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Automotive Windshield Market Trends

ID: MRFR//3524-CR | 135 Pages | Author: Sejal Akre| April 2023

Automotive Windshield Market Overview

The Automotive Windshield market industry is projected to grow from USD 17.42 Billion in 2024 to USD 28.83 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.49% during the forecast period (2024 - 2032). Automotive Windshield Market Size was valued at USD 16.22 billion in 2023. Increased environmental concerns and rising disposable income of the middle-class population are the key market drivers enhancing market growth.

Automotive Windshield Market

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Windshield Market Trends

  • Development of wiper-less & heated windshields is driving the market growth

The automotive industry is a hotbed of innovation and technological advancements. A car windshield serves several benefits, such as preventing foreign particles from entering the vehicle, protecting the driver during accidents, and ensuring maximum visibility for the occupants. However, technology has pushed these traditional boundaries much more than just a protective barrier. Many cars like Jaguar, Mercedes, and Land Rover have introduced heated windshields. These windshields can defrost & defog on their own, making them ideal for people in extreme winter areas. These windshields do not require wipers to clean the glass, as they can slide off any moisture that comes with the surface. Thus, several driving trends in the advancement of windshields have led to remarkable market CAGR growth in the automotive windshield industry.

Additionally, the rise in the production & sales of passenger cars, high demand in the aftermarket, increase in disposable income of the middle-class population& technological innovations drive the automotive windshield market. However, high cost & lack of awareness of smart windshields and price fluctuations of raw materials restrain the growth of the automotive windshield market. On the contrary, an increase in the usage of solar reflective glazing for windshields, the use of electrochromic glass, and the development of wiper-less & heated windshields boost the Automotive Windshield market revenue.

Automotive Windshield Market Segment Insights

Automotive Windshield Position Insights

Based on position, the Automotive Windshield Market segmentation includes front and rear. The front segment dominated the market. This is because the front windshield is an essential component of the vehicle and plays a crucial role in ensuring the driver's and passengers' safety. It protects the occupants from sun, dust, radiation, and undesirable particles.

Automotive Windshield Glass Type Insights

Based on glass type, the Automotive Windshield Market segmentation includes tempered and laminated. Tempered glass accounted for the largest market share in 2022. Over the years, it has been analyzed that the demand for tempered glass has shot up due to its superior properties. Tempered glass is safer than other available substitutes.

Figure 1: Automotive Windshield Market, by Glass Type, 2022 & 2032 (USD billion)

 Automotive Windshield Market, by Glass Type, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automotive Windshield Vehicle Type Insights

Based on vehicle type, the Automotive Windshield Market segmentation includes passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger car is expected to lead the market, followed by light and heavy commercial vehicles. This is due to passenger cars are often used for personal transportation. Therefore, consumers are more likely to invest in the maintenance and repair of their vehicles, including the windshield.

Automotive Windshield Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Automotive Windshield Market area will dominate this market; this growth can be attributed to the improving socio-economic conditions in emerging this Region. Moreover, China’s Automotive Windshield market held the largest market share, and the Indian Automotive Windshield market was the fastest-growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Automotive Windshield Market Share By Region 2022 (%)

Automotive Windshield Market Share By Region 2022

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Automotive Windshield market accounts for the second-largest market share due to the growing demand for enhanced safety and comfort. Further, the German Automotive Windshield market held the largest market share, and the UK Automotive Windshield market was the fastest-growing market in the European Region.

North America is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing environmental concerns and rising demand for passenger vehicles.

Automotive Windshield Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Automotive Windshield market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automotive windshield industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Automotive Windshield industry to benefit clients and increase the market sector. In recent years, the Automotive Windshield industry has offered some of the most significant advantages to the automotive industry. Major players in the Automotive Windshield market, including Asahi Glass (Japan), Saint-Gobain (France), Xinyi Glass (China), Fuyao Glass Industry (China), Nippon Sheet Glass (Japan), Vitro (Mexico), Dura Automotive (U.S.), Sisecam Group (Turkey), Magna International (Canada), Guardian Industries (U.S.), PPG Industries (U.S.), Shenzhen Benson Automobile (China), and others, are attempting to increase market demand by investing in research and development operations.

AGC Inc., formerly Asahi Glass Co., Ltd.', is a Japanese global glass manufacturing company headquartered in Tokyo. It is the largest glass company in the world and one of the core Mitsubishi companies. The company is listed on the Tokyo Stock Exchange and constituent of the TOPIX and Nikkei 225 stock indices. AGC Inc. improved its Infoverre Paper-like Screen Series, ultra-thin glass signage that applies AGC's glass processing technology to OLEDs. The signage finds its application in buses, trains, and commercial vehicles.

Webasto SE is based in Stockdorf, Germany, making sunroofs, electric-car chargers, and air-conditioning systems. Holger Engelmann is the CEO of the company.Webasto demonstrated its roof sensor module, which has sensors, cameras, and related features that leverages Lidar technology in a visually appealing way.

Key Companies in the automotive windshield market include

  • Asahi Glass (Japan)

  • Saint-Gobain (France)

  • Xinyi Glass (China)

  • Fuyao Glass Industry (China)

  • Nippon Sheet Glass (Japan)

  • Vitro (Mexico)

  • Dura Automotive (U.S.)

  • Sisecam Group (Turkey)

  • Magna International (Canada)

  • Guardian Industries (U.S.)

  • PPG Industries (U.S.)

  • Shenzhen Benson Automobile (China)

Automotive Windshield Industry Developments

January 2024: Glass Training Programs by Kaizen Glass Solutions, targeted at improving automotive service industry technicians' performance in their chosen fields, were recently established. These classes are grounded in the concept of Kaizen and are delivered by experienced professionals with extensive knowledge of the field.

Among the training programs offered here include: auto glass removal and replacement, windshield repairs, ADAS / calibration, sales/ISR (insurance/support representatives), flat glass and tinting classes. They are available through different means such as online courses, onsite workshops and face-to-face training sessions.

Kaizen Glass Solutions aims to create an environment where customers can prosper both professionally and personally, which ultimately leads to profitable businesses.

November 2023 : Innovatively, SHIELDS Windshields from Martinsville, Ind., is introducing a new windshield product to the market—Case Minotaur polycarbonate front windshield—which it made as a special order for one of its clients. The company has explained that this type of windscreen has advanced optical clarity as well as impact resistance, thermal insulation and acoustic insulation properties.

By doing this, the company demonstrates its commitment to making quality products while catering to individual customer requirements. This special order has been instrumental to both SHIELDS Company and the wider industry.

Because this manufacturer understands how crucial fulfilling customers’ needs is, it spent considerable resources on research and development aimed at pushing polycarbonate windshield design to new limits. The team from SHIELDS collaborated with seasoned experts who have developed a well-performing item that would withstand wear and tear during usage. During the manufacturing process, using techniques such as employing computer-aided design software or considering maximum performance properties in terms of haptics (e.g., hardness or softness) or aesthetics (e.g., color or transparency), designers have taken advantage of recent breakthroughs in PC materials technology.

Shields’ SUPERCOAT hard coating and proprietary techniques are used to make Shields windshields safer for drivers enhancing their life span.  

Automotive Windshield Market Segmentation

Automotive windshield Position Outlook

  • Front

  • Rear

Automotive windshield Glass Type Outlook

  • Tempered

  • Laminated

Automotive windshield Vehicle Type Outlook

Automotive windshield Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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