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Automotive HMI Market Trends

ID: MRFR//1741-HCR | 111 Pages | Author: Sejal Akre| July 2024

Automotive HMI Market Overview

Automotive HMI Market Size was valued at USD 5.5 billion in 2021. The Automotive HMI market industry is projected to grow from USD 5.98 Billion in 2022 to USD 10.79 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2022 - 2030). Technological advancements in connected & autonomous vehicles and increase use of AI in vehicles are the key market drivers enhancing the market growth.

Automotive HMI Market Overview

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Automotive HMI Market Trends

Ability of human machine interface to provide driver safety to boost market growth

Combining advanced automotive human-machine interface platforms with in-vehicle sensors, drivers can get a real-time augmented reality experience via a heads-up display (HUD). HUDs help drivers visualize potential movements of other road users and provide information such as changes to future cornering strategies and speed limits. This improves driver and vehicle safety by allowing drivers to focus on the road without adding meters to their dashboards. Therefore, additional safety features and demand in the automotive industry will boost the growth of the automotive HMI market globally.

Human-Machine Interface benefits end users and gives automakers a distinct advantage in an increasingly competitive market. Consumer preference for advanced vehicle safety and technology will help the automaker add more features to his HMIs, further consolidating the market position of market participants. In addition, the flexibility and adaptability of automotive HMI platforms help manufacturers save long-term costs by avoiding redundant software development costs and realizing profits from existing components, sensors, and hardware spare parts.

Artificial intelligence powering a range of new in-vehicle assistants Using AI in the vehicle allows software expertise to interact between this interface system and the driver using the vehicle's onboard capabilities. Voice control systems such as Google Assistant and Alexa ensure an integrated in-vehicle experience for passengers by providing voice recognition technology. In addition, this advanced voice technology makes it easier to minimize driver distraction, ensuring safer driving. Increased adoption of this technology will drive future market growth due to growing concerns about driver safety. Therefore, such advanced technology related to the human-machine interface has enhanced the Automotive HMI market CAGR across the globe in the recent years. However, lack of cyber security in the system may restrain demand of the Automotive HMI market revenue.

Automotive HMI Market Segment Insights

Automotive HMI Product Insights

The Automotive HMI Market segmentation, based on product, includes Voice Control, Central Display, Instrument Cluster, HUD, and Others. The instrument cluster product automotive HMI segment held the majority share in 2021 in respect to the Automotive HMI Market revenue. However, market share is set to decline over the forecast period, driven by increasing demand for HUDs, thereby reducing reliance on instrument clusters. However, the high costs associated with HUDs and displays help stabilize demand for instrument clusters.

  • October 2022 Toyota and Google Cloud announced a partnership that brings together Toyota and Lexus next-generation audio multimedia systems and Google Cloud’s AI-based speech services.

Automotive HMI Technology Insights

The Automotive HMI Market segmentation, based on technology, includes visual, acoustic, and others. The visual technology segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the growing demand for convenient features, and adaptive solutions, and the increasing focus of carmakers on eliminating distractions by offering visuals such as instrument clusters and touch-screen displays. Hence, rising applications of visuals for Automotive HMI positively impacts the market growth.

  • June 2022 Epic Games collaborated with Volvo Cars real-time 3D content which will revolutionize the role of the in-car Human Machine Interface (HMI) has brought. Its key features include complete multiuser scalability, high-speed two-way visual data communications to and from the cloud and integrated data security systems. This initiative has further broadened the growth opportunity for the Automotive HMI industry.

Automotive HMI Access Type Insights

The Automotive HMI Market data has been bifurcated by access type into standard HMI, and Multimodal HMI. The standard HMI segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the enhancement of safety and comfort features of the vehicle, and growing demand of autonomous vehicle.

  • October 2021 UltraSense Systems launched in-plane sensing for automotive applications, a capability which enables multi-mode sensing and human-machine interface (HMI) control in the plane of a smart surface, such as a steering wheel, armrest or dashboard.

Figure 2 Automotive HMI Market, by Access Type, 2021 & 2030 (USD Billion)

Automotive HMI Market, by Access Type, 2021 & 2030

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Additionally, Multimodal HMI considerable reduced the driver workload, improved the efficiency of interaction, and minimized input errors in comparison with the standard HMI. However, acoustic technology helps in the reduction of load of visual and sensory components of the HMI system

Automotive HMI Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific Automotive HMI market accounted for USD 2.39 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the rise in consumer concern about safety and security features, as well as the adoption of superior interiors for automobiles across the region.

Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3 Automotive HMI Market SHARE BY REGION 2021 (%)

Automotive HMI Market SHARE BY REGION 2021

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Automotive HMI market accounts for the one of the largest market share due to the home to many leading car manufacturers and countries such as Germany, France, and Italy are among the most predominant auto manufacturers and contribute a major share in their revenues. Also, the increasing popularity of EVs is likely to boost the development of the market in the region during the forecast period. Further, the Germany Automotive HMI market held the largest market share, and the UK Automotive HMI market was the fastest growing market in the European region

The North America Automotive HMI Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increase in the import of passenger vehicles and commercial vehicles with automotive human machine interface (HMI) system from the European region and surge in popularity of electric vehicles. Moreover, U.S. Automotive HMI market held the largest market share in the North America region.

Automotive HMI Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive HMI market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive HMI industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the global Automotive HMI industry to benefit clients and expand the market sector is to utilizing innovative technologies. In recent years, Automotive HMI industry has provided advanced technologies with some of the most significant benefits. The Automotive HMI market major player such as Delphi Automotive PLC (U.K), Luxoft Holding, Inc. (Switzerland), Visteon Corporation (U.S.), Voicebox Technologies (U.S.), Harman (U.S.) and others are working to expand the market demand by investing in research and development activities.

For automakers, consumers, and businesses around the world, HARMAN creates and engineers linked products and solutions, including as connected automotive systems, audio and visual devices, enterprise automation solutions, and services supporting the Internet of Things. HARMAN audio and linked car solutions are available in more than 50 million vehicles today. Across all platforms, from work and home to cars and mobile, its software services enable billions of linked, integrated, and secure mobile devices and systems. In order to speed up time to market and enable OEMs to make upgrades throughout the life of the vehicle, HARMAN introduced HARMAN Ready Upgrade in January 2023. This collection of fully upgradeable hardware and software products allows consumers to add and upgrade vehicle features just as easily as they would with any other product.

Also, Visteon provide automakers needs for smart, digital cockpits for electric and automated vehicles. Its technology ensures drivers and passengers can interact easily, efficiently and more safely with features in the cockpit and with the ecosystem around the vehicle. For the 2021 Ford F-150, Visteon Corporation unveiled a brand-new digital cluster in September 2020. Visteon's solution modernises the model's cockpit with a contemporary shape that incorporates high resolution graphics that deliver realistic drive modes for a wide range of roads, environments, and weather conditions. It does this by abandoning the conventional gauge design and establishing bold interface enhancements with cutting-edge HMI.

Key Companies in the Automotive HMI market includes

  • Delphi Automotive PLC (U.K)

  • Luxoft Holding Inc. (Switzerland)

  • Visteon Corporation (U.S.)

  • Voicebox Technologies (U.S.)


Automotive HMI Industry Developments

October 2023: Elektrobit launches new tool for in-car HMI customisation.

Software specialist Elektrobit (a wholly-owned subsidiary of Continental) has announced a new software tool called the ‘Theming Engine’ which it says is capable of fully customizing a vehicle’s user interface at any point during the life of the vehicle – without the need for a software engineer.

Elektrobit claims its Theming Engine allows automotive OEMs, fleet managers, rental car operators and shared mobility service providers to personalize the look and feel of a vehicle “on the fly,” providing opportunities for revenue generation, improved customer satisfaction and enhanced brand loyalty beyond a vehicle – or fleet’s – point of purchase.

The Elektrobit Theming Engine provides design templates and configurations, based on the Android platform, that enable cockpit design teams to produce and apply bespoke interfaces. It claims the Theming Engine decouples UI design from software development so creative designers can modify the look and feel of an interface at any point within the life of a vehicle. This, the company maintains, makes it easy for them to create and deploy a variety of themes including brand- or model-specific imagery, text types and colour schemes; updates for seasons, holidays, time of day and anniversaries, geographic positioning such as current location or destination location; and more.

Elektrobit claims the Theming Engine enables OEMs to create dynamic theming for car brands, models, across regions or specific demographics. Design teams can easily create themes, whether brand-focused or consumer-driven, to communicate an aesthetic and generate a unique user experience. The Theming Engine makes it fast and easy to roll out themes across brands, across car models, across regions or across different consumer demographics.

It also helps build custom triggers for theme changes. The design team can define triggers that enact theme changes in a time-phased approach, based on user inputs or spurred by new corporate branding. New theming can be pushed over the air or accessed on demand via these triggers.

June 2021 Varroc Engineering Limited (Varroc) signed a Memorandum of Understanding (MoU) with Candera GmbH, a leading HMI partner, which is known for providing tools and developing Human Machine Interface for worldwide automotive and industrial customers, to share this Interface technology for Varroc’s TFT Instrument Cluster

May 2021 Stellantis NV and Hon Hai Precision Industry Co., Ltd. (“Foxconn”), together with its subsidiary FIH Mobile Ltd., announced the signing of a non-binding MoU to form Mobile Drive. Moreover, this joint venture aimed to bring innovative in-vehicle user experiences enabled by HM interfaces and advanced consumer electronics.

Automotive HMI Market Segmentation

Automotive HMI Product Outlook

  • Voice Control

  • Central Display

  • Instrument Cluster

  • HUD

  • Others

Automotive HMI Technology Outlook

  • Visual

  • Acoustic

  • Others

Automotive HMI AccessType Outlook

  • Standard HMI

  • Multimodal HMI

Automotive HMI Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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