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Automotive Tow Bar Market Share

ID: MRFR//8614-CR | 87 Pages | Author: Swapnil Palwe| July 2020

In recent years, the automotive aftermarket has undergone significant transformations due to changing customer expectations, technological advancements, and heightened competition. These shifts have reshaped the entire landscape of the automotive aftermarket industry. Tow bar manufacturers are actively adapting to these changes, with a particular emphasis on reaching their target audience through various channels. The expanding influence of online platforms has become a focal point, with tow bar manufacturers increasingly leveraging online channels to connect with potential customers and ultimately convert them into buyers.
The impact of online channels, particularly e-commerce, is noticeable across the aftermarket industry. The forecast indicates that the expansion of existing retail channels will play a prominent role for manufacturers in the coming years. Tow bar manufacturers are keenly recognizing the opportunities presented by high-growth markets, with a specific focus on regions such as Asia Pacific. To tap into these growing opportunities, manufacturers are strategically enhancing their distribution networks to optimize product sales.
In this dynamic landscape, new technologies and significant shifts within the aftermarket industry are emerging as pivotal factors that all companies must closely monitor to maintain robust positions in the future. The increasing demand for online sales of automotive parts is poised to create substantial opportunities for tow bar manufacturers in the forecast period.
One key aspect of this transformation is the growing emphasis on online channels. Tow bar manufacturers are recognizing the need to embrace the digital realm to connect with their target audience effectively. Online platforms offer a vast reach and the potential to engage with customers across geographical boundaries. This shift is not merely about having an online presence but about actively utilizing online channels to identify and reach potential customers, and subsequently, converting them into buyers.
The influence of e-commerce in the automotive aftermarket is becoming more pronounced. Consumers are increasingly turning to online platforms to purchase automotive parts and accessories, and this behavior is extending to tow bars. Tow bar manufacturers are adapting their strategies to align with this trend, making their products accessible through online retail channels. This not only caters to the evolving preferences of customers but also positions manufacturers strategically in the digital marketplace.
Looking ahead, the expansion of retail channels, especially in the online domain, is anticipated to take center stage for tow bar manufacturers. This expansion is not limited to a local scale but is expected to have a global reach. Tow bar manufacturers are recognizing the potential in untapped markets, particularly in the Asia Pacific region, where rapid economic growth and increased automotive activities present lucrative opportunities.
the importance of a robust distribution network is gaining prominence. Manufacturers are realizing that a well-established and efficient distribution network is crucial for ensuring widespread availability of their products. Strengthening these networks becomes a strategic move to meet the growing demand and navigate the complexities of diverse markets.
the dynamics of the automotive aftermarket are evolving, and tow bar manufacturers are actively responding to these changes. The strategic focus on leveraging online channels, the recognition of opportunities in high-growth markets, and the importance of a strong distribution network underscore the proactive approach of manufacturers in adapting to the future of the automotive aftermarket industry. As technology continues to shape consumer behavior and industry trends, tow bar manufacturers are positioning themselves to not only meet current demands but also to thrive in the evolving landscape of the automotive aftermarket.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 4.39% (2023-2032)

Automotive Tow Bar Market Overview:


Automotive Tow Bar Market Size was valued at USD 3.97 billion in 2023. The automotive Tow Bar market industry is projected to grow from USD 4.12 billion in 2024 to USD 5.6 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.9% during the forecast period (2024 - 2032). Expanding demand for commercial and passenger automobiles, as well as for automotive tow bars are the key market drivers enhancing market growth.


Automotive Tow Bar Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Tow Bar Market Trends




  • Growing demand for vehicle accessories is driving the market growth




Market CAGR for automotive tow bar is being driven by the rising demand of recreational vehicles. A tow bar is a component used for towing that is fastened to a vehicle's chassis. It could take the shape of a tow ball to allow for trailer articulation or a tow hook with a trailer loop. When using a large or agricultural vehicle, the tow is used since the pivot pin's slack allows for similar movements. In the coming years, the global market for automobile tow bars is anticipated to expand dramatically. A tow bar is an exterior component that is fastened to a vehicle's chassis to enable towing by another vehicle. A tow bar is made specifically to maximize proper weight distribution and towed vehicle swiveling. The market for automobile tow bars is expected to develop as a result of the rising use of recreational vehicles, adventure tourism, and off-road driving as leisure activities. The global market for tow bars primarily offers five different types, with foldable tow bars accounting for the biggest percentage of sales because of their simplicity and compactness.


Additionally, the automotive sector is doing better than it did five years ago, particularly in the US, where sales and profitability have recovered after the previous economic crisis, and in China, where growth is still robust. Ongoing progress is anticipated. With the growth of China's economy, it was predicted that global profits for car OEMs would climb by approximately 50%. In the same vein, the global market for automobile tow bars is steadily expanding. However, various limitations, such as market diversification, complexity, and the cost-effectiveness of the automobile tow bar market, are impeding some growth sectors. OEMs must adjust to shifting regional and segment patterns of supply and demand with regard to their production and supply base footprints, supply chains, and product portfolios as a result of the market's diversification.


The majority of automobiles come equipped with tow bars as standard equipment, and as a result, the original equipment manufacturers (OEMs) segment dominates the market. Tow Bars are easily accessible and installable aftermarket accessories. Additionally, the development of e-commerce and the surge in demand for automobile accessories drive tow bar sales. For instance, the rising demand for Automotive Tow Bar goods, technological advances, and the growing number of applications for Automotive Tow Bar are some of the factors that have contributed to the growth of this market. This led to the growth of the Automotive Tow Bar market revenue.


Automotive Tow Bar Market Segment Insights:


Automotive Tow Bar Product Type Insights


The Automotive Tow Bar Market segmentation, based on Product type includes Fixed, Detachable, Swiveling, Others. Considering its strength, the detachable category is expected to grow significantly. Premium vehicles are increasingly adopting electrically controlled detachable tow bars. The need for Detachable tow bars is predicted to increase with the increase in sales of luxury vehicles.


Automotive Tow Bar Vehicle Type Insights


The Automotive Tow Bar Market segmentation, based on Vehicle Type, includes Passenger Cars, LCV, and HCV. The passenger cars category held the largest share in the market. Trucks made by General Motors and Ford are frequently employed in off-road activities, which greatly increases the need for tow bars among passenger vehicles in North America. Light-duty trucks and SUVs also contribute to the high demand for tow bars in this region.


Automotive Tow Bar Sales Channel Insights


The Automotive Tow Bar Market segmentation, based on sales channel, includes OEM, and Aftermarket. The OEM category dominates the market because the majority of automobiles come with OE standard-fitted tow bars. Due to their accessibility and ease of installation, tow bars are widely used in the aftermarket, which accounts for a sizeable portion of the global tow bar market. Tow bar sales have increased as a result of growing consumer demand for auto accessories and the emergence of online shopping.


Figure 1: Automotive Tow Bar Market, by Distribution Channel, 2022 & 2032 (USD Billion)


 Automotive Tow Bar Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Tow Bar Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Europe Automotive Tow Bar market area will dominate this market, a rise in the demand for both commercial and passenger automobiles, as well as for electric vehicles, among other things. The introduction of electric cars and other renewable energy sources, such as solar, wind, and bio-fuels, is a result of sustainable development and the ensuing desire for eco-friendly automobiles.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Automotive Tow Bar Market Share By Region 2022 (USD Billion)


Automotive Tow Bar Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North-America Automotive Tow Bar market accounts for the second-largest market share due to Tow bars being strong enough to prevent disintegration when used to tow trailers, and they are utilized by passenger automobiles, light commercial vehicles, and large commercial vehicles. The market for automobile tow bars is expanding as a result of rising sales of both passenger and commercial vehicles. Further, the German Automotive Tow Bar market held the largest market share, and the UK Automotive Tow Bar market was the fastest growing market in the North America region


The Asia-Pacific Automotive Tow Bar Market is expected to grow at the fastest CAGR from 2024 to 2032. Due to its leading automotive market, also due to the growing sale of automotive components is likely to surge the demand for automotive tow bars. Moreover, China’s Automotive Tow Bar market held the largest market share, and the Indian Automotive Tow Bar market was the fastest growing market in the Asia-Pacific region.


Automotive Tow Bar Key Market Players & Competitive Insights


Leading market players are investing heavily in research and developments in order to expand their product lines, which will help the Automotive Tow Bar market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Automotive Tow Bar industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Automotive Tow Bar industry to benefit clients and increase the market sector. In recent years, the Automotive Tow Bar industry has offered some of the most significant advantages to towing vehicles. Major players in the Automotive Tow Bar market, including Curt Manufacturing LLC (US), David Murphy Towing (Ireland), Trimas corporation (US), Acps automotive GmbH (Germany), Horizon global corporation(US), Brink group B.V. (Netherlands), Hayman Reese (Australia), McCabe Tow bars (Ireland), and others, are attempting to increase market demand by investing in research and development operations.


Brink Group produces towing systems and accessories for automobiles. The business provides tow bars, wiring kits, and towing accessories. It collaborates closely with OEMs and OESs on various programs and also provides services to the aftermarket segment of the towing and trailering industry. In August 2020, The majority of the cash operations of the international security and cash management firm G4S, based in the UK, will be purchased by The Brink's Company, a provider of route-based secure logistics, payment solutions, and cash management, for about $860 million.


ACPS Automotive is the market and technology leader for tow bars for passenger cars, SUVs and vans. Under the ORIS brand, eleven locations in Europe, North America, and Asia are where ACPS Automotive develops, produces, and sells its cutting-edge and secure trailer and carrier solutions. Their target markets include car OEMs, end users, and aftermarket businesses like dealers and garages. More than 140 patents are held by ACPS Automotive, which also innovates to influence markets. By issuing licenses, the business also transfers technological advancement to outside parties. In September 2020, the most cutting-edge caravan hitch system on the US market, shown by ACPS Automotive at the significant trade show for mobility and technology firms, provides substantial additional value for both car makers and end users.


Key Companies in the Automotive TowBars market include



  • Curt Manufacturing LLC (US)

  • David Murphy Towing (Ireland)

  • Trimas Corporation (US)

  • Acps Automotive GmbH (Germany)

  • Horizon global corporation(US)

  • Brink Group B.V. (Netherlands)

  • Hayman Reese (Australia)

  • Mccabe Towbars (Ireland)

  • North Shore Towbars (New Zealand)

  • PCT Automotive Limited (UK)


Automotive Tow Bars Industry Developments


November 2019: The Brink Group and TAG Tow bars have inked a distribution deal, and as a result, TAG Tow bars will now market the Brink range of European Tow bars throughout Australia and New Zealand.


August 2019: Weigh Safe Drop Hitch is a new device that was released on the market by weigh safe, a manufacturer and service provider for vehicle tow bars based in the United States.


April 2020: A contract to create a new business called BYD TOYOTA EV TECHNOLOGY CO., LTD. was signed by BYD Company Ltd. and TOYOTA MOTOR CORPORATION. Research and development for BEVs are done by the recently established firm.


Automotive TowBar Market Segmentation:


Automotive Tow Bar Product Type Outlook



  • Fixed

  • Detachable

  • Swiveling

  • Others


Automotive Tow Bar Vehicle Type Outlook



  • Passenger Cars

  • LCV

  • HCV


Automotive Tow Bar Sales Channel Outlook



  • OEM

  • Aftermarket


Automotive Tow Bar Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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