They then resell the products to a variety of businesses, such as retailers, contractors, and property management companies. Distributors often provide value-added services such as storage, delivery, and technical support. Instead, they rely on wholesalers or distributors who act as intermediaries. This method offers several advantages, such as reaching a broader market, reducing the manufacturer's logistical burden, and allowing them to focus on production and innovation. Each entity in the channel adds its markup to the product's price, so the end consumer pays a higher price than what the manufacturer initially charged. However, the indirect channel provides convenience and accessibility, which can justify the higher cost for consumers.

Figure 3: B2B White Goods Market, by distribution channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2B White Goods Regional Insights

By Region, the study segments the market into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Asia Pacific B2B White Goods market accounts for the largest market share 49.68% in 2023 and is expected to exhibit a 4.95% CAGR. The Asia Pacific (APAC) region is witnessing a significant surge in the B2B (business-to-business) market for white goods. This encompasses essential household appliances like refrigerators, washing machines, air conditioners, and more, traded between companies. The Asia Pacific home appliances market is a diversified and dynamic environment marked by a variety of trends, drivers, and opportunities that shape consumer preferences and business strategy. The increasing adoption of smart appliances is one of the most visible trends in the Asia Pacific B2B industry. Consumers in the region are growing interested in linked products that may be remotely managed via smartphone applications or voice commands. The rising tech-savvy population and the demand for convenience are driving this trend. Manufacturers are reacting by releasing a variety of smart appliances, ranging from refrigerators with built-in touch displays to AI-powered washing machines. This trend not only improves the user experience, but it also creates chances for data-driven businesses.

Figure 4: B2B White Goods Market, by region, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The North American b2b white goods appliances market has grown significantly in recent years, owing to a few major trends, drivers, and opportunities. The increasing incorporation of smart technology is one of the most visible trends in the North American appliance sector. Customers are increasingly interested in appliances that can be controlled and monitored remotely via smartphones and other devices.

The B2B white goods market in Europe is a thriving sector, encompassing the trade of large, domestic appliances like refrigerators, washing machines, dishwashers, and ovens between businesses. This market caters to a diverse range of buyers, including retailers, distributors, property developers, and hospitality groups. Several factors fuel the growth of the European B2B white goods market. Firstly, there's a rising demand for energy-efficient appliances due to increasing environmental concerns and stricter regulations. Consumers are willing to pay a premium for eco-friendly models, prompting retailers to stock these appliances. This, in turn, drives demand within the B2B space.

The B2B White goods appliances market in the Middle East and Africa is a dynamic and growing industry impacted by several trends, drivers, and opportunities. Smart appliances are gaining popularity across the Middle East and Africa, thanks to a growing tech-savvy populace. Consumers are increasingly opting for appliances with connection and automation capabilities, such as the ability to operate and monitor their gadgets remotely via smartphones or voice-activated assistants. This trend is consistent with the worldwide shift toward smart homes and is likely to promote the region's adoption of products such as smart refrigerators, washing machines, and air conditioners

South America presents a promising landscape for the B2B (business-to-business) market of white goods, which encompasses household appliances like refrigerators, washing machines, and stoves. While B2B e-commerce in the region is still nascent compared to global leaders, it's experiencing significant growth, fueled by a confluence of factors.  Firstly, there's a rising demand for white goods across South America. Growing economies, urbanization, and a burgeoning middle class are leading to increased disposable income and a desire for modern conveniences. This translates to a larger market for B2B buyers, such as retailers, distributors, and hospitality businesses, who need to stock up on these appliances. Secondly, the B2B e-commerce sector itself is on the rise. With improved internet penetration and growing familiarity with online transactions, businesses are increasingly turning to digital platforms for procurement. This offers advantages like efficiency, transparency, and wider product selection compared to traditional brick-and-mortar methods.

Further, the major countries and region studied are: The U.S, Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, India, South Korea, GCC countries, Turkey, Southern Africa, Northern Africa, Brazil, and Argentina.

B2B White Goods Key Market Players & Competitive Insights

The B2B White Goods Market is characterized by the presence of many international, regional, and local vendors. The key players operating in the B2B White Goods Market are Arçelik, BSH Home Appliances Group, Electrolux, GE Appliances, Haier Group, Hisense, IFB Appliances, Miele & Cie. KG, Samsung Electronics Co. Ltd., Whirlpool Corporation among others. The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have a strong reach globally along with diverse product portfolios. Companies such as Whirlpool, Electrolux, Haier, and LG dominat, among others dominate the market due to brand reputation, product differentiation, financial stability, and diversified regional presence. The market is dominated by a small number of major players. This is likely due to the price sensitivity of the market, where economies of scale are important for profitability. Alongside these giants, regional players like Arcelik in Turkey, Blue Star in India, and Midea in China hold strong positions in their respective territories. They offer competitive pricing, cater to local preferences, and provide efficient after-sales service. The market is highly competitive, with all the players continually competing to gain a larger market share. The vendors compete based on cost, service quality, and reliability. It is crucial for vendors to provide cost-effective and efficient products to survive and succeed in a competitive market environment. Many companies are investing considerable resources in R&D activities to develop innovative products. Vendors in the market are catering to the demand for Global B2B White Goods, developing innovative products, reducing production costs, and expanding their customer base to ensure a sustainable presence in the market. Vendors are actively developing innovative technologies to tap the tremendous growth potential in the market.

Key Companies in the B2B White Goods Market Include

• Arcelik (Türkiye)


• BSH Hausgerate (Germany)


• Electrolux (Finland)


• GE Appliances (USA)


• Haier Group (China)


• Hisense home appliances group co., ltd (China)


• IFB Industries (India)


• Miele (Germany)


• Samsung Electronics Co. Ltd (South korea)


• The Whirlpool Corporation (USA)

B2B White Goods Industry Developments

Apr 2024: Arçelik, the world's leading manufacturer of household appliances, announced today it will rename its global operations under one international corporate brand "Beko". Beko will remain owned by Arçelik and serve as the umbrella brand for its 22 well-known consumer brands worldwide such as Beko, Grundig, Indesit, Hotpoint, Arctic and Defy.

Apr 2024: Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. Newly formed Beko Europe's 75% shares are owned by Beko B.V and 25% owned by Whirlpool Corporation.

Dec 2020: Arçelik A.Ş. (ARCLK: IST, “Arçelik”) and Hitachi Global Life Solutions, Inc. (“Hitachi GLS”) have signed a share purchase agreement to establish a new joint venture company. As part of the transaction, Hitachi GLS will establish a new company into which it will transfer its global home appliances business outside of Japan. Arçelik will acquire 60% ownership in the new company, which both partners aim to establish in the spring of 2021, subject to regulatory approvals and satisfaction of other customary conditions.

Jan 2024: Siemens Home Appliances will strategically rebrand, according to a statement from BSH Home Appliances. By utilizing its well-known dedication to cutting-edge technology, quality, and sustainability, BSH strategically positions the Siemens brand as a leader in meaningful innovation, according to the business.

Nov 2021: BSH Home Appliances Group will invest more than EGP 550 million (EUR ~30 million) for a new cooking factory, set to begin construction in 2022 and become operational in 2024. The capacity of the factory is designed to produce more than 350,000 appliances per year specifically developed for consumers in Africa and the Middle East.

March 2018: Electrolux has launched a smart steam oven ‘CombiSteam Pro Smart’ with an integrated camera. Electrolux invested in connected appliances that enhance the experience for consumers and create new business opportunities.

February 2019: The Frigidaire company launched its new range of appliances which includes a gas range, refrigerators, and dishwashers.

April 2019: Electrolux Partners With NewAir Appliances to Launch New Line of Frigidaire Evaporative Coolers and Misting Fans.

January 2022: Haier India expands its product portfolio with the launch of 83 new-age products in its smart home solutions category.

May 2023: Haier has officially launched in Morocco. It is part of the consolidation of local establishments through an offer of premium products of superior design to the best standards and adapted to the specificities.

Jan 2023: Xeros Technology has partnered with IFB Industries Limited, India’s largest domestic and commercial washing machine manufacturer, to launch a washing machine which reduces the environmental impact of clothes laundering using Xeros’ patent-protected innovations.

Mar 2020: IFB commences washing machines manufacturing in Goa The company, which began mass production of top loader washing machines in its Goa factory, has stopped imports and hopes to significantly increase its sales.

September 2023: Samsung Electronics has unveiled the A-40% Washing Machine and the EHS Mono R290 heat pump which has efforts to promote an energy-efficient and eco-conscious lifestyle.

March 2021: Samsung Launches New Range of Smart Washing Machines and Dryers which has further helped the company to enhance business.

B2B White Goods Market Segmentation

B2B White Goods Product Type Outlook

• Air Conditioner


• Refrigerator


• Washing Machines


• Dishwasher


• Tumble Dryer


• Coffee Machine (Fully Automatic)


• Vacuum Cleaners


• Cooking Products


• Others

B2B White Goods End-user Outlook

• Office


• Industrial


• Institutes


• HoReCa


• Others

B2B White Goods Distribution Channel Outlook

• Direct


• Indirect

B2B White Goods Regional Outlook

• US


• Canada


• Mexico

• Germany


• UK


• France


• Italy


• Spain


• Rest of Europe

• China


• Japan


• India


• South Korea


• Rest of Asia-Pacific

Middle East & Africa

• GCC Countries


• Turkey


• Northern Africa


• Southern Africa

• Brazil


• Argentina


• Rest of South America